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MUMBAI: Boost, GlaxoSmithKline‘s malt based-health food drink in India, said it has partnered Vodafone McLaren Mercedes team for the upcoming 2012 Formula 1 Airtel Indian Grand...
MUMBAI: Havas Media Asia Pacific‘s mobile marketing brand Mobext has further expanded in the region with the launch of operations in Indonesia and Hong Kong. The...
MUMBAI: Following a multi-agency pitch process, the Steel Authority of India (SAIL) has zeroed in on IPG‘s Lodestar UM as it media partner. The incumbent agency...
MUMBAI: Tata Global Beverages‘ (TGB) Tata Tea has partnered with Indian Formula 1 driver Narain Karthikeyan and the HRT Formula 1 team for the 2012 Singapore...
Mumbai: As 31 October has been decided as the deadline for digitisation in four metros, Reliance Broadcast Network (RBNL), is all set to make the most...
MUMBAI: Digital in-travel infotainment and media service provider, Mobie Infotainment has given exclusive media selling rights for North and East regions in India to Orange Tree,...
MUMBAI: Life OK, the second Hindi general entertainment channel (GEC) from the Star Network stable, has recorded its highest rating of 167 GRPs. The channel, which...
MUMBAI: Credit and debit card service provider Visa has launched its latest nationwide campaign named ‘Dream to Advance‘ that showcases how Visa Debit helps fulfill dreams...
MUMBAI: Mindshare India walked away with the media agency of the year award at the Spikes Asia 2012 on Tuesday. The agency also won the grand...
MUMBAI: Saina Nehwal has added another feather to her cap. After becoming the first Indian badminton player to break into the Rs 10 million endorsement bracket,...
MUMBAI: Parle has launched a new TV campaign for its 20-20 Cookies. The objective of the campaign is to build “strong” consumer brand franchise amongst the...
NEW DELHI: Various pictures of actor Ranbir Kapoor in different moods are being used in an innovative campaign to promote the value propositions of the Unlimited...
MUMBAI: Continuing with the series of senior-level appointments the Dentsu India Group has appointed Rajesh Mathew as senior vice president, Dentsu Communications Mumbai. Mathew has an...
MUMBAI: Colors has completed its sponsorship roster, signing up 11 advertisers for its talent hunt show India’s Got Talent which begins 22 September. The broadcaster has...
MUMBAI: IPL team Rajasthan Royals has tied up with documentary movie ‘Fire in Babylon‘, for its theatrical release in India. Fire in Babylon will release across...
MUMBAI: ITC Limited executive director Kurush Grant has been elected as the chairman of the Indian Society of Advertisers (ISA) at a meeting held on 11...
MUMBAI: Following a multi-agency pitch Paradigm Plus Marketing Communications has won the media and creative mandate of Piaggio Commercial Vehicles. The agency will be handling the...
MUMBAI: Sorbojeet Chatterjee who was working with Neo Sports Broadcast as vice president-marketing has quit the company to join DNA at the same designation. Chatterjee‘s last...
Mumbai: Parineeti Chopra has been appointed as the new brand ambassador for Spinz by FMCG major CavinKare. CavinKare marketing manager Keshav Kumar said, “We see synergies...
MUMBAI: Footwear manufacturer Relaxo has signed Akshay Kumar as the brand ambassador for its sporty brand Sparx. The brand sign-off, ‘Add Sparx to your life‘ conveys...
MUMBAI: Aegis Media has launched its proprietary research based tools Consumer Connections System (CCS) in India. CCS was originally launched 12 years ago in the UK....
MUMBAI: JWT India CEO Colvyn Harris has been elevated to South Asia (India, Sri Lanka and Nepal) chief executive officer. He will report to JWT Worldwide...
MUMBAI: Colors is betting big on Bigg Boss season 6. Boosted by Salman Khan‘s presence this year, the broadcaster has made a slew of changes to...
MUMBAI: Bollywood actor Priyanka Chopra has been appointed by Pernod Ricard India as the brand ambassador for Blender‘s Pride Fashion Tour (BPFT) 2012. Chopra will feature...
MUMBAI: Standard, a sub-brand of Havells, has recently ventured into wires and Lowe Lintas and Partners has created an ad campaign for the same. The task...
