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MUMBAI: al+ Inc. is planning to collaborate with Dentsu Inc on the project to create digital clones of celebrities. al+ analyses life-log data of individuals...
MUMBAI: LG Electronics has launched High Dynamic Range (HDR) streaming on 2015 LG OLED 4K TVs, allowing consumers to enjoy exceptional HDR picture quality streaming directly via...
MUMBAI: Known for enhancing the quality of life through best offerings across real estate, retail and hospitality, K Raheja Corp launched its latest marketing campaign pegged...
NEW DELHI: In a unique campaign, a not-for-profit non-governmental organization will print photographs of unclean and littered public spaces in cities to encourage people to join...
MUMBAI: Soho Square Mumbai has appointed Ishrath Nawaz as creative director with effect from 3 September. Soho Square executive creative directors Anuraag Khandelwal and Satish...
MUMBAI: Even as Havas’ operations in Asia Pacific felt the effects of the downturn caused by China’s economic difficulties, the biggest contributors to H1 growth were...
NEW DELHI: Even as social media continues to make inroads in various ways to reach out to the common man and create awareness of various facilities,...
MUMBAI: Lowe Singapore, part of the Mullen Lowe Group, has appointed Vinay Vinayak as global business director for Unilever’s health and hygiene skin cleansing brand, Lifebuoy....
MUMBAI: Online SMB marketplace Askme is planning to launch its online grocery platform top 27 cities in India in the next four to six months. The...
MUMBAI: CouponDunia has appointed Krishna Iyer as its vice president – revenue. He will be responsible for accelerating sales, expanding the reach and ensuring brand’s overall...
MUMBAI: So, who wouldn’t like to take off mid-week and head for a trip? That’s exactly what Havas Media Group India did 20-24 August, 2015. Mid...
MUMBAI: NetworkPlay, an SVG Media company, has bagged the exclusive mandate from Airtel Digital TV to monetize all its digital advertising inventories. In addition to...
MUMBAI: LinEngage, the experiential marketing and activation arm of Mullen Lowe Lintas Group, has appointed Sriharsh Grandhe as executive vice president based in Mumbai. Grandhe will report to Mullen...
MUMBAI: WPP’s digital and direct marketing agency Wunderman International India has named Manoj Mansukhani as managing director with immediate effect. Succeeding Rahul Guha, Mansukhani is based in New...
MUMBAI: Online platform FreeCharge has roped in Sudeep Tandon as its chief business officer to further strengthen its senior leadership team. Based out of Mumbai,...
MUMBAI: Maxus ESP has partnered with Chef Vikas Khanna to co-create and design Askme’s video series called ‘Top Trending places for Top Trending moments.’ Maxus...
MUMBAI: Ever since coming to power in 2014, Indian Prime Minister Narendra Modi has made frequent foreign visits, and his purpose of travel was to promote...
MUMBAI: Rose Huskey has joined the Maxus regional team as Maxus APAC client leadership head. Prior to this, Huskey spent four years as the Maxus Vietnam managing...
MUMBAI: Razorfish Global, part of Publicis Groupe, has acquired Sydney-based 2DataFish, the Adobe data analytics and marketing optimisation consultancy in Australia and APAC. The acquisition...
MUMBAI: Dentsu Inc has partnered with Opower Inc, a leader in cloud-based big data platforms for the utility industry. Dentsu will work together with Opower and Opower...
MUMBAI: APPIES 2015, the two day festival of marketing excellence came to a close on 27 August at the National University of Singapore Society (NUSS) after...
MUMBAI: WPP’s MediaCom has acquired a minority stake in Rapid Media Services Pty Ltd, a media communications agency in Australia with offices in Melbourne, Brisbane and...
MUMBAI: Hike Messenger has launched its biggest ever brand campaign that will reach as many as 200 million consumers. The brand campaign rollout comes on the...
MUMBAI: Sandeep Goyal’s Mogae Media has signed an MoU for a joint venture (JV) with Germany’s Zeotap for programmatic advertising on smartphones. The JV will bring...
MUMBAI: OMD China has launched Predictor 2.0 – a tool, which is designed to help marketers evaluate the real value of existing TV programs. Predictor...
