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MUMBAI: Paytm has launched its new brand campaign on the Indian Premier League (IPL). Through this brand film, it aims to reinforce its position as the leader...
MUMBAI: The International Advertising Association’s (IAA) India chapter will be holding the third edition of the IAA Leadership awards. The awards celebrate and recognize various individuals...
MUMBAI: After successfully launching Home Entertainment Services by Sony DADC in India, Rajat Kakar has been elevated as the managing director of Sony DADC India, reporting...
MUMBAI: Young Media, a renowned Media and Publishing House, attempts to reach the Indian community in UAE with the launch of its ambitious magloid named ‘India...
MUMBAI: Effie Worldwide has released its global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to...
MUMBAI: Ready and upbeat to enter the Indian Premier League (IPL) season 8, Kings XI Punjab has roped in 20 sponsors and partners. Tata Motors...
MUMBAI: Carat is on a winning spree. After adding accounts like Sony India, Dixcy Scott and Garuda Foods to its client kitty just last week, Carat...
MUMBAI: Addressing the pertinent issue of illiteracy faced by small towns, Tata Capital’s ‘Do Right’ campaign has reached out to Varanasi, Uttar Pradesh and identified a true...
MUMBAI: WPP’s Data Alliance and Facebook have deepened a global partnership giving marketers access to new data-driven solutions that deliver personalization at scale on Facebook. This...
MUMBAI: As the anticipation for the next season of IPL builds up, Vodafone has put together an engaging campaign, ‘Speed Is Good,’ which aims to throw...
MUMBAI: The events and activation industry is clearly on a roll in the country. According to the EY-EEMA (Event and Entertainment Management Association) report, the sector...
MUMBAI: Perception has it that when it comes to India, traditional media platforms still rule the roost. Consequently, be it television or print (the biggest chunk...
MUMBAI: Tapping into the lucrative $300 billion food retailing market in India, former Reliance Entertainment president and GSF Accelerator founder Rajesh Sawhney has launched InnerChef. ...
MUMBAI: Razorfish senior vice president, Asia Pacific – head of brand and real time marketing Jonny Stark will be a speaker at Goafest 2015. Stark, will...
KOLKATA: Indian Prime Minister Narendra Modi’s call for ‘Make in India’ would help boost up manufacturing and employment in the country, PepsiCo chairman and CEO Indra Nooyi...
MUMBAI: Infectious has been signed on as the communications partner for herbal healthcare company Charak Pharma. One of the brands in the dossier is Moha, a new range...
MUMBAI: Godrej Hit has joined hands with the Mumbai dabbawallas to sensitize 100,000 homes. The aim is to educate consumers that cockroaches spread diseases hence the need to...
MUMBAI: Mindshare APAC, the global media agency network part of WPP, has appointed Varun Channa as managing director of Mindshare Malaysia. Channa takes over the...
Founded in 1998, Wildcraft is a performance-driven, head-to-toe outfitter. Sixteen years into its existence with over five million customers served, Wildcraft is now set to define...
MUMBAI: Gearing up for the Indian Premier League (IPL), direct to home (DTH) operator Dish TV India has extended its association with Kolkata Knight Riders as...
MUMBAI: TV Raghunath has been appointed as the new head of corporate and investment banking at Kotak Mahindra Bank. His new position will see him focussing...
MUMBAI: Indian automobile company Tata Motors’ Tata Bolt has hopped on board as the principal sponsor of Royal Challengers Bangalore (RCB) in the Indian Premier League’s (IPL) eighth...
MUMBAI: Rentrak has inked a TV ratings and automotive segmentation agreement with Discovery Communications. Discovery will adopt Rentrak’s TV ratings and IHS Polk Automotive data, providing more...
MUMBAI: Adlabs Imagica, India’s first and only International standard Theme Park and the recently opened water nation Aquamagica celebrate the milestone record of exceeding 1 million...
