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MUMBAI: Eggfirst has bagged the creative duties of the Premium Fashion Ethnic Wear brand, Jashn. After few rounds of intense discussion around strategy and creative roadmap...
MUMBAI: When Kantar Market Research Services, a shareholder of TAM media research, decided to go to court to legally oppose one of the guidelines that had...
MUMBAI: India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released...
MUMBAI: Bacardi has graduated from just beaches and parties to a more emotionally relevant standpoint linking the history of the 151-year-old brand with its audience’s current...
MUMBAI: Jim Beam, the world’s #1 Bourbon, and award-nominated actress Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim...
BENGALURU: India’s largest specialty retailer, Titan Company (Titan), formerly known as Titan Industries, reported a 25.11 per cent increase in ad spends to Rs 118.04 crore...
MUMBAI: In December last year, when Publicis Groupe CEO Maurice Levy visited India, he was very clear about India being a strategic market for the company. ...
MUMBAI: Forget about smelling the coffee in the morning; newspapers have taken over than role as well. Grab a copy of today’s TOI and sniff...
NEW DELHI: Teacher’s, the flagship brand of Beam Inc, has launched a new international campaign for its brand extension premiered over the weekend in select television channels and expected...
MUMBAI: Motivator, one of the country’s leading media agencies has retained the Apple brand media mandate for the iPhone iPad and Mac product. The account is...
MUMBAI: Ajay Row, the executive director of Aimia, a loyalty management company, has been honoured with the ‘Hall of Fame Award’ at the annual DMAi Convention....
BENGALURU: Tata Chemicals announced the pilot launch of its Silver RO purifiers range in Karnataka and West Bengal today. Depending upon the acceptance of its products,...
MUMBAI: Nielsen has released its Global Adview Pulse for the Q3-2014. The report puts out the latest figures on the state of the advertising market across...
MUMBAI: Publicis Group’s full-service digital agency, Razorfish, has appointed Anne Davis as the senior vice president head of multi-national clients. A member of the Razorfish team...
BENGALURU: Consumer products major and one of the largest advertisers in its segment in the country, Colgate-Palmolive (India) spent 21.64 per cent more towards advertising expense...
MUMBAI: The media was abuzz with Google acquiring the artificial intelligence start-up DeepMind for $400 million on Monday. However, today, what followed was the announcement of...
MUMBAI: Well, it’s been sometime that the Indian cricketing legend retired from the international format of the sport, but not just his brand value but even his...
BENGALURU: Indian FMCG major Hindustan Unilever Limited spent 13 per cent more in Q3-2014 towards advertising and marketing at Rs.929.46 crore as compared to the Rs.822.16...
MUMBAI: Television ratings agencies seem to be the flavour of the season. On the one hand, Kantar Research, one of TAM Media’s major shareholders, has moved...
Highlights: • Food & Beverage Sector Advertising on TV witnessed 7% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan...
MUMBAI: What if you called a friend and heard a celebrity sharing health tips instead of the usual caller tune? Would you get annoyed, give a...
MUMBAI: Actor Upen Patel has not only been voted as the sexiest man in Asian but also has modeled for well known brands like Versace, Hugo...
MUMBAI: Long ago, in 1995, when models Milind Soman and Madhu Sapre went bold to show their seductive side while endorsing a shoe brand, they created...
BENGALURU: Bengaluru based Merino group’s agro division and ready to cook brand Vegit spends between 10-15 per cent of revenue on BTL activities. So far, a...
MUMBAI: It seems to be a great year for Madison already. Madison Public Relations has won 20 new clients in the month of January, itself. ...
MUMBAI: Convergence India 2014 expo, South Asia’s largest ICT, media, entertainment and applications industry expo, was inaugurated by Hon’ble Member of Parliament and Former Union Minister,...
MUMBAI: Global advertising expenditures were up 3.2 per cent in the third quarter of 2013 for year-over-year period, driven largely by Asia Pacific’s expanding powerhouse ad...
RUSSIA: Micromax, world’s 11th largest mobile phone player has announced the launch of its operations in Russia by extending its innovative product portfolio and services to...
MUMBAI: At the fifth Edition of The Rural Marketing Association of India Flame Awards 2013,the association acknowledged the finest campaigns in Rural marketing, branding, innovation and...
MUMBAI: Viacom Inc. (NASDAQ: VIAB, VIA) today launched Viacom Velocity, a new full-service group offering insights-driven integrated marketing and creative content solutions from Viacom Media Networks Music and...
MUMBAI: Maxus, the country’s leading media investments firm today announced the promotion of Sanchayeeta Verma as Managing Partner, Maxus South India& South Asia. She joined Maxus...
MUMBAI: The Cannes Lions International Festival of Creativity has announced significant changes that will be made to the Cyber Lions category ahead of the 2014 awards,...
MUMBAI: IPG Mediabrands has roped in Arun Sharma from Bharti Airtel south Asia. He will be joining in as vice president and will be part of...
MUMBAI: MEC, a leading global media agency and a founding partner of GroupM, has designed and implemented an engaging digital campaign for Britannia Good Day biscuits....
MUMBAI: Turner International Asia Pacific is soon going to witness some change as public relations and television professional Gregory Ho is joining the company as Vice...
MUMBAI: Kellogg – the world’s leading cereal company has announced a new initiative in India – “Kellogg’s Breakfast Pledge” to build nation-wide awareness on the importance...
MUMBAI: Publicis Groupe’s strategic communications and engagement consultancy, MSLGroup has appointed eight new regional practice group leaders and two regional deputy practice group leaders across Asia...
BENGALURU: Tata Motors has announced a nation-wide launch of the new Vista VX Tech (Vista Tech) in Bengaluru today. This comes in after the announcement...
NEW DELHI: GAIAN Solutions India, a leading Technology and Consulting company that develops products and solutions for the Media and Entertainment industry, launches MAYA Platform for...
MUMBAI: From 1 January 2014 Aegis Media and Dentsu Network combined to form the Dentsu Aegis Network. Together they form the first truly global communications network for...
MUMBAI: HDFC ERGO General Insurance, India’s 4th largest private sector general insurance company, recently executed an innovative multiplex campaign which was a mix of online &...
Mumbai: L’Oréal Paris is pleased to announce Katrina Kaif as the new face of the brand in India. Katrina is one of the most successful actresses...
NEW DELHI: Arise India, the manufacturer of electrical goods and LED television, has committed to invest Rs 50 crore on an all-out multi-media campaign to create positive brand...
Mumbai: Contract Advertising has won the creative mandate for Acer, a global player in the PC & laptop category. The business that came after a highly contested...
MUMBAI: It was just last week that the Ministry of Information and Broadcasting (MIB) notified the TV ratings agency registration regulations. And the industry-backed Broadcast Audience...
MUMBAI: With an aim to further strengthen its consumer practice in Mumbai, Avian Media has appointed Shalmana Tendulkar as Group Business Director, Consumer practice. Shalmana brings...
MUMBAI: DB Corp Limited (DBCL), one of India’s leading print media companies and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar and Divya Marathi today announced the highly...
BANGKOK: Creative leader and entrepreneur Graham Kelly is joining next year’s festival as Jury President of Interactive Lotus and Mobile Lotus. Kelly is Regional Executive...
MUMBAI: A leader is said to be the one who takes criticism in his stride and recognition is the last thing on his mind. We wonder...
MUMBAI: The 2014 edition of the Standard Chartered Mumbai Marathon drew media professionals like a fish to water. A whole bunch of executive right from broadcast...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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