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Category: MAM

  • Hammer ropes in Rannvijay Singha as investor, unveils fresh product lineup

    Hammer ropes in Rannvijay Singha as investor, unveils fresh product lineup

    MUMBAI: Hammer, one of India’s fastest-growing lifestyle and smart audio brands, has announced actor and youth icon Rannvijay Singha as a strategic investor. The partnership marks a new chapter in Hammer’s journey to create lifestyle technology products that balance performance, portability, and style for the modern consumer.

    Alongside this announcement, Hammer introduced an all-new range of products that includes smart speakers, power solutions, and headphones. The lineup reflects the company’s focus on innovation and style while catering to the needs of a fast-paced, mobile generation.

    Speaking about the development, Hammer, founder and CEO, Rohit Nandwani said that Rannvijay’s investment not only strengthens the brand’s connect with India’s youth but also accelerates its mission of blending innovation, style, and accessibility in lifestyle technology. He added that the newly launched speakers, power devices, and headphones reinforce Hammer’s dedication to delivering uncompromising performance and convenience.

    Sharing his excitement, Rannvijay Singha said that he has always been drawn to brands that resonate with young people and their lifestyle choices. He explained that Hammer’s commitment to advanced technology with stylish design made his investment decision effortless, and he looks forward to contributing to the company’s mission of creating products that are powerful, fashionable, and built for everyday use.

    The new lineup features the Boom speaker, which offers a 30w output, dual passive radiators, RGB lighting, TWS support, and up to 30 hours of playtime, making it the ultimate party and travel companion. Complementing it is the Wave speaker, a lightweight, made-in-India device equipped with 10w RMS output, 52mm drivers, TWS pairing, Bluetooth v5.4, and multiple connectivity options for seamless listening.

    In the power solutions segment, Hammer launched the MagSafe 10,000 mAh Power Bank, which supports magnetic wireless charging for both iPhone and Android devices. It comes with a smart digital battery indicator, triple charging modes, and up to 22.5W fast charging in a sleek design. The brand also unveiled the 36W GaN Fast Charger, which features dual USB-C ports, rapid 0–50% iPhone charging in just 30 minutes, and certified safety standards for greater reliability.

    Expanding its lifestyle audio range, Hammer introduced the Vibe headphones with ENC, 40mm drivers, dual pairing, and 50 hours of playtime; the Vivid headphones with hi-res sound, up to 23dB ANC, and 70 hours of playtime; the Aura earbuds with 32dB ANC, 50-hour battery life, and low-latency gaming performance; and the Blaze gaming headphones with 50mm drivers and immersive RGB lighting.

    With this new partnership and product portfolio, Hammer is strengthening its position as one of India’s top homegrown lifestyle technology brands, combining style, performance, and affordability to meet the evolving demands of today’s youth.

  • Hero Motocorp launches all-new Destini 110, a scooter built for every family

    Hero Motocorp launches all-new Destini 110, a scooter built for every family

    MUMBAI: Hero has a new hero on the road. Hero Motocorp, the world’s largest two-wheeler manufacturer, has unveiled the all-new Destini 110: a family-first scooter designed to blend practicality, durability, and style.

    Positioned as “Hero ka scooter, scooter ka hero”, the Destini 110 is tailored for India’s largest scooter sub-segment, promising to be a reliable ride for families, first-time buyers, and young riders alike. With its neo-retro look, premium chrome accents, projector LED headlamp, and signature h-shaped LED tail lamp, the scooter balances timeless appeal with modern flair.

    Under the hood, the refined 110cc engine paired with Hero’s i3s (Idle stop-start system) delivers segment-best mileage of 56.2 kmpl, ensuring both efficiency and smooth performance for daily commutes or weekend leisure rides.

    Practicality hasn’t been compromised. The ‘Destini 110’ comes with a 785 mm long seat, the longest in its class, complete with an integrated backrest for pillion comfort. Spacious legroom, robust metal body panels, a glove box, boot lamp, analog-digital speedometer, and a 190 mm front disc brake add to its everyday usability and safety.

    Hero Motocorp, chief business officer- India business unit, Ashutosh Varma said, “With the new Destini 110, we are strengthening our presence in the 110cc scooter category by introducing a versatile yet affordable scooter that can be a trusted companion for everyday mobility.”

