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NEW DELHI: Horse & Country TV, the specialist equestrian sports and lifestyle network, has tied up with Amagi Media Labs to deliver its signal to cable,...
MUMBAI: Technology giant Toshiba has launched its new range of laptops in India. The brand ambassador Sachin Tendulkar has unveiled a new range of laptops in...
MUMBAI: The Rs 25,000 crore FMCG major Hindustan Unilever has elevated its managing director and CEO Nitin Paranjpe as the global head of parent company Unilever‘s...
MUMBAI: Paras‘s history reflects back to 1960, when the procurement of milk started with 60 liters of milk. The first unit was established in 1987 under...
MUMBAI: Eats Milk with Every Meal is the new Amul campaign. Executed by Draftfcb Ulka, the campaign showcases the goodness of the entire range of Amul products....
MUMBAI: As everyone waited for the standoff between IBF, AAAI and ISA to resolve, the channels went on to showcase their shows and advertisements. And before...
MUMBAI: One stakeholder to be quite delighted with the fact that advertisers, broadcasters and agencies have sorted out their differences on TV ratings is undoubtedly TAM...
MUMBAI: Phew! One can finally breathe a sigh of relief now that the three stakeholders – Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI)...
MUMBAI: Rio Tinto Diamond Sales and Marketing has set itself apart from the rest in positioning its product. The new ad campaign for Nazraana, the jewellery...
MUMBAI: Sandeep Dahiya who was sr VP and business head – consumer products at Vaicom 18 has moved on to The Times Group as director and...
NEW DELHI: Even as Indian advertisers are facing a crisis with the government limiting ad space on television, advertising spend continues to rebound globally. However, the...
BENGALURU: Nikon India, a 100 per cent subsidiary of Nikon Corporation has been organising ‘Through the lens‘ photography seminars in major cities in India. The company...
BENGALURU: Global premium fitness brand Reebok announced an association with Bollywood actor John Abraham as its new brand ambassador. With this association the brand aims at...
MUMBAI: Zen Mobile, from the Teleecare Group, recently launched the new Ultrafone 701HD, from the company‘s flagship Ultrafone series. To promote the product the company‘s inhouse...
MUMBAI: As the old forms of communication give way to the new innovative machines, Hakuhodo Percept has launched Sony‘s new range of Sonic laptops with in-built...
MUMBAI: Draftfcb Ulka Interactive has got on board Sudarshan Sudevan as creative head-digital. ‘Sudi‘ as he is fondly known in the industry started his career as...
BENGALURU: Global business consulting and IT outsourcing company Virtusa Corporation today announced the appointment of its Asia head marketing Muralidharan Erumpala to the Advisory Council for...
NEW DELHI: Maruti International has teamed up with Harlequin India for a first of a kind content partnership to feature the characters of its blockbuster movie...
MUMBAI: “It‘s always tough starting something new. Once you strip yourself off your big-agency visiting card and designation, you have to get used to doing everything...
MUMBAI: Bollywood actress Sonam Kapoor is poised to make a splash once again at the India International Jewellery Week (IIJW) 2013, presented by Gemological Institute of...
MUMBAI: Global ad revenues rose just 1.9 per cent to $76.6 billion in the first quarter of 2013 as compared with the year-ago period, according to...
MUMBAI: ShopClues.com, has initiated a multi-agency pitch to bring on board a creative partner to lead its mass media strategy in Gurgaon. ShopClues.com is India‘s online...
MUMBAI: Over the last three years, Standard Chartered and Liverpool FC have reaped the benefits of their partnership through a number of initiatives – in particular,...
MUMBAI: The story of women farmers which started with the Gujarat Co-operative Milk Marketing Federation‘s (GCMMF) ‘Manthan‘ ad in 1996 has now been re-created in the...
MUMBAI: For Woods, his latest Nike deal, arguably, caps a complete rebound from his marital problems that became public in 2009 and derailed his marketability. Since...
