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MUMBAI: In his more than two and a half decades of experience Vivaki country chair Srikant Sastri will be stepping down from his position on 1...
MUMBAI: ASCI‘s Consumer Complaints Council (CCC) upheld complaints against 52 out of 84 advertisements, which came under the scanner of the self regulatory body in March...
MUMBAI: The verdict is out and it clearly shows that this time around the cash rich league which was in the news for all the wrong...
MUMBAI: After IPL6, Pepsi has launched its all new social media campaign ‘Road to champions‘ for cricket fans remembering the defining moments in cricket history. Through...
MUMBAI: For long, there has been a hue and cry about the progress of the Broadcast Audience Research Council (BARC) and the development of an alternative...
MUMBAI: Week 22, TAM ratings. Hindi General Entertainment Channel (GEC) leader Star Plus once again held on to its pole position adding 11 GRPs to increase...
MUMBAI: Creative hotshop Taproot India has tapped into another talent by roping in Sameer Aasht to come in as its head of strategy & business. Aasht...
MUMBAI: Trust the man with the beard to do it differently. 10 years ago, the creative guru and the current Lowe Lintas chairman & chief creative...
MUMBAI: Starcom MediaVest Group has announced a couple of management changes and key appointments to strengthen the organisation. The media agency has appointed Gerald Roche as...
NEW DELHI: Mahanagar Telephone Nigam Limited, the state-owned telecommunications service provider, has appointed Goldmine advertising to handle its creative and media duties. The multi-agency pitch process...
MUMBAI: Axe Click‘s new commercial starring leading Bollywood actor Ranbir Kapoor has rolled out. The ad has been conceptualised by BBH Singapore, produced by Bang Bang...
MUMBAI: Indian personal and healthcare business Emami Limited (Emami) plans to include a TVC by Orchard Advertising as a part of a new campaign ‘Thand Thanda...
MUMBAI: Despite the apparent low barriers to entry, the internet ad market is highly polarised and just four companies control 64 per cent of all global...
BENGALURU: After its first Gone Mad Choco Sticks television commercial based on stories by kids, Garuda Foods, the owner of the brand ‘Gone Mad has launched...
INDIA : Under Cover Lingerie, India’s leading brand of fashion lingerie and fantasy nightwear has launched a new line of sensuous thongs ‘C-Strings’ for the confident...
MUMBAI: Safety is the key word for them who love driving in wet conditions especially for the rider who needs a good grip on the road...
MUMBAI: Volkswagen which believes in ‘Maximum power, minimum consumption‘ has launched its new TVC. The TV commercial has been created by DDB Mudra Volkswagen Group India...
NEW DELHI: Tupperware, which had last year launched the ‘She Can You Can‘ initiative last year, has now launched the second phase with another campaign featuring...
MUMBAI: Worldoo.com, an online ecosystem for kids launches its first ever TVC. The TV commercial is going to be aired today with the aim of targeting...
MUMBAI : Big man Bobby is back. Bobby Pawar that is. Publicis Worldwide today announced that Pawar has joined the agency as director, chief creative officer...
MUMBAI: UK pubcaster The BBC‘s commercial arm BBC Worldwide has announced the appointment of Anna Gordon as director of global sales strategy, business development and planning....
NEW DELHI: Policybazaar.com today launched a new television commercial campaign that will air from tomorrow focusing on the health insurance sector to make a correct decision...
MUMBAI: Spanish soccer club Real Madrid have confirmed a deal with Emirates airline to be the club‘s shirt sponsor for the next five years. The name...
MUMBAI: News broadcaster CNN International has created a series of integrated sponsorship billboards for Samsung Mobile that showcases its new Galaxy Note 8.0 around the network‘s...
MUMBAI: The team at media and ad sales repping company Aidem Ventures is saying Jai Maharashtra these days. No, no they are not becoming fundamental Maharashtrians;...
