Mumbai: It has been in the making for around three years now. But the Broadcast Audience Research Council (BARC) – the Indian media sector‘s riposte to...
MUMBAI: Publicitas, the leading international media service company, has opened a new office in Tokyo on 15 April. Escalating its global footprint, the firm will be...
MUMBAI: Esha Media Research (EMR) has launched a web based solution for monitoring media, cutting the cost of monitoring substantially lower to the user. EMR‘s web...
MUMBAI: BharatMatrimony has launched a campaign to introduce Elitematrimony.com a matrimonial service catering to the elite society. The television commercial has been produced by Radical Infinity....
Mumbai: Direct to home service provider Dishtv has unveiled its latest ad campaign featuring Shah Rukh Khan. The actor dons the hat of an HD Inspector...
MUMBAI: Film Farm, best known for its television series Uttaran on Viacom 18‘ Colors is now shifting all its focus on its advertising division. Under the...
MUMBAI: Portfolio Night has grown to be a global event, reaching creative hubs in every continent in an evening where the best of the present meet...
MUMBAI: Law and Kenneth has won the creative mandate of McCain Foods India. The account will be serviced out of L&K’s Delhi office. The agency won...
Mumbai: Amit Sarkar, former national director of Kinetic Worldwide India will now don the hat of the company‘s chief operating officer with immediate effect. Sarkar has...
Mumbai: Brand media and communications research company Millward Brown has appointed Surekha Poddar as MD for its Mumbai operation. Poddar replaces Muder Chiba who has decided...
BENGALURU: Singaporean donut brand Mad Over Donuts (MOD) announced its association with Illuminati Films and Eros International‘s Bollywood zombie comedy film ‘Go Goa Gone‘ (3G) scheduled...
Mumbai: DDB Mudra has conceptualised the new ad campaign for Livon Silky tat introduces the brand‘s latest range of products. The campaign‘s aim is to showcase...
MUMBAI: Expedia, the online travel company has announced the launch of its latest advertising campaign in India. The TVC is visualised and conceptualised by Lowe Lintas....
MUMBAI: After nearly three weeks of speculation, debate and discussions, the advertising agencies, represented by the Advertisng Agencies‘ Association of India (AAAI), and the broadcasters, represented...
MUMBAI: The Consumer Complaints Council (CCC) of the advertising watchdog Advertising Standards Council of India (ASCI) witnessed a sharp increase in the number of complaints against...
MUMBAI: Cricketer Kevin Pietersen has been appointed as the brand ambassador of Citizen watches in India. Pietersen had been the brand ambassador for the brand in...
MUMBAI: US kids‘ broadcaster Nickelodeon has launched a new SpongeBob SquarePants Hot Wheels collection featuring six die-cast vehicles inspired by SpongeBob and his Bikini Bottom friends....
MUMBAI: Forstmann Little & Co has hired investment bank Morgan Stanley and Evercore Partners (EVR) to find a buyer for sports management company IMG Worldwide. IMG...
MUMBAI: Fast moving consumer goods major Dabur increased its spending on advertising and promotions for the the quarter ended 31 March as competitive intensity in the...
MUMBAI: Jhalak Dikhhla Jaa, the celebrity dancing reality show, is all set to return with its sixth season on Colors and the channel has renewed the...
MUMBAI: The stalemate between the Indian Broadcasting Foundation (IBF) and the Advertising Agencies Association of India (AAAI) on the net billing issue has been resolved and...
MUMBAI: It‘s not only Gayle, Bravo and Pollard who have been hitting the maximum in the sixth season of the Indian Premier League. Sony Max has...
Mumbai: Rohit Srivastava has been named chief strategy officer at Contract Advertising. He will develop and integrate the strategic planning capabilities. Srivastava has been with Contract...
MUMBAI: Four star luxury getaway The Resort located at Aksa beach in Mumbai has roped in digital marketing agency CogMat to handle its social media duties....
MUMBAI: Contract Advertising executive vice president Kumar Subramaniam has decided to move on from the company where he worked for three years. He headed the Mumbai...