MUMBAI: German sportswear giant Adidas has appointed cricketer Suresh Raina as the brand ambassador. Raina will be seen sporting the adidas-ST bat and adidas-ST cricket gear...
MUMBAI: Spikes Asia 2012 announced the shortlists for 10 categories on day one of the festival. India got 75 of its entries shortlisted across the 10...
MUMBAI: Aegis Media‘s media planning and buying agency Vizeum has been appointed as the media AoR for real estate player Akshaya. The account will be handled...
MUMBAI: Hungama Digital Media Entertainment alongwith ITC‘s Vivel Face Wash, has unveiled a new television commercial ‘MOBISur – Sitaron Ki Talaash with Shankar Mahadevan‘. The commercial...
MUMBAI: Yang Communications has created the new ad campaign for Tradus.com. The theme of the campaign is “Wholesale prices at your doorstep” and highlights Tradus.com as...
MUMBAI: IPG‘s Draftfcb Ulka has conceptualised and executed a new campaign for Tata‘s telecom brand Docomo. The campaign revolves around the brand‘s latest offering for its...
MUMBAI: HDFC Life has unveiled a new marketing campaign aimed at driving financial freedom among urban Indian women. The campaign has been conceptualised and created by...
Mumbai: Fevicol has launched a new television commercial that has been created by Ogilvy & Mather Mumbai. Keeping in line with the Fevicol tone and humour,...
MUMBAI: I have a personal story to share about Dr Kurien. They say that opposites attract. Never was this truer than in the case of Ravi...
MUMBAI: Bharti Retail, which operates a chain of multiple format stores, has awarded its media duties to ZenithOptimedia. Says ZenithOptimedia CEO Satyajit Sen, “It‘s a big...
MUMBAI: Reiterating its commitment towards cricket, Hyundai Motor India (HMIL), showcased the ‘First Ball‘ for ICC World Twenty20, 2012. Hyundai holds the exclusive rights to showcase...
MUMBAI: Venkatesh Kini, currently VP-marketing – Global Juice, has been appointed as the senior vice president for India region. To ensure complete and end-to-end focus on...
MUMBAI: Dainik Jagran’s director marketing Shailesh Gupta has taken over as Audit Bureau of Circulations (ABC) chairman, replacing Madison World chairman and MD Sam Balsara. Gupta...
MUMBAI: Kinetic Worldwide managing director Rajul Kulshreshtha has decided to move on from the agency. He put in his papers recently and is currently serving his...
MUMBAI: Total advertisement expenditure in the US in the second quarter of 2012 increased 0.9 per cent from a year ago and finished the period at...
Mumbai: Chairman of Leo Burnett India Sub Continent Arvind Sharma has been elected as the new chairman of the Advertising Standards Council of India (ASCI) at...
MUMBAI: DeOleo, the maker of Figaro olive oil brand, has awarded its media duties to Aegis‘ Vizeum India. Vizeum‘s responsibility will be to strategise the media...
MUMBAI: RK Swamy BBDO has won the creative duties of Deccan Herald, Four Seasons Private Residences and Wienerberger. It has also won a project for Karbonn...
MUMBAI: Mumbai-based creative agency Guava Creative Solutions has bagged the creative duties for geotechnical solutions provider Strata India. The agency will be responsible for providing 360®...
MUMBAI: Leo Burnett‘s creative agency Black Pencil has won the creative mandate of Panasonic‘s corporate business. The size of the business is estimated to be around...
MUMBAI: Zee TV has successfully battled the storm of new show launches on rival channels and has emerged as the leading Hindi general entertainment channel (GEC)...
MUMBAI: Well, well, we predicted that it would be a runaway hit for Sony Entertainment Television (Set). And sure it has. The Amitabh Bachchan hosted Kaun...
NEW DELHI: Bollywood heartthrob Ranbir Kapoor shot an exclusive promo saluting the pioneering spirit of Hindi news channel Aaj Tak. Kapoor, the lead actor in upcoming...
Mumbai: Saatchi & Saatchi has designed the latest Olay campaign – ‘Olay Total Effects Skin Challenge‘. Besides taking the print, television and digital route, the campaign...
MUMBAI: Carrier Midea India Pvt. Ltd. has appointed DDB Mudra Delhi as its creative agency for the Midea Brand. DDB Mudra Group was entrusted with the...
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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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