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MUMBAI: Tommy Hilfiger has announced that tennis star Rafael Nadal will be its brand ambassador for its fall 2015 underwear and tailored collections. The fall 2015...
MUMBAI: Wildcraft, an outdoor and adventure gear company, has appointed DDB Mudramax as its media agency on record (AOR). The appointment was made earlier this month...
MUMBAI: Seeing the growth and popularity of Sunburn, Asia’s largest and world’s 4th best music festival, Goa Tourism and Sunburn, today announced ‘Sunburn Surprise’ on 30th...
MUMBAI: The International Advertising Association (IAA) India Chapter conducted its 12th Webinar on 19 December 2014 as part of the ‘World Goes Digital’ webinar series. ...
KOLKATA: With an aim to promote Golden Beach Festival to be held at Chandipur-on-sea in Balasore district from 8 January, the Odisha government has decided to...
KOLKATA: With improved sentiments in the economy and companies exploring alternative ways to generate brand recognition, the concept of sponsoring sports events, though at nascent stage,...
MUMBAI: Launched in 2013 to enable the vision of OneViacom18, Integrated Network Solutions (INS) has grown at a swift pace. While the world toils to build...
MUMBAI: Global Advertisers, Mumbai’s outdoor media giant has launched a massive campaign for Thomas Cook’s innovative push for Mexico Tourism. It focuses on the country’s Spanish...
BENGALURU: Hawkins Cookers Limited (Hawkins) reported a 10.3 per cent quarter on quarter (q-o-q) increase in advertisement (ad) spends in Q2-2015 at Rs 3.72 crore (2.5...
MUMBAI: Jabong.com and Nike hosted ‘Day of Play’ a football tournament for young footballers in Mumbai. Kids in the age group of 13-20 years faced-off a...
MUMBAI: When it comes to inflight entertainment, passengers are bound to find more choices than ever before. Jet Airways, in a bid to constantly provide greater...
MUMBAI: Zomato, a restaurant search service already present across 20 countries, has acquired Italy’s leading restaurant search service Cibando. Cibando will soon be integrated with...
MUMBAI: This decade saw a number of in-film product placements as it has become the most pursued marketing strategy to gain prominence with every potential blockbuster....
MUMBAI: Alluring Turkey, best bods and the power of voting for the cover of the 13th edition of Kingfisher Calendar, can it get hotter than this?...
MUMBAI: Today, in-branding in television and films has become a must. The visibility given to it through these popular shows and films is humongous. The latest...
BENGALURU: Outdoor brand Wildcraft has unveiled a new brand identity in Bengaluru. The company also revealed its plans to be synonymous with the Indian outdoor industry....
MUMBAI: Pepperfry.com, India’s leading online Furniture & Home Marketplace launched its first concept store “Studio Pepperfry” in Mumbai today. The opening of the 2,500 sq. ft....
MUMBAI: WPP plc has appointed Roberto Quarta to its board as a non-executive director and chairman-designate. He will join the board on 1 January 2015 and...
MUMBAI: Henkel Adhesive Technologies, a subsidiary of Henkel AG & Co. KGaA, Germany and the market leader in adhesives, sealants and surface treatments has appointed Manish...
Mumbai: Digital agency Tonic Media has appointed of Mahesh Narayanan to its advisory board. Formerly with Google India as Mobile country head, Narayanan is credited with...
MUMBAI: Leo Burnett India has appointed Rakesh Hinduja as executive vice president. He will be based at the agency’s Mumbai head office and in his new...
BENGALURU: Verizon Communications (Verizon) announced a programme to provide its small shareowners with a convenient and inexpensive way either to round their Verizon holdings up to...
MUMBAI: Rediffusion Y&R has announced the appointment of Dhunji Wadia as president of the agency, effective immediately. This is in addition to his role at Everest...
MUMBAI: The biggest and the boldest festival of creativity, Cannes Lions, has announced the presidents that will lead juries at the 2015 edition of the awards....
MUMBAI: Reliance MediaWorks (RMW) and Carnival Cinemas have announced the signing of definitive agreements for sale of RMW’s multiplexes business to Carnival Cinemas in the largest...
