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BENGALURU: Latching onto the IPL fever, global sport lifestyle brand Puma launched Puma Cricket Studio, a five-episode series featuring two cricketers in each episode. The below-the-line...
Mumbai: Nutrela Soya Food has launched its television commercial. The product is being promoted through a tagline which is in sync with the brands positioning- “Roz...
MUMBAI: Mediacom, the GroupM and Madison Media joint venture agency, has appointed Soumit Deb as head of Investments – South. In his new role, Deb will...
MUMBAI: Aegis Media’s Carat Fresh Integrated has launched its rural marketing vertical with KeshavChandorkar who comes in as National Head- Rural Marketing. He will report to...
MUMBAI: It’s been a pioneer in the DTH broadcasting space. And now Tata Sky has gone in for another first which could well land it in...
MUMBAI: Nickelodeon has partnered education portal for children UBQool to launch ‘UBQool.com Cricket Mania‘ on Nickelodeon and Sonic channels. The winners of the contest will get...
MUMBAI: Hindi General Entertainment Channels (GECs) continue to face the heat from the Indian Premiere League (IPL) 6 as they further lost 56 GRPs in the...
MUMBAI: Sports lifestyle brand Puma India is shifting its marketing focus from lifestyle to performance this year. It has launched ‘The Nature of Performance’ campaign. This...
MUMBAI: Aurum Communications has been awarded the digital duties for Magic Holidays, a property of the Panoramic Group of Companies. As a part of the association,...
MUMBAI: HCL has recently launched a new ad campaign for its product ME tablets, on the theme of the Brand’s philosophy of ‘change’. The new campaign...
MUMBAI: Rekha Pamani-Gulati has been promoted as Chief Operating Officer of brand strategy and design firm DY Works. Gulati had joined the company as Director –...
MUMBAI: Umesh Roy Chowdhury has returned to Free Press Journal as its Chief Marketing Officer of the Free Press Journal. Chowdhury’s mandate will be to drive...
MUMBAI: France-based media communications group Publicis Groupe has acquired Bengaluru-based technology services provider Neev as part of launching its digital entity Razorfish in India. The agency...
MUMBAI: Advertising and media agencies in India have got a breather on the net billing issue. Even as the Indian Broadcasting Foundation (IBF) announced that its...
MUMBAI: In an effort to create a reliable television rating system, the Telecom Regulatory Authority of India (Trai) today issued a paper to deal with issues...
MUMBAI: Rediffusion Y&R has brought on board Vishal Anam as head of its Brand Asset Valuator division (BAV). This is in keeping with the agency‘s intention...
MUMBAI: Forty-four per cent of Americans won‘t put up with more than three spam emails or online ads before they ignore a company completely; 83 per...
MUMBAI: Come the end of the next advertising billing cycle, an age old practice is likely to come to an end in the Indian broadcasting industry,...
MUMBAI: The International Association of Advertisers (India Chapter) has announced its series of webinars with the theme ‘World Goes Digital‘. Through this initiative the body hopes...
MUMBAIi: Media research and consulting firm Ormax Media has announced the launch of Opening Week Average (OWA), a scientific launch viewership forecasting model for Hindi general...
MUMBAI: India continues to be a driving force for France-based global media conglomerate the Publicis Groupe in 2013. The group‘s business in the country grew at...
BENGALURU: Karishma Lintas has conceptualised the first ever TV commercial for ‘Gone Mad Choco Sticks‘ from Garuda Foods with a new approach to fun foods. Created...
MUMBAI: Pepsi‘s aggressive Rs 1.5 billion marketing pitch around the Indian Premier League (IPL) seems to be paying rich dividends. The food and beverage major is...
MUMBAI: Mumbai-based advertising outfit Curry Nation has walked away with the creative duties for CavinKare‘s hair dye brand Indica. The win is the outcome of a...
MUMBAI: E-commerce marketplace eBay India has unveiled its latest integrated campaign crafted specially for the Indian Premier League (IPL) targeted at T20 cricket enthusiasts. The new...
