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MUMBAI: Digital agency, Blink Digital has devised an innovative route for launching a new product by food giants KFC. Creating a departure from the usual route, they...
MUMBAI: Havas acquired Gemini Healthcare LLC, a full-service healthcare marketing, communications and consulting agency focused on the interrelationships between pharmaceutical and biotech companies, their products and...
MUMBAI: L&K Saatchi & Saatchi has named Meraj Hasan as vice president – planning. He joins the agency from Reliance Industries, where he was working...
MUMBAI: Tencent Online Media Group (OMG) has formed a strategic partnership with Dentsu Aegis Network to allow joint access to its smart data and establish an...
MUMBAI: ZenithOptimedia has created a new worldwide client leadership team as part of the network’s programme to drive business growth and enhance communication solutions for clients....
MUMBAI: Tata Starbucks has appointed Sumi Ghosh as CEO with effect from 1 January, 2016. The move comes in the wake of the company’s current CEO Avani Davda’s resignation....
MUMBAI: WPP’s GroupM has added The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab will become a...
MUMBAI: In response to the tremendous growth and success of Carat over the past five years, the agency has realigned its global leadership team to ensure...
MUMBAI: Global provider of telecommunications services VimpelCom Ltd, headquartered in Amsterdam, has appointed two global media agencies – Dentsu Aegis Network and Starcom Mediavest Group –...
MUMBAI: Motorola’s new digital campaign #MotoGraph360, launched for its smartwatch Moto 360 (2nd Gen) highlights the exquisite features of the watch in the form of five...
MUMBAI: OYO Rooms has launched a new brand campaign to target year-end holidayers. The light-hearted campaign captures “quirky hotel behaviour” of travellers from all walks of...
MUMBAI: Lookup, a free service that connects local businesses with consumers, has launched @lookuplite based on Twitter’s platform for live, public conversations. Users can tweet...
MUMBAI: Recording a holiday message for his employees is a tradition for Publicis Groupe CEO Maurice Lévy. And complying with the tradition, that’s just what he...
MUMBAI: Of late there has been much talk about going beyond the sales driven take on advertising among the agencies. The focus should shift back to...
MUMBAI: Online marketplace IndiaMart has said that 60 per cent of its visitor traffic is coming from its mobile app and mobile website. In line with...
MUMBAI: Dentsu Communications has roped in Vishal Nicholas as senior vice president – head of planning. Nicholas will report to Dentsu Communications CEO Simi Sabhaney...
Mumbai : Former UTV Disney India operations head and Vice president at UTV Motion Pictures Prakash Nathan is all set to roll out with his new...
MUMBAI: J. Walter Thompson has promoted Senthil Kumar as chief creative officer (CCO) for India. Kumar was most recently JWT India national creative director (NCD)...
MUMBAI: Percept/H has bagged the creative duties of footwear brand Tresmode. The account has been signed on a retainer contract and will be handled nationally with...
MUMBAI: Ogilvy & Mather (O&M) has promoted Anthony Wong as worldwide effectiveness director effective 4 January, 2016. This will be a dual role for Wong,...
MUMBAI: WPP’s Kantar Health has acquired CEEOR, a specialist research and consulting company in the Czech Republic. Founded in 2006 and based in Prague, with...
MUMBAI: ZenithOptimedia has won the media planning and buying mandate of television shopping channel HomeShop18. ZenithOptimedia will focus on maximising the channel’s presence in the emerging...
MUMBAI: “Bigger, better and far more inclusive,” is what The Advertising Club president Raj Nayak envisions Goafest 2016 to be. To meet this goal for...
MUMBAI: PepsiCo India Holdings chairman and CEO D Shivakumar has been elected as the head of the Mobile Marketing Association (MMA) India board of directors. ...
MUMBAI: The internet population in India is growing at a healthy rate. With 400 million internet users in India, the medium has provided a huge canvass...
MUMBAI: In September 2015, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 54 out of 84 advertisements. Out of those 54, 13 belonged to the...