MUMBAI: Broadcasters, facing tax liabilities on account of non-deduction of TDS on agency commission, had stopped airing ads. This was because advertising agencies did not agree...
MUMBAI: Is the Indian Broadcasting Foundation‘s (IBF) diktat ordering its members to take TV commercials off the air waves being adhered to the T? While TV...
MUMBAI: BIG RTL Thrill has brought on board key male targeted brands Mountain Dew and Vista D90 as the title sponsor and associate sponsor respectively, for...
BENGALURU: Hindware Home Retail‘s home interiors fashion brand EVOK will be spending around Rs 200 million towards advertising and marketing spends this fiscal as told to...
MUMBAI: Out-of-Home (OOH) advertising and media company Milestone Brandcom has expanded its footprint with a communication division dedicated to low income and rural consumers Milestone Outland....
MUMBAI: Vinish Joshi has joined R K Swamy Media Group as vice president of North and East. He will be responsible for the integrated media offering...
MUMBAI: Airline Goa Air has awarded its creative duties to Lowe Lintas and Partners following a six month pitch process. The agency’s Mumbai office will handle...
MUMBAI: Jatin Bhatt has been appointed chief operating officer and strategy planning director of IBD India, a Percept Hakuhodo Company. In his new role, Bhatt will...
MUMBAI: Travel and lifestyle channel Fox Traveller has tied up with Dharma Productions‘ next offering ‘Yeh Jawaani Hai Deewani‘ for in movie promotion. The film stars...
MUMBAI/NEW DELHI: From 6 pm evening on Labour Day, (1 May), the Indian Broadcasting Foundation’s (IBF) pulled the plug on all television advertising on its members...
MUMBAI: Wah Wah Music and DDB Mudra from India achieved a huge success by making it to the list in the Clio Awards 2013, which recently...
Mumbai/New Delhi: The spat between TV channels and advertising agencies on the net billings issue took a new turn today with the former‘s association, the Indian...
MUMBAI: The International Cricket Council (ICC) today announced the three Corporate Social Responsibility (CSR) partnerships that will feature during the upcoming ICC Champions Trophy 2013 in...
NEW DELHI: Rasna, which has entered the market of fruit beverages, will spend Rs 40-50 million over the next two months to publicise its new category...
MUMBAI: Prisma Global has introduced snap2life, a technology which connects the print with digital at a click of a button. snap2life, as product and service amalgamates...
MUMBAI: Ant Farm, an innovative sandbox that aims to create global brands ideated and built out of India, has announced the launch of its first venture...
MUMBAI: Disney fans can now buy Disney inspired scarves for their wardrobe which the broadcaster has created together with Ludhiana based textile manufacturer Shingora. Available in...
NEW DELHI: More than ninety per cent of the advertisers comply with the orders of the Advertising Standards Council of India (ASCI). Information and broadcasting ministry...
MUMBAI: Fast moving consumer goods major Hindustan Unilever Ltd (HUL) increased its spending on advertising and promotions for the fifth consecutive quarter ended 31 March as...
MUMBAI: Full service mobile advertising and marketing agency ad2c has expanded its South East Asia operations with the launch of its Indonesia office. The joint venture...
MUMBAI: Eight-year-old creative healthcare advertising agency Flowing Ink Communications has bagged the creative and media duties of SevenHills hospital. Flowing Ink Communications director Murali G expressed...
NEW DELHI: As Mothers‘ Day approaches, online trading site OLX.in has initiated a social campaign called “Every Mother Counts” across the key markets of Delhi, Mumbai,...
Mumbai: Reliance Broadcast Network has announced the consolidation and strengthening of ad sales functions within its radio business, 92.7 Big FM, through strategic elevations across key...
BENGALURU: Saatchi & Saatchi Focus Network CEO Malavika Harita took over as president of the Ad Club of Bangalore during the AGM on 25 April. Harita...
MUMBAI: The Maruti Suzuki SX4 has launched its new campaign developed by Lowe Lintas. The television commercial is based on the proposition that SX4 is the...

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