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MUMBAI: Max, the Hindi movies and special events channel by Sony Entertainment Network, is carrying out a 360 degree marketing campaign to promote the premiere of...
MUMBAI: Gruner + Jahr‘s Indian entity Networkplay has bought out Smile Vun Group‘s mobile ad network Seventynine. Seventynine is G+J‘s second digital acquisition in India after...
MUMBAI: The National Basketball Association (NBA) and sports and entertainment collectibles company the Panini Group have announced an extension of their partnership through a new multi-year...
Mumbai: Volkswagen, Europe‘s car manufacturer, has announced the launch of its new ad campaign for the festive season titles ‘Post it‘. ‘Post it‘ is an integrated...
MUMBAI: Dabur’s natural hair care brand Vatika is being relaunched in a “premium” avatar. The company has signed Bollywood actor Priyanka Chopra as the new face...
MUMBAI: Leo Burnett has appointed Kapil Sawant as executive creative director. Sawant‘s last stint was with Contract Advertising where he was designated as senior vice-president and...
MUMBAI: Everest Brand Solutions is the new creative partner of luxury hotel JW Marriott. The creative duties will be handled by the agency‘s Mumbai office. The...
MUMBAI: English daily The Hindu has launched a new advertising campaign titled ‘Classroom‘ created by Ogilvy South India. This campaign expresses The Hindu‘s point-of-view on yet...
MUMBAI: Infotainment channel Discovery Channel and Yash Raj Films have entered into a brand association for the forthcoming film ‘Jab Tak Hai Jaan’. Releasing this Diwali...
MUMBAI: Consumer electronics major LG is launching new products will spend close to Rs. 1.5 billion on festival marketing and promotions, of which ad spend will...
MUMBAI: Deepti Sakhuja has joined Everest Delhi as vice president and will be closely working with COO Naveen Saraswat. Sakhuja has 14 years of experience in...
MUMBAI: Havas Media‘s media planning and buying network MPG India has appointed Kavita Vohra as MPG India associate vice president investments. She will report to MPG...
NEW DELHI: JBL, a brand belonging to the premium global audio and infotainment group Harman, has launched its new advertising campaign for the India market with...
MUMBAI: A major change is taking place at IPG Mediabrands India. Shashi Sinha, the CEO of Lodestar UM, is taking charge as CEO of IPG Mediabrands...
MUMBAI: Media Content and Communications Services India (MCCS), which runs ABP News, ABP Majha and ABP Ananda, has appointed Gautam Sharma as its national sales head....
MUMBAI: Nickelodeon is going gung-ho to promote its recently launched show titled ‘Motu Patlu‘. The show is being advertised aggressively on the network besides being promoted...
MUMBAI: ARY Digital Network, the Urdu language broadcasting network, has appointed full service multicultural communications company Media Morphosis LLC to handle its ad sales in North...
MUMBAI: Colgate Palmolive, which had announced a six per cent workforce reduction globally, continues to increase its advertising expenditure in India amid intense competition in a...
MUMBAI: Percept’s media buying and planning division Allied Media said in a statement today that it has won businesses worth Rs 1.5 billion over last two...
MUMBAI: Speedo has unveiled Australian swimming star, Brittany Elmslie, as its latest brand ambassador, in a deal which will see the Olympic gold medallist compete in...
MUMBAI: IPG owned advertising agency McCann Erickson has made appointments at leadership positions in it Bengaluru and Mumbai offices. Vijay Jacob Parakkal has been roped in...
MUMBAI: Fourth largest FMCG company Dabur India‘s expenditure on advertising in the second quarter ended 30 September was 41 per cent more than a year earlier...
MUMBAI: Bollywood actor Nargis Fakhri, who debuted in Ranbir Kapoor starrer Rockstar in 2011, has been roped in as the face of online fashion and lifestyle...
NEW DELHI: Micromax has announced its association with Indian Formula 1 driver Narain Karthikeyan and the HRT Formula 1 team for the 2012 Indian Grand Prix,...
