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MUMBAI: Events like the ongoing Cricket World Cup 2015 are becoming opportunities for brands to leverage the euphoria generated by cricket crazy fans. A lot of these...
MUMBAI: Publicis Groupe has acquired Expicient, one of the leading global omni-channel services firm with significant expertise in inventory and order management systems (OMS). This...
MUMBAI: Minority has appointed Rohit Malkani as its new chief creative officer. Malkani’s focus will be on shaping the creative culture of the agency and spearheading the...
MUMBAI: In line with its commitment to self-regulation in advertising on different platforms, the Advertising Standard Council of India (ASCI) is presenting a platform for industry...
MUMBAI: Ad:tech global digital marketing & advertising conference and exhibition, having 14 shows worldwide, will host its fifth edition of the New Delhi Show on 19...
KOLKATA: Hatchback car models occupied more news space on television at 18.5 per cent out of the 99 hour coverage put together on business, general and...
MUMBAI: Theatre chain PVR Cinemas has opened a new four-screen multiplex in Hubli, Karnataka, taking its total screens in the state to 51 across its seven...
MUMBAI: Imax Corporation and Vue International have inked an agreement for an Imax theatre to be added to the CinemaxX multiplex in Copenhagen, Denmark. The deal...
MUMBAI: WPP has agreed to acquire a minority stake in FlowNetwork. FlowNetwork is a new, Swedish, over-the-top television service, delivering its programmes via the internet, which supplies...
BENGALURU: Yesterday, a day before its IPO opened, anchor investors put in Rs 60 crore for the approximately Rs 470 crore Adlabs Entertainment IPO. Anchor investors...
MUMBAI: Technology today has an overbearing effect on consumers wherein the choices are innumerable. This sea of choices translates into a highly competitive landscape. Consumers are willing...
MUMBAI: PVR has opened a new multiplex at MSR Regaliaa Elements Mall in Bengaluru. The seven screen multiplex enabled with state of art technology, 3D...
MUMBAI: AmericanSwan.com, an online fashion brand for youth, has roped in Bollywood star Sidharth Malhotra as its brand ambassador. Malhotra has a huge fan following...
MUMBAI: Continuing its aggressive list of acquisitions in 2015, Madison Media has added one more account to the tally. The media agency has won the media...
MUMBAI: For 2014, Martin Sorrell’s WPP Group reported a record ?1.5 billion annual profit in 2014, which was up by 12 per cent on reported revenue...
MUMBAI: iTV network’s English news channel NewsX has launched its new See Beyond campaign to enhance its brand values and depict its stand. Targeted primarily at the youth, the campaign...
MUMBAI: Movie buffs prefer visiting a cinema for the almost minimal number of advertisements that play during the movie run. Advertisers are still somewhat hesitant of...
Even before many knew about social media, let alone analyse the medium’s power, Rajiv Dingra at the age of 22 knew he was entering into something...
KOLKATA: As part of the ‘Porishkar Kolkata’ campaign, an extension of the Clean City-Green City initiative of the West Bengal government, more than 50 colourful bins...
MUMBAI: Omnicom Media Group has entered into an upfront agreement with National CineMedia (NCM), America’s #1 weekend network, to bring Omnicom client brands to movie patrons...
MUMBAI: In the tenth year of one of India’s premier advertising festival- Goafest, the celebration is poised to get bigger and better. The festival, which...
MUMBAI: The cricketing season is on and in the midst of the ICC Cricket World Cup 2015 fever, Tata Motors Prima has announced that it will...
MUMBAI: Indian E-Commerce venture Flipkart launched a social media campaign Flipkart thanks you to connect with consumers. The four film web campaign has been conceptualised and executed by Flipkart’s...
MUMBAI: DDB MudraMax- Experiential has created a signature bat for LG, which is the official sponsor of the ICC World Cup 2015. In a bid to rejig...
MUMBAI: Even as the country enjoys the ICC Cricket World Cup and its vibrant Mauka campaign, Multi Screen Media’s (MSM) IPL right holder Sony Max has launched its...