    The ‘Destini 110’ is priced at Rs 72,000 (VX – cast drum) and Rs 79,000 (ZX – cast disc), ex-showroom Delhi. Available in five colour options including nexus blue, groovy red, and aqua grey, the scooter will hit Hero dealerships across India in a phased rollout.

    With its mix of mileage, comfort, durability, and neo-retro design, the ‘Destini 110’ aims to be more than just a scooter, it’s being pitched as the everyday companion every Indian family can rely on.

  • Chicken out on diets as ITC serves up the Greatmurghfestival feast

    Chicken out on diets as ITC serves up the Greatmurghfestival feast

    MUMBAI: Move over laddoos and barfis this festive season, it’s the cluck that rules the daawat. ITC Master Chef Creations has rolled out the #GreatMurghFestival, a limited-time celebration of all things chicken, designed as a guilty (or guilt-free) pleasure for non-vegetarian connoisseurs. The feast runs till the first week of October across Bangalore, Chennai, Hyderabad, Mumbai, and Pune, exclusively on Swiggy and Zomato.

    Chicken has long been the star of Indian festive tables, whether in the grandeur of royal courts or the warmth of home kitchens. Paying tribute to this culinary legacy, the festival dishes promise to turn everyday dining into indulgence. Think velvety gravies, fragrant biryanis, and rich platters that transform a weekday dinner into a daawat.

    Each dish is crafted with ITC Master Chef Creations’ signature finesse, bringing together heritage and indulgence. It’s not just food, it’s a culinary journey designed for moments of celebration, whether solo, shared, or hosted.

    The line-up offers 12 dishes and curated meals that read like a greatest-hits album for chicken lovers:

    ●    Dakhni Murgh (Serves 2): A slow-cooked Deccan royal delicacy.

    ●    Darbhari Murgh (Serves 2): Spice-laden and regal.

    ●    Dakhni Murgh & Butter Naan Meal (Serves 2): Complete with Dal Makhani, Lachha Paratha (2 pcs), Butter Naan (2 pcs), and Gulab Jamun (2 pcs).

    ●    Darbhari Murgh & Butter Naan Meal (Serves 2): A hearty spread with all the trimmings.

    ●    Single-serve indulgences: Compact Dakhni Murgh or Darbhari Murgh with Dal Makhani and Butter Naan (2 pcs).

    ●    Murgh Makhani & Butter Naan Meal (Serves 1): The buttery classic paired with Dal Makhani and Gulab Jamun (1 pc).

    ●    Paneer Lababdar & Butter Naan Meal (Serves 1): For vegetarians seeking equal indulgence.

    ●    Mutton Biryani & Kebab Meal (Serves 2): 900 g of biryani magic with 4 juicy Mutton Shikampuri Kebabs.

    ●    Murgh Makhani with Bone (Serves 2): Tangdi (2 pcs) in creamy tomato gravy.

    ●    Egg Tawa Masala (Serves 2): Rustic eggs simmered in spiced masala, tawa-style.

    From buttery naans and gulab jamuns to slow-cooked royal gravies, the spread is designed to tempt even the most disciplined diner.

    What sets the festival apart is its ability to cater to every craving: solo treats for one, hearty platters for two, and indulgent combos that tick off every festive essential starter, main, bread, and dessert. It’s the kind of line-up that makes you want to “accidentally” skip lunch just to feast at dinner.

    With the festive season now in full swing, ITC Master Chef Creations is betting that Indians are ready to swap home-cooked monotony for royal indulgence. As the brand puts it: “Every bite is a celebration. Because when it comes to great food, there’s always a reason to feast.”

    So whether you’re binge-watching with biryani, hosting with hearty murgh, or indulging in a butter naan solo affair, the #Greatmurghfestival makes sure your festive season tastes as grand as it feels.

  • Festive wheels turn faster as car platform hits record traffic

    Festive wheels turn faster as car platform hits record traffic

    MUMBAI: CarTrade Tech’s consumer platforms struck gold yesterday, recording their highest-ever single-day traffic as Indians hunt for festival bargains on wheels. The company told the Bombay stock exchange that CarWale and BikeWale saw visitor numbers rocket by 74 per cent compared with the first day of Navratri last year, and 60 per cent above August’s daily average.

