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NEW DELHI: “Fashion Nikla Mann Fisla” is the theme of the new television commercial of Jabong.com that is aimed to be a humorous take on common...
MUMBAI: Entertainment and marketing company CAA Kwan has announced their newest sign up – actress Preity Zinta. Zinta will now be exclusively managed and represented by...
MUMBAI: Real estate developer Supertech has appointed Delhi-based Grasshoppers India as the creative agency for its Golf Country Project. The agency has bagged the account following...
MUMBAI: Ginger Hotels, a TATA enterprise, has awarded the social media duties to social media agency Social Wavelength. The chain of hotels is spread across 23...
NEW DELHI: Weber Shandwick, part of the Interpublic Group, has reached an agreement with majority equity holder MAA Group Holdings to up the firm’s previous 40...
MUMBAI: Lifebuoy has announced the launch of a campaign with a three-minute film that seeks to inspire action from viewers to pledge support for Lifebuoy’s hand...
MUMBAI: Panasonic India has released a new advertising campaign featuring its home appliances brand ambassador Katrina Kaif on the sidelines of its new range of ACs...
Mumbai: Kellogg’s Chocos has appointed Juhi Chawla as its brand ambassador. The actress will be the face of Kellogg’s Chocos and will feature in the new...
MUMBAI: Madison Media has won the MagicBricks.com media account in a multi agency pitch. Madison Media‘s Delhi offices will handle the media planning and buying for...
MUMBAI: Independent mobile video and media company Vuclip has launched a new advertising unit called Vuclip Slide2Engage, at the digital marketing event ad:tech New Delhi 2013....
MUMBAI: US-based media communications conglomerate Inter Public Group reported revenue of $6.96 billion for the year ended 31 December 2012, down from $7.01 billion a year...
MUMBAI: Global outdoor advertising company JCDecaux’s India arm has signed an exclusive 10-year contract for the operation of the Delhi Airport Metro Express advertising network. The...
MUMBAI: Dentsu Communications has developed a new campaign for the latest model of the Honda CRV. The objective of the campaign was to position the car...
NEW DELHI: A total of 630 cases were registered for investigation and 69 prosecutions were launched in the year 2010-2011 and 2011–2012 relating to misleading advertisements....
MUMBAI: McCann Worldgroup India executive chairman and CEO and South Asia president Prasoon Joshi has once again been invited to judge the ANDY‘s. The awards are...
BENGALURU: “The Brand Trust Report…. India Study 2013″(BTR 2013), the name says it all. The author – Trust Research Advisory (TRA) CEO N Chandramouli and the...
MUMBAI: As its Xperia range of smartphones become critically important for Sony‘s business in India, the company plans to triple its marketing investment on the brand...
MUMBAI: On Hollywood‘s biggest night, the Oscar Awards ABC will rake it big. The broadcaster says that it has sold out spots. J C Penney, Coca-Cola,...
MUMBAI: Mogae Media has got on board Suneet Manchanda as its COO for deals and delights. He will be based at the company‘s Gurgaon headquarters and...
MUMBAI: Health insurance company Max Bupa Health Insurance has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch. The business will...
MUMBAI: With no change in the pecking order of Hindi GECs for week seven, Star Plus continued to lead the list. Star Plus was the leader...
MUMBAI: As the India-Australia series approaches, Star Sports has launched a full-fledged campaign, with the core theme ‘Asli Test Baaki Hai‘, to promote the India-Australia Test...
BENGALURU: Buoyed by the results of its 2011 campaign ‘Refreshingly Sir Lanka – Wonder of Asia‘, the Sri Lankan Tourism Promotion Bureau (SLTPB) announced a new...
MUMBAI: Httpool has launched a new creative ad-format called the httpool Engagement Ad throughout its global ad network. The httpool Engagement Ad offers advertisers a new...
MUMBAI: Dentsu‘s creative outfit in India, Dentsu Creative Impact, has won the creative mandate of health services provider Max Healthcare. The account win was the outcome...
MUMBAI: Indian born agency Meridian Communication, which operates under Ogilvy and Mather, has merged with WPP‘s Soho Square. The aim of the merger is to take...