MUMBAI: Indian digital payments platform FreeCharge has launched its new brand campaign called ‘#ReverseTheCharge, which reinforces the brand’s connect with youth. The new campaign explores the...
MUMBAI: Dentsu Aegis’ digital agency Dentsu Webchutney, has appointed Gaurav Soi to head its new business operations, nationally as executive vice president (EVP). Soi will report...
MUMBAI: STW Group, Australasia’s marketing content and communications services group, comprising over 75 operating companies, is all set to merge with WPP’s Australian and New Zealand...
MUMBAI: PVR Cinemas has expanded its presence in South India by launching its second multiple property in Chennai. The five-screen multiplex is at The Grand...
MUMBAI: FoxyMoron has roped in Praveen Sathaye to spearhead its Gurgaon office to strengthen the existing client roster and driving the agency’s growth plans for the...
MUMBAI: Mindshare and GroupM have inked a global alliance with Crayon Data for the latter’s foray into the Indian market. The development comes hot on the...
MUMBAI: Maxus Asia-Pacific regional CEO Ajit Varghese announced the joining of Kishan Kumar M S as Maxus Vietnam managing director. He comes in from Maxus...
MUMBAI: Vietnam’s satellite television operator VSTV/K+ has named J. Walter Thompson as its creative agency of record in Vietnam after a recently concluded multi-agency pitch. ...
Mumbai: Starting with the Effie India 2014 to the recently concluded Campaign South Asia Agency of the Year awards, Mullen Lowe Lintas Group India has won...
MUMBAI: Step outside your home and there is hardly a place where you can’t spot an advertisement — bus stops, public transports, and of course, the...
MUMBAI: Isobar has promoted Maciek Nowicki to chief creative officer of Isobar South East Asia & India, a newly created role, overseeing 13 Isobar locations across nine...
MUMBAI: In its latest report on the global advertising marketplace, Magna Global estimates that media owner advertising revenues grew by +3.2 percent in 2015 to $503...
MUMBAI A week after heavy rains and flooding brought India’s Chennai to a halt, killing hundreds of people and leaving thousands more marooned. The flood created havoc...
NEW DELHI: Secretary in the Department of Industrial Policy and Promotion of the Commerce Ministry Amitabh Kant said that direct selling will have to be given...
MUMBAI Cafe TC and the digital agency from the Dentsu Aegis Network – Dentsu Webchutney have created Liquor Ticker, claiming it to be the world’s first...
MUMBAI: Even as Gen Z with its short attention span skips through advertisements, jumping from channel to channel between breaks, there are some ads that are...
Indian advertisers can reach more than 200 million viewers worldwide on B4U Network and Zee Bangla across to US, Europe, Asia, GCC, Canada, Africa and Australia....
MUMBAI: Even as WPP’s GroupM has revised down its global ad investment growth predictions to 4.5 per cent in 2016 ($22 billion incremental) from the earlier...
MUMBAI: India, Indonesia and Philippines emerge as hot spots of ad spend growth as per ZenithOptimedia’s Advertising Expenditure Forecast of December 2015. These are the only...
MUMBAI: Football fanatics in the country were overjoyed to hear the words “Namaste India” from their idol and one of the biggest names from the world...
MUMBAI: Dentsu Aegis Network has reached an agreement with the principal shareholders of creative agency ASPAC Creative Communications Inc based in Philippines to acquire a 70 per...
MUMBAI: FCB Ulka chief creative officer Satbir Singh has put down his papers and decided to move on. Singh has led some memorable work across...
MUMBAI: It’s a proud moment for McCann Erickson, Mumbai as the agency’s Happy Dent Teeth Whitening Gum Happy Dent Palace ad has been shortlisted as one of the...
NEW DELHI: Eminent cricketer and Test captain Mahendra Singh Dhoni has been named as the brand ambassador of Dubai based hotel chain The Grand Midwest Group....
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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