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MUMBAI: Breakthrough, a global human rights organisation, has appointed Ignitee Digital to prevent violence and discrimination against women by transforming the norms and cultures that enable...
MUMBAI: After fabulous few months of winning new businesses, Ogilvy Mumbai has appointed four senior creative directors. Ogilvy India NCD Abhijit Avasthi said, “In order...
MUMBAI: Zomato has appointed Rameet Arora as chief marketing officer. With over 17 years of experience in the field of advertising and marketing, Arora will...
MUMBAI: Third in a series of ensemble comedy-action films, The Expendables 3 will feature an equally incredible series of powerful men’s watches by Swiss Eagle, one...
MUMBAI: MEC India has appointed Premnath Unnikrishnan as south head – digital. Based out of Bangalore, Unnikrishnan will report to the agency’s India digital leader...
MUMBAI: FreeCharge, an online platform for recharge, utility payments, promotions and couponing, has raised $33 million in Series B funding from Sequoia Capital, Sofina and RuNet....
MUMBAI: The global online fashion & lifestyle brand American Swan has signed up the Indian rapper Honey Singh as its brand ambassador. Launched in 2013, the...
MUMBAI: In the first six months of 2014, the west and south regions of Maxus have been on a winning spree of adding 23 new businesses....
MUMBAI: Leo Burnett Worldwide chairman and CEO Tom Bernardin announced the consolidation of the agency’s operations across Greater China and Asia Pacific. Leo Burnett Asia ...
MUMBAI: Lowe Lintas won the creative duties for FreeCharge, an online platform for recharge, utility payments, promotions and couponing. As part of the alliance, Lowe...
BENGALURU: Indian pressure cooker manufacturer Hawkins Cookers Limited (Hawkins) spent Rs 3.37 core (34.1 per cent of Advertising and Sales Promotion or ASP) towards Advertising (Ad...
BENGALURU: Nutritional products and OTC drug major GlaxoSmithKline Consumer Healthcare Limited (GCHL) spent 23.9 per cent less towards advertising and sales promotion (ASP) in the quarter...
MUMBAI: After a slew of significant senior level appointments, Leo Burnett India has announced the appointment of Hitesh Mehta as vice president to be based at...
MUMBAI: Edelman today announced two additions to its leadership team in India. Further boosting the firm as it forges ahead on a high growth trajectory, Edelman...
MUMBAI: With Champions League T20 2014 knocking on the door, Kings XI Punjab has announced HTC mobiles as its official sponsor. HTC, as part of the...
BENGALURU: Consumer goods company Procter & Gamble Hygiene and Health Care Limited (P&G Health) reduced its ad and sales promotion spends (ASP) to less than half...
MUMBAI: If you enjoy thrilling water park experiences, a great day party vibe, variety of food and awesome music…you are going to love the new youth...
NEW DELHI: Mobile Apps & Ads service (MAAS) company Affle has acquired India based mobile technology company Appstudioz. Set up in 2011, Appstudioz platform has...
MUMBAI: Mother Dairy Fruit & Vegetable has strategically tied-up with State Bank of India (SBI) to launch ‘SBI – Mother Dairy SmartChange Card’ for Mother Dairy...
MUMBAI: From celebrities, both Indian and global, to young and old alike everyone has tried this. The ALS Ice Bucket Challenge, a movement that has snowballed...
MUMBAI: After successfully launching a chain of miniplexes in several states and districts across the country, the film production and distribution company, K Sera Sera (KSS)...
MUMBAI: Tata Sons, the principal investment holding company of the Tata Group, has appointed JWT as the creative agency for its global brand campaign. The...
MUMBAI: Platinum Media, a part of Madison Media Group, has won the media mandate of Cordlife after a multi-agency pitch. Cordlife India being one of...
KOLKATA: Tata Global Beverages (formerly called Tata Tea) is mulling to explore options of entering into the wellness segment by launching tea for diabetes and cardiac...
