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NEW DELHI: Seven marketing categories have been included in the sixth edition of the annual Watch Awards this year. Hosted by the Chitralekha Group, the Watch World...
MUMBAI: After promoting the cause of cricket by sponsoring the South African T20 cricket team, the wallet service provider Oxigen has joined hands with Kerala Blasters Football...
MUMBAI: ZenithOptimedia has acquired Australia’s independent performance marketing agency FirstClick Consulting. FirstClick will become part of Performics Worldwide, ZenithOptimedia’s global performance marketing network. The agency...
NEW DELHI: Godrej Consumer Products has launched a new nationwide campaign with the tagline ‘Subah Bolo Good Knight’ to create awareness about the seriousness of dengue....
MUMBAI: Helios Media has promoted Shrutish Maharaj as chief sales officer. He has been a part of the company’s core team since its inception four years ago....
MUMBAI: Indian film star Hrithik Roshan has been named as the India ambassador for The World’s Largest Lesson, an initiative launched by the Global Goals campaign...
MUMBAI: Havas has acquired market research group CSA and the Intervalles agency, both formerly wholly owned subsidiaries of Bolloré Group (owner of a 60 per cent...
MUMBAI: Reliance Industries’ in-house agency Vibrant Media has appointed Madison Media COO Karthik Lakshminarayan as vice president. According to information available with Indiantelevision.com, Lakshminarayan’s role will encompass...
MUMBAI: Viacom International Media Networks (VIMN) Asia has appointed Lee Shin Yng as chief financial officer (CFO). In this position, Yng will be based in Singapore, and reports...
MUMBAI: RK Swamy Hansa group chairman Srinivasan Swamy has been re-elected as International Advertising Association (IAA) India chapter president for the fourth consecutive term. Swamy, who also...
NEW DELHI: A study shows that website traffic rises and falls in direct correlation with TV advertising for majority of call-to-action brands, which depend on immediate...
NEW DELHI: An anthem has been written for the ‘Swachh Bharat Mission’ by ad man and lyricist Prasoon Joshi. The song was written in response...
MUMBAI: Honda Cars India presented the keys of the All-new Honda Jazz to the Grand-Finale winners of the popular dance reality show Nach Baliye season 7 which...
MUMBAI: In a bid to give strong competition to Nielsen, which has been the industry leader in ratings measurement since time immemorial, Rentrak Corporation and comScore...
MUMBAI: Makani Creatives has bagged the advertising mandate for Onida’s Smart LED TVs from Mirc Electronics. The ad campaign for the brand will be unleashed soon....
MUMBAI: Tonic Media, India’s leading independent digital agency, has been named 2015 Social Media Agency of the Year at the Big Bang Awards organised by the...
MUMBAI: On World Heart Day, Saffolalife urged several couples along with Shilpa Shetty Kundra and Raj Kundra to participate in a morning walk together. This first-of-its-kind...
MUMBAI: Multiplex chain PVR has received shareholders’ approval to raise Rs 500 crore through issuance of non-convertible debentures (NCDs) on private placement basis. Additionally, the shareholders also...
MUMBAI: WPP’s Cohn & Wolfe is looking at expanding its India operations and has agreed to acquire a majority stake in full-service public relations agency Six...
MUMBAI: Posterscope will be participating in Project Everyone – the brainchild of filmmaker and Comic Relief founder Richard Curtis, with an aim to share the UN sustainable development...
MUMBAI: WPP’s tenthavenue and Ozonetel have inked a partnership to strengthen developing market mobile marketing platform – Electra. The new tenthavenue and Ozonetel partnership sees the...
MUMBAI: Casual clothing brand ColorPlus has launched its maiden television commercial. Conceptualised by Alok Nanda and Company, the TVCs will highlight the brand’s core parameters –...
MUMBAI: Sony Pictures Television Networks will launch a worldwide campaign across their channels in 177 countries, engaging viewers in environmental issues on 28 September. The...
MUMBAI: Indian Prime Minister Narendra Modi is making waves in the United States. And the effects of his power packed visit have already started trickling in. US...
