Category: MAM

  • Bloomingdale PR grows its northern roots with Sanya Jain

    Bloomingdale PR grows its northern roots with Sanya Jain

    MUMBAI: Bloomingdale Public Relations is turning the spotlight on Delhi with a key leadership move. The boutique PR firm, known for its strategic storytelling and stronghold across Asia, has appointed Sanya Jain as strategic communications lead – north, reinforcing its focus on expanding operations in the capital.

    Based in New Delhi, Sanya will head Bloomingdale’s regional growth, client relations, and team culture across North India, reporting directly to Bloomingdale PR CEO Vikram Kharvi.

    With a decade of experience spanning consumer, corporate, crisis, and internal communications, Sanya has collaborated with industry giants including HP, Google, Microsoft, and TikTok. Her track record in shaping narratives and leading reputation strategies makes her a strong fit for Bloomingdale’s next growth phase.

    “We’re thrilled to welcome Sanya to lead our Delhi operations,” said Bloomingdale PR CEO Vikram Kharvi. “Her strategic acumen and forward-looking approach will be instrumental in strengthening our presence in one of India’s most dynamic markets.”

    On her appointment, Sanya Jain shared, “I’m excited to take on this role and contribute to Bloomingdale’s creative and strategic legacy. I look forward to building impactful partnerships and meaningful campaigns across Delhi and beyond.”

    The move marks another step in Bloomingdale PR’s nationwide expansion, as the firm continues to deepen its roots in key Indian markets with a focus on innovation, talent, and impactful communication.

  • Kaha Diamonds sparkles with a sustainable twist in Bengaluru

    Kaha Diamonds sparkles with a sustainable twist in Bengaluru

    MUMBAI: Luxury just got a conscience. Kaha Diamonds, the homegrown new-age jewellery brand known for its exquisite lab-grown diamonds, has opened its flagship boutique in Bengaluru, redefining how modern India wears its sparkle.

    Designed as more than a store, the boutique is a celebration of individuality and sustainability, offering customers a chance to customise fine jewellery that tells their own story. Each piece showcases intricate craftsmanship, ethical sourcing, and sustainable elegance, hallmarks of Kaha’s mission to make fine jewellery both meaningful and accessible.

    Founded by Kashish Khivesara, Kaha Diamonds rests on a simple yet striking philosophy, true luxury should dazzle the heart and the planet. Every diamond is IGI-certified, E plus VVS graded, and hand-crafted with precision and clarity. The brand’s distinctive collections also feature rare coloured lab-grown diamonds in stunning pink, blue, and yellow hues, adding a modern vibrancy to timeless designs.

    “We’ve seen how people are drawn to diamond jewellery that tells a tale and stands for something,” said Kaha Diamonds founder Kashish Khivesara. “Our Bengaluru boutique reflects this belief, blending craftsmanship, individuality, and sustainability into every sparkle.”

    With plans to expand into other major Indian cities, Kaha Diamonds is setting a shining example of how modern luxury can be both beautiful and responsible, proving that brilliance doesn’t have to come at the Earth’s expense.

     

  • Smart sharp and supercharged Moto g67 powers up

    Smart sharp and supercharged Moto g67 powers up

    MUMBAI: Looks like Motorola just turned up the charge. The tech brand has unleashed the moto g67 Power, a sub- Rs 15,000 smartphone that’s practically buzzing with energy, and style. With a whopping 7000mAh battery, a 50MP Sony Lytia 600 camera, and a sleek Pantone-curated vegan leather design, this one’s got both stamina and swagger.

    Launching at an effective price of Rs 14,999, the moto g67 Power is geared for those who live life unplugged. The phone’s silicon carbon battery promises up to 58 hours of runtime on a single charge, making low-battery anxiety a thing of the past.

    But it’s not just about endurance. The handset flexes a Snapdragon 7s gen 2 chip, 8GB RAM (expandable to 24GB), and 128GB storage, ensuring a lag-free experience whether you’re gaming, streaming, or toggling between 27 tabs at once. Connectivity-wise, it’s no slouch either, offering support for 11 5G bands, VoNR, and Wi-Fi 6.

    Camera buffs get plenty to click about. The moto g67 Power boasts the segment’s best 50MP Sony LYTIA 600 sensor, 8MP ultrawide lens, and a 32MP selfie camera, all capable of 4K recording. Add Motorola’s AI photo tricks like auto night vision and AI-powered portraits, and your social feed might just start looking like a mini film festival.

    Durability is another headline act. With corning gorilla glass 7i, MIL-STD-810H military-grade testing, and IP64 water resistance, this phone could probably survive a clumsy tumble or two, and still look good doing it.

    Entertainment-wise, the 6.7-inch FHD+ 120Hz display dazzles with 1050 nits brightness, while dolby atmos dual speakers bring the bass to your binge sessions.

    Available in cilantro green, parachute beige, and blue curacao, the moto g67 Power goes on sale from 12 November on Flipkart, Motorola.in, and at leading retail stores.

    As Motorola India managing director T.M. Narasimhan put it, “The moto g67 Power delivers the best camera and battery experience under Rs 15,000, a powerful blend of performance, innovation, and style.”

