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MUMBAI: Dentsu Aegis Network has reached an agreement with the principal shareholders of eCommera Global to acquire the company. The purpose of the acquisition is to...
MUMBAI: Nestle India has pegged the stock of its embroiled-in-controversy Maggi brand to be in the region of approximately Rs 320 crore. The company has...
MUMBAI: DDB Mudra Group has appointed Shaleen Sharma as TracyLocke vice president, strategic planning & analytics. Reporting into TracyLocke head- business & operations Sameer Mehta,...
MUMBAI: MEC India has bagged the media duties for Global Consumer Products. The account will be led from MEC’s Bangalore branch. MEC India MD T....
NEW DELHI: Nikon Singapore general manager for international planning division Kazuo Ninomiya has been named as managing director of Nikon India with immediate effect. Nikon India is the 100...
MUMBAI: Grey Group India has roped in Louella Rebello as senior executive creative director, Mumbai. In her new role, she will be responsible for the creative...
MUMBAI: Mogae Media has got on-board research and media veteran Prashant Sanwal to head its analytics unit – Incelligence. He will be based at the company’s...
NEW DELHI: Even as the ban on Nestle’s Maggi continues and food safety authorities are examining other brands of noodles, pasta and macaroni, many more popular packaged...
MUMBAI: WPP, Lazard and Richard Attias & Associates (a WPP affiliate) have formed a joint initiative to create nation branding programs through the organization of international...
MUMBAI: Online marketplace Snapdeal has appointed Anand Chandrasekaran as chief product officer. Chandrasekaran most recently served as chief product officer at Bharti Airtel, where he...
MUMBAI: Syfy and LG Electronics USA have launched a new interactive TV consumer experience. The new Syfy Sync for LG Smart TV app allows viewers to...
MUMBAI: McCann Worldgroup has appointed Joe DiMeglio as EVP, worldwide account director for its global General Motors business including Chevrolet, Vauxhall, Opel and Holden. DiMeglio,...
MUMBAI: Famous for coming up with out of the box ideas, Ogilvy and Mather executive chairman and national creative director Piyush Pandey has managed to touch...
MUMBAI: Dentsu Aegis Network’s iProspect Communicate2 has won four awards across three categories at the India Digital Media Awards 2015. The honours included two metals...
MUMBAI: PVR Ltd, which recently acquired DT Cinemas for Rs 500 crore, is looking at raising Rs 350 crore from Indian private equity firm Multiples Alternate...
MUMBAI: Twitter CEO Dick Costolo has decided to step down from his post effective 1 July, 2015. Twitter co-founder and chairman of the Board Jack...
NEW DELHI: The Central Government is planning to release a media campaign across electronic, print and online to publicise Odisha’s Nabakalebar festival as an international event....
MUMBAI: Dentsu Aegis Network has promoted Suresh Mohankumar as Dentsu Communications president planning, with the aim of adding impetus to the planning acumen of the organisation....
BENGALURU: Sterling Holiday Resorts (India) Limited (Sterling Holidays) reported Sales Promotion spend (Sales Promo) in FY-2015 (year ended 31 March, 2015) at Rs 17.16 crore (10.2...
MUMBAI: BBC Advertising has appointed Alistair McEwan as SVP commercial development Asia & ANZ. McEwan will be responsible for the delivery of profitable advertising sales...
MUMBAI: Ogilvy & Mather Group UK has introduced its new specialism Ogilvy Pride. Ogilvy Pride delivers deep market insight into the LGBT community, a consumer...
MUMBAI: RECMA, the independent research organization charged with the in-depth assessment of global media agency network performance has recognized MediaCom as the world’s top media agency....
MUMBAI: Following a multi agency pitch, FoxyMoron has won the digital mandate of Beam Suntory’s top bourbon whiskey brand Jim Beam. The mandate includes digital duties,...
MUMBAI: FCB Worldwide has appointed Susan Credle as global chief creative officer. FCB Worldwide CEO Carter Murray and Jonathan Harries, who have served as FCB’s...
