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Category: MAM

  • Digital marketing veteran Amit Lall switches to WPP Media as planning lead

    Digital marketing veteran Amit Lall switches to WPP Media as planning lead

    MUMBAI: Amit Lall, a digital marketing stalwart with over two decades in the trenches, has traded his principal partner role at Mindshare for a planning lead position at WPP Media, overseeing the conglomerate’s western and southern Indian operations from Mumbai.

    The move in September ends Lall’s four-year-eight-month stint at Mindshare, where he commanded a team of over 30 professionals whilst juggling a diverse client roster spanning consumer durables, fintech, telecom, pharmaceuticals, and banking. His portfolio included marquee accounts across multiple sectors, positioning him as one of the agency’s key rainmakers in the fiercely competitive western market.

    Before his Mindshare tenure, Lall spent just over a year as senior vice president at DigitalKites Global, where he steered a pioneering audience intelligence platform touching 250 million profiled users—India’s largest first-party audience marketplace. The role saw him managing full profit-and-loss responsibility across markets whilst delivering digital transformation solutions to brands and agencies.

    He has had a fascinating career trajectory. At Omnicom Media Group, he spent over five years crafting digital strategies for western India’s premium clients, earning local and global accolades including Foma and James Burke awards. Earlier, at Mobile2win, he turbocharged mobile advertising revenue by 260 per cent year-on-year during a recession, whilst onboarding 50 new accounts and slashing overheads by 30 per cent.

    Lall’s appointment signals WPP Media’s intent to consolidate its Indian operations under seasoned digital natives who’ve witnessed the subcontinent’s advertising metamorphosis from traditional media to mobile-first strategies. His deep understanding of India’s fragmented media landscape—from pioneering SMS ad networks at Mauj Telecom to managing channel partnerships at Reliance Communications—positions him well to navigate WPP’s evolving client demands.

    The hire comes as global advertising giants scramble to retain top talent in India’s booming digital advertising market, where homegrown expertise commands premium valuations.

  • Adman Chetan Shetty hops over to Publicis Groupe as managing director

    Adman Chetan Shetty hops over to Publicis Groupe as managing director

    JAKARTA: Chetan Shetty, a seasoned advertising executive, has switched allegiances from McCann Worldgroup to Publicis Groupe, taking up the role of managing director at the French advertising conglomerate’s Jakarta office in September.

    The move marks the end of Shetty’s five-and-a-half-year stint at McCann Worldgroup, where he served as managing director since March 2020. During the same period, he also held the managing director position at FCB Global, suggesting he juggled dual roles across the Interpublic group agencies.

    Before his McCann days, Shetty spent nearly two years as partner for content at WPP’s Wavemaker, following a substantial five-and-a-half-year tenure at FCB Global where he climbed from group account director to head of digital.

    His career portfolio reads like a who’s who of multinational brands. At FCB Global, Shetty orchestrated campaigns for Beiersdorf’s Nivea and Mondelez’s Oreo across southeast Asia, whilst winning new business from Unilever (Pepsodent, Zwitsal), Fonterra (Anlene, Anmum), and Standard Chartered Bank. His digital-led integrated campaigns earned him the Citra Pariwara Indonesia award for best digital campaign.

    Earlier in his career, Shetty cut his teeth at MEC (now part of GroupM) during the inaugural seasons of the Indian Premier League, managing Citibank’s sponsorship for the tournament’s first five editions. He also crafted partnerships for Mercedes-Benz, HDFC, and Colgate across television and digital platforms.

    The appointment signals Publicis Groupe’s continued push to strengthen its southeast Asian operations with experienced local talent who understand both global brand strategies and regional market dynamics.

  • Bank of Baroda rings in festive cheer with big offers

    Bank of Baroda rings in festive cheer with big offers

    MUMBAI: Talk about festive spirit with compound interest. Bank of Baroda has unwrapped its annual campaign, BOB ke sang tyohaar ki umang – shubh bhi. labh bhi., promising customers not just celebration but also savings.

    This season, retail and MSME clients can look forward to a slew of perks: home loans starting at 7.45 per cent with zero processing fees, special concessions for women and young borrowers, and car loans with longer tenures, no pre-payment charges, and extra sweeteners for electric vehicle buyers. Gold and mortgage loans also get limited-period rate cuts.