MUMBAI: Stationery and art brand Kokuyo Camlin has created a new way to celebrate Rakshabandhan. The brand is promoting the tradition in an artistic way with...
MUMBAI: Technology driven media company BuzzFeed and WPP’s GroupM have inked a global partnership to provide GroupM’s and WPP’s agencies and clients with unprecedented access to...
MUMBAI: WPP company J. Walter Thompson Australia has acquired a majority stake in Webling Interactive, an independent digital agency based in Sydney. Webling offers an end-to-end...
MUMBAI: Digital media platform SVG Media has merged its operations with Komli Media’s India business and global brand rights to create one of the largest mobile...
NEW DELHI: Actor Jacqueline Fernandez has been appointed as the new brand ambassador for Hardwyn for a period of two years. The actress has also shot an...
NEW DELHI: Actor Vidya Balan has been named as the brand ambassador of the ‘Changing Behaviour: Creating Sanitation Change Leaders’ campaign launched by RB (erstwhile Reckitt Benckiser)...
NEW DELHI: Star cricketer Shubh Lakshmi Sharma has been named the brand ambassador of the Weltweit College in Hazaribag. Weltweit College is an instructional activity...
MUMBAI: Blogmint, India’s 1st automated marketplace that connects brands with bloggers, vloggers and micro-bloggers has launched a pan India program to educate social influencers on the adoption of...
MUMBAI: Pune based online customized merchandise market icustommadeit.com has launched its first radio campaign in India in association with 93.5 Red FM. The campaign includes six riveting...
MUMBAI: Come festival time and brands get into an overdrive mode and Raksha Bandhan is one such occasion. Nudging consumers brands are suggesting the perfect gift...
MUMBAI: ZenithOptimedia has won the media mandate for Truecaller after a selection process that involved multiple agencies. This mandate covers all aspects of the company’s media...
MUMBAI: FMCG commodities manufacturer Parakh Agro Industries has assigned Grey group India to handle its creative duties, across advertising, digital solutions, retail design and activation. The...
MUMBAI: Modular home furnishing solutions provider HomeLane.com has roped in Naveen Raman as its associate vice president – marketing. The company is looking at intensifying its...
MUMBAI: Experiential marketing division from Dentsu Aegis Network, psLIVE has facilitated a marketing tie-up of the tea brand Parivar with Umesh Shukla’s latest movie – All Is...
MUMBAI: Omnicom Media Group Malaysia has appointed Shyam Ravishankar as head of digital. Ravishankar joins Omnicom Media Group Malaysia from OMD India where he was the...
MUMBAI: ColourCraft Studio (CCS), which was handling the creative and advertising mandate for Bodycraft Spa & Salon for the past six years, has now been given...
MUMBAI: Publicis Groupe has appointed Saatchi & Saatchi worldwide chief operating officer Chris Foster to the newly created role of senior vice president global clients. ...
MUMBAI: EveryMedia Technologies has bagged the ‘Leading Digital Marketing Company of the Year’ at Brand Achievers Awards 2015. The award was given for the company’s...
MUMBAI: Twitter India has appointed Viral Jani as head of TV partnerships. He will be based at the company’s Mumbai office. As part of his new role,...
MUMBAI: Smartphone and tablet maker Swipe will soon launch a 360 degree marketing campaign ‘Live Your Faith’ featuring its brand ambassador Priyanka Chopra. The company...
MUMBAI: Lodestar UM has bagged the media mandate for messaging based personal assistant app Helpchat. In a multi-agency pitch, Lodestar was chosen because of its...
MUMBAI: On World Mosquito Day (20 August), Godrej Hit launched a special drive to create heightened awareness around the need to download its mobile app, which...
MUMBAI: At a time when every e-retail venture is shouting from rooftops about multiple discounts, exclusive offers and cashbacks, NDTV Ethnic Retail’s venture Indianroots.com has come...
MUMBAI: Havas Media Group India has won the integrated media mandate of FoodCloud.in in a multi-agency pitch. The account size is estimated at about Rs 25...
MUMBAI: Razorfish India has won two awards at the CMO Asia – Social Media and Digital Marketing Excellence Awards 2015 held in Singapore. The agency was...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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