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MUMBAI: Riding on its fast-growing popularity, WeChat, a mobile social app, has unveiled its latest brand campaign conceptualised by Ogilvy & Mathers. As part of the...
MUMBAI: Skechers, the American shoe maker, has launched a campaign to promote its GOrun 2 range of performance shoes, specially designed for runners. Commenting on Skechers...
MUMBAI: On the back of some new client wins and growth in existing businesses, Draftfcb+Ulka has brought on board trainees from some of the management, communication,...
MUMBAI: Riding on its fast-growing popularity, WeChat, a mobile social app, has unveiled its latest brand campaign conceptualised by Ogilvy & Mathers. As part of...
MUMBAI: Skechers, the American shoe maker, has launched a campaign to promote its GOrun 2 range of performance shoes, specially designed for runners. Commenting on...
MUMBAI: Tata Sky has announced its plans to launch its latest innovation – ‘Everywhere TV’ – as a part of the Tata Sky Mobile. The ad...
NEW DELHI: With the Superhero franchise Krrish 3 set to release this Diwali, Havmor Ice Creams have associated with the film. Havmor Ice Creams MD Ankit...
MUMBAI: Hero once again plans to capture the imagination of the youth with its latest commercial, conceptualised by Draftfcb+Ulka, that is a true celebration of ‘boyhood’...
MUMBAI: American Tourister has introduced its brand new campaign ‘Take On The World’. The campaign highlights the brand’s fresh, energetic youthful appeal, and showcases the technology...
MUMBAI: With the arrival of new players in the market, the brand needed to communicate its core promise to the consumers. i.e. digestive biscuit equals a...
MUMBAI: Reinforcing its commitment to fitness in India, Reebok has announced the ‘Reebok Running Squad’. The initiative is aimed at training consumers for the Airtel Delhi...
MUMBAI: Ogilvy Public Relations (Ogilvy PR) has announced three appointments to its Asia Pacific management team, following the announcement that Scott Kronick has been appointed as...
MUMBAI: Cholamandalam MS General Insurance Company, a joint venture between Murugappa group and Mitsui Sumitomo Insurance Company Japan, has unveiled a new multimedia 360 degree communication...
MUMBAI: Dentsu Marcom has brought out a new campaign for Toshiba – India’s latest Cricket Series LED televisions. The aim of the campaign which will be...
MUMBAI: Many brands are planning to use the puja festival at various pandals to engage with the consumers. The product range can be as wide as...
MUMBAI: In week 40 of TAM TV ratings, reality shows have gone for a toss. Not all, but most of the non-fiction shows have seen a...
MUMBAI: Dentsu Marcom has brought out a new campaign for Toshiba – India’s latest Cricket Series LED televisions. The aim of the campaign which will...
MUMBAI: Perfetti Van Melle India (PVMI) has launched a new interesting product ‘Colour Your Tongue’ under its flagship chewing gum brand Center Fruit. The product’s...
MUMBAI: Advertising agency Infectious has been given the mandate of handling the creative communication of HCL’s ME tablet brand, for India as well as overseas. The...
Mumbai: Everest has won the strategic and creative duties for Pantaloons. This is an additional account from the Aditya Birla Group for Everest that handles the...
KOLKATA: Kolkata Municipal Corporation’s (KMC) decision to waive advertisement tax on temporary banners, festoons and hoardings put up on the bamboo structures during the festive season,...
MUMBAI: The campaign conceptualised by Dentsu Creative Impact aims to launch Stingray as a stylish, premium offering for the youth of today. The agency’s approach for...
MUMBAI: Mindscapes One Ideas has roped in DEFI group and have signed an exclusive agency JV agreement with equal share holding pattern and launching DEFI groups’...
MUMBAI: Maybelline New York along with brand ambassador Alia Bhatt launched ‘Color Show’. FoxyMoron will launch the ‘Color Show’ across Maybelline’s digital platforms Facebook, Twitter, Instagram...
MUMBAI: The TAM TV ratings for week 39 are out and it seems to tell the same story. There is no change in the top three...