MUMBAI: In the first quarter of 2015, India continued the strong growth seen for WPP in the Asia Pacific market, with China being a little weaker....
MUMBAI: J. Walter Thompson and Group SJR, a unit of Hill+Knowlton Strategies have joined hands to launch a content marketing unit called Colloquial. The joint...
NEW DELHI: Even as Videocon Telecom plans to spend ten per cent of its gross revenue on brand and communication this year, the company has brought...
MUMBAI: Dentsu Aegis Network has promoted Narayan Devanathan as Dentsu Creative Impact CEO. In his new role, Devanathan will lead the growth of the full...
MUMBAI: Lowe Lintas + Partners has won the Agency of the Year award for the second year at the ninth Asia-Pacific Tambuli Awards. The agency...
NEW DELHI: Bathroom products brand hindware has launched a new TV commercial starring brand ambassador Shah Rukh Khan for its premium collection hindware Italian Collection in...
BANGALORE: Suvarna News 24×7 and Kannada Prabha have launched a Save Tiger Campaign with actor Prakash Raj as brand ambassador. The initiative was unveiled with...
MUMBAI: PVR has entered into definitive agreements to acquire the cinema exhibition business of DLF Utilities Ltd, which is operated under the brand name DT Cinemas...
MUMBAI: As per eMarketer ad fraud is a top concern for both media buyers (33 per cent) and suppliers (44 per cent), and both groups also...
NEW DELHI: After axing Nestle’s Maggi, the government has ordered quality testing for noodles, pasta and macaroni brands manufactured by seven other companies including Nestle, ITC...
MUMBAI: Indian ad fraternity’s father figure Mahinder K. Khanna familiar as Mike Khanna, who captained the titanic transition of Hindustan Thomson Associates (HTA) into J Walter...
MUMBAI: Titan Company’s new moon phase watches – Celestial Time – will see versatile actor Raj Kumar Rao featuring in the ad campaign. Titan Company...
MUMBAI: Besides quality content, cinema needs a substantial marketing plan to drive the audience to theatres and count crores at the box office. Though there are...
MUMBAI: Skybags – the youth centric stylish luggage and backpacks brand from V.I.P Industries’ – has appointed actor Varun Dhawan as its new brand ambassador. ...
MUMBAI: J. Walter Thompson Company has acquired a minority stake in Turkish digital agency Wanda Digital. Founded in 2006 and employing 80 people in Istanbul,...
MUMBAI: With the social media explosion, everyone has access to everyone today and freedom of speech has taken on a completely different meaning. Not so long...
MUMBAI: WPP’s programmatic media and technology platform Xaxis has formally launched Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model....
MUMBAI: Ogilvy & Mather was recognized with top accolades as both O&M North America and the New York office were recognized as the most effective individual...
MUMBAI: The Gunn Report, the global index for creative excellence in advertising, has launched its Cannes Lions 2015 Sweepstakes, a contest predicting commercials that will win...
BENGALURU: Godrej Consumer Products Limited (GCPL) reported a 9.2 per cent increment in advertisement and publicity expenses (ad) in FY-2015 (year ended 31 March, 2015) at...
NEW DELHI: R Seshasayee has been appointed as the non-executive chairman of the Infosys Board with immediate effect. The Board approved his name in a meeting...
MUMBAI: With an aim to offer its branded clothes to a wider audience, Yash Raj Films has partnered with lifestyle digital platform FreeCultr Express. FreeCultr Express...
MUMBAI: It comes as no surprise that Nestle Global CEO Paul Bulcke is in India for damage control and takes stock of the situation here. Having...
MUMBAI: In March 2015, the Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 185 out of 230 advertisements. Out of...
MUMBAI: The Asian Marketing Effectiveness & Strategy (AMES) Awards 2015 declared Lowe Lintas + Partners as the Agency of the Year in the Effectiveness category. After...
MUMBAI: Arpita Agro Products has awarded its integrated media mandate to Havas Media Group. The mandate includes both traditional and digital duties and the account will...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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