    The Bank is also making lifestyle sparkle with the new Bob masterstroke lite savings account, packed with travel, dining and entertainment perks, plus a lifetime free Eterna credit card. For businesses, the Bob smart current account and Digi udyam digital lending scheme promise paperless processes, easy working capital, and free transactions.

    Debit card users aren’t left out either, with discounts across travel, food, fashion and groceries. Whether it’s lockers, remittances, or overdrafts against property, the offers are as varied as the festive buffet.

    By blending financial prudence with festive flair, Bank of Baroda is ensuring customers can celebrate with both joy and rewards, truly making it a season of Shubh bhi, labh bhi.

  • Instamart sale puts sparkle into festive shopping

    Instamart sale puts sparkle into festive shopping

    MUMBAI: Why wait for the runway when the runway can come to your doorstep? Instamart’s Quick India Movement (QIM) sale has turned festive shopping into a high-style sprint, with accessories, beauty, and grooming deals flying off the virtual shelves in record time.

    Mumbai, Delhi, and Bangalore are leading the pack in fashion accessory orders, with shoppers loading up on chic bags from Aldo, Lavie, and Accessorize London, while Pune and Hyderabad are racing ahead in beauty and grooming buys. The result? A festive shopping frenzy that proves style doesn’t wait.

    This season’s sparkle comes courtesy of steep discounts: Titan and Clara watches starting at Rs 999, Giva’s sterling silver jewellery up to 68 per cent off, and Sukkhi ethnic picks at a dazzling 90 per cent discount. Bags are equally irresistible, with Aldo at up to 60 per cent off, Lavie from Rs 599, and Baggit offering 80 per cent markdowns.

    Beauty buffs aren’t left behind. From Lakmé essentials at half price to Dove and L’oréal haircare at up to 60 per cent off, plus Beardo and Ustraa grooming kits starting at Rs 499, shoppers are stocking up to glow as brightly as the festive lights.

    Running until 28 September, the QIM Sale has already seen over 200 per cent growth in categories like jewellery, hair accessories, and bags, turning everyday shopping into a celebration. With delivery in just 10 minutes, Instamart ensures that this festive season, the perfect look is always within reach.
     

  • Colors Queen unveils festive glow collection

    Colors Queen unveils festive glow collection

    MUMBAI: Colors Queen Cosmetics has rolled out its festive collection, promising beauty lovers a season of radiance. The homegrown brand, known for its cruelty-free and skin-friendly formulas, is serving up sparkle with a line-up that blends innovation, affordability and flair.

    The showstopper is the cushion foundation, designed for a natural, buildable glow that lasts all day. Adding drama are the liquid metallic eyeshadows, while the glass bomb stick and lip gloss bring shimmer and shine to cheeks, lips and eyes. Completing the look are illuminating primers and highlighters that make festival lights look dim in comparison.

    Speaking on the launch, co-founder Nitin Panjwani said the range was crafted to deliver luxury beauty at accessible prices, with products that not only look stunning but also feel good on the skin.

    Available on Amazon, Flipkart, Nykaa, Myntra, Purplle, Meesho, and the official website www.colorsqueen.com , along with offline counters across India, the collection invites beauty lovers to shine brighter and bolder this festive season.

    Colors Queen, founded in 2014, has built its name on blending quality, affordability and inclusivity, and with this launch, it hopes to crown itself the go-to brand for festive glamour.
     

  • Azorte makes mid moments the new cool with Gen Z fashion campaign

    Azorte makes mid moments the new cool with Gen Z fashion campaign

    MUMBAI: In a world obsessed with extremes, Azorte is flipping the script on what it means to be “mid”. The fashion and lifestyle destination, one of India’s fastest-growing, has launched its Autumn Winter 2025 campaign, “You’re Not Mid, You’re Just in the Middle of Your Story,” starring hindi movie’s fresh faces Khushi Kapoor and Vedang Raina. The campaign’s mantra is clear: mid isn’t mediocre, it’s momentum, the stumble before the stride.

