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MUMBAI: Two senior India media and advertising professionals have got themselves Asia-Pacific veep positions on the prestigious International Advertising Association (IAA) board. Pradeep Guha has been...
NEW DELHI: Global advertising expenditure will grow by 3.9 per cent in 2013, reaching $518 billion by the end of the year. ZenithOptimedia has said this...
MUMBAI: The folks at Ogilvy are celebrating once again. Ogilvy Mumbai has been declared the ‘Most Effective Agency Office Globally‘, in the 2013 Effie Effectiveness Index...
MUMBAI: Digital media is the new buzz word. Every sector today is looking at ways to connect with its consumers through the new medium on the...
MUMBAI: Hamdard‘s division Roohafza launches its new activation campaign ‘My Roohafza story‘. The Brand invites its consumers to share their moments of indulgence with Roohafza. The...
MUMBAI: Star Plus and Zee TV notched the highest gains in week 24 with an additional 12 GRPs and 13 GRPs to take their individual scores...
MUMBAI: Sharat Kuttikat joins DDB Mudra west as creative director and will be based out of Ahmedabad. Kuttikat will partner with Jayesh Vaghela who has been...
BENGALURU: Thai food retail major The Charoen Pokphand Foods Limited Indian subsidiary CP India Foods, (CPIF) plans to use radio as one of the main three...
MUMBAI: Advertising is a form of communication for marketing. In today‘s date without using a digital platform nobody can think of promoting their product. Facebook has...
MUMBAI: Godrej No 1, the soap brand has launched its new TV commercial. The new ad film is conceptualised by DDB Mudra. The ad film is...
MUMBAI: That Television Audience Measurement‘s (TAM‘s) ratings are battling for survival is common knowledge. But how this will affect the advertising process on television? And also...
BENGALURU: Targeted TV ad network Amagi Media Labs (Amagi) has raised Rs 31.25 crore from Mayfield Fund and its existing investor Nadathur Investments. Mayfield India‘s Vikram...
NEW DELHI: The government has amended the time bands for its advertisements on news and business television channels announced by it earlier in September 2012. In...
MUMBAI: Even as the day saw a couple of more notices to unsubscribe from TAM‘s TV ratings. The Advertising Agencies Association of India (AAAI) president Arvind...
MUMBAI: IndusInd Bank has launched a new TV campaign featuring Bollywood actor Sharman Joshi. The ad film has emphasised on the latest innovative idea of the...
BENGALURU: For its 3.8 million Facebook fans, KFC launched what it claims as ‘the first ever User Generated Graphic Novel in India‘ – Krushers Komic. The...
MUMBAI: Google will sell more mobile advertising than the rest of its rivals combined for the second straight year, according to a new forecast that highlights...
NEW DELHI: The full digital tool-set is now in use in newsrooms and editorial offices around the world – with far-reaching implications for the public relations...
MUMBAI: Hyundai i20 is going all out with an array of new TVCs across the World Wide Web and television sets. The TVCs in question here...
MUMBAI: FleishmanHillard (FH), the global communication firm has elevated Yusuf Hatia to managing director, India. Hatia in his new position will be responsible for deciding the...
MUMBAI: Folks in advertising, there’s reason to cheer. The Indian advertising market is going to grow at a healthy 7.8 per cent in 2012-2013, outpacing its...
MUMBAI: Sri Lanka Tea Board has inked a three year sponsorship deal with Sri Lanka Cricket. The deal is worth Sri Lankan Rs 530 million for...
NEW DELHI: Hyundai Motor India Ltd. (HMIL) has engineered a unique school connect programme ‘My Daddy, My Superstar’ as a celebration to honour fathers. The initiative...
NEW DELHI: Alok Sharma has been appointed head of media & entertainment (M&E) business for India and SAARC in Autodesk, Inc. In this role, Sharma will...
MUMBAI: The second phase of the Bharat Nirman Campaign is out and it has been received well by everyone. The ad has been conceptualised by Percept/H....