MUMBAI: Razorfish, known for helping global brands drive business transformation, has appointed Divya Uttam as director – strategy. Uttam joins from Cheil Worldwide after driving...
MUMBAI: Kalyan Jewellers has launched a new multimedia campaign to announce the inauguration of its flagship showroom in Chennai later in the month. The campaign...
MUMBAI: Online multi-brand fashion website Jabong.com has unveiled a new promotional campaign with the tagline – “This is who I am. This is what I believe...
NEW DELHI: The acquisition by the Carnival Group of the Big Cinemas chain owned by Anil Ambani’s Reliance MediaWorks has been cleared by the Competition Commission of India (CCI). ...
MUMBAI: Being the newest entrant on the bloc, Star India’s digital baby Hot Star has managed to create the necessary buzz around it. The digital app, in a...
MUMBAI: GroupM has inked a new R&D partnership with the Singapore Economic Development Board (EDB), the lead government agency for planning and executing strategies to enhance...
MUMBAI: Continuing its roll-out of location-based entertainment venues around the world, Lionsgate has partnered with Dubai Parks and Resorts to bring a Lionsgate zone to motiongate...
MUMBAI: Independent digital marketing solutions Tonic Media has added another client to its roster of brands as it won the digital media duties of holistic payments...
MUMBAI: “Today there is a lot of talk about digital media, technology and data, but ultimately ours is an “ideas” business. And it’s great ideas that build great...
MUMBAI: SuperGroup is making Idris Elba, The Wire actor, the face of a new premium range of clothing, following a difficult few months in the US. Unveiling...
MUMBAI: Unilever Foundry and Lions Innovation have partnered to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that...
MUMBAI: Media convergence venture SureWaves has appointed Swapnil Limje as vice president – business planning and strategy. In his new role, he will drive identification...
MUMBAI: Marking 30 years of Frooti, Parle Agro has given its flagship a brand revamp and has launched a new identity and visual language. The rejuvenated...
Soon after being crowned with the international title of World No. 1 badminton player, Indian shuttler Saina Nehwal went on to bag her maiden India Open...
MUMBAI: The ICC Cricket World Cup has been the most talked about event on digital platforms recently, with most official broadcasters providing live online and mobile...
MUMBAI: Havas Media Group has appointed Damien Marchi as global head of content. This news follows the Group’s recent launch of the Global Music Data Alliance...
MUMBAI: India continues to be the second most economically confident nation globally on the back of improved performance by industry and services sector, according to a...
MUMBAI: Imax Corporation and Ster-Kinekor Theatres, a division of Primedia, have inked an agreement for two additional Imax theatres. The first Imax theatre will be...
MUMBAI: Indian fashion house And Designs India Limited (ADIL) has appointed Milind Sarwate as an independent director. Sarwate, a 55-year old corporate professional, brings over...
MUMBAI: Colors’ food show Farah Ki Daawat hosted by Farah Khan has brought to the fore memories about food and anecdotes of A list celebrities. Created and produced...
MUMBAI: Madison Media has proved its might by winning a Gold at the festival of Media Asia-Pacific Awards held in Singapore last week. The agency won...
MUMBAI: WPP’s wholly-owned operating company Xaxis has agreed to acquire Action Exchange, Inc. (ActionX), a mobile advertising and e-commerce company in the United States. ActionX’s proprietary...
MUMBAI: Global media network Carat’s first forecast for worldwide advertising expenditure in 2016 shows that Indian advertising spend is poised to grow by 11.3 per cent...
NEW DELHI: Actor and anchor Manish Paul has been appointed brand ambassador for smartphone, tablet and laptop accessories and peripherals brand Lapcare. The move is...
MUMBAI: In a major re-structuring exercise, TBWAWorldwide is now planning to move towards a Global Client Market structure, reflecting the change in multi-national client structures and...
MUMBAI: Digital L&K Saatchi & Saatchi has got on-board Vinay Venkatesh as chief creative officer. He comes with 14 years of experience in creating and building...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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