    The narrative strikes a chord with Gen Z, a generation constantly haunted by the pressure to stand out, chase virality, and curate perfection. Azorte reframes these so-called “average” moments as essential steps in the messy journey of self-discovery, confidence, and authentic style. It’s not about perfection; it’s about progress.

    Through a visually arresting brand film crafted by Famous Innovations and directed by Anish Dedhia, the campaign captures the chaos and charm of real life. From dance reels that don’t always land to late nights spent dreaming of what’s next, Khushi and Vedang embody the raw, in-between moments that shape identity. Each frame celebrates bold styling, experimentation, and unapologetic self-expression, reinforcing the brand’s message that “authentic beats perfect every time.”

    Azorte head of marketing for Dhaval Doshi explained, “Gen Zs are tired of the pressure to be perfect. They want brands that understand their raw, in-progress selves. This campaign says you don’t need to have it all figured out. With expressive capsules and a narrative that celebrates imperfection, Azorte creates a safe space for young Indians to explore, evolve, and express themselves unapologetically.”

    The campaign also taps into what Azorte calls “Self-Assured Relevance.” Today’s youth value being in sync with the world yet remain confident even if recognition doesn’t immediately follow. Being “in the middle” of their journey isn’t failure, it’s the process of becoming. This philosophy underpins the brand’s design, storytelling, and store experiences, transforming each touchpoint into a celebration of the journey, not just the destination.

    Rollout spans digital platforms, social media, OTT, OOH, and in-store experiences, with Azorte stores themselves becoming immersive hubs where customers can explore their style narratives in real-time. Fans can also experience the full world of Azorte on the go at azorte.ajio.com.

    With this campaign, Azorte positions itself not just as a fashion destination, but as a cultural companion for Gen Z, one that encourages embracing the “mid” moments, celebrating the messy, the bold, and the authentic, and finding confidence in the journey itself. After all, in the middle is where the magic happens.
     

  • Legendary Zeenat Aman shines in Tyaani’s latest campaign

    Legendary Zeenat Aman shines in Tyaani’s latest campaign

    MUMBAI: When timeless glamour meets contemporary brilliance, the result is Zeenat Aman for Tyaani. The legendary actor, whose style has inspired generations, headlines Tyaani Jewellery by Karan Johar in the brand’s latest campaign, Forces of Tyaani, celebrating individuality and self-expression as the rarest forms of luxury.

    In striking modern attire, Aman is transformed into a living masterpiece, adorned in Tyaani’s signature uncut diamond jewellery. The campaign positions her as more than a cinematic icon, she is the embodiment of the jewellery’s ethos: bold, luminous, and timeless.

    Forces of Tyaani has previously showcased stars like Shefali Shah, Rasika Dugal, Tillotama Shome, and Kalki Koechlin. With Aman joining the roster, the narrative reaches a showstopper moment, pairing her enduring charisma with Tyaani’s contemporary jewellery mastery.

    At the heart of the collection lies Tyaani’s reimagined uncut diamond technique, allowing light to pass freely through each stone, enhancing brilliance while remaining elegantly lightweight. Each piece reflects the balance of tradition and modernity, a mirror to Aman’s own ageless allure.

    Tyaani Jewellery founder Karan Johar said, “Having Zeenat Aman headline Forces of Tyaani is a dream realised. Her legacy stands untamed by time, and she embodies our belief that individuality is the rarest form of luxury.”

    The campaign is a celebration of more than just jewellery. It champions empowerment, inclusivity, and self-expression, encouraging women to embrace their own rhythm and story with jewels that are at once modern and eternal.

    Tyaani Jewellery is available in eight cities: Delhi, Mumbai, Bangalore, Hyderabad, Pune, Lucknow, Chandigarh, and Ahmedabad, and online at tyaani.com.

  • Maddys 2025 crowns India’s best in creative brilliance

    Maddys 2025 crowns India’s best in creative brilliance

    MUMBAI: When creativity squared off against innovation, India’s ad world took centre stage. The 43rd edition of Maddys, presented by Dinamalar and powered by Peps, celebrated the finest in creative, media, digital, design and strategy excellence under the theme “AI vs AI – Awesome Ideas vs Awesome Ideas.”