    The surge points to renewed vigour in India’s car market, helped along by recent GST rate cuts that have made vehicles more affordable. For a sector that has endured sluggish demand, the spike offers a tantalising glimpse of better times ahead.

    “Yesterday was a landmark day for our platforms,” said CarTrade consumer group chief executive Banwari Lal Sharma. “The festive excitement, amplified by GST-led affordability, has fuelled unprecedented consumer activity.”

    Whether this traffic translates into actual sales—and signals a broader revival in consumer sentiment during the festival season—remains to be seen. But for India’s media and entertainment companies, which depend heavily on advertising from car manufacturers, the numbers will make for cheerful reading.

  • Man of Steel meets wheels as Studds launches Superman Helios helmet

    Man of Steel meets wheels as Studds launches Superman Helios helmet

    MUMBAI: Up, up and away only this time, it’s not Superman taking flight but bikers hitting the roads in superhero style. Studds Accessories Ltd., the world’s largest two-wheeler helmet maker by volume in CY 2024, has unveiled the Helios Superman Edition Helmet, the latest chapter in its DC superhero-inspired range. The launch follows the Batman edition released in July, continuing STUDDS’ collaboration with Warner Bros. Discovery Global Consumer Products India.

    The Helios, Studds’ flagship full-face model, already carries an ISI (BIS) stamp and DOT (USA) certification. The Superman Edition takes things further with a high-impact thermoplastic polymer shell, aerodynamic spoilers, and regulated density EPS padding to handle crashes of varying intensity. For night riders, cataphote retro reflective padding boosts low-light visibility.

    Inside, the helmet is kitted out with comfort-first touches: an Antifog 100 lens offering 100 seconds of fog resistance, a ventilation system that keeps rides cool, and a hypoallergenic liner to reduce skin irritation. Riders with spectacles will appreciate the eyeglass-friendly fit, while integrated speaker pockets make it Bluetooth-ready. A quick-release visor and chin strap add everyday convenience even with gloves on.

    Durability hasn’t been ignored. A silicone-coated dual visor system resists scratches while doubling up as sun protection. A removable lower trim keeps the helmet looking fresh, and a rust-proof stainless steel buckle ensures strength across weather conditions.

    The real showstopper, though, is the bold Superman “Man of Steel” graphics available in six colour combinations across matte and gloss finishes, designed to give riders a road presence as striking as the superhero himself.

    Available in Medium, Large, and XL sizes, the Superman Edition starts at just Rs 3,700. It’s on sale at offline retail stores, Studds exclusive outlets, and the company’s official site, with availability on other leading marketplaces rolling out soon.

    Studds Accessories Ltd., managing director Sidhartha Bhushan Khurana summed up the mission: “At Studds, our aim has always been to combine security, novelty and style in every helmet. The Helios Superman Edition complies with international safety standards, is inspired by one of the most iconic superheroes of all time, and is designed to resonate with today’s riders. It’s protection with personality.”

    With superheroes now swapping capes for visors, Studds is clearly betting that Indian bikers want their safety served with a side of pop culture flair.

  • Group 108 builds buzz at MAPIC India with Grandthum and One FNG

    Group 108 builds buzz at MAPIC India with Grandthum and One FNG

    MUMBAI: From blueprints to buzz, Group 108 turned heads at MAPIC India 2025, proving that retail real estate can be as dazzling as it is strategic. Held on 16 and 17 September at the Jio World Convention Centre, Mumbai, the annual retail real estate gathering brought together the country’s leading developers, investors, and retailers. Amid the power-packed line-up, Group 108 stood out with its showcase of Grandthum in Greater Noida West and One FNG along the Noida Expressway two projects being pitched not just as retail spaces, but as lifestyle statements.

    Grandthum, with its distinctive architecture and mix of global retail and lifestyle offerings, has already become something of a landmark in Greater Noida West. Its strategic positioning places it at the heart of one of NCR’s fastest-growing hubs, catering to both evolving lifestyles and big-name international brands eyeing India’s booming consumer base.

