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NEW DELHI: Global advertising expenditure is forecast to grow by 5.6 per cent at current prices in 2014, rising to 5.3 per cent in 2015. According...
BENGALURU: Indian food industry major Britannia Industries Limited (Britannia) advertisement and sales promotion expense (ASP) in FY-2014 at Rs 603.65 crore (8.7 per cent of Net...
MUMBAI: Kolhapur based Sanjay Ghodawat Group has awarded creative mandate for its consumer division to Setu Advertising. As per the mandate, Setu will have full...
MUMBAI: Day five at Cannes Lions 2014 too gave India a reason to rejoice. Two Indian entries made it to the finals of Film Lions. ...
MUMBAI: WPP’s wholly owned operating company, XM Asia, a JWT company, has agreed to acquire a majority stake in Sofresh, a digital creative agency in Vietnam....
MUMBAI: With ever changing media dynamics, consumption patterns have been fluctuating too. Media fragmentation is a concern that media planners need to deal with more care. ...
MUMBAI: Red Fuse Communications, WPP’s full-service integrated global agency has designed and implemented an engaging digital campaign for Colgate visible white. Through this campaign, titled ‘visibly...
MUMBAI: Looks like Indian digital work is leaving a good mark at global platforms. At Cannes Lions 2014, JWT’s work for Nike India won a Silver...
MUMBAI: Kinetic India’s campaign execution efforts for Lenovo K900 smartphone launch got recognized and rewarded during ‘Lenovo Recognition and Rewards’ event held in Bangalore on 4th...
MUMBAI: Weber Shandwick, one of the world’s leading global public relations firms, announced a strengthening of its India leadership team today. Atul Ahluwalia, formerly managing director,...
MUMBAI: Getit Infomedia, and To The New, have come together to offer market access and strategic mentorship to entrepreneurs through a non-traditional platform – ‘ScaleIQ’. ...
MUMBAI: Castrol, one of the official sponsors for 2014 FIFA World Cup has rolled out a new digital and social media campaign. The campaign titled...
MUMBAI: While there have been many discussions around the reach and effectiveness of mobile in the marketing eco-system, not many brands have captivated this platform for...
MUMBAI: Vizeum India has been appointed as the media AoR for Integrated Network Solutions (INS), a wholly owned subsidiary of Viacom18 Media. INS is instrumental in...
MUMBAI: Starcom MediaVest Group has bagged the ‘Media Network of the Year’ award at the ongoing Cannes Lions International Festival of Creativity. Three days into the...
MUMBAI: The 14th successive PALM expo organised by Diversified Communications India fulfilled the scope and potential of the largest ever show in India. The internationally supported...
MUMBAI: Day three of Cannes Lions 2014 looked positive for India as eight pieces of work qualified in the Radio & Design shortlist. In the...
MUMBAI: Finally, Indian agencies have made it to the finals of Cyber Lions this year. While no India entries qualified to the shortlist of this category...
MUMBAI: It isn’t turning out to be a great show for Indian advertising agencies at the ongoing Cannes Lions 2014. While it has been a no...
MUMBAI: Dabur India has appointed LinTeractive, the digital division from Lowe Lintas + Partners to handle digital duties for its Dabur healthcare and foods division. Some...
NEW DELHI: The United Arab Emirates airline Etihad Airways is to be beam live every FIFA World Cup football match live on all of the air...
MUMBAI: Finally an Indian campaign enters the final round of Mobile Lions. Lowe & Partners’ campaign titled, ‘The Kan Khajura Station’ for HUL has been shortlisted...
MUMBAI: Last year 37 Indian entries had got shortlisted in the Press Lions category, but this year the numbers have been disappointing. Only three entries each...
MUMBAI: In the Media Lions category, six Indian agencies have been shortlisted. Campaigns by JWT Mumbai, Madison Media Pinnacle, PHD Mumbai, Cheil India, Ogilvy & Mather...