MUMBAI: India‘s poor performance on the home soil notwithstanding, the ad inventory for the India-Australia Test series has completely been sold out. Star Sports, the official...
MUMBAI: Telugu television network Maa TV has appointed Hyderabad-based outdoor media evaluation company KYC Inclusive to evaluate efficacy of its outdoor campaigns. As part of the...
MUMBAI: Media veteran Nilesh Thakkar, whose latest stint was with Aas Paas TV (the television wing of Gujarati daily Gujarat Samachar), has turned entrepreneur with his...
MUMBAI: Fast moving consumer goods giant Hindustan Unilever Ltd (HUL) has made a couple of changes in its senior management. Atit Mehta, currently manager media services,...
MUMBAI: Hollywood studio Lionsgate which acquired Summit Entertainment last year, has consolidated the media business for the combined entity with WPP’s Mindshare. The move has been...
MUMBAI: With just a month and a half left for cricket’s biggest extravaganza to begin, Max, the official broadcaster of the Indian Premier League (IPL), has...
MUMBAI: GroupM’s media buying and planning agency, Maxus, has won the media mandate for Tata Tea. The annual media spend by the brand is pegged at...
MUMBAI: DDB MudraMax has won the media mandate for Garuda Polyflex Food, which operates under the brand name ‘Gone Mad’. The account, won after a multi-agency...
MUMBAI: Bharti Airtel has cut down its advertising on television and shifted allocations to other mediums in 2012, a year marked by slowdown and a difficult...
MUMBAI: Water Brand Consulting has launched a new campaign for wallpaper marketer Marshalls. Based on the concept of test drive, the new campaign plays on the...
NEW DELHI: A new television commercial by Samsung Electronics as a consumer connect initiative to showcase Galaxy Grand, the recently introduced Dual SIM Smartphone in India,...
MUMBAI: Nita Ambani’s IPL franchise Mumbai Indians has decided to rope in IPG’s McCann Erickson on the creative agency roster. WPP’s Ogilvy and Mather was servicing...
MUMBAI: Rediffusion Y&R Bengaluru has got a new head in Rajesh P Mathew. Mathew comes in from Dentsu Communications where he was senior vice president in...
MUMBAI: Madison Media has won the media account for Ruchi Soya Industries, Consumer Brands Division in Mumbai. Madison Media Sigma will handle traditional media planning and...
MUMBAI: There seems to be an injection of Indian blood in the senior leadership team of global agencies. Last year, Vikram Sakuja became Maxus global CEO...
MUMBAI: Tribal DDB India is investing in a significant ramp up of its creative team. The agency has entrusted DDB Mudra Mumbai group creative directors Ashish...
NEW DELHI: Around 40 per cent of the advertisements released during 2011-12 by the Directorate of Advertising and Visual Publicity (DAVP) were earmarked for Hindi newspapers....
MUMBAI: Sahana Group‘s Marathi news channel Jai Maharashtra has taken the associate sponsorship of Celebrity Cricket League‘s (CCL) Veer Marathi team headed by actor Riteish Deshmukh....
MUMBAI: eBay India, a leading eCommerce marketplace, has unveiled its latest integrated marketing campaign under the theme ‘Want it. Get it’. The new campaign reinforces the...
MUMBAI: JRE School of Management has partnered with marketing guru Dr. Philip Kotler to establish the first ‘Kotler Centre of Excellence’ (KCoE) in India. To be...
MUMBAI: South Korean multinational electronics company LG Electronics has initiated a global online campaign called LG’s Life’s Good to engage and interact with its customers. This...
MUMBAI: AXN is hosting its first ever ‘Top Chef Open Kitchen Night‘ in association with the Marriot group of hotels in Ahemdabad on 17 February and...
MUMBAI: Cairn India, the world’s leading energy company, has signed a multi-million rupee deal with Hockey India (HI) to co-sponsor India‘s national hockey teams for a...
MUMBAI: The All India Management Association (AIMA) two-day 3rd World Marketing Congress highlighted the need for a fundamental change in marketing in the age of digital...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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