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MUMBAI: Honor, Huawei’s smartphone e-brand for digital natives, has launched its first ad campaign to promote the newly launched Honor 4X in India. The TVC, which...
MUMBAI: Rediffusion Y&R has appointed Rahul Jauhari as chief creative officer. The group will relocate Komal Bedi Sohal to Y&R Singapore as chief creative officer. Jauhari...
MUMBAI: BSH Home Appliances has assigned its Siemens Home Appliances brand’s mandate to L&K Saatchi & Saatchi India, following a multi-agency pitch. The agency’s Mumbai office will...
BENGALURU: Indian consumer products in beauty and wellness space company Marico Limited spent 10.4 per cent less towards advertisement and sales promotion (ASP, marketing) in the...
NEW DELHI: Film Federation of India (FFI) secretary general Supran Sen has been invited to come on board as an advisor in the Academic Council for...
MUMBAI: Consumer durable major Lloyd has appointed Shruti Hassan on board as its brand ambassador in India. The contract entails Hassan to endorse the products...
MUMBAI: The Cannes Lions International Festival of Creativity has launched the fifth Cannes Chimera Competition, an initiative to engage the global creative industry in building public...
MUMBAI: Global communications consultancy firm Maxus has promoted Priti Murthy as chief strategy officer in order to strengthen its top brass. Maxus managing director Kartik...
MUMBAI: Imax Corporation and Middle East exhibitor Vox Cinemas have inked an agreement for three Imax theatres to be added to Vox locations throughout the region....
MUMBAI: Snapdeal has appointed Idi Srinivas Murthy as senior vice president – marketing. Murthy joins Snapdeal after marketing stints in companies like The Coca-Cola Company...
MUMBAI: Ogilvy & Mather Hong Kong (Ogilvy) has launched a city-wide campaign for the Hong Kong CleanUp Initiative organised by Ecozine and The Nature Conservancy. The...
MUMBAI: J. Walter Thompson India national creative director & senior vice president Tista Sen is one of the nine members of the first Glass Lion: The...
MUMBAI: Digital lifestyle media company Refinery29 has raised $50 million in new funding from WPP and Scripps Networks Interactive, via WPP Ventures. This brings the...
MUMBAI: Following a comprehensive four month review, Subway has selected MediaCom to handle its $30 million media planning and buying business across Asia. MediaCom has...
MUMBAI: IPG Mediabrands has appointed Sandeep Bastikar as the head of performance marketing for APAC. In this position, Bastikar will oversee IPG Mediabrands’ programmatic offering...
MUMBAI: Media sellers around the globe will now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments...
MUMBAI: Media and manufacturing industries are abuzz with talks of Parle Products new Out Of Home (OOH) campaign in Delhi-NCR that upholds its pan India ‘Litter...
MUMBAI: Asian media and entertainment companies The Lumenere Group and BlinkAsia have inked a merger agreement to form a new entertainment and media development agency called...
MUMBAI: Ogilvy & Mather Asia-Pacific chief operating officer Kent Wertime has been given the additional role of chairman of Ogilvy Malaysia. In the immediate term,...
MUMBAI: Infosys has inked an IT infrastructure deal with UK’s retail chain House of Fraser. Infosys bagged a multi-year contract from the Sanpower Group China...
MUMBAI: Dentsu Aegis Network exhibited enormous dominance at the Asia Customer Engagement Forum (ACEF) awards that were held on 25 April at Taj Lands End in...
MUMBAI: Gone are the days when brands would be happy putting a campaign on TV or printing an ad in newspapers to grab their target audience’s...
MUMBAI: Traditional marketing comprised being heard on radio and television and being seen on print and Out of Home (OOH) as part of brand campaigns. However,...
MUMBAI: A total of 52 brands from 28 categories have garnished the commercial breaks between overs and fall of wickets so far in the Pepsi Indian...
MUMBAI: DDB Mudra South and East has appointed Tejali Shete and Ajay Menon as senior creative directors. The duo will be based out of the agency’s Bengaluru...
MUMBAI: Dolby Laboratories has launched its latest audio technology, Dolby Atmos, in Bengaluru. Mukunda Theatre will be the first cinema in the state to offer...
