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MUMBAI: Star power surely works! And thus Line Corporation, that operates Line, a free call and messaging app, launched a new TV commercial recently that features...
MUMBAI: Star power surely works! And thus Line Corporation, that operates Line, a free call and messaging app, launched a new TV commercial recently that features...
BENGALURU: Indian motion picture exhibition, production and distribution house PVR Limited (PVR) repeated, actually bettered by far, its Q1-2014 stellar results during Q2-2014. PVR’s consolidated revenue...
MUMBAI: The Telecom Regulatory Authority of India (TRAI) found some unlikely supporters on the ad cap issue last week. On the one hand, Zee Entertainment, Star...
MUMBAI: Discovery Communications President/CEO David Zaslaw has been quite clear about what’s going to drive revenues at the company: international expansion. He has stated that more...
KOLKATA: Even as the Bengali community prepares to welcome Goddess Durga, the economic recession seems to have dampened Kolkata’s festive fervour. Advertising budgets have been slashed...
MUMBAI: Just within a month of its entry into the Indian Market, Brand Dialogue, a European brand communications company headquartered in Amsterdam and Mumbai, has bagged...
MUMBAI: Dell India has kicked off a new ‘Celebrate Dell Se’ campaign for the festive season with the ‘Hint a Gift’ television commercial for its Inspiron...
MUMBAI: SABMiller India’s ‘Respect the Road’- Don’t drink and drive campaign, launched ‘Blow The Whistle’ initiative on digital media to promote the message of responsible drinking...
NEW DELHI: Infiniti has created a new product for advertising which allow the narrative to dynamically adapt to each viewer. “Deja View” is an interactive online...
NEW DELHI: Infiniti has created a new product for advertising which allow the narrative to dynamically adapt to each viewer. “Deja View” is an interactive online film...
MUMBAI: The landscape of digital marketing in India is changing at a rapid pace. Smart marketers are on top of this dynamic trend, as they mirror...
NEW DELHI: Veet, one of the leaders in depilatory products, has recently launched a new “Naturals” hair removal cream range. Enriched with 100 per cent natural...
NEW DELHI: Veet, one of the leaders in depilatory products, has recently launched a new “Naturals” hair removal cream range. Enriched with 100 per cent natural...
MUMBAI: They have endorsed the message of togetherness for last many years. Now, Fevicol, the largest selling brand of adhesives in India, has rolled out its...
MUMBAI: Hakuhodo Percept has created a TVC featuring Katrina Kaif- the new brand ambassador for social messaging app ‘Line’. The TVC showcases Katrina talking to a...
MUMBAI: Won’t it be more fun if a chocolaty, dark handsome hunk is representing the chocolate you are having? Seems the dreams of many chocolate bingers...
MUMBAI: Hakuhodo Percept has created a TVC featuring Katrina Kaif- the new brand ambassador for social messaging app ‘Line’. The TVC showcases Katrina talking to a...
MUMBAI: It seems the 40 crore acquisition of Zee TV has paid off. The channel’s biggest acquisition Chennai Express worked wonders for the channel. In the...
NEW DELHI: The case challenging the adcap regulations sought to be implemented on television channels was today adjourned to 11 November by the Telecom Disputes Settlement...
MUMBAI: Won’t it be more fun if a chocolaty, dark handsome hunk is representing the chocolate you are having? Seems the dreams of many chocolate bingers...
MUMBAI: After a successful run of the elephant campaign, IDBI Bank and Ogilvy have decided to refresh the communication. While friendship was always the ultimate message...
MUMBAI: Rahul Mathew, the executive creative director at McCann Erickson has put in his papers. Speaking about his association with the company, Mathew says, “McCann is...
MUMBAI: Interface Communications has designed a new logo for the Bombay Management Association (BMA). The all-new identity reflects the changes that are sweeping management thinking....
MUMBAI: After a successful run of the elephant campaign, IDBI Bank and Ogilvy have decided to refresh the communication. While friendship was always the ultimate...
MUMBAI: Rahul Mathew, the executive creative director at McCann Erickson has put in his papers. Speaking about his association with the company, Mathew says, “McCann...