MUMBAI: The financial inclusion program of the government of India labeled ‘Prime Minister’s Jan Dhan Yojana’ is being formally launched by the PM Narendra Modi on...
MUMBAI: SMIRNOFF, the world’s leading vodka, is set to redefine the vodka category in India with the launch of Smirnoff Black. The all new vodka brings...
MUMBAI: MSLGROUP in India today announced its appointment as public relations support for India Economic Summit 2014. Following a close collaboration for almost three decades, the...
MUMBAI: Post a multi-agency pitch, Infibeam.ooo has handed its creative duties to DDB Mudra West. The account will be handled by DDB Mudra West’s office in...
BENGALURU: Titan Company Limited (Titan) increased its advertising spend (ASP) in Q1-2015 (current quarter) at Rs 99.25 crore (3.4 per cent of Total Income from Operations...
MUMBAI: After bagging creative duties for Konica Minolta Business Solutions and BenQ, Option Designs has now bagged the creative mandate for consumer electronics company Novasys Labs....
MUMBAI: The Advertising Club has announced the shortlisted case studies for the 2014 edition of Emvies to be held on 17 September. Maxus tops with...
BENGALURU: Britannia Industries Limited (Britannia) spent 5.9 per cent less towards Advertisement and Sales Promotion (ASP) in Q1-2015 at Rs 138.43 crore (7.7 per cent of...
MUMBAI: In order to strengthen the business and its product offerings, Vdopia has made changes in the top management. To meet the distinct demands and...
BENGALURU: Gillette India Limited (Gillette) reported a 40.2 per cent higher advertisement and sales promotion (ASP) spend for its year ended 30 June 2014 (FY-2014) at...
MUMBAI: DDB Mudra has announced the appointment of Ferzad Variyava as group creative director, DDB Mudra West. Variyava will be based out of the agency’s office...
MUMBAI: OPPO India, a global technology brand with presence in North America, Europe and Asia has associated with Bigg Boss season eight as ‘Powered By’ sponsor....
MUMBAI: The highly competitive market has created new venues for marketers to advertise their products and reach out to their audiences. With multiplexes mushrooming in...
MUMBAI: In its second year, Kyoorius in association with D&AD, will recognise work through Kyoorius Design Awards. The awards night promises to be a celebration...
MUMBAI: The wheels were set in motion a few months ago when LinTeractive – fresh from its re-launch exercise – had made its intent clear about...
Loyalty and incentive programmes from brands are not new to India, right from the points that one accumulates by swiping a credit card to the free...
MUMBAI: While playing a game of tic tac toe, ever thought you could win a game by just drawing out of the box? If not, then...
MUMBAI: Targeting school going kids in the age-group of nine to 19 years with a new campaign, ‘Super Student’, Canon plans to take student creativity to...
MUMBAI: In a recent development, the Ministry of Information and Broadcasting (MIB) through an advisory has barred broadcasters from airing advertisements that have been found in...
MUMBAI: Leo Burnett Group India has announced the appointment of Antony Rajkumar as the planning head at Leo Burnett Delhi. With this new assignment, Rajkumar...
MUMBAI: Back with a grand opening, Kaun Banega Crorepati (KBC) has not left any stone unturned to stay true to its tagline, ‘Yahan sirf paise nahi...
MUMBAI: Finally, taking the decision on the latest Indian Readership Survey (IRS) data, the Media Research Users Council (MRUC) said the voluntary abeyance placed on the...
MUMBAI: Early this year, Bunge India had re-launched its refined edible oil range under its iconic Dalda brand. And since then the 75-year old has...
MUMBAI: Bhartiya Group has announced the appointment of Shailesh Pathak as its new executive director. Pathak will be responsible for the company’s foray into new...
MUMBAI: Heineken, the world’s No.1 international premium beer announced the launch of the STAR CAN in India, coinciding with the global roll-outof the new modern and...
MUMBAI: Park Avenue’s logo – “Eagle” imbibes the strong vision and the ability to focus. It stands for new challenges and is known for its passion...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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