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MUMBAI: Publicis Groupe is undertaking a major client-centric restructuring of its business model, which will see agency breaking down its disciplines into four distinct ‘solution hubs’...
MUMBAI: Geometry Global India has appointed Aaradhee Mehta as Geometry Global Encompass Network vice president – shopper marketing. She will report into Group COO Rahul Saigal....
MUMBAI: BlaBlaCar has expanded its service in Brazil. It is the company’s first market in South America following the launch in Mexico earlier this year. With...
Mumbai – November 30, 2015: TOPSGRUP, India’s largest security group, received the unique recognition of being recognized as INDIA’S MOST TRUSTED BRAND for 2015 in the Security...
Mumbai – November 30, 2015: TOPSGRUP, India’s largest security group, received the unique recognition of being recognized as INDIA’S MOST TRUSTED BRAND for 2015 in the Security...
MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
MUMBAI: NDTV, Coca-Cola and UN-Habitat once again came together with campaign ambassador Sourav Ganguly to support the 6 hour telethon that went live across all channels...
The campaign shows how consumers gasp with disbelief when they see the discounts on offer. MUMBAI: ShopClues has rolled out another witty and engaging TVC...
MUMBAI: Option Designs has bagged the creative duties for Trak N Tell, a telematics solution provider and vehicle tracking device manufacturer, which runs through Internet of...
MUMBAI: The Advertising Club, which will be holding the Effie 2015 Awards on 27 January, 2016, has drawn up a slew of changes to the same...
MUMBAI: U.K advertising spending in 2015 is anticipated to grow by seven per cent, and in 2016 GroupM predicts strong demand for digital advertising will usher another...
MUMBAI Action Aid, one of the world’s leading NGOs working towards many facets of social justice, has partnered with Dentsu Mama Lab to create awareness and...
MUMBAI: MindShift Interactive, Insightful Digital Outreach agency won the digital mandate for luxury gifting platform Zokudo in a multi-agency pitch. The mandate for MindShift Interactive is to...
MUMBAI: Asian Paints Ezycolour Home Solutions unveiled a new campaign to create awareness about its newly launched Green Painting Service (GPS), an eco-friendly water based paints range...
MUMBAI: Microsoft announced the launch of the first Windows 10 pre-loaded phones. The phones are not branded Nokia, they come under the brand Lumia – and...
MUMBAI: PepsiCo India, the food and beverage giant, has appointed Poonam Kaul as the new vice president of communications. Kaul will be a part of their India...
MUMBAI: Today is the milkman of India’s’ 94th birthday, Dr Verghese Kurien, famously known as the Father of the White Revolution after his pioneering work in...
A road safety campaign by Bajaj Allianz General Insurance features animated characters, Boo Boos, in a ‘Don’t be a Boo Boo’ song. Mumbai: Bajaj Allianz General...
New Delhi, 25 November: Renowned actor Jackie Shroff is the brand ambassador for the 14th edition of the Mumbai International Festival for Documentary, Short and Animation Films...
MUMBAI: The ZenithOptimedia Group is expanding and consolidating its digital operations in India. The global media services network has recently hired media veteran Tanushree Radhakrishnan, who...
Leo Burnett has won the integrated communication mandate for the entire product portfolio of General Mills in a multi-agency pitch. On the decision to choose Leo...
MUMBAI Edelman India announced the appointment of Vinod Moorthy as director of Rediffusion/Edelman, effective immediately. Moorthy takes over from Jimmy Mogal who moves into a senior...
‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: Celebrity endorsement is one of the best ways for creating buzz for the brand. TO THE NEW Digital celebrity index for the month of September...
MUMBAI: In August 2015, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 87 out of 117 advertisements. Out of the advertisements related complaints received, 37 belonged to the personal...
MUMBAI: Ceat Ltd. has roped in a chauffeur’s service, Party Hard Drivers (PHD), taking forward their aim to make Indian roads safer, reducing road mishaps and...
