MUMBAI: With a mission to bind the world together with its taste, Ching’s Secret and Yash Raj Films have undertaken a unique challenge to fight hunger...
MUMBAI: Kalyan Jewellers, which was recently in the eye of the storm with its racist ad featuring brand ambassador Aishwarya Rai Bachchan, has recovered quickly from...
MUMBAI: Gossip and tea are two indispensable elements when it comes to life in the metro city of Kolkata. Goodricke – along with its Darjeeling tea...
MUMBAI: In a move to further strengthen their top management, global media and communication planning firm Maxus has appointed Anil Sathiraju as general manager Maxus South...
NEW DELHI: Uninor has made leadership changes in its three circles – east, west and south. Additionally, the telecom company has also appointed a circle business...
MUMBAI: In a highly competitive multi-agency pitch, Madison Media Plus has bagged the media AOR for e-commerce giant Snapdeal. Sources close to the development confirmed...
MUMBAI: Delhi-based EasyTech Global has appointed Scarecrow Communications as its creative agency. One of the flagship products of the company is Graviti Power Banks. The account...
BENGALURU: Inox Leisure Limited reported 64.5 per cent growth in advertising revenue to Rs 81.49 crore (eight per cent of Total Revenue or TR) for the...
MUMBAI: Marketing is in transition and the consumer journey is getting increasingly complex due to the increase in the number of channels. Consumers are now constantly...
MUMBAI: Whirlpool India has roped in PepsiCo’s Sunil D’Souza as its managing director, effective 22 June, 2015. At PepsiCo, D’Souza was the head of the...
MUMBAI: Digital services company TO THE NEW Digital (TTND) has won the Amazon Partner Network Excellence Award for “Customer Obsession – North India” at the recently...
MUMBAI: GroupM’s Mindshare India has won several new accounts in the first four months of 2015, predominantly in the ecommerce and digital industries. The account...
BENGALURU: Gillette India Limited reported a 5.8 per cent drop in advertisement and sales promotion (ASP) spends in Q3-2015 (quarter ended 31 March, 2015, current quarter)...
BENGALURU: The Landmark Group’s international youth oriented hi-street value fashion brand Splash is eyeing revenues of Rs 150 crore this year. The brand, closed last year...
MUMBAI: As the 28th South East Asian (SEA) Games nears, Starcom MediaVest Group (SMG), which is the social media agency for the games in Singapore, has...
MUMBAI: Havas Worldwide has launched a specialist practice within the network that is focused on delivering innovation and digital business transformation solutions for brands called Havas...
MUMBAI: After literally ‘Melting’ for two days with sessions going around at all times, Zee Melt 2015 in association with GroupM was a resounding success. Speakers...
BENGALURU: Colgate-Palmolive (India) Limited spent 3.7 per cent more towards advertisement and sales promotion (ASP) in FY-2015 (year ended March 31, 2015) at Rs 714.25 crore...
BENGALURU: Britannia Industries Limited spent eight per cent more towards Advertisement and Sales Promotion (ASP) in FY-2015 at Rs 651.70 crore (8.3 per cent of Net...
MUMBAI: Kerala Tourism has effectively conducted two road shows across Australia and has now ventured into New Zealand, attracting the travel & adventure-loving folks there to...
MUMBAI: Sir Martin Sorrell led WPP is on an acquisition spree. The company’s China-based field and shopper marketing unit Always Marketing Services has acquired Singapore based...
MUMBAI: With mobile proliferation in the country and the advent of 4G, the big question remains whether mobile will be the primary screen for news and...
MUMBAI: With new players entering the home shopping network fray, ad wars are bound to happen. At a time when consumers are spoilt for choice when...
MUMBAI: The 120 Media Collective, a digitally-inclined company that creates and distributes content for audiences and brands across multiple platforms, has made two senior appointments. ...
MUMBAI: Carnival Cinemas has appointed Saurabh Saxena as its chief operating officer (COO). With over 24 years of experience in the hospitality and entertainment industry,...
