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MUMBAI: Like everything else today, marketing too has acquired a digital focus. Not surprisingly, companies now need specialised professionals to handle the various aspects of...
MUMBAI: With elections season buzzing in, ABP News rolled out an extensive nationwide outdoor campaign. The mastermind behind this campaign was Milestone Brandcom. The idea...
MUMBAI: Sundev Appliances Ltd is extremely happy to announce its association with Raveena Tandon as the Brand Ambassador for their brand ‘Desire’. Raveena Tandon will be...
MUMBAI: After partnering with IPG’s full-service digital agency Interactive Avenues last year, Lowe Lintas & Partners is taking the association to the next level and re-launching...
BENGALURU: Indian spice powder manufacturer and exporter Eastern Condiments (ECPL) plans to spend between Rs 20 to 25 crore towards marketing and selling expenses during this...
Since the 2014 elections is being touted to be one of the toughest elections of all time, parties are more than willing to dig deep into their pockets and spend...
MUMBAI: Digital L&K Saatchi & Saatchi crafted an online campaign ‘Half Stories – The Journey of Doing Right’ for Tata Capital. The campaign aimed at connecting...
NEW DELHI: Even as it acknowledges the role of self-regulation in curbing misleading advertisements, the government feels there is a role for powerful execution backed by...
MUMBAI: Maxus has appointed Steve Williams as chief executive officer North America. The announcement was made by Maxus Global CEO Vikram Sakhuja. Williams will be based...
MUMBAI: The Awards Governing Council (AGC) of Abbys at Goafest 2014 has announced the team of jury chairpersons for the Creative Abbys. The jury chairperson...
MUMBAI: Borrowing a leaf from the legacy of Femina and its connect with the modern Indian women, The Times of India Group today launched ‘Femina Believe...
MUMBAI: Reckitt Benckiser, the global consumer health, hygiene and home company, has appointed three new creative agencies to its global agency roster. The review was...
NEW DELHI: Havas Media Group India has appointed Ranjoy Dey as digital head. His key responsibility will be to drive growth for the digital offering of...
BENGALURU: DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported improved results in Q4-2014 and...
MUMBAI: After acquiring Nokia, Microsoft has lost no time in launching the Nokia Lumia 630 in India in the affordable segment. Single SIM and dual SIM variants...
MUMBAI: Dentsu Communications has bagged the creative duties of Panasonic Fans. The agency was awarded this business based on its current creative partnership with Panasonic. ...
MUMBAI: Hewlett-Packard India had roped in Lloyd Mathias as the chief marketing officer. Mathias has replaced Ranjivjit Singh who recently quit the company. He will head marketing...
NEW DELHI: Vdopia, an online and mobile video and media platform has appointed Ajay Prakash Mishra as APAC director -operations. As part of Vdopia’s rapid and...
BENGALURU: HT Media Limited (HT Media) reported a 23.79 per cent jump in PAT in FY-2014 to Rs 207.53 crore (9.43 per cent of Total Operating...
MUMBAI: iProspectCommunicate2 dominated the DMAi Echo Awards, winning a total of five awards in every category they were nominated in. This includes three Gold and two Bronze...
MUMBAI: Cheil Worldwide SW Asia announced the appointment of Avinash Joshi as media director, where he will be responsible for the agency’s social media practice. ...
MUMBAI: Shruti Varma joins Contract Advertising as senior vice president and will be heading the Tata Docomo account for the agency. A highly experienced FMCG...
MUMBAI: Turner International Asia Pacific has announced that Phil Nelson has been appointed senior vice president and managing director, Southeast Asia Pacific and north Asia. Previously...
MUMBAI: It’s time to take conversations on digital to the next level believes CMOs. At the 10th marketing conclave hosted by Internet & Mobile Association of...
MUMBAI: The brand which follows its corporate social responsibility (CSR) to the T has launched another campaign to promote healthy lifestyle. After ‘Help a child reach...
BENGALURU: Mahindra Holidays & Resorts (India) Limited (Mahindra Holidays) spent Rs 52.5268 crore (24.03 per cent of Total Income or Tot Inc) towards Marketing and Sales...