    Meanwhile, One FNG promises to be a game-changer on the Noida Expressway, designed as a high-energy retail hub with immense business potential. Both projects are positioned as more than brick and mortar, they’re envisioned as future-ready ecosystems blending commerce, community, and experience.

    The showcase drew strong engagement across the two-day summit, with Group 108’s stalls buzzing with investors and retail partners. As Group 108, managing director Sanchit Bhutani noted: “The enthusiastic response at MAPIC India 2025 reinforces our vision of building world-class retail environments. This platform enabled us to strengthen alliances and explore opportunities that will fuel the future of retail in India.”

    By highlighting its retail destinations at India’s most influential real estate and retail summit, Group 108 reinforced its reputation as an innovator ready to reshape the NCR’s retail landscape. With Grandthum already commanding attention and One FNG set to rise as a new commercial landmark, the company is charting a path that aligns with India’s broader urban transformation story.

    As MAPIC India 2025 wrapped up, one thing was clear: Group 108 is not just building structures; it’s building buzz, business, and the future of retail real estate in India.

  • Eveready powers up with mobile accessories, from chargers to power banks

    Eveready powers up with mobile accessories, from chargers to power banks

    MUMBAI: From batteries to bandwidth, Eveready is charging into new territory. The iconic Indian brand, best known for lighting up homes with its flashlights and batteries, has now stepped into the fast-paced world of mobile accessories.

    Eveready Industries India Ltd. has unveiled a full range of power banks, chargers, and cables designed to keep India’s smartphone generation connected on the move. The line-up includes power banks from 5,000 mah to 20,000 mah, sleek built-in cable models, and a range of chargers spanning 12W to high-powered 65W GAN options. Nylon-braided cables with fast-charging support up to 5A and universal compatibility round off the offering.

    “Eveready’s foray into the mobile accessories segment represents a significant step forward in our mission to power everyday life in India,” said Eveready, CEO, Anirban Banerjee. “With high-quality power banks and chargers, we aim to provide millions with consistent, on-the-go power.”

    The products are designed to blend Eveready’s century-old reputation for reliability with modern convenience, offering features such as wireless charging pads and travel-friendly designs. The move also reflects the brand’s ambition to be synonymous with “power” in every sense: beyond just batteries and flashlights.

    Eveready, senior general manager, Insiyah Chawala added, “Fast charging isn’t just about the charger, it’s about the whole system. Our range ensures compatibility across cables, chargers, and power banks to give consumers truly seamless performance.”

    With this launch, Eveready positions itself as a one-stop destination for mobile power essentials, underscoring its evolution from a household staple to a digital-age companion.

  • Ranbir Kapoor tells men to skip the copy and show their original with Vi-John

    Ranbir Kapoor tells men to skip the copy and show their original with Vi-John

    MUMBAI: No more copy-paste looks, it is time to hit refresh. Vi-John, India’s number 1 shaving cream brand, has launched its bold new campaign with Ranbir Kapoor at the helm, urging men to stop being a “photocopy” and instead showcase their authentic selves.

    Titled “Photocopy nahi, original dikho”, the campaign shifts grooming from a chore to a statement of individuality. For a brand trusted in Indian homes for over six decades, this marks a sharp step into the world of today’s confident, self-expressive men.

    “Today’s generation doesn’t want to blend in, they want to stand out,” said Ranbir Kapoor. “Grooming plays a big role in that. Vi-John’s message is simple but strong: don’t be a photocopy, own your vibe.”

    Conceptualised by Havas Creative India with media handled by Dentsu, the campaign cuts across TV, print, digital, and social platforms. With its witty, clutter-breaking narrative, it repositions Vi-John not just as a shaving brand, but as a confidence partner for men everywhere.

    Vi-John Group, managing director, Harshit Kochar said, “With this campaign, we are celebrating individuality. Vi-John has always stood for trust and accessibility, but we also want to stay relevant to the aspirations of today’s youth.”

    The campaign also highlights Vi-John’s new premium shaving line, featuring sulphate-free, dermatologically tested creams and razors, designed to blend care with performance.