    Held in Chennai, Maddys 2025 attracted a record 929 entries across 155 categories from over 106 agencies and clients spanning India and Nepal, making it one of the most competitive editions in its storied history. After a rigorous two-round judging process, 340 entries were shortlisted, culminating in 184 awards, including 4 Grand Prix, 31 Gold, 61 Silver and 76 Bronze.

    The gala also featured a high-profile panel discussion, “Awesome Ideas in the Age of AI”, with industry leaders sharing insights on blending human creativity with technological transformation.

    Key winners at Maddys 2025 spanned a diverse range of creative and strategic categories. In Creative Maddys, Mind Your Language! was named agency of the year, while Way 2 News took the client of the year title. In Digital Maddys, Advertout Ventures secured agency of the year and ITC Classmate was recognised as client of the year. 

    The Sight won agency of the year in Media Maddys, with Lingo India Private Limited as the client honouree. In Film & Audio Craft, Kadhai Films was named producer of the year. For Design & Print Craft, Be positive 24 Innovation Design was awarded agency of the year, with art directors Rakesh Gandla and Velu Radhakrishnan, and copywriter Abhishek D Shah receiving individual accolades. In the Regional Pride (Tamil) category, Mind Your Language! and Way 2 News once again took the top honours as agency and client, respectively.

    The two-stage evaluation system, overseen by 8 Jury Chairs and 27 industry experts, ensured transparency and fairness, awarding points that contributed to the coveted agency and client of the Year titles across categories.

    Advertising Club Madras president S. Balasubramanian said, “Maddys 2025 is about celebrating ideas, celebrating culture, and showcasing how awesome ideas meet awesome ideas. With entries from outside India, this year’s event hints at the global potential of Maddys.”

    The evening combined awards, entertainment, and networking, highlighting the evolving creativity landscape while reinforcing Maddys as a benchmark for excellence in India’s advertising and media sectors.

    From AI-inspired campaigns to timeless creative brilliance, Maddys 2025 reminded everyone that in the world of ideas, there are no boundaries, only imagination.

  • Cinema Halls to Smartphones: The Shift in Indian Entertainment Consumption

    Cinema Halls to Smartphones: The Shift in Indian Entertainment Consumption

    India has long been among the world’s biggest film markets in terms of ticket sales, number of films produced, and theatre infrastructure. Over the past decade, the rise of digital streaming, cheaper data, and changing consumer behavior has pushed for a rebalancing.

    According to a recent EY research, the Indian media and entertainment (M&E) industry increased by 3.3% in 2024 and was valued at approximately INR 2.5 trillion (US$29.4 billion).

    Within that, digital media is the largest segment, and contributed around 32% of total revenues. In contrast, traditional media, like TV, print, and radio, saw drops in both advertising and subscription income.

    The Legacy of Cinema Halls

    For so long, the cinema has been the centrepiece of Indian entertainment. Big festivals, major star vehicles, and regional cinema in language hubs built the live-theatre experience. It was in the 2000s and 2010s when multiplexes in large cities boomed. Single screens remained relevant in smaller towns, and cinema halls generated major portions of film revenues.

    However, it can’t be denied that experiencing entertainment at the cinema can be a bit pricey. The cost of theatre tickets, travel, and supplementary expenses (food, parking) slows attendance for many films. Some mid-budget or smaller regional films struggle to recoup costs via theatrical alone. The impact of COVID-19 also forced many delayed releases or direct-to-OTT experiments, which in turn raised questions about the sustainability of cinema as the only route.

    Rise of OTT and Mobile-First Viewing

    India’s OTT universe in 2025 stands at 601.2 million people who watched at least one streamed or online video in the past month. That accounts for about 41.1% of the population.  
    Of those, 148.2 million are active paid OTT subscriptions (including through telecom bundles and OTT aggregators).

    Connected TV usage has surged: the number of Connected TV users is now 129.2 million, up 87% year-on-year.  This shift shows streaming is no longer confined to phones only, as viewers want larger screens and living room experiences as well.