    With its marathon battery, polished design, and AI smarts, Motorola’s latest might just be the pocket powerhouse to beat this season.
     

  • Atul Projects builds its brand with new marketing head

    Atul Projects builds its brand with new marketing head

    MUMBAI: Looks like Atul Projects just got a solid foundation for its next big story. The Mumbai-based real estate developer has appointed Piyush Niljikar as its head of marketing, signalling a brand reboot built on creativity, strategy, and legacy.

    With over 15 years of experience across advertising and real estate, Piyush brings a blend of creative and commercial flair. He’s led campaigns at Creativeland Asia and WYP Worldwide, shaping brands such as Mercedes-Benz India, Godrej Cinthol, United Colors of Benetton, Zee5, Arrow and TAJ Group. In real estate, his standout achievement was driving a sell-out in just 18 months at CCI Projects, followed by an award-winning stint at Ashwin Sheth Group, where he led the buzzworthy Spot The Orange Dot campaign.

    “Piyush’s deep understanding of brand building and integrated marketing aligns perfectly with our vision of redefining luxury living through innovation and quality,” said Atul Projects managing director  Aakash Patel. “His leadership will be key in amplifying our brand presence and delivering impactful, customer-centric campaigns.”

    On his new role, Piyush said, “Atul Projects has a proud legacy built on trust and transparency. I’m thrilled to shape a brand narrative that resonates deeply with homebuyers while driving real business growth.”

    As Atul Projects expands its residential footprint across the MMR region, Piyush’s appointment marks the start of a new chapter, one where legacy meets modern marketing muscle, and every campaign is built to last.

     

  • Dentsu AMP turns up the volume on video creativity

    Dentsu AMP turns up the volume on video creativity

    MUMBAI: Move over film reels, it’s time for feel reels. Dentsu India has launched Dentsu AMP, a next-generation, video-first content engine that fuses AI innovation with human storytelling to help brands create videos faster, sharper, and smarter.

    Leading the charge are Dhruv Abrol and Tarika Gulabani, appointed as managing partners. The duo, who earlier co-led TVA, bring a mix of digital business acumen and entertainment flair from stints at Myntra, Tata Cliq, Sony, and StarPlus. They will report to Dentsu Creative & Media Brands CEO South Asia Amit Wadhwa.

    “Dentsu AMP is built for a world where stories must move as fast as audiences do,” said Wadhwa. “It unites craft, content, and technology to deliver creativity that performs.”

    With over ten in-house studios across India, Dentsu AMP covers everything from video production and motion graphics to sound and 3D design. Its AI backbone powers every stage of production, from ideation and editing to targeting, helping brands scale cinematic campaigns and snappy social content alike.

    Brands such as Aditya Birla Fashion, Flipkart, Myntra, and Groww are already onboard, banking on AMP’s ability to merge creativity, data, and speed.

    “We’re building a modern content engine,” said Abrol and Gulabani. “From high-impact films to daily social posts, AMP helps brands make more content, faster, without losing quality or consistency.”

    Sitting alongside Dentsu Lab and the Dentsu Podcast Network, AMP strengthens the agency’s innovation ecosystem. With expansion plans across major metros, Dentsu is clearly turning up the volume on creativity, where imagination scales, and every frame counts.

  • Charged on spirits, ThunderPlus unveils ethanol power

    Charged on spirits, ThunderPlus unveils ethanol power

    MUMBAI: Looks like India’s electric future just got a shot of “liquid courage.” In a move that’s set to energise the country’s green mobility drive, ThunderPlus and Trinity Cleantech have launched the world’s first ethanol-powered, mobile 150 kW DC fast charger, the ME energy rapid charger 150, in Hyderabad.

    Forget heavy grid setups and endless approvals, this clean, portable powerhouse can be up and running in just 72 hours, and it runs entirely on ethanol, a bio-fuel made from plants. The result? Up to 80 per cent lower CO2 emissions and half the operational costs of diesel generators.

    “This innovation is all about collapsing timelines, cutting diesel dependence, and giving India a cleaner, instantly deployable charging solution,” said ThunderPlus director and CEO Rajeev YSR. “We proudly call it liquid electricity.”

    Unveiling the charger, Olectra Green Tech Ltd. managing director Mahesh Babu hailed it as a “game-changer” for India’s electric bus and fleet ecosystem. “It’s a breakthrough that slashes costs and wait times while boosting sustainability. Perfect for roadside assistance and depots as the grid catches up,” he said.

    Trinity Cleantech executive director Raj Kumar added that the product is made under a patented licence from Germany’s ME Energy GmbH and is ready for rollout across India. “It offers a scalable, economical path for companies serious about decarbonising their operations,” he noted.

    Inspired by Nitin Gadkari’s ethanol mission, the launch was attended by leaders from India’s clean mobility sector, including Chandramouli Vemula from SIDBI, who praised it as a perfect fit for the nation’s green-finance goals.