MUMBAI: Scotch whisky brand Ballantine’s is all set to launch an exclusive India specific campaign with the Suits star Gabriel Macht. With the new brand positioning of...
MUMBAI: This Melt, GroupM’s flagship agency Mindshare will bring alive the concept of real time planning adaptive marketing through The Loop and Purple Box as a...
MUMBAI: UAE based The Plan B Group of Companies, which handles events, advertising and designing solutions, is all set to launch operations in India. Plan...
MUMBAI: Razorfish Global has appointed Samih Fadli to the newly created position of chief intelligence officer. Based out of the company’s Seattle office, Fadli will...
MUMBAI: Carat has appointed Navaneeta Das as international client president for Mondelez International based out of Singapore for Asia Pacific. Das will head up the...
BENGALURU: Sony Corporation reported a 5.8 per cent growth in sales and operating revenue in FY-2015 (year ended 31 March, 2015, current year) at ?8215.9 billion...
MUMBAI: Dolby Laboratories, which sparked a revolution in sight and sound based on American engineer Ray Dolby’s vision for spectacular entertainment, has completed 50 years. ...
MUMBAI: WPP’s wholly-owned operating company Grey Healthcare Group has acquired a minority stake in US based PARx Solutions, Inc. PARx has built a platform designed...
MUMBAI: The Cable television Advertising Bureau (CAB) has paved the way for the Video Advertising Bureau (VAB). CAB, which was founded in 1980, has dissolved...
MUMBAI: Epic Rights, a full-service global merchandise, licensing and social media marketing company, has been named to represent Madonna’s Hard Candy Fitness brand. Epic Rights...
MUMBAI: The Maldives Marketing and Public Relations Corporation (MMPRC) has tied up with PVR Cinemas across India for a two-week video campaign that will run in...
MUMBAI: J. Walter Thompson Intelligence’s newly launched innovation and futurism unit The Innovation Group has unveiled a new report on Generation Z (those born in the...
MUMBAI: It’s that time of the year when professionals will congregate to celebrate the first edition of Melt 2015, a two day festival of creativity, advertising,...
MUMBAI: Internet products and services company TO THE NEW Ventures has consolidated its specialized service businesses namely Ignitee Digital, Intelli Grape Software, Tangerine Digital and Techsailor...
MUMBAI: WPP has acquired a majority stake in London based sports marketing agency Two Circles. Following the deal, Two Circles will become part of ESP...
MUMBAI: Standard Chartered Bank has appointed Damien Cummings as global head of digital marketing. He will join the Bank in June 2015 and be based...
MUMBAI: GroupM is expanding its sports and entertainment offering under a new global agency brand, ESP, which will comprise two separate businesses: ESP Properties and ESP...
MUMBAI: FedEx Corp and the Union of European Football Associations (UEFA) have signed a three-season agreement in which FedEx will take the main sponsor position in...
MUMBAI: Kyoorius has unveiled the event line up its two day festival Melt 2015. Kyoorius founder and CEO Rajesh Kejriwal said, “With Melt 2015, we’re...
MUMBAI: Over the last decade or so Viacom18 has created fresh new ways to connect with its audience and build enduring relationships. The company’s on-ground property...
MUMBAI: As many as five top media agencies are gearing up to pitch for Dabur India’s beefy media account, which is pegged in the range of...
BENGALURU: Emami Limited spent 41.3 per cent more towards its Advertisement and Sales Promotion (ASP) in FY-2015 (year ended 31 March, 2015, current year) at Rs...
MUMBAI: On the eve of Asia’s premier music conference, Music Matters, which kicks off in Singapore this week, specialist music agency and global Unilever partner, Big...
MUMBAI: In a bid to strengthen its global positioning of ‘Vasudhaiva Kutumbkam – The World is My Family,’ Zee Entertainment Enterprises Ltd (ZEEL) has launched a...
MUMBAI: After a nine year stint, Godrej Appliances vice president marketing Ramesh Chembath has called it a day at the white goods major. The launch of the...

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