    Data costs have fallen, smartphones have become ubiquitous, and broadband penetration has improved in urban and rural areas alike. Streaming platforms like Netflix, Amazon Prime Video, Disney+ Hotstar (now JioHotstar), Zee5, SonyLIV, and many regional players have scaled voice, subtitle, language localisation, and pricing to reach broader audiences.

    Sports-related platforms or communities, both legal streaming and fan engagement spaces, show another angle of audience shift. For instance, users who follow cricket or other live sports not only stream matches on OTT platforms but also use various digital forums and social media platforms.

    10CRIC and other similar websites are some of those online spaces where fans get access to the latest odds, team stats, and more. That reflects the way entertainment and live content spill over into related digital spaces, though the core viewing remains on OTT and smart devices.

    Regional Content and Language Diversity

    Regional language content is a key driver in this transformation. Ormax Media reports show that in 2024, the number of streaming originals in India dropped by about 18% compared to the previous year, after peaking in 2023. Still among originals, fiction series dominate (around 70% of OTT originals), and Hindi remains the dominant language with 65%share.

    Other languages, such as Bengali, Telugu, and Tamil, have growing representation. Platforms focused on regional content (e.g., those devoted to one language) are just really seeing stronger engagement in their markets.

    Viewers increasingly prefer content in local languages, with dubbed or subtitled versions helping content move across state borders. Films originally released in theatres are seeing extended life on OTT in regional markets.

    Economics: Theatrical vs OTT

    Releasing a film in theatres is expensive. Studios spend on distribution, digital or print delivery, big marketing campaigns, and then share a large cut with theatre owners. If a film doesn’t get a strong opening weekend, it often struggles to recover those costs.

    An OTT release works differently. Platforms can cut down distribution expenses, reach audiences across cities and smaller towns at once, and earn through subscriptions or ads. This makes it a safer option for mid-budget or niche films that may not draw big crowds in cinemas.

    Subscription Video On Demand (SVOD) and Advertising Video On Demand (AVOD) are also coexisting. Many platforms give both options. There is also bundling through telecom providers. Some films release theatrically and land on OTT after a window. Some would have direct-to-OTT release strategies, especially for smaller budgets or niche content.

    Technology, Platforms, and Interactivity

    Better mobile networks (4G, growing 5G), cheaper data, improved video compression, and smart TVs all push streaming quality up. Platform features like offline downloads, profiles, parental controls, and multi-device sync help retain users.

    Interactivity now matters. Live trivia, polls during shows, social features built into streaming apps, and second-screen experiences. Streaming of sports or live events gets further amplified by chat, fan forums, commentary, and behind-the-scenes clips.

    Hybrid content consumption (combining cinema and streaming) is becoming standard. Consumers may watch big action or festival films in theatres, but a large part of their weekly content diet comes from OTT. As streaming grows, the role of theatres adjusts.

    What the Future Looks Like

    Growth projections are strong, and the FICCI-EY report estimates the M&E sector will grow 7.2% in 2025. So, that’s about INR 2.7 trillion at a CAGR of about 7% to reach around INR 3.1 trillion by 2027.

    OTT audience and adoption are also expected to increase, though growth rates might moderate. Connected TV adoption will likely continue its sharp rise.

    However, platforms will still need to combine technology investment, pricing innovation, content localisation, and strong marketing to retain audience loyalty. Those who will are the ones likely to remain relevant for a long time. 

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  • The Benefits of Dewy Sunscreen for Dry, Dull Skin

    The Benefits of Dewy Sunscreen for Dry, Dull Skin

    If your skin often feels tight, rough, or dull, you know how frustrating dryness can be. Flakiness and a lack of natural glow are especially noticeable during stressful days or seasonal changes. While sunscreen is essential, many traditional formulas can feel heavy or even accentuate dryness. That’s why choosing the right sunscreen for dry skin is so important; it protects your skin while keeping it soft, hydrated, and radiant.

    A good routine doesn’t stop there. Starting with a Vitamin C face wash can gently cleanse your skin, brighten your complexion, and prepare it to get the most out of your sunscreen. Together, these two steps ensure your skin stays protected, nourished, and glowing every day.

    What Makes Dewy Sunscreen Different

    Unlike many typical sunscreens, which tend to have a chalky or matte finish, dewy sunscreens have a radiant and hydrating texture. They are intended to absorb, leaving your skin with a light, velvety feel. Many formulas also contain moisturising components, so you feel soft and nourished, protecting against the sun.