NEW DELHI: The Dharampal Satyapal (DS) Group has launched a new campaign captioned “Stadium” for its mouth freshener brand Rajnigandha with the new punch line “Munh...
MUMBAI: Star India has launched a marketing campaign, with the core theme of ‘Zor Lagao Champion Banao”, to promote the ICC Champions Trophy 2013 which started...
MUMBAI: Week 21, TAM’s ratings. Colors was the highest gainer amongst Hindi GECs as it added 10 GRPs to increase its total to 184 for the...
MUMBAI: Indian newscaster New Delhi Television (NDTV)‘s law firm Sabharwal & Finkel (S&F – its legal representative in the Nielsen-TAM India case in New York) suffered...
MUMBAI: The mouth freshener brand ‘Pass Pass‘ has launched a new television campaign, which targets people of all ages. The campaign showcases people from different ages...
MUMBAI: The energy drink Red Bull has rolled out its new digital campaign in India. The brand believes “they give wings to people who want to...
MUMBAI: An increasing number of Indian media professionals are being given more and more regional and global responsibility by large global advertising agency and media groups....
MUMBAI: The ad film production house Red Ice Films has launched the latest campaign for Streax hair colour featuring actress Sonakshi Sinha for the first time....
MUMBAI: Havas Media has won the media mandate for Neo Milk Products, a five year old diary company based in Delhi/NCR. Talking on the appointment, Neo...
MUMBAI: The West Indies Cricket Board (WICB) has announced Confident Group as the West Indies Team Sponsor for the ICC Champions Trophy in England next month...
MUMBAI: The Cannes Lions International Festival of Creativity and the Bill and Melinda Gates Foundation have announced nine projects that have been selected as part of...
MUMBAI: UK communications and entertainment company Virgin Media has been unveiled as the newest partner of the Glasgow 2014 Commonwealth Games. The company will also further...
MUMBAI: Creative Inc has recently won the creative mandates of Nova Specialty Surgery (NSS) and Nova Orthopedic and Spine Hospital (NOSH). The agency has won the...
MUMBAI: Following the announcement of the dual feed coverage for the French Open tennis Grand Slam, Neo Sports Broadcast has announced that it has got seven...
MUMBAI: Cholayil who is known for its ayurvedic Soap has come up with the latest TV campaign for its new product prickly heat powder. The TVC...
MUMBAI: Seven Star Satellite managing director Ajit Gupta was watching home shopping channel Star CJ Network a few months ago when suddenly an idea popped up...
MUMBAI: The previous three recipients of the Cannes Lions International Festival of Creativity Media Person of the Year award have all been from the digital space:...
MUMBAI: It‘s cashing out on its investment. Media conglomerate Network18 today announced that it was finally divesting its equity holding in digital marketing agency Webchutney to...
MUMBAI: With the government and consumer bodies making noises about titillating and misleading TV ads, the Indian advertising industry is working on getting its act together....
MUMBAI: Week 20, TAM‘s ratings. Zee was the highest gainer amongst Hindi GECs as it added 10 GRPs to increase these to 184 for the entire...
MUMBAI: New Delhi Television (NDTV) ain’t giving up on its law suit against global research agency Nielsen on account of the TV ratings service it runs...
MUMBAI: Indian right–arm off break spinner Ravichandran Ashwin has been roped in as a brand ambassador by CavinKare for its diary division Cavin’s Milkshakes. The cricketer...
MUMBAI: Hyundai Motor India (HMIL) which is an International Cricket Council (ICC) partner is conducting a trophy tour for the ICC Champions Trophy 2013 which takes...
MUMBAI: Hyundai Motor India (HMIL) which is an International Cricket Council (ICC) partner is conducting a trophy tour for the ICC Champions Trophy 2013 which takes...
MUMBAI: – Lenovo India has launched a new TV campaign to showcase a new range of smartphones for the Indian market. The TV campaign is conceptualised...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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