GOA: Take a look back in time when you were 14, do you recall of anything significant that you had done? Unlike the other teens,...
MUMBAI: “How often have you asked yourself, who you want to be?” asked BET Networks’ Kendrick Reid to creative minds present at the Mumbai edition of...
NEW DELHI: Coca-Cola has launched a new activation campaign as part of its global sustainability programne aimed at upscaling used Coca-Cola bottles to encourage consumers to...
MUMBAI: In a strategic move to delight its consumers in Tamil Nadu, Bharti Airtel has partnered with Rajnikanth starrer – Kochadaiiyaan to launch a range of...
BENGALURU: Jagran Prakashan Limited (JPL) has reported a16.83 per cent jump in its advertisement revenue in Q4-2014 to Rs 291.66 crore from Rs 249.63 crore in...
MUMBAI: World Wide Open, digital brand partner and strategy consultants have recently bagged the digital duties for BIG Cinemas. The objective of this campaign, developed by...
MUMBAI: Entertainment Network India Limited (ENIL) has elevated Prashant Pandey to managing director and CEO with immediate effect. Erstwhile the executive director and CEO, Pandey is...
MUMBAI: On the eve of 26 May, while the nation was glued to TV sets as India’s 15th prime minister, Narendra Modi took the oath, people...
MUMBAI: Times Internet, the leading digital product company which is a part of The Times of India Group has acquired a majority stake in Mumbai-based CouponDunia Media,...
MUMBAI: Mindshare, the flagship media agency of GroupM has bagged the media mandate for Yakult Danone. Yakult, a probiotic drink was launched in India in 2007,...
MUMBAI: Last year somewhere at this time Twitter, the popular microblogging site went ahead to strike a partnership deal with the holding company WPP. The association...
MUMBAI: The results from Havas Media Group’s 2013 Meaningful Brands statistically demonstrate that Meaningful Brands outperform the stock market by 120 per cent. It demonstrates in...
MUMBAI: The Advertising Standards Council of India (ASCI), the self-regulatory organisation of advertising content and protecting the interest of consumers in India has announced the retirement...
MUMBAI: Sweden-based SCA’s hygiene brand, Tempo has initiated an on ground activity in Mumbai. This campaign is basically rolled out to spread awareness on cleaning hands...
MUMBAI: The Asian Federation of Advertising Associations (AFAA), of which Advertising Council of India (A Division of STACA Trust) is a member, had commissioned a unique...
MUMBAI: Micromax, one of the leading smartphone player and consumer electronics brand, has roped in Vineet Taneja as its new chief executive officer. He was earlier...
Retailers and many other companies in India have been struggling with loyalty programmes as consumers have remained cold to the concept which was introduced a decade...
MUMBAI: Global Advertisers, pioneer in the outdoor industry has been bestowed with Customer Engagement Award for “Excellence in Out-of-Home Effectiveness’ during the sparkling function of 2nd...
MUMBAI: After three years at the top, Apple slipped to number two position as Google overtook it to become the world’s most valuable global brand in...
MUMBAI: Orchard Advertising has been charged with the mandate of promoting the launch of Meelo Evaru Koteeshwaru the Telugu version of Kaun Banega Crorepati on Telugu entertainment...
MUMBAI: The countdown to GoaFest 2014 has begun, setting the advertising and media industry aflutter. On the one hand, there is talk of some creative...
MUMBAI: The countdown to GoaFest 2014 has begun, setting the advertising and media industry aflutter. On the one hand, there is talk of some creative...
SINGAPORE: “Advertising and campaigns are not dead,” said the red-frame bespectacled executive on stage. “Whosoever says that is foolish. The TV commercial is changing from three seconds...
MUMBAI: It is a well documented fact that there is a strong correlation between crime and darkness. The incidences of crimes like rape, muggings, carjackings etc...
MUMBAI: The ACK (Amar Chitra Katha) Media Group which is expanding its portfolio of media business and creating new paradigms of growth, has elevated Manas Mohan...
