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MUMBAI: Dentsu Aegis Network has initiated the “Joy of Giving” week to celebrate Diwali not just amongst its own employees but even beyond. As part...
Seasonaliity in ad spends is a phenomenon that most Indian marketers are familiar with. Whether you have the rash of heat countering products which pop up...
MUMBAI: Wizcraft International Entertainment has joined hands with Tata Motors to create an inspirational experiential marketing campaign called #madeofgreat. The campaign debuted on TV screens on...
NEW DELHI: Online fashion store Koovs.com has appointed MediaCom as its media buying agency. The appointment is ahead of the launch of the brand’s first 360 degree ad...
MUMBAI: If you are a Slurpee fan, this bit of news will definitely excite you. The legacy-like Bring Your Own Cup Day is back again and...
MUMBAI: Catvision Ltd has re-appointed S A Abbas as the managing director of the company for an additional period of three years with the effect from...
New Delhi, 8 November: Software major Wipro Global media and telecom Business head Ayan Mukerji has quit, leading to a shake-up. No reasons were given for Mukherji’s...
MUMBAI: WPP’s GroupM has appointed Brian Lesser as CEO for business in the US and Canada. Lesser was previously Xaxis global CEO. He succeeds Kelly...
MUMBAI: There are certain fragrances, sites, and flavours that appeal to us just by virtue of the nostalgia they evoke within us. Three friends realized this...
MUMBAI: WPP’s Mindshare has been named Mobile Agency of the Year 2015 in the MMA EMEA Smarties awards. The award follows hot on the heels of the...
MUMBAI: WPP’s Mindshare has launched Shop+, a unit dedicated to helping clients leverage real time data to apply adaptive marketing techniques to both in-store and online...
MUMBAI: After much speculation over who would replace Rahul Yadav as the CEO of Housing.com, after his controversial exit earlier this year, the company has found...
Mumbai: LinTeractive, the digital arm of the Mullen Lowe Lintas Group India, has announced the appointment of Shahane Shahane as unit creative director. Shahane has joined...
MUMBAI: Ad technology network Fork Media has launched Hauterfly (www.thehauterfly.com), a new digital destination aimed at millennial women interested in high quality fashion and lifestyle content....
MUMBAI: Digital Agency BC Web Wise has appointed Alabhya Vaibhav as creative director for their Mumbai operations. He moves to BC Web Wise from Ogilvy...
MUMBAI: GroupM’s Motivator has appointed Rajiv Khurana as national head – business development and partnerships. Additionally, he has also been named as the general...
MUMBAI: If you are a loyal Maggi patron who has been pining for the product’s return to the market, it’s time for a fist pump. ‘The...
MUMBAI: Anil Ambani owned Reliance Communications (RCOM) along with its subsidiary Global Cloud Xchange (GCX) has expanded its Cloud Platform inside India and across the globe. ...
MUMBAI: Twentieth Century Fox Consumer Products has inked an international licensing partnership with Al Ahli Holding Group to build a Fox-branded theme park and resort in...
MUMBAI: Leo Burnett India has bagged the account of Sterlite Technologies, which is a provider of solutions for high speed data and power transmission networks. The...
MUMBAI: OgilvyOne Worldwide India has named Vipul Salvi as executive creative director with effect from 16 November, 2015. Salvi said, “In the communications domain, customisation is...
MUMBAI: Mindshare has bagged the media duties for Byju’s – The Learning App. The account will be handled out of the agency’s Mumbai office. Founded...
BENGALURU: Indian publishing group Jagran Prakashan Limited (JPL) reported 19.1 per cent growth in consolidated operating revenue in the quarter ended 30 September, 2015 (Q2-2016, current...
BENGALURU: Indian motion picture exhibition, production and distribution house PVR Limited (PVR) reported more than fourfold increase in profit after tax (PAT) in the quarter ended...
MUMBAI: Ogilvy & Mather was named Network of the Year at the 56th Annual CLIO Awards held recently at the American Museum of Natural History. This...
MUMBAI: Marketing solutions company Alchemist has launched a specialist agency called Clay to solely cater to brands in the booming real estate sector. Clay will...
