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MUMBAI: Havas Sports & Entertainment (HS&E), the global brand engagement network of Havas, has entered into a strategic partnership with independent Brazilian experiential marketing agency, Benza...
MUMBAI: DQ Entertainment International (DQE) has appointed global toy manufacturer Sun-Mate Corporation to be the master global toy partner for the new 3D, CGI international animated...
MUMBAI: Sports emerged as the most preferred marketing tool over celebrities, events and product placements in movies, music or art, according to a survey conducted by...
MUMBAI: Sony Pictures Television’s networks, Asia has appointed media sales and sponsorship company Phar Partnerships to be the regional advertising sales representative for its next mega...
MUMBAI: Doosra has won the creative mandate for the solar power solutions provider Waaree Energies. It will be responsible for creating communication across media for Waaree....
MUMBAI: Hari Krishnan has joined Cheil Worldwide SW Asia as chief operating officer. Krishnan joins from WPP where he was head of the global team on...
MUMBAI: Promart Retail, a chain of stores based on the discounted retail chain and value format concept, has decided to go with IPG’s McCann Erickson as...
MUMBAI: Design company Tata Elxsi and UAE-based brand consultancy Brash Brands have entered into a strategic partnership to deliver full service brand consultancy and integrated design...
MUMBAI: McCann Worldgroup has consolidated its production assets under a single business unit called Craft Worldwide and has launched it globally including India with offices in...
MUMBAI: Anjana Devraj has joined Percept/H as senior vice president and branch head – Mumbai from 27 November. At Percept/H, Anjana will head the Mumbai office...
MUMBAI: Due to the continuing sluggishness in the US and European economies, the global ad spend in 2013 will grow by 4.5 per cent, as per...
MUMBAI: Footwear retailer Bata has appointed DDB Mudra Delhi as its integrated marketing and communications agency to shoulder marketing communication responsibilities starting December. The agency will...
Mumbai: Café Coffee Day (CCD) has awarded its media mandate to Madison Media for its chain of coffee Cafés. The account size is estimated to be...
MUMBAI: International premium accessory brand Caprese has launched a new TV commercial to promote its new range of stylish ladies handbags in India. The TVC has...
Mumbai: Coffee shop chain Café Coffee Day (CCD) has launched its first ever television commercial in its 16 years of existence, conceptualised by Creativeland Asia. CCD...
MUMBAI: The Indian ad revenue market is projected to grow 8.7 per cent in 2013 with internet leading the growth at 31.2 per cent, says Magna...
MUMBAI: After acquiring Indian company Mediascope, Publicitas has appointed Rupert Harrow as executive director sales and business development. He will be based out of Hong Kong...
MUMBAI: Advertising watchdog Advertising Standards Council of India (ASCI) has made FMCG major Hindustan Unilever to pull out two advertisements — Pepsodent Expert Protection Toothpaste and...
MUMBAI: Taking a cue from other news channels, Aaj Tak has kick-started on-ground events with ‘Agenda Aaj Tak‘ which is to be held on 6 and...
MUMBAI: Dabur India‘s facial bleach brand Fem has launched a new ad campaign that features Bollywood actor Sonakshi Sinha and her mother Poonam Sinha. To be...
MUMBAI: FMCG major Godrej Consumer Products Limited (GCPL) has launched a new range of hair colour products called Godrej Expert Rich Cr?¨me. In order to create...
MUMBAI: UK-based Aegis Group, which would be part of Dentsu Group after approvals, made four acquisitions in the past two months, three of which are in...
MUMBAI: Emami‘s Sona Chandi Chyawanprash has launched an ad campaign which is conceptualised by Scarecrow Communications. Directed by Gajraj Rao of Code Red Films, the campaign...
MUMBAI: Dentsu Media has bagged the media planning duties of the Securities and Exchange Board of India‘s (SEBI) multimedia investor education and awareness campaign. The agency...
Mumbai: JWT India has appointed Mohit Hira as SVP and regional business director. He will be based in Delhi. Hira has joined from NIIT where he...
