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MUMBAI: IPG Mediabrands India has decided that Interactive Avenues, its new acquisition, will partner with creative agency network Lowe Lintas & Partners. The two entities will...
MUMBAI: The Indian arm of VML, VML Qais, has won all the digital duties for Religare Technologies’ Healthcare IT service offering – HealthFore. The agency will...
MUMBAI: Mumbai-based digital agency BC Web Wise has launched its first ever mobile game for iOS, Oojle. Oojle is a maths puzzle application that helps one...
MUMBAI: America‘s independent media research company BIA/Kelsey has forecasted the local media advertising revenues to climb from $132.5 billion in 2012 to $148.8 billion in 2017...
MUMBAI: WPP‘s media agency GroupM has launched an initiative aimed at leveraging the talent of its younger executives. The agency network has nominated a committee of...
MUMBAI: Media conglomerate Havas Media India has appointed Abhishek Jain as Havas Media India senior vice president investments. Jain‘s skill will go a long way in...
MUMBAI: Multi Screen Media‘s (MSM) strategy of reducing ad rates for the sixth edition of the IPL appears to be paying off. It has already roped...
MUMBAI: Ever since she shifted to Mumbai with bag and baggage, Madhuri Dixit-Nene has been making frantic bids to make a comeback in Bollywood but without...
MUMBAI: After “Chotte kadam pragati ki aur” campaign, Nihar Naturals is all set to launch the second phase of the campaign titled “Garv se Badlo.” The...
MUMBAI: Godrej Consumer Products has launched a new television campaign for Godrej HIT Anti Roach Gel created by Lowe Lintas and Partners. The campaign is aimed...
Mumbai: Mindshare, the flagship media agency of GroupM, has appointed Siddharth Sethi as leader- Digital for Mindshare India. Sethi’s last stint was as director India for...
MUMBAI: After more than a decade of growth, digital and CRM agency network Wunderman has undergone a restructuring for a new generation of marketers and their...
MUMBAI: As the English GEC space grows with new players coming in, AXN is evolving its marketing efforts. The focus is to expand the consumer connect...
MUMBAI: Viacom International Media Networks (VIMN) has appointed that Ron Johnson as Nickelodeon and Viacom Consumer Products (NVCP) executive VP. From 1 April, Johnson will lead...
Posted on 15 March 2013 Indiantelevision.com and Spatial Access Private Limited‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and...
NEW DELHI: Consumer Affairs Minister K V Thomas has once again come down heavily on misleading advertisements, while stressing that the government is not trying to...
MUMBAI: UK pubcaster The BBC has launched a new campaign celebrating over 90 years of innovation, telling the story of broadcasting, engineering and technological progress since...
MUMBAI: Global media communications giant WPP‘s XM Asia has acquired majority stake in digital marketing agency Thomas Idea in Thailand. XM Asia operates under JWT. Founded...
MUMBAI: Mumbai-based agency Palasa Creative Place has bagged the creative duties for Streax Xenoh Deodrants, the deodrant brand from Hygienic Research Institute Private Limited (HRI). The...
MUMBAI: Continuing to maintain its lead in the Hindi general entertainment space, Star Plus added six gross rating points (GRPs) to its last week’s tally to...
MUMBAI: BBC World News and BBC.com will launch ‘Live the Story,’ a new brand positioning and global marketing campaign on 14 March. The activity will include...
MUMBAI: JWT has won the creative mandate for antivirus company K7 Computing. The account will be serviced out of the agency‘s Chennai office. The agency‘s work...
MUMBAI: Bates CHI & Partners, Delhi has bagged the creative duties of General Insurance Council, the apex body of all licensed non-life insurers in India. Bates...
MUMBAI: Garnier Men, which deals with skincare for men, announced its partnership with IPL franchise Rajasthan Royals as their official grooming partner at IPL this season....
MUMBAI: GroupM Global president Dominic Proctor believes that the Indian media & entertainment industry should move away from the fragile ecosystem where Bollywood, cricket and a...