MUMBAI: The second edition of the Kyoorius Advertising & Digital Awards has received a whopping 1419 entries by Indian agencies and studios. This is a jump...
MUMBAI: Aishwarya Rai Bachchan is in the line of fire over a print advertisement for Kalyan Jewellers featuring her. Aishwarya faced the fury of activists...
MUMBAI: E-Commerce venture eBay India has partnered with Zirca Digital Solutions to connect Indian brands with its advertising platform. With a global consumer base of 155...
BENGALURU: Audio equipment maker Dolby Laboratories Inc (Dolby) reported a 16 per cent quarter on quarter (q-o-q) growth in revenue for the quarter ended 27 March,...
NEW DELHI: Actor Shah Rukh Khan has been appointed as the brand ambassador for HSIL Limited’s Hindware brand. Khan will feature in Hindware’s new 360...
MUMBAI: Askme has won the marketing or advertising campaign of the year award at the Indian eRetail Congress 2015. The award recognises innovative marketing initiative by Askme, which has garnered...
MUMBAI: The world’s second largest advertising company Omnicom Group Inc reported a meagre two per cent rise in net income for the first quarter of 2015...
MUMBAI: India’s largest multiplex operator PVR has inked a deal with 4D cinema company CJ 4DPLEX to bring 4DX technology to its movie theatres. PVR...
MUMBAI: Advertising major Publicis Groupe reported a 31.7 per cent jump in first-quarter sales as a result of the positive impact of exchange rates, and partly...
MUMBAI: Disney India has joined hands with Liberty to launch a special range of footwear featuring Marvel’s Avengers. Liberty has introduced over 50 styles featuring the...
MUMBAI: Sam Balsara’s Madison World has roped in Vikram Sakhuja as Madison Media and Madison OOH CEO and board member. Sakhuja will also have an equity stake in the company. ...
MUMBAI: At the recently held Indian e-retail Awards 2015, ShopClues’ TVC ‘From Ding to Dong’ released in September 2014 won the ‘Advertising Campaign of the Year.’...
MUMBAI: PepsiCo is known for its innovations when it comes to television commercials, from Yeh Hai Youngistan Meri Jaan to the Cricket VS Football ad, featuring football legends like Frank Lampard,...
MUMBAI: When Parle Agro decided to introduce a refreshingly new visual identity for its legendary mango drink ‘Frooti’, it vested the responsibility with Posterscope India for...
MUMBAI: If a 14 year old boy frequently visits an Internet café in India, he is often presumed to be viewing prohibited sites. However, Suhas Gopinath a small...
MUMBAI: J. Walter Thompson South Asia (JWT) has named Carlton D’Silva as Hungama Digital Services (HDS) chief executive officer (CEO) effective immediately. D’Silva will be reporting...
MUMBAI: Snaps, a new platform for connecting advertisers with consumers across messaging applications and devices, has made available ‘Branded Messages,’ a solution for creating and distributing...
MUMBAI: More and more speakers have been confirmed for Cannes Lions this year, as the Festival’s programme continues to take shape. In the last week alone,...
MUMBAI: Grey Group Singapore has promoted Subbaraju Alluri to area director and CEO of Grey Group Singapore and Thailand. Alluri began his career in advertising...
MUMBAI: The International Advertising Association’s (IAA) India Chapter today announced the winners for the 3rd IAA Leadership Awards at a glittering ceremony held in Mumbai. The...
MUMBAI: Travel portal, MakeMyTrip has awarded its creative duties to Publicis Communications. The intense pitch process saw a total of nine agencies including O&M, JWT,...
MUMBAI: With the aim of strengthening its presence in Israel and neighbouring countries and enhancing the range of digital services provided, Dentsu Aegis Network Ltd. has...
MUMBAI: Kyoorius, in association with D&AD has announced that the 2015 Kyoorius Advertising & Digital Awards jury sessions will be open to the public. Kyoorius will...
MUMBAI: Getting started is simple: pick an occupation, learn about the job, don a uniform, and start earning, spend kidzos… and have fun! There is one...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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