    The dewy finish allows your skin to look radiant in a natural, glowy way. If you want that fresh, healthy look, without the added highlight or makeup, this is a good way to go.

    Why Dewy Sunscreen is a Game-Changer for Dry Skin

    1. Extra Hydration for Tight, Dry Skin

    One primary difficulty with dry skin is maintaining hydration throughout the day. Dewy sunscreens typically contain humectants, such as Hyaluronic Acid or Glycerin, which help retain moisture while protecting your skin from UV damage.

    This makes an enormous difference. No tight or uncomfortable feeling after applying sunscreen; your skin remains soft, plump, and comfortable, even after long hours outdoors or indoors with the heat on.

    2. A Natural Glow, No Highlighter Needed

    If your skin appears dull or tired, a dewy sunscreen can enhance it just enough to brighten up your complexion. The light-reflecting ingredients in the sunscreen will have the effect of reflecting light off   
    your skin, leaving a soft, natural, and healthy glow.

    It simply feels like a soft filter in real life, your skin would look awake, fresh, and energised for the day! Plus, since it’s gentle, it will not emphasise dry patches the way some matte sunscreens do.

    3. Sun Protection Without the Weight

    Many traditional sunscreens can feel thick or greasy, making them unenjoyable to wear every day. Dewy sunscreens feel lightweight and breathable, making them easy to integrate into your morning routine. Additionally, we all know that if a product feels too heavy, it will be that much less likely to be used regularly. And ultimately, with a dewy sunscreen, you can continue to achieve the level of protection from premature ageing, pigmentation, and UV damage without the sticky feeling.

    4. Multitasking Made Simple

    The best part? Dewy sunscreens often double as moisturisers. That means they can replace an extra step in your morning routine, saving you time while still providing your skin with the hydration it   
    needs. Some even include soothing or anti-inflammatory ingredients, making them ideal for sensitive or stressed-out skin.  
    Basically, it’s one product doing the work of two or three, which is always a win when your mornings are hectic.

    5. Suitable for Almost Every Skin Type

    While dry skin benefits the most, dewy sunscreens are versatile. Mature, sensitive, or combination skin can also enjoy their lightweight hydration and natural glow. They work as a great base for makeup, too, giving your foundation or BB cream a smooth, radiant finish.

    Whether it’s a daily commute or a weekend outdoors, dewy sunscreen keeps your skin protected and looking fresh.

    How to Pick the Right Dewy Sunscreen

    Here’s what to keep in mind when shopping:

    ●  SPF: Go for SPF 30 or higher for daily use, and SPF 50+ if you’re spending extended time in the sun.

    ●  Ingredients: Look for hydrating and skin-friendly ingredients like Niacinamide, antioxidants, or Hyaluronic Acid.

    ●  Skin Type: Ensure the formula suits your skin; what works for dry skin may be too rich for oily skin.

    ●  Test First: Patch testing is always a good idea to ensure your skin reacts well.

    How to Apply Dewy Sunscreen for Best Results

    1.  Prep Your Skin: Begin with a clean, hydrated face to help the sunscreen absorb more effectively.

    2.  Use Enough Product: Apply about a nickel-sized amount to the face to ensure proper coverage.

    3.  Apply Gently: Massage in upward, circular motions to avoid tugging.

    4.  Layer Wisely: If you use serums or moisturisers, apply those first and let them absorb.

    5.  Even Coverage: Ensure dry areas receive a little extra for a consistent glow and hydration.

    6.  Reapply: Especially if you’re outside for long periods, every 2 hours for full protection.

    Conclusion

    Dewy sunscreen is ideal for those with dry, dull skin. It hydrates, protects, and brightens in one step, making your skincare routine simpler and more effective. With a lightweight, radiant finish, it’s a product you’ll truly enjoy wearing every day.

    For dry skin in particular, it’s a small change that can make a noticeable difference, softening tight patches, boosting glow, and helping your skin stay healthy, even in harsh weather. Protect, hydrate, and let your natural radiance shine through with dewy sunscreen.