    As Havas Creative’s Anupama Ramaswamy put it, “Trends are easy to follow, but originality is what sets you apart. This campaign pushes men to embrace their unique style, with Ranbir delivering that message in his trademark charm.”

    With “Photocopy nahi, original dikho”, Vi-John sharpens its edge for a new generation, reminding men that true style begins with originality.

  • Hero Motocorp rolls out Destini 125 with Rajamouli’s blockbuster touch

    Hero Motocorp rolls out Destini 125 with Rajamouli’s blockbuster touch

    MUMBAI: Lights, camera, scooter action. Hero Motocorp has given its new Destini 125 a truly blockbuster launch, enlisting master storyteller S.S. Rajamouli to power the campaign with his signature larger-than-life style.

    The campaign, built on the idea ‘Hero ka scooter, scooter ka hero’, positions the Destini 125 as the undisputed star of the scooter world. Directed by ad filmmaker Arun Gopalan and conceptualised by Mccann Worldgroup, the film highlights the scooter’s strength, reliability and authenticity while connecting with today’s style-conscious, aspirational riders.

    Rajamouli, celebrated for crafting epic narratives and unforgettable heroes, lends cultural weight and cinematic drama to the story. “We imagined the scooter through the scale and spectacle of a Rajamouli vision,” said Mccann Worldgroup India, chairman APAC and CEO & chief creative officer, Prasoon Joshi. “The grandeur isn’t just for show; it mirrors the larger-than-life confidence the scooter gives its riders.”

    The Destini 125 backs up the campaign’s heroic claims with first-in-segment features. Think retro chrome styling, a large floorboard for comfort, bigger alloy wheels for stability, best-in-class 59 km/l mileage, advanced auto-cancel winkers, and a slick LED projector headlight with DRL. Together, they blend performance, convenience and flair into one compelling package.

    “At Hero Motocorp, our mission is to reflect the evolving aspirations of our customers,” said Hero Motocorp India, head of marketing, Aashish Midha. “With the Destini 125, style meets substance, and our collaboration with Rajamouli ensures it is showcased with the grandeur it deserves.”

    With its cinematic storytelling and standout features, the campaign redefines the Hero Destini 125 as not just another scooter but the true hero of its category.

  • Ola powers festive cheer with EVs from Rs 49,999 in ‘Muhurat Mahotsav’

    Ola powers festive cheer with EVs from Rs 49,999 in ‘Muhurat Mahotsav’

    MUMBAI: The EV giant has rolled out its ‘Ola celebrates India’ campaign, unveiling a special ‘Muhurat mahotsav’ with scooters and motorcycles now starting at just Rs 49,999 for nine days beginning 23 September.

    In true festive fashion, the deals are available in limited numbers each day on a first-come, first-served basis, with Muhurat time-slots announced fresh every morning across Ola’s social media handles.

    As part of the offer, the ‘S1 x 2kwh’ scooter and ‘Roadster x 2.5kw’ motorcycle will be priced at Rs 49,999, while the higher-powered ‘S1 pro+ 5.2kwh’ and ‘Roadster x+ 9.1kwh’: both featuring Ola’s advanced 4680 bharat cell battery packs will be available at Rs 99,999.

    “With Ola celebrates India, we’re combining progress, culture, and accessibility in a way that resonates with the festive spirit,” an Ola Electric spokesperson said. “This is not just about attractive prices, it’s about making world-class EVs accessible to every Indian household while celebrating our identity.”

    The campaign builds on Ola’s larger EV portfolio, which includes premium scooters like the S1 pro plus (5.2kwh, 4kwh) and mass-market models such as the S1 x plus (4kwh) and S1 x (2kwh–4kwh), priced from Rs 81,999 to Rs 1,69,999. The Roadster x motorcycle lineup, meanwhile, spans models from Rs 99,999 to Rs 1,27,499.

    The company also used its annual ‘Sankalp’ event to showcase its future roadmap, announcing deliveries of bharat cell-integrated scooters and motorcycles this Navratri, alongside its big leap into the sports scooter category with the new S1 pro sport, arriving in January 2026.

    With ‘Ola Celebrates India,’ the company isn’t just cutting prices, it’s revving up festive sentiment and recharging the nation’s journey towards electrified mobility.