MUMBAI: GroupM’s Mindshare has won the media duties for Indian theme park Adlabs Imagica. The WPP agency will be responsible for the media planning and...
MUMBAI: Known for providing a truly neutral and ethical platform that recognizes the best of the advertising and digital communication, Kyoorius in association with D&AD has...
BENGALURU: Indian FMCG company Jyothy Laboratories Limited (Jyothy Labs) announced 140.97 per cent higher PAT in FY-2014 at Rs 106.11 crore (8.42 per cent of total...
MUMBAI: For the ones who want to create a mark in the creative world, 21 May was the night. Lowe Lintas and Partners hosted the Indian...
MUMBAI: Mindshare, part of GroupM, has appointed Vinod Thadani as its chief digital officer – south Asia. In his new role, Thadani will be responsible for...
MUMBAI: With retail chains, international labels, new airlines and hotels entering India in a big way, the brands are trying to woo consumers interestingly. One way...
MUMBAI: International Advertising Association (IAA) India Chapter has invited mCordis co-ounder & managing partner EMEA Paul Berney on its next webinar to be held on 22 May...
MUMBAI: Tourism New Zealand says the industry has turned a corner with the release of ‘Tourism 2025 – Growing Value Together/Whakatipu Uara Ngatahi’ and its aspirational...
MUMBAI: Laqshya Media Group has announced that it has appointed advertising veteran Sai Nagesh as chief executive officer of Laqshya Advertising. In addition to this, he...
MUMBAI: As an initiative, Portfolio Night is possibly one of the few events that draws immense admiration from all quarters of the advertising industry. What it...
MUMBAI: It was early this year that Congress started its Rs 600 crore blitz ad campaign. The campaign started with the slogan ‘Mein Nahi, Hum’ which...
MUMBAI: Keeping true to its commitment of a better tomorrow, Unilever has issued a call for all companies affected by the growing costs of climate change,...
BENGALURU: Suzuki Motorcycles India (SMIL) announced the third leg of the south India launch of its new personal scooter “Let’s” in Bengaluru. The scooter was...
MUMBAI: With more and more sectors moving to digital platforms to engage audiences, Tangerine Digital has announced the launch of analytics driven content services to aid...
MUMBAI: McDonald’s and RAPP India have recently launched the #McDElections campaign for the launch of two premium burgers – the Grilled Chicken Royale and the McPaneer...
MUMBAI: Last week after launching Nokia 630 in the affordable category, Microsoft Devices today announced that Nokia XL. Nokia XL is considered to be the flagship...
MUMBAI : If you are someone who keeps a keen eye on British advertising then you will surely know who David Abbott was. Abbott, a British...
MUMBAI: While social media is an important ingredient of the digital mix of most Indian brands today, many aspects like video are nowhere close to realising...
MUMBAI: Brand Connect announced its official tie-up with WWE as their official promotional licensing agency partner for India. The agency would now have official rights on...
MUMBAI: ICICI Bank, India’s largest private sector bank, today announced the launch of its redesigned website to offer its customers an enhanced experience across devices such...
MUMBAI: Looks like Indian advertising is coming under the radar for constant controversies. This time Ogilvy & Mather India’s series of ads for Kurl On titled...
MUMBAI: Mindshare, the global media agency network, has launched The Loop – a data infused ‘war room’ aimed at helping the agency’s clients to make collaborative...
BENGALURU: Windowseat, a Bangalore-based integrated marketing communications company, has won the creative duties following a multi-agency pitch for the soon-to-be-launched ‘Kitchen Treasures’ brand of foods, from the house...
MUMBAI: The IAA Chapter Excellence Award is awarded to the IAA chapter judged to have made the best overall contribution to achieving the aims and objectives...
MUMBAI: WOW Design, India’s leading strategic Brand Design consultancy today announced the addition of 3M (Scotch Brite being the flagship Brand), a market leader in the...

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