MUMBAI: Kuala Lumpur based Aquionics International has given the creative mandate for its India operations to Grasshoppers India. Though Aquionics entered India three years ago, it...
With over 30 years of experience, Sunil Lulla brings skills in media, marketing, communication and management. From spending an early part of his career, which...
MUMBAI: Indian Marketing Awards 2014 (IMA), India’s first overall marketing awards were announced at a gala evening celebrating the finest and trend-setting work in the marketing...
MUMBAI: MEC, a part of GroupM, along with FreeCharge have harnessed a new ‘Smart Messaging Platform’ to reach out to consumer’s mobile phones with branded high...
MUMBAI: The debate over portrayal of women in our advertisements and soaps is ever going. Remember the recent Airtel advertisement which created a furor as people...
MUMBAI: Kasthuri, 24 hours Kannada entertainment channel, is all set for a brand refresh. Last month, the channel, in order to improve the content, channel packaging,...
MUMBAI: In its latest study of global media owner advertising revenues, covering 73 countries, Magna Global estimates that ad revenues grew by more than 5.5 per...
MUMBAI: Amagi, a targeted TV advertising and cloud-based broadcast infrastructure, has launched its ad monetisation platforms that are uniquely designed for TV networks whose satellite feeds...
MUMBAI: Fenda Audio, a known brand for new technology, superior quality, and constant innovation, has handed its digital media planning and buying duties to Option Digital....
NEW DELHI: The Johari family has bought back the business of MaXposure Media Group from Gruner + Jahr (the publishing division of European media conglomerate Bertelsmann)...
MUMBAI: Kalyan Jewellers, one of India’s leading and trusted jewellery brands launched showrooms in Amritsar and Jalandhar launching the Northern leg of the company’s domestic expansion...
NEW DELHI: RB has won the Health & Household Category in the prestigious BMAC Awards, the only business awards that recognise organisations that are held in...
KOLKATA: Kolkata has witnessed a 8 per cent increase in the Naukri Job Speak Index for the month of November 2014. The hiring activity witnessed a...
Mumbai: The first edition of the program was well received by the youth from different corners of India who queued up in droves to understand the...
MUMBAI: Infectious has been signed on as the communications partner for AEGON Religare Life Insurance (ARLI). Infectious will be responsible for all its marketing and communication...
MUMBAI: The year 2014 saw the biggest Lok Sabha elections held in the country with Bharatiya Janta Party winning with a majority giving people a hope...
NEW DELHI: Senior journalist Rajiv Mishra, who had joined Samsung Electronics in August as vice president (media) of its south west Asia office in Gurgaon has...
MUMBAI: In October, Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 105 out of 146 advertisements. Out of the 105 advertisements...
Mumbai: As the Award reaches the landmark 60th year, it does so in partnership with the globally iconic brand – Britannia. Both Britannia and Filmfare are...
BENGALURU: Taxi aggregator and technology company, TaxiForSure, recently launched a 360 degree campaign under the creative direction of Lowe Lintas and Partners executive director GV Krishnan....
MUMBAI: Continuing its winning ways, L&K Saatchi & Saatchi has won the creative mandate of the Total Oil India, Lubes business. The agency’s Mumbai branch will...
MUMBAI: Aadarsh Pvt. Ltd. has joined hands with leading publisher Sarasavi Book Shop Pvt. Ltd., to launch Purple Turtle story books in Sinhala Language in Sri...
BENGALURU: Q2-2015 has witnessed probably what has been Colgate-Palmolive (India) highest advertisement and sales promotion spend (marketing or ASP) in a quarter at Rs 201 crore...
MUMBAI: Backed by the success of the BIG Disha’s earlier seasons, BIG FM and Gillette India partner once again to launch – ‘Gillette Vector 3 BIG...
MUMBAI: Viacom18 Media Pvt. Ltd. today announced its sweeping victory at the recently concluded 2014 PromaxBDA Asia Awards, on 4 December in Singapore, taking home 14 awards....
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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