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MUMBAI: GoDaddy, a technology provider dedicated to small businesses, has launched its first regional marketing campaign in India. Beginning with Tamil, GoDaddy is working to educate India’s...
MUMBAI: Box office measurement body Rentrak is slowly expanding its footprint in India, where until now box office numbers haven’t had a systematic tracking system. Rentrak, which recently inked a deal with...
KOLKATA: With an aim to stay connected with clients after they buy their home, Godrej Properties Ltd (GPL), the real estate arm of the Godrej Group,...
MUMBAI: The Standard Chartered Mumbai Marathon (SCMM) continued its record breaking streak not only with regards to the participation of 40,000 individuals in the 2015 edition but...
MUMBAI: Off late the ICC Cricket World Cup has been the most talked about event on digital platforms, with most official broadcasters providing live online and...
MUMBAI: Usha International has extended its association with the Mumbai Indians team for the eighth and ninth seasons of the Indian Premier League (IPL) tournament as...
MUMBAI: Razorfish has appointed AKQA’s Nick Turner as international creative director. The hire marks a substantial reinforcement to the existing creative teams established in international...
KOLKATA: Indian online car rental aggregator firm Ola Cabs is looking at expanding its operations in Kolkata. The company is planning to increase its driver sign-ups...
NEW DELHI: Havas Media Group India has started 2015 on a positive note. The agency has won the digital media mandate of Caterpillar India after a multi-agency...
MUMBAI: Soon after adding Dixcy Textiles to its client kitty, Carat, the independent media communications specialist from the Dentsu Aegis Network, has added yet another client....
MUMBAI: Barbeque Nation has roped in Isobar, Dentsu Aegis Network’s full service digital agency, to reach out to the active and fast growing social communities in...
MUMBAI: Experiential multicultural marketing entity, LIQVD Asia, India has bagged the digital media mandate for Indiabulls Housing Finance in a multi-agency pitch. The account will be...
MUMBAI: psLive Rural, the rural marketing division from the Dentsu Aegis Network, has been conferred with three awards at the 6th edition of Flame Awards, organized...
MUMBAI: After witnessing a successful year in 2014, Carat Media, the media communication specialist from the Dentsu Aegis Media stable is in no mood to slow...
MUMBAI: Grey Group India has appointed Vishal Ahluwalia as vice president and office head of its Bangalore ops. He will be reporting to Grey Group India...
NEW DELHI: SilverPush, a San Francisco and Gurgaon based cross-device mapping platform, has introduced a new tech innovation for ad analytics that measures the effectiveness of...
MUMBAI: Global media agency network Mindshare has won the Revlon Singapore media account after a closed pitch. Mindshare Singapore CEO Nick Seckold said, “We are...
MUMBAI: Ogilvy & Mather has joined forces with Hogarth Worldwide, a sister WPP company, to launch H&O (Hogarth & Ogilvy) – a new company that will...
MUMBAI: Kuvera, a wholly owned WPP company specializing in e-commerce in China has forged a partnership with Paipai, China’s social commerce platform on mobile owned by...
MUMBAI: For the second time now, GroupM India has won the ‘Country of the Year’ award at the eMMies 2015, the regional awards for GroupM Asia...
BENGALURU: Bollywood superstar Amitabh Bachchan has been the brand ambassador for Gujarat Tourism Corporation Limited (Gujarat Tourism) for the past five years and more. Bachchan,...
MUMBAI: The movie measuring consumer viewership information provider Rentrak has joined hands with Indian multiplex operator Cinepolis. With this tie-up, Rentrak will launch its box office...
MUMBAI: Indian Premier League (IPL) 2014 champions Kolkata Knight Riders (KKR) has appointed Achint Gupta as the head of content and media management. Gupta brings...
India qualified to the semi-finals of ICC Cricket World Cup 2015 in sublime fashion. In the semi-final, India will face host nation Australia and pundits predict...
MUMBAI: After delighting unsuspecting movie-goers in PVR Cinemas and commentating live for the India-South Africa match, Ramesh and Suresh, who feature in the ad for Cadburys...