MUMBAI: Havas Media has bagged the media duties for matrimonial portal Shaadi.com, following a multi-agency pitch. The account will be serviced out of agency‘s Mumbai office....
MUMBAI: Viacom18 is all set to bring the iconic Teenage Mutant Ninja Turtles franchise to India on television and in stores. The broadcaster, in association with...
MUMBAI: Cheil Worldwide has appointed Leigh Dennis as global VP brand experience and managing director of its Munich-based design house Mind Design Laboratory (MD Lab). MD...
MUMBAI: Recognising the paradigm shift in the way the Out of Home media has changed, Posterscope India Group has launched its out-of-home offering, Ambient OOH. Building...
MUMBAI: French vodka brand Tigre Blanc, which is set to enter India, has chosen Delhi-based agency Bang in the Middle to be its brand custodian in...
MUMBAI: Reliance Broadcast Network Limited (RBNL) has entrusted the creative duties of its entire portfolio across radio and television to Grey India. The agency‘s Mumbai and...
MUMBAI: Super Fight League, Asia‘s largest MMA Organization, has signed a three-year title sponsorship deal with real estate company Pearls Group. As title sponsor, Pearls Group...
MUMBAI: The economic slowdown notwithstanding, the Indian Premier League (IPL) franchise Chennai Super Kings (CSK) is eyeing a revenue growth of 15-20 per cent. The franchise...
MUMBAI: Diamond producer Rio Tinto Diamonds has roped in Bollywood actress Yaami Gautam as the brand ambassador for its flagship diamond jewellery initiative for the Indian...
MUMBAI: Introducing the country‘s first outdoor media knowledge repository, All About Outdoor has teamed up with Havas Media to launch Outdoor Media Plan. The official launch...
NEW DELHI: A police complaint has been filed in the Gomti Nagar police station in Lucknow against various companies and people with regard to advertisements on...
MUMBAI: The fifth edition of Champions League Twenty20 (CLT20) will be held in India from 17 September to 6 October. The international T20 tournament, which was...
MUMBAI: Media veterans Lynn de Souza (former Lintas Media Group chairman and CEO) and Meenakshi Menon (media audit company Spatial Access founder and chairperson) have joined...
MUMBAI: The Indian Premier League (IPL) has come back to haunt the Hindi general entertainment channels (GECs) again as the cricketing extravaganza has shaved off 110...
MUMBAI: Ecommerce marketplace ebay.com has got on board Alok Agarwal as director – marketing. Agarwal moves to ebay from Mahindra Two Wheelers where he was designated...
MUMBAI: Sportscaster ESPN Star Sports‘ strategy of introducing Hindi commentary simulcast has found favour with cricket fans as it contributed 40 per cent of the overall...
MUMBAI: Sports marketing agency Total Sports Asia (TSA) has been appointed as the exclusive marketing partner of Team Golf League (TGL) 2013, which was earlier known...
MUMBAI: Hindi general entertainment channel Sony Entertainment Television (SET) Asia has signed a multi-year TV essentials contract with Rentrak, the multi-screen media measurement service provider, for...
MUMBAI: Online job portal CareerBuilder India appointed Havas Media as its digital AoR after conducting a two month long multi agency pitch. CareerBuilder MD Premlesh Machama...
NEW DELHI: The Telecom Regulatory Authority of India (Trai) Wednesday issued the format in which broadcasters will have to provide information about ad duration on a...
MUMBAI: Sri Lankan cricketer Mahela Jayawardene, who is also the captain of Indian Premier League (IPL) team Delhi Daredevils, is all set to sport the three...
MUMBAI: Manchester United and Aon, the world’s leading provider of risk and human resource solutions, have extended their relationship by an additional eight years to 2021...
MUMBAI: R K Swamy BBDO‘s former head of creative Pranvir Mann has joined Concept Communication as national creative director. Based out of Delhi, Mann‘s mandate will...
MUMBAI: VML Qais has appointed Giles Henderson as regional associate director media and channels with immediate effect. He will assume responsibility for the delivery of all...
MUMBAI: Child rights organisation CRY – Child Rights and You – has appointed BBH to develop their creative communications and digital media solutions. The agency has...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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