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MUMBAI: What The Hell? has won the creative duties of Casa Brands India following a multi-agency pitch that was initiated in June. The account size is...
MUMBAI: JWT Delhi has appointed Nitin Pradhan as executive creative director. Pradhan moves in from McCann Erickson where he was working as ECD. He had joined...
MUMBAI: The relentless attack against TAM Media, India’s sole television ratings system, is coming from all sides. First NDTV’s lawsuit in New York accusing TAM of...
BENGALURU: Taking into account the number of footfalls that multiplex screens bring, Inorbit Malls (India) Pvt. Ltd., plans to add screens at all its properties, including...
Mumbai: Saatchi & Saatchi is strengthening its creative team with the appointment of Anant Medepalli as creative director and Vihar Patkar as associate creative director. Both...
MUMBAI: JWT, WPP‘s wholly owned operating company, has agreed to acquire the remaining stake in Istanbul based full service agency Manajans Thompson Reklam Isleri A.S. WPP...
Mumbai: Timex India and its youth brand Helix have appointed Hungama Digital Services as their new digital media AoR. The agency will be working on their...
MUMBAI: Mobile brand Karbonn Mobiles has chosen Taproot as its creative partner. The agency will be in charge of the brand‘s 360 degree creative and marketing...
Mumbai: Khandani Rajdhani, a vegetarian Thali restaurant which is the flagship brand of Mirah Hospitality, has handed over its digital marketing mandate to Gozoop Online. The...
MUMBAI: Kolkata-based Emami has upped its advertising and promotion expenses for the quarter ended 30 June 2012 by 8.28 per cent to Rs 634.2 million. While...
Mumbai: Some television channels pay bribes to have their viewership ratings falsely boosted. Those who help the television channels in subverting the ratings system are the...
NEW DELHI: Penal provisions should be put in place to discourage Ministries and Government Departments from issuing display advertisements directly to the media without routing them...
MUMBAI: Law & Kenneth’s India arm has made three top level recruitments in Rana Barua, Amardeep Singh and Samir Datar in order to align its management...
MUMBAI: Global food service retailer McDonald’s Indian franchisee has launched its latest ad campaign, created by Leo Burnett, to highlight the freshness of its new product...
Mumbai: In an attempt to engage with the “Generation Next” audience, Kansai Nerolac is leveraging the online space through a new phrase with its latest social...
MUMBAI: Tyroo Direct, a performance marketplace, has launched mobile performance product offerings. The mobile performance solutions will enable existing and new advertisers to scale their digital...
MUMBAI: Former Bates regional planning director Dheeraj Sinha, who quit the agency in May this year, has joined WPP‘s Grey India as consultant and will head...
MUMBAI: Initiative India has named R Venkatasubramanian and Vishnu Sharma as senior vice presidents. Both Venkatasubramanian and Sharma will be based in Delhi. Venkatasubramanian will oversee...
MUMBAI: Aegis Group has made its second acquistion in India. The UK-based agency snapped up Communicate 2, a performance marketing and search agency in India, to...
MUMBAI: Commonwealth, the global JV between McCann Erickson Worldwide and Goodby Silverstein & Partners, has appointed Sachin Talwalkar as the executive creative director. Talwalkar‘s last stint...
MUMBAI: BMB India, a 50:50 JV between Trevor Beattie‘s BMB and Madison World, has won the creative duties of Hamilton‘s two brands – Treo Glassware and...
MUMBAI: In a week when the other GECs lost or maintained GRPs, Sab from the Sony Entertainment stable was the only channel to notch an increase...
MUMBAI: Wipro Consumer Care and Lighting has awarded its media duties to Maxus India and Lodestar UM following a multi-agency pitch that took place about a...
MUMBAI: Triton Communications has created a new brand campaign for Bloomberg UTV. The new campaign lays stress on Bloomberg being the original source of news and...
MUMBAI: iBall has appointed Kareena Kapoor as the brand ambassador for its mobile phones category. iBall has created its smart phone range under iBall Andi series....
MUMBAI: India‘s leading SUV manufacturer Mahindra & Mahindra has acquired the title partnership rights of the Sri Lanka Premier League (SLPL), a T20 cricket league formed...
