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MUMBAI: Parle Agro, a pioneer in the Indian beverage industry is associated with many firsts that have changed the dynamics of the industry. Known for innovative...
With the rupee in free fall, escalating prices and the economy teetering on the brink of collapse, it wouldn’t be incorrect to say the country is...
MUMBAI: Birla Sun Life Insurance (BSLI), the insurance arm of Aditya Birla Financial Services Group, announced the appointment of Taproot India as it creative partner. Birla...
NEW DELHI: Affle Group, a leading smart media company, has announced the launch of M2X, a $3.3 million (Rs 20 crore) fund, in association with the Mobile...
MUMBAI: It’s Friday and it is D-day of the Thirteenth edition of the Advertising Club‘s EMVIES, the awards which were introduced to honour measurable and significant contributions in the...
MUMBAI: The media agencies are busy brushing up on their knowledge of the names of movies. And why? Well, they are all gearing up for No...
MUMBAI: The war for ‘the best among the rest’ continues even as the top three positions see no change in week 35 of TAM TV ratings....
MUMBAI: Britannia cheese has launched a new campaign conceptulaised by McCann Erickson. With the junk food gaining popularity and mothers’ considering cheese fattening and unhealthy since...
KOLKATA: Kolkata headquartered, Emami has opened ‘Zandu Ayurvedic Clinic’, its first ayurvedic clinic near Kolkata. The fast moving consumer goods (FMCG) company said the clinic was...
MUMBAI: The Advertising Standards Council of India (ASCI) has launched a newly designed website www.ascionline.org and aims to be more user-friendly. The website incorporates an Online...
MUMBAI: Vodafone, one of India’s leading telecommunications services provider, has announced its tie-up with Rockstand, one of India’s leading eBook and eMagazine application. This tie-up heralds...
MUMBAI: VivaKi continues the global expansion of audience on demand (AOD) and announced the launch of a regional activation center for Asia Pacific, based in Singapore....
NEW DELHI: Flavoured whiskeys are internationally the fastest growing segment in the bourbon industry and the trend is soon catching up in India. The growing...
MUMBAI: Getting more money out of advertising-that is always what everyone wants and Amagi Media Labs gives channels and advertisers just what they have been wanting...
MUMBAI: J.K. Helene Curtis, India’s leading male grooming company, cheers Man Hair with the first-of-its-kind Park Avenue Beer Shampoo’s new advertising campaign. Adding a twist of...
KOLKATA: Last week, if one followed the rupee-dollar crisis anything close to a heart attack was inevitable. Thanks to the economic upheaval and slowdown thereafter, the...
NEW DELHI: Entries have been invited for the second Indian Advertising and Corporate Film Festival which is a competitive festival of advertising and corporate films produced...
MUMBAI: The inaugural edition of the Asian Brand and Leadership Summit saw Wizcraft International Entertainment win the award for Asia’s most promising brand. Known in Indian and international circles...
MUMBAI: Marshall Electronics introduces 27″ 2560×1440 resolution 2K/4K compatible quad-viewer monitor. The quad-viewer has four independent 3G-SDI inputs to enable users to view four channels at...
MUMBAI: JWT has conceptulaised the new campaign for Nestlé Alpino with the idea of ‘to love is to share.’ The campaign is another step to build...
MUMBAI: Tata Nano’s latest TVC on ‘Celebrate Awesomeness’ has crossed five million views on YouTube in less than 30 days. It is the highest for any...
MUMBAI: Marshall Electronics has announced that its newly formed Wireless Division is developing a number of solutions for professional broadcast, audio, and video applications. Marshall Electronics’...
MUMBAI: Today, organisations are keen to use leading-edge technologies to engage with their customers, and improvements in permission-based Email Marketing continues to play a significant role...
MUMBAI: Delhi-based media agency Xposure has bagged the media mandate of Gionee, the Chinese mobile handset manufacturing company. Rajul Kulshreshtha, co-founder, Xposure is happy about the...