MUMBAI: Kyoorius, in association with D&AD, has named the jury members for the 2015 Kyoorius Advertising & Digital Awards. The nine-member advertising jury has been...
MUMBAI: Adlabs Entertainment, the company that owns and operates Imagica-The Theme Park has proposed to open a public issue of up to 20,326,227 equity shares of...
MUMBAI: Askme has appointed J. Walter Thompson as its creative agency to help the brand strengthen its leadership in the Indian digital platform and e-commerce space....
KOLKATA: Over the last few years, advancement of technology has been swift and comprehensive. The digital world, which has changed the way people search and research...
MUMBAI: A start-up in the space of cosmoceutical and therapeutic beauty treatment, Athena Life Sciences has appointed DDB MudraMax Media as its media agency. The...
BENGALURU: Indian tractor manufacturer Escorts Limited (Escorts) has brought in a series of innovations to redefine the tractor market under the Powertrac Euro brand – the...
MUMBAI: Pulp Strategy Communications, a full service agency in the realm of experiential, digital and interactive marketing, won three awards at the Youth Marketing Awards 2015...
KOLKATA: Activists, artists, intellectuals and writers staged a protest in Kolkata to condemn the killing of Avijit Roy – a Bangladeshi-American blog writer in Dhaka last...
MUMBAI: Posterscope India, the out-of-home agency from the Dentsu Aegis Network, has conceptualised and executed a high visibility out-of-home campaign for IDBI Federal Life Insurance. The...
MUMBAI: Lowe + Partners Worldwide has appointed a new CEO for Sri Lanka. A former protégé of the group, Hari Krishnan has been appointed as the...
MUMBAI: It’s just the start of the ICC Cricket World Cup 2015 and it has gone from bad to worse for the Pakistan cricket team. Almost...
MUMBAI: Semi formal dressing brand Allen Solly has inked an exclusive partnership with the most prestigious tennis event in the world, The Championships, Wimbledon. This partnership...
MUMBAI: There is need for both advertising agencies and marketers to reinvent themselves. This was the basic message from the IAA Debates held in Mumbai earlier...
MUMBAI: Vizeum India, the media communication specialist from the Dentsu Aegis Network, has been appointed as the media AoR for Saint-Gobain. Vizeum Indian subcontinent managing...
MUMBAI: Entries to the 2015 Kyoorius Advertising & Digital Awards will open on 2 March 2015. This year the Kyoorius Advertising & Digital Awards introduce...
MUMBAI: Havas Media Group India has started 2015 on a positive note. The agency has won the digital marketing mandate of Ranbaxy’s consumer healthcare brands post...
MUMBAI: Bob Chapek has been named chairman of Walt Disney Parks and Resorts. A 22-year veteran of The Walt Disney Company, Chapek has served since...
MUMBAI: Steve Walls has moved from Ogilvy & Mather to join Saatchi & Saatchi Singapore as head of planning. Walls is the first senior hire...
MUMBAI: WARC 100, an annual ranking of the world’s best marketing companies and campaigns, based on their performance in effectiveness and strategy competitions, has declared Lowe...
NEW DELHI: Video ad views grew 30 per cent as against 2013, according to FreeWheel’s Q4 2014 Video Monetisation Report that revealed yet another quarter of...
MUMBAI: Media agency MEC has officially opened its doors to a new Sub-Saharan network, headquartered in Nairobi, Kenya. Following WPP’s move to a controlling stake...
BENGALURU: Gannett Company Inc., (Gannett) reported a 55 per cent increase in its non-GAAP earnings per share (EPS) and a 57 per cent increase in adjusted...
KOLKATA: Amul-owned Gujarat Co-operative Milk Marketing Federation is planning to set up a Rs 250 crore dairy processing plant at Sankrail in West Bengal. Additionally,...
BENGALURU: Indian consumer products company in the beauty and wellness space Marico Limited (Marico) spent 14.1 per cent more towards advertisement and sales promotion (ASP, marketing) in the...
MUMBAI: FoxyMoron has bagged the digital marketing duties of the yet-to-be-launched Hindi general entertainment channel (GEC) – &TV. To be launched from the Zee Entertainment...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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