MUMBAI: Akshar Advertising Solutions has bagged the tenders for bulk advertising rights for Mumbai railway stations for a period of three years. Akshar Advertising Solutions...
KOLKATA: Earth Day, which will be celebrated on 22 April this year, is likely to be marked with innovative campaigns and contests promoting recycling, upcycling, renewables...
MUMBAI: CEAT has hopped on board as one of the central sponsors for the Indian Premier League (IPL) 2015. CEAT will be the prime sponsor for the Strategic...
MUMBAI: French advertising group Publicis Groupe has bought back 2.4 million of its own shares for a sum of EUR 175,775,861 (at EUR 73.03 per share)...
MUMBAI: Tata Power has awarded its creative duties to Rediffusion Y&R. The company has accomplished 100 years of operation on 9 February, 2015. The integrated...
MUMBAI: As per the latest Nielsen Campus Track-B School Survey, Hindustan Unilever Limited (HUL) has emerged as the No. 1 Employer of Choice across all sectors...
MUMBAI: Razorfish India is further strengthening its core team and has brought in Arnab Majumdar to head business development. While he will be based in Mumbai, his mandate...
MUMBAI: Actor-filmmaker Farhan Akhtar has been appointed as the brand ambassador for menswear brand ‘Code by Lifestyle’. “I really like the collection Code has. The...
MUMBAI: Real estate firm Vatika Group has tied up with multiplex operator PVR to open and operate 26 multiplex screens in three townships – Vatika India...
NEW DELHI: A three-tier system has been constituted by the the Department of Consumer Affairs (DoCA) to tackle the menace of misleading advertisements as part of its...
MUMBAI: Reliance Communications has strengthened its senior management team with the appointment of Srinivas M as the company’s circle business head, wireless business, Tamil Nadu and...
MUMBAI: Outbrain, the global content discovery platform, has entered into a sales partnership in India with Zirca – a digital brand solutions and media representation company. ...
MUMBAI: Snapdeal.com has entered into a partnership with retail intelligence organization Images Group to present the three-day annual mega annual congregation of the India Fashion Forum...
MUMBAI: Triton Communications has been awarded the brand strategy and creative mandate for ATG (Alliance Tire Group). ATG executive vice president – marketing Harshawardhan Honmode...
MUMBAI: Mindshare North America has appointed Rolf Olsen as chief data officer. Olsen will lead the agency’s Marketing Sciences group, a team of more than 70...
MUMBAI: In its efforts to gather support for more women to get on the Internet, Google India has launched an initiative #TogetherOnline in association with Snapdeal, Axis...
KOLKATA: Allen Solly, part of Aditya Birla Group’s Madura Fashions, aims to be a Rs 1,000 crore brand by the end of next fiscal FY2015-16. ...
NEW DELHI: Various studies conducted over the past decade on advertising, marketing and depiction in Bollywood films has had a significant effect on adolescents taking to...
MUMBAI: Promodome Communciations has bagged the account of Campus Shoes, the casual footwear brand from the Action Shoes group. The group was looking to bolster...
MUMBAI: Rentrak has inked TV ratings and video on demand (VoD) measurement agreements with Game Show Network (GSN). “GSN consistently ranks within the top 25...
MUMBAI: With interactive and digital technologies fast becoming an integral mix of marketing communication, Triton Communications has launched its digital agency Digimo. Contrary to existing...
MUMBAI: Mindshare has appointed Ravi Rao as Mindshare MENA chief client officer. Rao was earlier Mindshare, South Asia leader. He will be taking over his role...
MUMBAI: The Asian Federation of Advertising Associations (AFAA), of which Advertising Council of India (a division of STACA Trust) is a member, had commissioned a unique...
KOLKATA: To carry forward the campaign for a tobacco-free world, the US-based Bloomberg Initiative (BI) and The International Union against Tuberculosis and Lung Disease came together...
BENGALURU: Tata Global Beverages Limited (TGBL) spent Rs 377.06 crore (17.6 per cent of Total Income from Operations or TIO) towards advertising and sales promotion (ASP)...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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