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MUMBAI: The sports brand Reebok has come up with a new running shoe – Reebok One – and to create visibility and awareness for it, the...
BENGALURU: Telecom player Aircel and Indian handset supplier Micromax announced a strategic partnership with the aim to drive data growth. Under this new partnership, Aircel and...
MUMBAI: Twitter has been frantically adding partners to its Amplify advertising program ever since it began informally last year with a partnership between the social network,...
KOLKATA: Digital marketing may have caught on in a big way in metros like Mumbai and Delhi but in Kolkata, it is struggling to play catch-up,...
MUMBAI: Aegis Media acquired Trio Digital Integrated, a full-service digital agency in China. The acquisition will see Trio rebranded as Trio Isobar and become part of...
MUMBAI: DY Works, one of India’s oldest and largest brand strategy and design firm announced the appointment of Lakshmi Iyer as vice president – marketing. Prior...
MUMBAI: Bata India has appointed Sumit Kumar as the new vice president, marketing & customer services with effect from 2 September. He will be responsible for...
MUMBAI: Cheil Worldwide SW Asia has been awarded the complete creative communications mandate for Halonix Technolgies’ consumer lighting business in a multi-agency pitch. A known name...
MUMBAI: The Chennai headquartered, RHFL, promoted by REPCO Bank, a government of India enterprise has appointed Vizeum media as it media AOR (Agency on Record). RHFL...
MUMBAI: Her tome has become a reference book for students of Indian media courses. Media watcher Vanita Kohli-Khandekar released the fourth edition to her book on...
MUMBAI: Media vet Ajit Varghese has more than one reason to celebrate. He has been going max at Maxus South Asia and his efforts are being...
MUMBAI: After only an eight-month stint, the Rediffusion Y&R vice chairman and CCO Sam Ahmed has decided to go back to film making. He will leave...
MUMBAI: Havas Media India has won the media mandate of Halonix Technologies. Commenting on the win, Havas Media Group, India and South Asia CEO Anita Nayyar...
Mumbai: For the first time since its incorporation in 1958, H&R Johnson (India) has roped in a celebrity brand ambassador for their maiden television ad campaign...
While he is busy directing and co-producing Anil Kapoor’s ambitious adaptation of popular American series 24, adman-filmmaker Abhinay Deo’s TVC titled Nike Parellel Journeys has won...
BENGALURU: After its recent Smarties Agency of the year award, Maxus had an additional room to cheer as its team walked in slow motion to receive...
MUMBAI: Siemens India has launched an innovative digital media campaign that uses a creative story telling technique to deliver the message to end customers. The latest...
BENGALURU: The countdown for many an ad agency has already commenced. The Ad Club of Bangalore’s Big Bang Awards function will be held tonight at the...
KOLKATA: For any Bengali worth his rosogulla, there can be no greater festival than Durga Puja. And so, not just the people in the country’s east but...
MUMBAI: The war for ‘the best among the rest‘ continues even as the top three positions see no change in week 37 of TAM TV ratings....
MUMBAI: Maxus India won the prestigious Agency of the Year in Mobile at the second edition of Smarties India at The Mobile Marketing Association (MMA) Forum...
MUMBAI: HBO Hits and HBO Defined were launched in India with the launch campaign (100 per cent ad free, Hollywood meets Bollywood). The foremost purpose of...
MUMBAI: The Advertising Agencies Association of India has announced that Draftfcb+Ulka chairman emeritus Anil Kapoor will be the recipient of AAAI Lifetime Achievement Award 2013. This Award...
MUMBAI: Dabur India has announced its entry into the male grooming market with the launch of OxyLife Men Cr?me Bleach and a specialised male professional facial...
MUMBAI: Dulux, from the house of Akzo Nobel, has unveiled its latest Dulux Velvet Touch collection – ‘Fashion trends for walls’ via a brand campaign that...