MUMBAI: Media and entertainment entrepreneurs in Asia can look forward to another potential investor in their initiatives, courtesy Emerald Media. Emerald is a new media investment...
MUMBAI: Viacom and TiVo Research and Analytics have inked a new strategic alliance focused on advancing Viacom’s proprietary data and advertising solutions. Viacom’s innovative data...
BENGALURU: Adlabs Entertainment Limited (Adlabs) reported almost double (increased by 98.2 per cent) the footfalls at its two theme parks Adlabs Imagica and Adlabs Aquamagica-Water Park...
BENGALURU: Indian search engine and directory services provider Just Dial Limited (Just Dial) reported a 16.2 per cent jump its total income from operations (TIO) in...
MUMBAI: Reliance Jio senior vice president – marketing Nikhil Rungta as joined real estate giant Housing.com as chief marketing officer. Rungta replaces Pratik Seal, who...
MUMBAI: WPP’s strategic brand consulting and design firm Landor has acquired a majority stake in the UK based motion design studio ManvsMachine. ManvsMachine is based...
NEW DELHI: Furniture and home décor company Urban Ladder has made a unique film, which brings the essence of unified Indian families while publicising its own...
MUMBAI: For one of India’s premier festivals Diwali, Pepperfry has planned an ad campaign with a clutter-breaking message that builds on this Diwali spirit. The...
MUMBAI: Publicis Groupe and Facebook have come together to host an event that addresses brands in the banking, financial services and insurance categories (BFSI). The...
MUMBAI: Lowe veteran Joseph George, who is currently Mullen Lowe Lintas Group India group CEO has been given the additional responsibility to South & Southeast Asia...
MUMBAI: Aidem’s digital brand solutions arm Zirca Digital Solutions is planning to expand in the Southeast Asia and North Asia regions. The agency has set shop in...
MUMBAI: Come January 2016 and the Indian digital landscape is poised to get a new player Arré, which is the brainchild of media veteran Ronnie Screwvala and...
BENGALURU: Bajaj Corp Limited spent a higher YoY amount towards marketing in the quarter ended 30 September, 2015 (Q2-2016, current quarter), but QoQ these spends were...
NEW DELHI: Actor Irrfan Khan has been named as the new brand ambassador of LAVA International’s Xolo brand. Xolo has forged industry-leading partnerships including Intel,...
MUMBAI: Idea’s Cellular’s ‘No Ullu Banoing’ ad campaign by Mullen Lowe Lintas Group has won the $5,000 Grand Prix at the WARC Prizefor Asian Strategy awards. All of its...
MUMBAI: Making the online Diwali festival initiative bigger and better this year, GroupM with along with Google has roped in AskMeBazaar.com as its new title sponsor....
NEW DELHI: Broadway Systems, a provider of broadcast management solutions, has been acquired by SintecMedia. Broadway Systems manages several billion dollars in advertising revenues across...
MUMBAI: After recently pocketing the integrated media mandate of HolidayIQ.com, Havas Media Group India has now won the integrated media mandate of lingerie and nightwear brand...
Having entered the fruit based jelly confectionery segment with Jellicious Strawberry,Candyman has introduced its second flavor, Jellicious Orange. Taking the ‘wiggle-wobble’ property forward, FCB Ulka...
MUMBAI: Orange chairman and CEO Stephane Richard and Publicis Groupe chairman and CEO Maurice Levy along with Gerhard Cromme, have signed a letter of intent with...
BENGALURU: HT Media Limited (HT Media) reported 7.3 per cent growth in total income from operations (TIO) for the quarter ended 30 September, 2015 (Q2-2015, current quarter) at Rs 601.55...
Ghee has its roots in ancient Ayurveda and has always been treated as the epitome of health with regard to it being good for bones, weight...
BENGALURU: Recently, Maruti Suzuki launched a new premium segment hatchback Baleno to be manufactured exclusively in India for sale across 100 countries, including Japan. Now with...
MUMBAI: Dentsu Aegis Network’s full-service digital agency Isobar India has roped in Praveen Raj as creative director – West & South. As part his new...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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