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MUMBAI: DMAi, an apex not for profit, stands for the collective cause of advancing & protecting responsible data driven marketing & advertising has announced the appointment...
MUMBAI: The most exciting sale in town is here- The Central Happiness Sale! Avid shoppers will have yet another reason to celebrate this New Year with...
MUMBAI: The new year ushered in with good news for Peak. The Chinese sportswear brand became the first to make its presence at New York’s Times...
MUMBAI: The advertising industry as well as the fans of Hugh Jackman got a shock when the actor became the brand ambassador for Indian smartphone brand...
MUMBAI: Arvind Kejriwal with his jhadu was a common sight during the recently concluded Delhi state elections. And cashing on the popularity, Tradus.com, a location-based marketplace, is now...
MUMBAI: Amul, the world leader in producing milk products, is all set to expand its presence in North America. The brand which represents the Gujarat...
MUMBAI: Dentsu Digital has recently been awarded digital duties of Gatsby, a part of Mandom India. The account win was the outcome of a multi...
MUMBAI: It was in the early 60s, I was a cub writer then, Sudhir a young tiger. Every day, I watched him roar, bold and resonant...
MUMBAI: Celebrity faces have always added flavor to PepsiCo marquee brand Lay’s. From cricketers to actors, all have lent their charm to sell the bag of...
MUMBAI: DDB Mudra Group has announced Anurag Bansal as chief financial officer (CFO) of the group, effective 1 January. Bansal takes over from Dilipkumar Upadhyaya...
MUMBAI: Stream TV Networks is all set to showcase its consumer-ready 4KTVs featuring breakthrough Ultra-D glasses-free adjustable 3D technology during CES 2014. Of the various sizes...
MUMBAI: The year has been a good one for Maxus and it ended it by bagging the media duties for Kotak Mahindra following a multi-agency pitch....
MUMBAI: Rishikar Krishna is all set to return to Radio Mirchi to take responsibility for its largest brand properties as its new marketing head. Krishna who...
MUMBAI: In a bid to reinforce its market leadership, Honda, launched a new campaign for its first personal compact scooter offering under the brand name ACTIVA-I....
MUMBAI: What’s common between Amitabh Bachchan, Katrina Kaif and Sachin Tendulkar? Well, apart from their popularity in their respective fields, they are also the most sought-after...
MUMBAI: With everyone gearing up for the New Year, brands are leaving no stone unturned to catch customer’s attention. From innovative campaigns to special deals, brands...
MUMBAI: In a country where every year farmers commit suicide because of draughts, it is very important to educate and sensitise people about draught. With an...
NEW DELHI: Samsung was the most popular social-media brand worldwide in 2013, according to Starcount, which compiled data across Facebook, YouTube and other sites to come...
MUMBAI: Carat Fresh PR, from the Aegis Media Group, has won the PR mandate for Bookmycab.com. Carat Fresh PR is the PR arm of Carat Fresh...
MUMBAI: The Bhartiya Janta Party seems to be riding high on its prime ministerial candidate, Narendra Modi, especially in the digital world it seems. After offerings...
MUMBAI: Parle Products has roped in Amitabh Bachchan again as the brand ambassador for its confectionary brand Kaccha Mango Bite. The brand owns the taste by positioning...
MUMBAI: After six years in Creativeland Asia, Vikram Gaikwad has put down his papers as partner and executive creative director. He has been with the agency...
MUMBAI: Wipro has re-launched Santoor Glycerine bathing bar as Santoor PureGlo, with a new TVC created by Draftfcb+Ulka. The key issues kept in mind while executing...
MUMBAI: There was a time when people were happy to own a pair or two of shoes, at the most three. Not any more… With...
MUMBAI: Contract Advertising has brought on board Vineet Mahajan as head of art – India. Prior to this, Mahajan was heading McCann Erickson’s Delhi office as...
BENGALURU: Acer India will commence a below the line (BTL) campaign along with print campaign for its new Iconia W4 tablet that was launched on 19...
NEW DELHI: Ad spends grew by a substantial 6.4 per cent in the first half of 2013, making it the largest growth among different regions of...
MUMBAI: Winters are here and cosmetic companies are leaving no stone unturned to make the most of the weather. Himalaya has launched a series of three...
MUMBAI: “Internet is just a world passing around notes in the classroom,” said American television host and stand-up comedian Jon Stewart about the whole world wide...
MUMBAI: The Festival of Media Asia Pacific (FOMAP), the largest gathering of media leaders in Asia Pacific, is back for its third year. “The theme of...
BENGALURU: Canon India (Canon) announced its entry into the Rs 3000 crore photo printing market in India, and more specifically the Rs 300 crore digital printing...
MUMBAI: Aegis Media India has launched Carat Fresh Rural, a professionally run, international rural communications agency. Carat Fresh Rural, the rural division of Carat Fresh Integrated,...
MUMBAI: Global advertising expenditure is expected to grow by 5.3 per cent to $ 532bn, according to a report from media agency ZenithOptimedia. The agency has...
NEW DELHI: Dell Ventures, Dell’s strategic investment arm, has announced an expanded commitment to entrepreneurship and innovation with a $300 million Strategic Innovation Venture Fund. The...
MUMBAI: RAPP India has roped in Kapil Bhatia as AVP for the agency’s growing clientele in Mumbai. Kapil joins RAPP India from Squad Digital, Nairobi, where...
MUMBAI: GroupM has announced the appointment of Gaurav Hirey as chief talent officer, south Asia. Hirey has been a part of GroupM since 2008 and is...
MUMBAI: There are brands and then there are brands. The difference between the two is that while some try to be safe and use the same-old...
New Delhi: Titan has launched a new advertising campaign that aims to infuse warmth into the very moment a gift changes hands. The brand wants the...
MUMBAI: “Who can know the heart of youth but youth itself?” wrote punk rocker Patti Smith in her memoir, Just Kids. Indeed, global brands have made...
BENGALURU: Indian chain of luxury watch studios Ethos Limited (Ethos) is looking at television commercials as a part of its mass media communications mix during the...
MUMBAI: Contract Advertising has got a new executive creative director (ECD) for its Bengaluru office. It has hired Manoj Jacob, who has worked with the company...
BENGALURU: Aegis-owned media agency, Carat — a media communications specialist and a player in digital and diversified media solutions, has appointed Alex Crowther, former CEO of...
MUMBAI: Global Advertisers, an outdoor advertising agency, has strengthens its team by appointing Sudhendu Ram as head marketing initiatives pan India. The agency has expanded its...
MUMBAI: Aditya Kanthy and Amit Kekre, currently senior VPs, DDB Mudra, have been elevated to the role of national strategic planning heads by the agency. In...
MUMBAI: The year is coming to an end, and it’s time to introspect. Various studies will be done to review how the years went by. Was...
MUMBAI: The recent-concluded Delhi elections, took everyone by surprise when Aam Admi Party won 28 seats. We take a look at what one can learn from...
MUMBAI: Madison Media Group has been appointed as the media AOR (Agency on Record) for Homeshop18, a shopping channel from the Network 18 group. The account...
MUMBAI: Helios Media, a specialty services company for the broadcast sector, recently completed two years in operations. And with the television industry undergoing critical developments with...
MUMBAI: It wants to own Indian cricket, it appears. The Rupert Murdoch owned 21st Century Fox India offshoot STAR India has bagged the title sponsorship rights to...
MUMBAI: It is the market leader when it comes to watches and chronographs and TAG Heuer continues to celebrate its success. The brand as a part...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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