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MUMBAI: Star Plus retained its position as the top Hindi general entertainment channel (GEC) in a week that saw the grand finale episode of its dancing...
MUMBAI: According to the Indian Readership Survey for Q4 2012 conducted by Media Research Users Council (MRUC) and Hansa Research, seven out of the top ten...
MUMBAI: MakeMyTrip, India’s leading travel company, has associated with Sunrisers Hyderabad as the ‘Principal Sponsor’ for the team. MakeMyTrip will also launch an innovative and exciting...
MUMBAI: Star Plus, Star India’s flagship Hindi general entertainment channel (GEC), has signed on as the official on-ground associate sponsor of the cash-rich Indian Premier League...
MUMBAI: He may be out of JWT India, but he definitely is not down and out. We are referring to former JWT India managing partner and...
MUMBAI: Brand, media and communications research company Millward Brown has appointed Prasun Basu to the post of managing director for the South Asia Region. Basu will...
MUMBAI: Pune-based Greenways Foods & Beverages (D) Pvt.Ltd, part of the 40-year-old Pushpam Group has awarded its creative mandate to Triton Communications. The agency won the...
Posted on 28 March 2013 Indiantelevision.com and Spatial Access Private Limited‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts...
MUMBAI: After ET Now and Times Now, its Times Television Network’s Bollywood and Lifestyle channel Zoom that is upping its ad rates. The channel, which competes...
Mumbai: Hair & Care has rolled out its new television commercial titled ‘Twist and Turn’ that has been created by Taproot India. Taking a slice of...
MUMBAI: PepsiCo’s Mountain Dew unveils its new brand campaign featuring Hrithik Roshan. The new Mountain Dew commercial created by Taproot India creative director Agnello Dias and...
MUMBAI: After winning the title sponsorship for the biggest annual sporting event in the subcontinent, PepsiCo India has associated with eight out of nine IPL teams...
NEW DELHI: Worried about the implications of the Telecom Regulatory Authority of India‘s (Trai) ad regulation policy on their business models, television industry‘s apex body Indian...
MUMBAI: MEC India has been awarded the media duties for the innerwear brand Dixcy Scott, following a multi-agency pitch. The agency‘s Bangalore office will handle the...
MUMBAI: Leo Burnett’s sister Orchard Advertising has won the creative mandate for Jyothy Laboratories’ home care brands Exo utensil cleaner and Maxo mosquito repellent. The win...
MUMBAI: Yes Bank has come on-board as the on-ground sponsor of cash-rich Indian Premier League (IPL) in the financial services category for a period of five...
MUMBAI: Promodome Communications has been awarded the creative and media duties of Venkateshwara Group. The group, based in Meerut, runs Venkateshwara Group of Institutions. The agency...
Mumbai: Parle Products has roped in Amitabh Bachchan as the brand ambassador for its recently launched Gold Star Cookies. The company will be carrying out an...
Mumbai: Mindshare has strengthened its consulting and analytics discipline in the west with the appointment of Rajit Desai as partner – mindshare consulting. In his new...
NEW DELHI: Turning the heat on broadcasters again, the Telecom Regulatory Authority of India (Trai) has notified the Standards of Quality of Service (Duration of Advertisement...
MUMBAI: Viacom18 has started a new division by the name of Integrated Network Solutions (INS) which will look at partnering with clients to create large format...
MUMBAI: PepsiCo‘s carbonated soft drink brand Mountain Dew has joined hands with Super Fight League, the first India-based Mixed Martial Arts property founded by Raj Kundra....
MUMBAI: Thinkbox, the marketing body for commercial TV in the UK, has released a study that shows that TV advertising creates 51 per cent of additional...
NEW DELHI: abm communications has bagged the creative duties of premium leather shoes and accessories brand Urban Country. On the appointment of abm communication, Urban Country...
Mumbai: Average television rating for the Indian Premier League is expected to go up from 3.8 last year to 3.9, an increase of 2.6 per cent...