MUMBAI: Tyroo APAC, a multi-screen performance network has announced the appointment of Ratnakar Bharti and Sandeep Sabharwal as the general manager & India sales head and...
MUMBAI: Week 23, TAM ratings. Hindi General Entertainment Channels (GECs) Colors and Life OK seem to have notched up the highest gains this week clipping on...
MUMBAI: Here is another media professional who is getting more regional responsibility. And that gent is Amin Lakhani whom Mindshare has elevated to Leader – Team...
MUMBAI: Bollywood superstar Akshay Kumar is definitely a good name to have on any talent management agency‘s roster. Akshay has had strong brand associations with the...
MUMBAI: DDB Mudra has appointed Subhasis Chatterjee as AVP. Subhasis will report in to senior VP Shally Mukherjee. Subhasis makes the shift from Contract Advertising where...
BENGALURU: After launching the ‘Lay‘s Flavour Team‘ campaign this cricket season, Pepsico‘s potato chip brand Lay‘s announced an all new campaign based on its consumers‘ cricket...
MUMBAI: The newly launched hair styling product ‘Gatsby Water Gloss‘ has come up with a new TVC staring actor Varun Dhawan. The TV commercial has been...
NEW DELHI: Heineken, as part of its latest global campaign ‘Voyage‘, is undertaking its most daring experiment yet. It is testing what men are truly made...
NEW DELHI: abm communication, which has completed 10 years in the field of communication, has unveiled its new logo that encapsulates its core mission of ‘Raising...
MUMBAI: CA Media, LP, the Asian investment arm of The Chernin Group; LLC (TCG) has announced the appointment of Rishi Negi as executive vice president, Investee...
MUMBAI: The mighty fallout between broadcasters and TAM Media which has left the entire television and media fraternity in a tizzy, will take some time to...
There are two kinds of individuals out there. Those, who lead their lives on their own terms and others, who lead their lives according to the...
MUMBAI: South African golfer Brandon Stone has announced that he has both turned professional and has appointed IMG, the global sports, fashion and media company for...
NEW DELHI: Nokia and Warner Bros Pictures have teamed up for global co-marketing partnership with this summer’s eagerly anticipated movie, ‘Man of Steel‘ from Warner Bros...
MUMBAI: Dentsu Creative Impact and Dentsu Media have together bagged the creative and a media duty of Mandom Corporation’s Gatsby range of men’s grooming products. Mandom...
MUMBAI: Neo Sports Broadcast has appointed Sudip Roy as senior VP advertising revenue. He has over 16 years of broadcast ad revenue experience. He replaces Raju...
MUMBAI: Mumbai based, an outdoor agency Global advertisers have been appointed Rudolf Fernando as a National Head of Global Advertisers. Fernando will be looking after four...
MUMBAI: It finally looks like the industry is rallying around TAM Media. First, the AAAI announced its support for TAM this morning. Now it is the...
MUMBAI: Havas Media Group acquires digital strategy, data science and mathematical research company MFG Labs. It was founded in 2009, by a team of world renowned...
MUMBAI: The Advertising Agencies Association of India (AAAI) has come out strongly in support of TAM and stated that discontinuing its ratings service as the broadcasters...
MUMBAI: Even as the broadcast community gets ready to put the lights out on India‘s TV ratings, TAM Media CEO LV Krishnan has suggested that he...
MUMBAI: Grasshoppers India has been appointed as the creative partner for real estate consultancy Better Option Propmart Opts. An official has confirmed that Grasshoppers have approached...
NEW DELHI: The Advertising Standards Council of India (ASCI), which is recognised by the government as the primary body for checking misleading commercials, has bagged the...
MUMBAI: It‘s official. At the time of writing, two leading Indian TV networks, Multi Screen Media (which runs Sony Entertainment TV, Sab, Max, Pix and Six)...
NEW DELHI: ‘Sapney aapke, prarthana hamari‘ (your aspirations, our prayers) is the tagline of the new advertising campaign by Muthoot Finance Ltd. Conceptualised by the Delhi...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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