MUMBAI: The WPP’s Mindshare, a global media agency network has been confirmed as Unilever’s media agency partner in the major cities of Europe, North America, South East Asia, South...
MUMBAI: Havas Media Group India has been awarded the Integrated Media mandate of Doctor 24×7 which will involve traditional as well as digital and mobile duties. The...
MUMBAI : One of UK’s leading sports app providers, Sport Right Now Digital has forayed into India with the launch of its first cricket news and...
While the cine world is abuzz about the recently released offering from the Bond franchise, Spectre, James Bond aka actor Daniel Craig’s flashy appearance in Heineken’s...
MUMBAI: Maxus, a global marketing communications consultancy firm under the GroupM umbrella, has announced two key appointments for its specialist units. Vidur Patney is roped in as the national director experiential...
MUMBAI: L&K Saatchi & Saatchi has elevated Rahul Nangia to the position of joint national creative director, alongside Charles Victor. The move is a clear indication...
BENGALURU: Godrej Consumer Products Limited (GCPL) reported 20 percent year on year (YoY) growth in advertisement and publicity expenses (Ad) in Q2-2016 (quarter ended September 30,...
Mumbai: GroupM ‘s media agency, Motivator has appointed Maulshree Joshi as the national creative director. Maulshree will be reporting to Rabe Iyer, the Managing Director of Motivator....
MUMBAI : Think of those moments when women have been subjected to lewd comments or awkward gestures, and they simply wanted to plant a slap on...
BENGALURU: Dabur India Limited (Dabur) spent 9.9 percent more year on year (YoY) towards advertising and publicity expenses (ASP) in the quarter ended September 30, 2015...
MUMBAI: Denstu Aegis Network’s digital arm Dentsu Webchutney has won the digital mandate for premier clay court tennis championship, Roland-Garros, in a multi-agency pitch. Roland-Garros...
MUMBAI: Advertising agency Leo Burnett has been awarded the creative mandate for HDFC Bank. The HumanKind approach of Leo Burnett helped it win the business informs...
Mumbai: Secured digital cinema platform United Mediaworks (UMW) announced that its ad network had attained 1,10,000 seats per show. The company gets its revenue from content...
Amul has emerged as India’s Most Meaningful Brand. In India, Indians have the highest attachment towards Life Insurance Corporation of India (LIC), the iconic state-owned insurance...
MUMBAI: Leo Burnett’s new campaign for Emami’s He Deodorant spins an interesting twist to this year’s Men’s Day celebrations on November 19. The Indian brand that...
MUMBAI The Advertising Club and Advertising Agencies Association of India have announced Goafest 2016 with Publicis South Asia, CEO Nakul Chopra as the chairman of Goafest...
MUMBAI: Leo Burnett Asia Pacific CEO and Chairman Jarek Ziebinski announced Saurabh Varma as CEO of South Asia operations for his agency. Varma currently heads Leo...
MUMBAI: Madison Media has announced a few changes in its top management that start with the promotion of Madison Media Sigma COO Vanita Keswani to CEO...
MUMBAI: Burger King in association with leading Hindi General Entertainment Channel, Colors, launches a limited edition Whopper to commemorate the successful completion of its first year of...
There are some television commercials that leave you with a fuzzy feeling that lingers on much after the 30 seconder has gone off air, there are...
BENGALURU: Last quarter (Q1-2016) Titan Company Limited (Titan) spent the highest amount towards advertisement (Ad spend) both in terms of absolute rupees and percentage of Total...
BENGALURU: Britannia Industries Limited (Britannia) spent 11.9 percent more YoY towards Advertisement and Sales Promotion (ASP) in Q2-2016 (quarter ended September 30, 2015, current quarter) at...
MUMBAI: French philosopher Gaston Bachelard had rightly said, “Like a forgotten fire, a childhood can always flare up again within us.” We often find ourselves looking...
BENGALURU: Indian digital cinema distribution network and in-cinema advertising platform, UFO Moviez Limited (UFO) reported a 18 per cent YoY growth in consolidated income from operations...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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