MUMBAI: Sheel Saket, who had quit Euro RSCD India (Delhi) as VP-client servicing early this month, has joined ITSA Brand Innovations as executive producer. ITSA is...
MUMBAI: Orchard Advertising has appointed Kishore Karumbaiah as creative director. Based at the agency‘s headquarters in Bangalore, Karumbaiah will partner Orchard Advertising creative director Sagar Prajapati...
MUMBAI: JWT India has won the creative mandate of apparel brand Louis Philippe following a multi-agency pitch. This win consolidates two of Madura Fashion & Lifestyle...
NEW DELHI: ESPN Star Sports, the commercial rights holder of Champions League Twenty20, has got Rs 150 million from handset manufacturer Karbonn Mobiles which has come...
MUMBAI: Britannia Industries Ltd (BIL) has joined its peers in increasing ad spends in the first quarter ended 30 June 2012. The company increased its advertising...
MUMBAI: Blackberry has launched a new campaign around the concept ‘Action starts here‘. The regionally developed brand campaign has been in the making over the past...
MUMBAI: India TV has awarded its creative mandate to Saints & Warriors‘ agency Yang Communications. The Hindi news channel had called for a pitch that lasted...
MUMBAI: OMD India has won the media mandates of Zovi and Travel Trendz following a multi-agency pitch that took place a month ago. The combined account...
Mumbai: The Publicis Groupe has acquired Resultrix, a digital marketing agency founded by two Indians. This is Publicis‘ second digital agency acquisition in India this year,...
MUMBAI: Digitas, Publicis‘ digital marketing agency, has appointed Nirmal Dayani as its chief operating officer in India. Dayani will report directly to Digitas India president Kanika...
MUMBAI: With NDTV‘s lawsuit against television ratings provider TAM Media raising concerns among the industry affiliates, the Advertising Agencies Association of India (AAAI) and the Indian...
NEW DELHI: TAM Media, the sole television ratings agency in India, is now under attack from the pubcaster. The Prasar Bharati board Monday formally gave approval...
MUMBAI: US broadcaster NBC has announced that through seven days of its coverage of the on-going 2012 London Olympic Games, overall viewership is up double digits...
MUMBAI: Nokia has exited as title sponsor for the Champions T20 League event a year after it had stepped in to replace Airtel. ESPN Star Sports,...
MUMBAI: FMCG major Marico spent 60.82 per cent more on advertising in the first quarter of FY13. The company‘s spend on advertising and promotions was Rs...
NEW DELHI: Cadbury Dairy Milk Shots‘s new TVC has been launched to introduce the Rs 10 pack called ‘Shots with Friends‘ featuring filmmaker Anurag Kashyap. The...
MUMBAI: Harshad Hardikar has returned to Ogilvy. He rejoins as senior vice president, ecommerce and CRM practice, OgilvyOne India. Hardikar‘s previous stint was at rediff.com where...
MUMBAI: Continuing its string of senior level appointments, IPG‘s McCann has appointed Ranjeev Vij as general manager McCann Delhi and Abhishek Das creative director – digital...
MUMBAI: The need for speeding up the existence of a transparent television audience system under the aegis of the broadcasters and the advertising and media agencies...
NEW DELHI: Prasar Bharati, which has the largest reach terrestrially through local cable operators and around 20 per cent of the market through various DTH platforms,...
MUMBAI: Nike, publicly traded clothing, footwear, sportswear, and equipment supplier, has launched its new ad campaign titled ‘Find Your Greatness‘. Wieden + Kennedy, Portland is the...
MUMBAI: Hidesign, leather goods manufacturer based in Pondicherry, has launched its autumn-winter 2012-13 ad campaign, Lady Godiva. The campaign conveys the power and elegance of a...
MUMBAI: London Olympics started with an exceptional performance especially in the United Kingdom with 23.5 million viewers tuning in for the opening ceremony on BBC1 for...
MUMBAI: Triton Communications has appointed Renton D‘Sousa as its chief executive officer. This will be his additional responsibilities as he also serves the company as national...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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