MUMBAI: FMCG major Hindustan Unilever Ltd‘s (HUL) spend on advertising increased for the third consecutive quarter in the three months ended 30 September, on heightened competitive...
MUMBAI: Discovery Networks International (DNI) has announced the appointment of Deena Edwards to the role of senior VP of Global Branded Solutions. Working with international ad...
MUMBAI: With the Delhi-based real estate firm DLF declining to renew its deal as the title sponsor of the Indian Premier League (IPL), the BCCI has...
MUMBAI: WPP‘s wholly-owned global communications network Grey Group has agreed to acquire a majority stake in China based full service integrated communications agency ArtM Communications Group....
MUMBAI: Handbag Brand Lavie has launched their latest TV commercial featuring brand ambassador Kareena Kapoor. Conceptualised by TBWA, the ad captures the “tempting” range of Lavie...
Mumbai: ‘Veera‘ is set to grow the 10.30 pm slot for Star Plus by at least 30 per cent in its first week of airing, Ormax...
MUMBAI: Sony India has earmarked a marketing budget of Rs 1.5 billion for the festive season even as it targets a 50 per cent surge in...
Shailesh Gupta, director of Dainik Jagran, has been in the print media industry for more than 18 years. He was recently elected chairman of the Audit...
MUMBAI: Action oriented broadcaster AXN India has launched the ‘Thrillionaire‘ campaign to celebrate its 15-year presence in the Indian market. Targeting fans, the campaign says it...
MUMBAI: Imaging products maker Nikon‘s spend on television ads will be about 20 per cent of its total advertising expenditure. Nikon has recently launched a new...
MUMBAI: VivaKi India has appointed Harsha Joshi to the post of COO at VivaKi Exchange. Joshi will spearhead and oversee the media buying for Starcom MediaVest...
MUMBAI: The suspension of TAM data for nine weeks till 8 December will not have much bearing on the way advertisement deals are done, at least...
MUMBAI: Global media communications network Omnicom‘s revenues and net profit growth in the third quarter of 2012 was flat. The company‘s net profit in the third...
MUMBAI: Online shopping portal Myntra.com has developed an in-house application called “Style Studio” which is a virtual dressing room aimed at making online shopping fun and...
NEW DELHI: Tobacco product packs are to carry new pictorial health warnings with effect from 1 April 2013. According to a Health and Family Welfare Ministry...
MUMBAI: On air and online retail brand Homeshop18 has appointed Eleven Brandworks as its creative partner following a multi-agency pitch. Eleven Brandworks has been entrusted with...
MUMBAI: Affle, a leading international smart-media company, has signed an agreement with ESPNcricinfo for rich media advertising in India. As part of the agreement, Affle‘s recently...
MUMBAI: Advertising is on the rise around the globe and across nearly all media types, according to Nielsen‘s Global AdView Pulse report. Gains in areas such...
MUMBAI: Commonwealth, the agency formed to service the General Motors creative account globally, has made three senior level appointments at its Mumbai hub. Loveleen Raina has...
MUMBAI: For Ravinder Banka, it has been a momentous eight-year journey since he started Eggfirst from a garage in Kalina, a western suburb in Mumbai, in...
MUMBAI: Following the launch of the Hero brand after the split with Honda, the two wheeler manufacturer has released a spate of new communications to reiterate...
NEW DELHI: Acer India today launched its new TVC campaign across 54 electronic channels with its brand ambassador Hrithik Roshan shown using Acer laptops. The TV...
Mumbai: Luggage brand American Tourister has launched a new television campaign to promote its new offer of tourist bags. Conceived by Contract Advertising, the new ‘Inseparable...
MUMBAI: Interface Communications has conceptualised and carried out the launch campaign of Oreo’s new product variant Oreo Choco Creme. The fans on Oreo’s Facebook page got...
Mumbai: Coca-Cola India has launched a new integrated marketing campaign ‘Coca-Cola and Meals‘ which is built on the values of “togetherness” and “bonding” over mealtimes with...
MUMBAI: After IMG and Platinum Rye Entertainment, Los Angeles-based top talent management agency Creative Artists Agency (CAA) has set foot in the Indian market through a...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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