MUMBAI: Teamwork Communication Solutions has bagged Hero Cycles and Hero Motors as its clients. The agency will also undertake the repositioning of Hero Cycles as a...
MUMBAI: DDB MudraMax has won the digital media mandate for Experion Group. The client will be handled out of the DDB MudraMax office in Delhi. Experion...
MUMBAI: The war for ‘the best among the rest’ continues even as the top three positions see no change in week 34 of TAM TV ratings....
MUMBAI: Mars International India has appointed Raghav Rekhi to lead the marketing operations for the chocolate business in India as the marketing director with effect from...
MUMBAI: Ogilvy & Mathers has created a new campaign for Fiat Group India’s flagship brand Linea. The campaign showcases the unique features of the car and...
MUMBAI: Kurlon, one of India’s leading mattress brand has awarded its media duties to Dentsu Media. The account will be handled out of Dentsu Media’s Bengaluru...
MUMBAI: AkzoNobel, a paints and coatings company and the maker of Dulux paints in India, is all set to change consumer perception about the beauty of...
MUMBAI: Coca-Cola India has announced some key senior leadership changes, aligned with its long term plans of becoming one of the Coca-Cola company’s top five markets...
NEW DELHI: SkyHub, the digital creative and technology firm, brought about a change in the Indian marketing scenario with the introduction of a unique social media...
MUMBAI: Viacom18 has appointed Saugato Bhowmik as the head of consumer products business. The group continues to strengthen its operations with this appointment. Saugato brings to...
MUMBAI: Ogilvy & Mather Mumbai office has created a new campaign for the telecom giant Vodafone. The campaign focuses on the network as it is the...
MUMBAI: Sony LIV, the online entertainment destination, owned and operated by Multi Screen Media (MSM), has appointed Value 360 Communications as its official PR agency in...
MUMBAI: Havas Media Group India has made some senior management appointments in keeping with its growth pace and new business acquisitions since the beginning of 2013....
MUMBAI: InSync, the country‘s first heritage music channel which was launched on 15 August, has assigned the mandate of advertising sales representation to the independent advertising...
MUMBAI: Draftfcb+ Ulka has created a new campaign for Amulya, a dairy whitener from the house of Amul with an aim to rejuvenate the brand connect...
MUMBAI: Nike is launching their latest campaign as part of the 25th anniversary of the Just Do It campaign globally on the week beginning 26 August....
Marketers for brands, consumer products, retail chains, media and entertainment are struggling to redefine and reinvent “advertising” for a new generation of empowered consumers. Media proliferation...
MUMBAI: The textile brand – Only Vimal – has launched a new campaign to reach out to the newer, younger generation of formal wear users. The...
MUMBAI: GroupM has appointed Atique Kazi as director of Xaxis, India. Kazi moves in from Yahoo!, and in his new role, will be reporting to GroupM...
MUMBAI: Everyone likes to take a break at work every now and then, with YouTube videos, online games, Facebook, Blogs and so on. But what does...
MUMBAI: In the week 33 of TAM TV ratings, Hindi GECs seems to be in a shuffle mood. Unlike last week, where Life OK had surpassed...
MUMBAI: Vizeum India has appointed Subhas Warrier as vice president south India. Subhas will play an important role in the agency‘s growth strategy in south India....
MUMBAI: As part of this association, Apollo Tyres with its philosophy of ‘go the distance‘ will create football based play zones in local communities using recycled...
BENGALURU: Expecting to reach three million fans across the world on the way to being a badminton team with the largest digital following, the Indian Badminton...
NEW DELHI: TVS Motor Company has announced the launch of its campaign “Ab life ka gear badlo” around its newest bike ‘Phoenix‘ with movie superstar Mahesh...
MUMBAI: International premium fitness brand Reebok on Monday announced that it has signed up Bollywood actor and fitness icon Nargis Fakhri as its women’s fitness ambassador...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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