MUMBAI: Sony India has launched a new campaign, ‘Experience the Best of Sony in a Smartphone‘, for its brand new product ‘Xperia Z‘ this March. The...
MUMBAI: Maaza is ready to welcome the summer season with a sequel of the earlier ad film constructed around the love story of brand ambassadors Imran...
MUMBAI: The third season of the cookery show Masterchef India opened with a TVR of 2.2 in a week that saw no change in the Hindi...
MUMBAI: Nestle India has consolidated its digital and social media Duties with GroupM’s Maxus Digital. The FMCG major has been successfully executing various digital initiatives on...
MUMBAI: Exponential Interactive, the global provider of advertising intelligence and digital media solutions, has relaunched its brand engagement video advertising solution Firefly Video. The launch includes...
MUMBAI: Full service multicultural communications company MediaMorphosis, a subsidiary of Manhattan Communications India, has appointed Nitin Menon to the position of managing director and business head...
MUMBAI: McCain Foods India, the Indian subsidiary of McCain Foods Canada, has appointed Madison Media as its new media Agency on Record (AoR). Madison Media will...
MUMBAI: The Goafest Committee announced the names of four globally acclaimed speakers for Goafest 2013 Knowledge Seminars – DDB Worldwide chief creative officer Amir Kassei, MOFILM...
MUMBAI: Crackle, Sony Picture Television‘s free ad-supported video streaming service, has partnered comScore to launch a first-of-its-kind all-platform audience measurement deal. This initiative will leverage comScore‘s...
MUMBAI: Comcast is now the second-largest advertiser in the US behind Procter and Gamble. Kantar Media said that Comcast spent $1.7 billion in ads on consumers...
MUMBAI: The Percept Group has been roped in to handle the SSK LED Lights creative and media account. IBD India, a Percept Hakuhodo company, will handle...
MUMBAI: Taproot has become the first agency of Indian origin to win the ‘Creative Agency of the Year‘ title at Adfest. It took home a total...
MUMBAI: The India Chapter of the International Advertising Association (IAA) has announced the organisation of IAA Olive Crown Awards in collaboration with the Asian Federation of...
MUMBAI: Online travel site Goibibo.com has rolled out its new television commercial to score on the “Trust” factor when it comes to their customers. The new...
MUMBAI: Aircel, the official sponsor of Chennai Super Kings team, has launched the ‘Kaun Dega Man of the Match‘ contest for all its prepaid and postpaid...
MUMBAI: Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP company Syzygy UK, has turned entrepreneur with the launch of Tigress...
MUMBAI: Havas Media has bagged the media duties of Wonder Cement following a multi-agency pitch that saw participation of some key industry players. The account size...
NEW DELHI: The Lucknow bench of the Allahabad High Court is expected to hear later this week a public interest litigation alleging that a full page...
MUMBAI: English news channel Times Now has taken up the challenge of upping its ad rates when the advertising economy is in the midst of a...
MUMBAI: Social media agency Social Wavelength has been appointed as the social media agency for SARE Homes following a multi agency pitch. SARE Homes executive director...
MUMBAI: Rajasthan Royals has extended its team sponsorship contract with real estate company Supertech for season 6 of the Indian Premier League (IPL). Supertech has been...
MUMBAI: Orchard Advertising has appointed Sameera Dowerah as creative director. She will partner Sagar Prajapati, also a creative director, in leading the creative function in Bangalore....
MUMBAI: MagicBricks.com has launched its second television commercial focused on the “money-minded investment-driven” audience segment. The commercial is based on a new angle that property investments...
MUMBAI: The Gitanjal Group has added yet another Bollywood superstar to its list of brand ambassadors. Salman Khan, known for churning out mass hits, is endorsing...
MUMBAI: The theme of this year‘s Goafest Advertising Conclave is ‘Time to Listen‘ and it will highlight the shortcomings of media and creative agencies, as perceived...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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