MUMBAI: Outdoor campaigns by McCann, Grey, Ogilvy & Mather and Havas Worldwide have made it to the final round of Outdoor Lions this year. McCann’s...
MUMBAI: Blue Saint, a hip, British menswear brand has entered India through an exclusive tie up with Jabong.com- India’s leading online fashion destination. Breaking the stereotype...
MUMBAI: Ogilvy & Mather India’s ‘Cleft to Smile’ campaign for Operation Smile India has bagged a Silver in the first year of Lions Health. Click here...
MUMBAI: Lowe and Partners Worldwide India is the only Indian agency whose campaign has made it to the Creative Effectiveness Lions shortlist. Only those campaigns that...
MUMBAI: Day one of Cannes Lions has given the Indian advertising fraternity a reason to rejoice. In the Direct Lions category, India has been shortlisted in...
MUMBAI: Looks like India has got to a good start at Cannes Lions 2014. In the Promo & Activation Lions category: Havas Worldwide, Ogilvy&Mather India and...
Founded a decade ago, WPP Group’s biggest media agencies came under one umbrella to form GroupM and since then there has been no looking back. In...
FIFA being a marquee event that happens once in four years is certainly growing in India in terms of both viewership and fan following. The non-followers...
MUMBAI: Over 1.5 million Mumbaikars have already taken the metro in its inaugural week. Mumbai Metro One Private (MMOPL), an arm of Reliance Infrastructure and Mumbai...
MUMBAI: DDB Mudra Group chairman & CCO Sonal Dabral has been chosen by the Cannes Lions International Festival of Creativity as one of the 12 mentors...
MUMBAI: Brooke Bond Taj Mahal has been a forerunner in setting the standard of fine tea in India. Over the years it has pioneered innovations and...
MUMBAI: Today, disruption is the operative word and brands of all hues are harnessing the digital medium to create cutting-edge communication. However, online audiences are very...
MUMBAI: In the last 24 hours, two senior members from micro blogging site Twitter have put in their papers. Along with COO Ali Rowghani the social...
MUMBAI: With a day left for the biggest event of the advertising industry to commence, the industry is keeping its fingers crossed to pick up the...
MUMBAI: Kyoorius in association with D&AD announced the winners of the 2014 Kyoorius Advertising & Digital Awards at the awards ceremony. The night was a...
MUMBAI: While marketers are still looking out for a measurement mechanism to understand RoI for the out of home segment, Milestone Brandcom has gone ahead to...
MUMBAI: Amar Chitra Katha has appointed Sanjay Dhar as president, corporate solutions group. Dhar will be driving the new ‘value added brand solutions’ initiatives at Amar...
MUMBAI: Triton Communications has appointed Ashish Medhekar as executive director. In his new assignment, Medhekar will be a part of the core management team with the...
MUMBAI: A keen supporter of the Red Sea Environmental Centre’s work to protect one of the world’s top diving sites, Swiss watch manufacturer Oris is delighted ...
MUMBAI: Ignitee Digital, a To The New group company, has announced the launch of Social IQ, an integrated social CRM offering. The solution is designed...
MUMBAI: Vdopia has announced the appointment of Daniel Ahiakpor as its vice president, business development, a newly created position in Vdopia’s New York office. Ahiakpor will...
MUMBAI: With laptops, smartphones and tablets becoming a part and parcel of people’s lives today; internet is bound to become an integral part of advertising and...
MUMBAI: It was in the month of April this year that the advertising fraternity got a shock with K V Sridhar’s exit news from Leo Burnett....
MUMBAI: Those in the habit of not taking digital agencies seriously may want to do a rethink on that one, given the sheer number of campaigns...
MUMBAI: Metrosexuals have busted what was once a predominantly female bastion – cosmetics. Reason why more and more such companies are entering the Indian market; deodorant...
MUMBAI: With much excitement around the city owing to the inauguration of its first ever metro-rail route, Mumbai’s No.1 radio station 92.7 BIG FM, has officially...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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