MUMBAI: Slice is all set to engage its existing and new consumers this season with the ‘Slice Taste Challenge’. Featuring brand ambassador Katrina Kaif, the new...
MUMBAI: Consumer electrical and electronics company V-Guard has unveiled their new television campaign for wires, created by Publicis Ambiance-Bangalore. The communication aims to bring to light...
MUMBAI: Global online fashion and lifestyle company American Swan has announced its association with cricketer Unmukt Chand as its sports brand ambassador. The ethos of American...
MUMBAI: Global media communications conglomerate WPP has issued a statement welcoming the lower court of New York’s decision to dismiss the law suit filed by Indian...
MUMBAI: WPP‘s Rediffusion-Y&R has brought on globally awarded creative talent Komal Bedi Sohal as national creative director in India. Prior to joining Rediffusion, Sohal spent the...
MUMBAI: As the deadline for the second phase of digitisation nears, the Hindi General Entertainment Channels (GECs) have pulled out all stops to promote, educate and...
MUMBAI: Soho Square Mumbai has won the mandate for the H&R Johnson creative business. This includes tiles, bathrooms, kitchens and marble and quartz. Soho Square Mumbai...
MUMBAI: CNBC, the world‘s leading business and financial news network, has teamed up with Lotus F1 Team as its Official Business Media Partner. Throughout the 2013...
Mumbai: Polycab, a cables and wires company, has launched their first television campaign with the promise of ‘Safe raho. Save karo’. With this campaign, the company...
MUMBAI: Marking its first acquisition in India this year, the Publicis Groupe has taken over full service digital marketing agency and consulting firm Convonix. The company...
MUMBAI: GroupM has launched GroupM Consulting Services, a new division designed to help clients achieve improvements to their marketing effectiveness and business results. The announcement was...
NEW DELHI: Bollywood actress Sridevi, who marked her comeback to acting with an award-winning appearance in ‘English Vinglish‘, has been appointed the brand ambassador of digital...
NEW DELHI: Though the Broadcast Audience Research Council (Barc) is expected to give out its first report by March 2014, the Government has been urged by...
Sudha Natrajan gave up her 18-year-old job at Lintas Media Group to become an entrepreneur last year with colleague Raghav Subramanian. Today founder-director of The Media...
MUMBAI: The Advertising Standards Council of India (Asci) has pulled up three ads from fast moving consumer goods (FMCG) manufacturer and marketer Hindustan Unilever. In its...
MUMBAI: Insurance provider Aviva has extended its campaign with brand ambassador cricketer Sachin Tendulkar to the social media realm. Aviva’s brand strategy, based on the father-child...
MUMBAI: TNS has appointed Ernst and Young partner Richard Ingleton as its new CEO. He will be joining on 1 July and will replace Eric Salama...
MUMBAI: After awarding its creative mandate to abm Communication earlier this week, employability solutions company Aspiring Minds has decided to go with Havas Media as its...
With over 16 years of work experience in the media industry in leadership roles, Dnyanada Chaudhari’s experience spans strategic planning, buying and media management, new business...
BENGALURU: Ramraj Cotton, South India based male innerwear, white shirts and dhoti major, plans to spend between Rs 170-200 million towards mass media communications in the...
MUMBAI: As it gears up to launch the latest season of Masterchef India, the leading Hindi GEC Star Plus has rolled out an innovative marketing campaign...
MUMBAI: The Goafest Committee announced the first list of speakers for Goafest 2013. These include PepsiCo Beverages global head of digital Shiv Singh, Leo Burnett Worldwide...
MUMBAI: When Bollywood names get associated with television, the aspiration of the channels airing those shows rises. Be it Aamir Khan’s Satyamev Jayate or Amitabh Bachchan’s...
MUMBAI: JWT India will be hosting Portfolio Night 11, a platform to nurture young talent in the industry in Mumbai. The event gives them an opportunity...
MUMBAI: Indigo Consulting has made additions to its creative department to further strengthen its team. The digital agency that operates under Leo Burnett in India has...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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