Mumbai: VIP Industries has announced the appointment of McCann Erickson as its creative agency for VIP brand. The business has moved both its brands -VIP and...
MUMBAI: OLX.in, India‘s largest local online classifieds site has chosen Lowe Lintas as its creative partner to further build up on its brand communication and strengthen...
NEW DELHI: Bigtree Entertainment, the holding company of the entertainment ticketing portal BookMyShow.com, today announced its association with PVR for a five-year deal as the online...
MUMBAI: Adding to rumors of Apple‘s supposed set-top cable box plans, a report on Monday claims the company is in the thick of talks with media...
MUMBAI: Millward Brown, the only full-service research agency to have a dedicated, global neuroscience practice, today announced that since pioneering its award-winning link(TM) with facial coding...
MUMBAI: ABN Andhrajyothy, a leading 24 hour Telugu news channel has appointed Aidem Ventures as its ad sales partner. “We, at ABN Andhrajyothy have developed our...
MUMBAI: IBN7, the Hindi news channel of Network18 is now ‘Bebaq. Bekhauf‘. The channels‘ new slogan which went on air today, replaces its previous slogan ‘Khabar...
The clock is ticking down for the seven broadcast networks, (actually eight, if you include Discovery too that joined the fray over the weekend) which coerced...
MUMBAI: Verito Vibe, a compact car by Mahindra & Mahindra Ltd which was launched on 5 June has now come up with its new TVC. Developed...
NEW DELHI: In a novel marketing technique, the Titan brand of watches has tied up with Italian motorcycle brand Ducati to release a new range inspired...
Aegis Group plc chairman India & CEO South East Asia Ashish Bhasin does not mince his words when he says. "In the next 24 to 48...
MUMBAI: One of India‘s leading luxury Swiss watches, world-class writing instruments and leather accessories Rodeo Drive Luxury Products has announced a one year endorsement deal with...
NEW DELHI: The school chain Shemrock and Shemford group of schools has launched its first-ever television commercial with Chhota Bheem as brand ambassador. The campaign delivers...
BENGALURU: Panasonic India has allotted Rs 200 crore towards ATL activities (same as last fiscal – April 2012 to March 2013), and Rs 250-260 crore towards...
NEW DELHI: Omron has associated with Bhaag Milkha Bhaag as the technology partner and promote the partnership via TV commercials, social media platforms and online portals....
NEW DELHI: Google and Facebook have cornered around 60 per cent of the advertising revenue spent online in Asia, even as the online spending on commercials...
NEW DELHI: Two shopping sites, Jabong.com and HomeShop 18 have tied up with ‘Bhaag Milkha Bhaag‘ starring Farhan Akhtar and Sonam Kapoor in its promotional exercises....
MUMBAI: Alpenliebe Pop is the new ‘Anti-Boring‘ device. Perfetti Van Melle India (PVMI), the leading confectionery player which is known for its innovative products and clutter...
MUMBAI: Outdoor Advertising Awards 2013, which concluded recently, saw DDB MudraMax – Outdoor as the clear winner. The agency once again proved indomitable by bagging eight...
MUMBAI: Beauty begins with a healthy skin and taking this forward is Neutrogena which today launched its new product Rainbath – a refreshing shower and bath...
Mumbai, July 9, 2013 –Sekhar Kammula’s latest bilingual venture Anaamika is planned to release in Tamil and Telugu this Dussehra..The director plans on completing this saga...
MUMBAI: The already crowded FMCG market has another addition with Gopal Coprco Ltd (GCL), a well known name in the tobacco segment, entering the snack segment....
BENGALURU: Amazon.in today unveiled the Amazon Associates program (AAP) in India. AAP is a marketing program that lets online publishers of all sizes effectively monetise their...
MUMBAI: On a winning spree, Madison Media has added Piramal Healthcare‘s media AOR to its kitty. The account was won in a multi agency pitch where...
MUMBAI: Creativeland Asia – one of India‘s leading communications communities, has appointed Srijib Mallik as COO of the company. Mallik will initially set up and front...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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