MUMBAI: Social-mobile-video marketing is an area waiting to be explored, at least in the Indian context. However, players like Digital Quotient – which already has a...
KOLKATA: Tongam Rina, an Itanagar-based journalist, has been honoured by the ‘Reporters Without Borders’ (Reporters Sans Frontier-RSF), the international organization that works for freedom of the...
BENGALURU: Hindi newspaper ‘Hindustan’, Hindi socio cultural magazine ‘Kadambini’ and children’s Hindi magazine ‘Nandan’ publishers Hindustan Media Ventures Limited (HMVL – not to be confused with...
MUMBAI: OgilvyOne Worldwide has successfully defended its title as ‘Agency of the Year at the DMAi Awards 2014.’ The DMAi which brings to India the DMA...
MUMBAI: Eggfirst has bagged the creative duties of Talwalkars. Talwalkars Better Value Fitness Limited, commonly known as Talwalkars, is one of India’s largest chain of health...
BENGALURU: Procter & Gamble Hygiene and Health Care Limited (P&G) subsidiary Gillette India Limited (Gillette) advertising and sales promotion spend (Ad & SP)in Q4-2014 at Rs...
MUMBAI: Paris based Publicis Groupe and New York based Omnicom Group have decided to part ways. The duo through a press statement has jointly announced that...
NEW DELHI: The Hindu Group today announced that Rajiv C Lochan had been appointed as managing director and chief executive office of the group with effect...
BENGALURU: Titan Company (Titan), formerly known as Titan Industries, reported a (-25.98) per cent drop in advertisement expenses (Advt Exp) in Q4-2014 at Rs 87.37 crore...
MUMBAI: The International Advertising Association (IAA) India Chapter has announced its next important initiative – IAA Young Turks Forum – which is focused on young executives...
MUMBAI: LinOpinion GolinHarris has launched ‘The Bridge’ in Mumbai. The Bridge, a concept of GolinHarris, is the centerpiece of a new working model termed G4....
BENGALURU: Sterling Holiday Resorts (India) Limited (Sterling Holidays) sales promotion spend (Sales Promo) Q4-2014 at Rs 2.194 crore (5.91 per cent of net sales) was (-23.99)...
MUMBAI: World is surely moving towards digital, maybe that’s why KV Sridhar (Pops) decided to join digital agency SapientNitro. Very excited to join this new...
BENGALURU: In keeping with its norms, Indian personal and healthcare company Emami Limited (Emami) Advertisement and Sales Promotion (Ad & SP) spend during the last quarter...
MUMBAI: This Indian Premier League season, the teams are going all out to engage with their fans. Mumbai Indians that has roped Usha International as its...
MUMBAI: Casio India Limited, a 100% subsidiary of the JPY341.7 Billion consumer electronics giant Casio Computer Co. Japan, announced the introduction of Casio s new range...
MUMBAI: Adding to the joyous frenzy of the ongoing Indian Premiere League, Idea Cellular has launched the ‘Idea Delhi Daredevils Fan Page’, a mobile destination for...
BENGALURU: Note: (1) Bajaj Corp’s Advertisement and Sales Promotion (ASP) expense comprises two parts – Advertisement (Ad Exp) and Sales Promotion (SP). The ASP figures have...
NEW DELHI: Pursuant to the Supreme Court order for forming panel to frame guidelines to regulate publicly funded government advertisements, the Information and Broadcasting Ministry has...
MUMBAI: Huawei India, the principal sponsor of the Royal Challengers Bangalore team celebrated the team’s home coming in Bangalore. The entire team of Royal Challengers...
MUMBAI: The book ‘Winning in India’- Secrets of the World’s Most Complex Market, was launched at the Oberoi, New Delhi by Montek Singh Ahluwalia in the...
MUMBAI: In its third year, Unilever’s Sustainable Living Plan has made good progress, and with an intention to expand it further to bring about broader change...
MUMBAI: The data driven social & mobile marketing firm, Digital Quotient, has announced the addition of Bhaskar Singh to its team. The move is in...
MUMBAI: When Oscars 2014 host Ellen DeGeneres posted a selfie co-starring some of Hollywood’s finest stars, it went on to crash the record hitherto held by...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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