MUMBAI: In its latest television commercial, Tanishq celebrates woman of today and the special moments that she cherishes. The film, created by Lowe, brings alive the...
MUMBAI: As part of the organisation’s restructuring in Delhi, Law & Kenneth Saatchi & Saatchi has appointed Rajeev Rakshit as president – North. On the other hand,...
MUMBAI: Online ethnic store Craftvilla has launched an integrated campaign that will help the brand make inroads into India’s e-commerce business with its specialist offering of...
MUMBAI: HT Media Limited has appointed Shamit Bhartia as managing director with effect from 26 September. Earlier Bhartia was designated as joint managing director of the...
MUMBAI: Standard, part of Havells India, has appointed Bollywood actress Alia Bhatt as its brand ambassador. As part of this association, Bhatt will endorse products...
MUMBAI: GroupM’s programmatic media and technology platform Xaxis has inked a partnership with China’s digital and data giants like Youku Tudou, Tencent, iQiyi, Sina Weibo, UnionPay...
MUMBAI: As innovative ideas increasingly come from outside traditional agency confines, J. Walter Thompson has launched a new global talent development program called Jump/Start. The program...
MUMBAI: The Havas Group has entered into exclusive negotiations with the management of FullSix Group and Motion Equity Partners, in view of acquiring FullSix, a European...
NEW DELHI: Megastar Amitabh Bachchan has joined the GiveItUp movement where he will encourage people to give up the subsidy on LPG to benefit those who...
MUMBAI: MSLGroup India has appointed Manish Thirumulpad as vice president and head of its Bengaluru office. Thirumulpad will oversee business with immediate effect. His role...
MUMBAI: Percept Sports & Entertainment has bagged the brand activation and promotions mandate for Maharashtra Tourism. Percept Sports & Entertainment’s 360-degree scope of work encompassed conceptualising...
MUMBAI: With increasing digital penetration in the country, more and more companies are upping their digital game to keep abreast with the ever-changing and evolving consumer...
MUMBAI: Mogae Media’s sales division Mogae Plus, which handles monetisation for FoodFood TV, Gaon Connection newspaper and Reliance Retail activations, has appointed Raju Sarin as head. He will...
MUMBAI: Over the last two months Madison Media has won multiple businesses, including Hamilton (comprising Milton and Treo brands); Piramal Realty as well as celebrity lifestyle...
MUMBAI: The Advertising Agencies Association of India (AAAI) has partnered with the Subhas Ghoshal Foundation to create the AAAI-Subhas Ghosal Memorial Lecture series. The first lecture in...
MUMBAI: WPP’s GroupM will only work ad network partners who use the Trustworthy Accountability Group’s (TAG) anti-piracy guidelines. The agency has mandated that its media partners...
With online privacy becoming a growing global concern, adblocking has risen in popularity among consumers over the past couple of years. To date, adblocking has largely...
MUMBAI: Havas Media India has appointed Gaurav Pandey as group director – technology. He will be responsible for the company’s technology direction with focus on quality and...
NEW DELHI: Indian crowd-funding thriller web series Hankaar, has successfully received Rs 9 lakh, which is more than a lakh of its initial target, with the help of...
MUMBAI: Health and wellness brand Hamdard Laboratories, which houses brands like Roohafza, Safi, Joshina and Roghan Badam Shirin amongst others, has allocated its creative duties to L&K Saatchi &...
MUMBAI: The Indian advertising market is all set to witness a double digit growth rate of 11 per cent in 2015, which is the highest growth...
BENGALURU: Dr Subhash Chandra’s Zee has been ranked no 1 in the media category in Blue Lotus Communications’ Most Attractive Brands 2015 Report (MAB 2015) by...
MUMBAI: In May 2015, The Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 100 out of 141 advertisements in May 2015. Out...
MUMBAI: Singapore Airlines has appointed ZenithOptimedia Group as agency of record (AOR) to manage its global media communications business both offline and online. The...
MUMBAI: After more than a decade of digital disruption, the African entertainment and media industry has entered a new landscape – one where the media is...
MUMBAI: In this ever changing and developing world, which is led by technological advancements, brands need to constantly re-examine their strategies and explore the full extent...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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