MUMBAI: Magic Square Entertainment has bagged the Chennai Rhinos marketing deal for Celebrity Cricket League (CCL). Chennai Rhinos CEO Uday Sinh Wala said, “Magic Square Entertainment,...
MUMBAI: TVS has launched a new campaign done by Dentsu Communications for its new scooter – Jupiter. The campaign’s objective is to establish the message...
MUMBAI: Luggage manufacturer VIP has launched a new collection ‘Skybags Riviera’, under its youthful brand Skybags. Conceptualised by Law & Kenneth, the ad will feature...
MUMBAI: Tom Bernardin, Chairman and CEO, Leo Burnett Worldwide announced today the new leadership of the India operations. Chairman and CEO of Indian subcontinent Arvind Sharma...
NEW DELHI: Mobil 1 is bringing Formula 1 enthusiasts closer to the F1 action with larger-than-life branding at Terminal 3 (T3) of the Delhi airport and the...
BENGALURU: Huawei India plans to launch a multi-media campaign come January 2014, revealed Huawei India Devices sources. To that extent the company is evaluating offers from...
MUMBAI: Tom Bernardin, Chairman and CEO, Leo Burnett Worldwide announced today the new leadership of the India operations. Chairman and CEO of Indian subcontinent Arvind Sharma...
BENGALURU: Despite slightly lower consolidated income from operations in Q2-2014 at Rs 534.65 crore, as compared to the Rs 540.93 crore in Q1-2014, Indian media group...
BENGALURU: Investors in TV18 Broadcast Limited (TV18) have a reason to smile and cheer, though the stock market has not reacted positively to the Q2-2013 results...
MUMBAI: Jewellery adds to your celebrations, isn’t it? That is the mantra on which Tanishq is cashing on this wedding season with its new campaign...
BENGALURU: Huawei India plans to launch a multi-media campaign come January 2014, revealed Huawei India Devices sources. To that extent the company is evaluating offers from...
Mumbai: Zydus Wellness has launched a campaign ‘Khushiyan gino, Calories nahi’ for its product Sugar Free Natura with its brand ambassador celebrity chef Sanjeev Kapoor Commenting...
Mumbai: Zydus Wellness has launched a campaign ‘Khushiyan gino, Calories nahi’ for its product Sugar Free Natura with its brand ambassador celebrity chef Sanjeev Kapoor ...
Mumbai: Philips has revealed actor Ranbir Kapoor as its brand ambassador. The lighting company wants to drawn attention to its LED lighting solutions through its first...
Mumbai: Sachin Tendulkar may be all set to hang his boots, but there’s no dearth of opportunities for him. Now, the master blaster is on-board with...
Mumbai: As the smartphone market continues to grow at a brisk pace, the manufactures are coming up with better and bigger campaigns to promote their products....
MUMBAI: Interbrand, a brand consultancy, has named Graham Hales as its global chief marketing officer and Andrea Sullivan will be the new chief marketing officer of...
Mumbai: As the smartphone market continues to grow at a brisk pace, the manufactures are coming up with better and bigger campaigns to promote their products....
Kolkata: SureWaves MediaTech, a Bangalore-based digital media-technology company, which tied up with local cable regionals like Manthan, Den, Incable, WWIL among few others and started operating...
BENGALURU: Eros International Media Limited (Eros) posted 12.8 per cent lower revenue for Q2-2014 at Rs 201.47 crore as compared to the Rs 231.05 crore for...
MUMBAI: Interbrand, a brand consultancy, has named Graham Hales as its global chief marketing officer and Andrea Sullivan will be the new chief marketing officer of...
MUMBAI: In week 42 of the TAM TV ratings, Zee TV props up to number two position with 409,304 GVTs (406,987), whereas Colors sheds and moves...
MUMBAI: Post the recent completion of the 9th annual edition of Kyoorius Designyatra, it has taken another initiative to celebrate and honour outstanding creative work in...
MUMBAI: Azva, the bridal jewellery collection from World Gold Council, has launched its latest campaign on the idea of seven vows / saat pheras of a...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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