MUMBAI: Is busy schedules, hectic targets and meetings all you can picture while imagining a media agency? Well! At least for a change, you can shed...
MUMBAI: Times Innovative Media has appointed Arghya Chakravarty as its CEO. He will be directly reporting to Times OOH MD Sunder Hemrajani. On the new appointment,...
MUMBAI: Mindshare has appointed John Thangaraj as the head of strategy for the Northern region. In his new role, John will be responsible for the Mindshare...
MUMBAI: Star India is coming up with its one of the most expensive show – Mahabharat – and it is surely spending a lot of moolah...
MUMBAI: Star Plus has partnered with DDB Mudramax OOH to create the buzz for its most ambitious show – Mahabharat – through a hi-decibel OOH campaign....
MUMBAI: Prabhu Dheva has always been in the news for his dancing styles and his out of the box film titles. Well his soon to be...
KOLKATA: A few days ago, when indiantelevision.com spoke to a cross-section of advertisers, media planners and broadcasters to find out if the current economic scenario had...
MUMBAI: Hindustan Unilever Limited’s Hemant Bakshi has been elected the chairman of the ISA. The newly elected executive council of the Indian Society of Advertisers (ISA)...
MUMBAI: NIVEA India, an affiliate of Beiersdorf AG, has launched a brand new campaign for NIVEA Men Fresh Active Deodorant. The campaign features Arjun Rampal who...
MUMBAI: Building on its signature Chalo Apni Chaal idea, brand Sprite is inviting teens to unleash their talent and creativity on portals and social networks with...
MUMBAI: The war for ‘the best among the rest‘ continues even as the top three positions see no change in week 36 of TAM TV ratings....
MUMBAI: Colgate-Palmolive (India), the market leader in Oral Care, has launched India’s first toothpaste to address yellowness removal – Colgate Active Salt Healthy White – which...
MUMBAI: One of India’s leading FMCG major, Emami has roped in Bollywood actor Bipasha Basu for BoroPlus. The sultry diva will be endorsing a new face...
MUMBAI: Brand engagement network, Havas Sports & Entertainment (HS&E), and Music Dealers, an international music licensing agency, have announced a global strategic partnership to provide an...
NEW DELHI: Jabong.com has launched its brand new advertising campaign on the theme of “Go Crazy Shopping”. The television commercial for this is yet another entertaining...
MUMBAI: The Telecom Regulatory Authority of India (TRAI) is once again showing it means business. It has come out with its final recommendations on what should...
MUMBAI: The Incredible India campaign – Find what you seek – conceptulaised by Ogilvy & Mather takes the meaning of previous campaigns a step further. “Look...
MUMBAI: A very emotional Shashi Sinha announced at the Emvies that he will be stepping down as the president of the ad club and will be...
MUMBAI: Media insights firm Ormax Media announced the launch of Ormax Brand Matrix (OBM), a viewership maximisation tool. Broadcasters across categories can utilise OBM to identify...
NEW DELHI: Yahoo Asia Pacific is collaborating with the University of Pennsylvania’s Wharton Future of Advertising Program (WFoA) to jointly develop an industry framework for native...
MUMBAI: Dentsu Communications has won a part of the creative mandate of MRF. The account was won after a robust multi agency pitch process. Dentsu’s Communication...
MUMBAI: Sounds of the Nasik Dhol, trumpets, and people screaming and shouting as they cheered their respective teams filled the air. The audience comprised not suits...
MUMBAI: The glittery and boisterous night of the 13th edition of the award ceremony saw ibs walking away with the Grand Emvie. Last year’s Grand Emvie...
MUMBAI: The purple bandanas and shirts took over the stage as the company continues its purple patch. Mindshare was, yet again, named as the ‘Best Media...
MUMBAI: Post a multi-agency pitch, the Municipal Corporation of Ludhiana, Punjab, has appointed DDB MudraMax as its consultant for the preparation of a ‘Master Plan for...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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