MUMBAI: Aegis Media’s Carat Fresh Integrated has facilitated association between Indigo Nation, a division of Future Lifestyle Fashion, and Reliance Entertainment & Movie Temple’s entertainer –...
MUMBAI: Verizon has today announced Verizon Cloud – its new cloud Infrastructure as a Service (IaaS) platform and cloud-based object storage service. With this service, Verizon...
MUMBAI: Center Fresh, with its ‘Zubaan Pe Rakhe Lagaam’ proposition, has recently launched a digital campaign called ‘Gum Charades’. Ogilvy & Mather handles the brand....
MUMBAI: Van Heusen, a premium lifestyle brand, has collaborated with actress Deepika Padukone to co-create Van Heusen Woman’s limited edition collection. On the collaboration, Van Heusen...
MUMBAI: TVS Motor Company has announced that it has appointed Dentsu Communications to handle its recently launched TVS Jupiter brand. This will be in addition to...
MUMBAI: Kitchen appliances manufacturer TTK Prestige, part of the Rs 2,500 crore TTK Group, has roped in Aishwarya Rai Bachchan and Abhishek Bachchan as their brand...
MUMBAI: Wipro Enterprises, a consumer care company, has entered the body lotion category with the launch of Santoor Body Lotion. Santoor, the flagship brand of...
MUMBAI: Kolkata based Rupa Innerwear has released a new campaign to promote its range of Hunk vests. The campaign has been created by Scarecrow Communications to...
MUMBAI: This year, Apple has re-written history by replacing Coca-Cola, the number one brand for the past 13 years, as the new numero uno in the...
MUMBAI: This year, Apple has re-written history by replacing Coca-Cola, the number one brand for the past 13 years, as the new numero uno in the...
MUMBAI: Avian Media, a specialist communications consultancy, has launched a specialised financial communications practice. Dedicated to supporting the investor relations and public relations needs of financial...
MUMBAI: Channel UFX, the youth entertainment and music channel catering to the South market with its edgy, across-the-board programming mix, has commissioned its ad sales duties...
MUMBAI: Who ever thought a cap could generate such a lot of brouhaha? The TRAI’s ad cap, which comes into effect from 1 October, has fractured...
MUMBAI: Asia’s leading satellite operator, Asia Satellite Telecommunications (AsiaSat) announced that LEO Television Network of Pakistan has commenced distributing three television channels on AsiaSat 3S. The...
MUMBAI: China Digital TV, a leading provider of CA systems to China‘s expanding digital television market, has announced that it has reached an agreement with Heilongjiang Broadcast Television...
MUMBAI: In July 2013, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 177 ads. Most of the misleading ads were from the education sector and promising...
MUMBAI: Su-Kam Power Systems has been conferred with ‘Brand Excellence in Business Innovation Award’ at the third Asian Leadership Award 2013 in Dubai. Su-Kam has received...
MUMBAI: Ogilvy has conceptualised a campaign for Mumbai Police. The campaign marks the launch of ‘Mumbai Ke Liye 1 Minute’ drive by the police. The main...
MUMBAI: Multi Screen Media (MSM), has released three new TVCs for the video-on-demand brand-Sony LIV. The key message of the ads has been derived on the...
Mumbai: Green Gold Animation, creators of Chhota Bheem & Mighty Raju, are expanding their exclusive licensing and merchandising division, Green Gold Store. It plans to implement...
Mumbai: Football player Cristiano Ronaldo’s Innerwear brand – CR7 – is set to launch in India. CR7 offers luxury, fashion and basic innerwear ranges for men...
MUMBAI: The 14 annual general meeting (AGM) of the IBF took place late yesterday in Mumbai, proceeding which multi screen media (MSM) CEO Man Jit Singh...
Mumbai: Doosra Brand Communications has won the creative mandate for Kenstar Appliances India. Kenstar COO RB Garg said “Given the exponential growth we are seeing and...
Mumbai: In today’s inundated instant messaging market, it is important for companies to plan a strategy that allows them to connect with a wider audience in...
Mumbai: Emami Limited and Emami Paper Mills were awarded the prestigious 12th Annual Greentech Safety Awards by Greentech Foundation for both the company’s Abhoypur & Balasore...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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