MUMBAI: Percept/H has appointed its chief executive officer Prabhakar Mundkur as a member of its board of directors. Percept/H is the flagship advertising agency of Percept...
MUMBAI: Contract Advertising CEO Umesh Shrikhande has put in his papers at the agency and is currently serving his notice period. His last day at Contract...
MUMBAI: Intex Technologies, the Delhi-based IT accessories, mobile phones and electronic products company, has signed up as on-ground sponsor for England, Pakistan and Australia bilateral series....
MUMBAI: Hyderabad-based electronics and white goods giant Yes Mart has handed over its creative duties to Push Integrated Communications. The agency will also handle the communication...
MUMBAI: Mumbai-based advertising agency Eggfirst has been awarded Maya Digital‘s In-Studio (MIST) training programme creative mandate. The campaign is scheduled to launch in a few weeks...
MUMBAI: Mumbai Railway has given the digital advertising rights at the city‘s iconic Chhatrapati Shivaji Terminus station to Lineage Media for an undisclosed amount. The digital...
MUMBAI: Advertising spends in India are expected to grow 9 per cent in 2013, according to the International Ad Spends 2012 report released by advertising data...
MUMBAI: Elephant Design has conceptualised and designed the new brand identities and packaging of Britannia‘s Tiger Glucose and Cream biscuits. Elephant founder director Ashwini Deshpande said,...
MUMBAI: Location-based mobile advertising platform AdNear raised Rs 350 million ($6.3 million) from Sequoia Capital and Canaan Partners in the first round of early-stage venture funding....
MUMBAI: Global beverage giant, The Coca-Cola Company, has been chosen as the recipient of the Creative Marketer of the Year Award at Cannes Lions 2013. The...
MUMBAI: The Local Organising Committee (LOC) of the ICC Cricket World Cup 2015 is inviting Expressions of Interest (EOI) from for the provision of media buying...
MUMBAI: BOLS Kyndal, the premium brandy brand has renewed its deal with Aircel Chennai Open 2013 as an Official Partner. This will be the second year...
MUMBAI: Percept/H has won the creative mandate of Jetking Infotrain following a multi-agency pitch. Confirming the development to Indiantelevision.com, Percept/H CEO Prabhakar Mundkur said, “Jetking is...
MUMBAI: News Corp‘s publishing arm News Limited has selected Rubicon Project‘s REVV platform as its real-time advertising trading technology partner. With the partnership, Rubicon Project will...
MUMBAI: SodaStream International was informed by Clearcast that the company‘s new global ad campaign had been pulled from transmission and would not be permitted to air...
MUMBAI: Unmisha Bhatt has been roped in by Tonic Media as director – global strategy. She will be responsible for driving planning and strategy functions as...
MUMBAI: ESPN STAR Sports‘ (ESS) Event Management Group has renewed multi-year sponsorship deals for two of its marquee events, Tiger Street Football and Achilles Formula Drift...
MUMBAI: DDB Mudra Delhi has been awarded Marico Livon‘s creative mandate after a multi-agency pitch. The size of the account is pegged at Rs 400 million....
MUMBAI: BBDO‘s CRM, digital and data arm Proximity India has appointed Dinesh Swamy as the creative leader. Swamy moves in from Law & Kenneth where he...
MUMBAI: Real estate company Tata Housing Development Company has roped in digital marketing agency Social Wavelength to handle it social media mandate. The agency‘s approach and...
MUMBAI: For the first time, the advertising spends on online medium will exceed that on television or newspaper by 2013, reports Interactive Advertising Bureau of Australia....
MUMBAI: GroupM China launched digital experience centre mLab which will provide media agencies and clients augmented online-offline digital support. The goal of mLab is to create...
MUMBAI: India is a nation of movements. There’s anti-corruption movement, farmers’ movements, and a host of other social movements. There’s now also a cultural movement in...
MUMBAI: Publicis Capital, a division of Publicis Communications, has won the creative duties of HPL Electric and Power following a multi-agency pitch that took place in...
MUMBAI: Music channel 9XM has entered a one-year deal with multiplex chain Cinemax India for co-branded activity. Under this agreement, all the mandatory slides shown during...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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