    The rapid charger 150 isn’t just for EVs stranded on highways. It’s also ideal for remote depots, logistics hubs, mining zones, and even construction sites where grid access is tricky. Beyond transport, it could replace diesel gensets in residential and commercial spaces, offering both power and charging in one eco-friendly package.

    With over 1,000 chargers across 60 cities, ThunderPlus has already become one of India’s fastest-growing EV charging companies, working with giants like Tata Motors, Olectra, and Mahindra. Trinity Cleantech, meanwhile, continues to push the boundaries of clean energy innovation.

    Together, the two firms are proving that India’s future runs not just on electricity, but on ethanol-fuelled ingenuity. It’s not just a new charger on the block; it’s the start of a cleaner, cleverer India on the move.

  • Cashless For Celebrities, Chaos For The Rest: What Saif Ali Khan’s Case Reveals About India’s Insurance Divide

    Cashless For Celebrities, Chaos For The Rest: What Saif Ali Khan’s Case Reveals About India’s Insurance Divide

    A high-profile hospital visit can make cashless treatment look effortless. The reality for most people, however, is far messier, especially when navigating policy wording, network rules, and on-the-spot documentation. This article looks at why the experience feels unequal and how to approach health insurance with clear-eyed expectations.

    The Cashless Spotlight and the Everyday Reality

    Celebrity admissions tend to run on rails: fast authorisations, dedicated liaison teams, and seamless discharge. For regular households, the same pathway may involve multiple checks and a longer approval loop.

    That perception gap fuels frustration. Understanding why it exists helps you choose and operate a plan more confidently.

    How Cashless Actually Works Behind the Scenes

    Cashless is a contract between the insurer, the hospital network, and you. Pre-authorisation rests on your policy terms, the hospital’s tie-up, and how precisely the treatment maps to the wording.

    When any one of those pieces is shaky, unclear documents, a non-network facility, or a mismatch in definitions, cashless can stall or convert to reimbursement.

    Where the Divide Shows up Most Clearly

    Inequity isn’t only about fame; it’s about familiarity with the system and the resources available at admission.

    ●  Policy Wording Versus Reality: Clauses on room eligibility, sub-limits, and day-care can trim admissible bills.

    ●  Network Negotiations: Hospitals may prioritise known coordinators or established channels that move faster.

    ●  Document Readiness: Missing prescriptions, IDs, or reports can delay authorisation, even when the treatment itself is straightforward.

    ●  Communication Gaps: Jargon-heavy updates confuse families, leading to avoidable escalations at the billing desk.

    The Role of Networks, Rooms, and Rates

    Network choice shapes whether cashless is even possible. Within a network, room category rules influence how much of each line item is admissible under the mediclaim policy.

    If the chosen room exceeds what the policy allows, proportionate deductions may follow, turning a “cashless” expectation into a part-cash, part-out-of-pocket reality.

    Documentation, Pre-Authorisation, and Timelines

    Hospitals usually submit a treatment estimate, past records, and a proposed plan. The authorisation team checks eligibility under your medical insurance, seeks clarifications, and issues approvals with conditions.

    Tidy paperwork speeds this cycle. Sloppy paperwork slows it. Celebrities often have handlers who keep files pristine; most families don’t.

    Why Senior Citizens Face a Steeper Slope

    Older members can have longer medical histories, multiple prescriptions, and prior procedures. That raises the paperwork burden and the number of queries during cashless approval.

    When exploring health insurance for senior citizens look closely at pre-existing disease terms, waiting periods, co-pay language, and the clarity of day-care and OPD provisions.

    Digital Convenience is Real, But not a Magic Wand

    It’s easier than ever to compare, propose, verify, and receive an e-policy. Yet the hospital floor still runs on documents, definitions, and processes.

    If you plan to buy health insurance online, use the digital journey to prepare your claim kit in advance, not just to finish payment.

    What to Look for in a Workable Policy

    A workable policy is one you can run without panic on a busy day. Read the wording slowly and focus on operability, not hype.

    ●  Network Fit: Facilities you will actually use, across specialities you rely on.

    ●  Room Eligibility: Clear rules that won’t surprise you at discharge.

    ●  Cost Sharing: Co-pay or deductibles you can handle without stress.

    ●  Definitions and Limits: Disease-wise clauses that mirror real care patterns.

    ●  Claims Pathway: Step-by-step instructions for cashless and reimbursement, with contact points you can reach.

    Navigating The “Best” Label Without Getting Misled

    Lists of the best health insurance often ignore how families really seek care. A plan that shines on paper may wobble at the admission desk if its rules don’t match your hospital choices.

    Treat rankings as conversation starters. The real test is whether your preferred hospitals are in-network and whether the policy language fits your routine healthcare usage.

    Preparing Your Paperwork Like a Pro

    What feels like “celebrity privilege” is often disciplined preparation. You can replicate the method, if not the entourage.

    ●  Keep ID proofs, past reports, prescriptions, and scans in a single, backed-up folder.

    ●  Store the e-policy, endorsements, and premium receipts with clear file names.

    ●  Maintain a one-page claim checklist, pre-authorisation steps, helplines, and the documents each step requires.

    ●  After every health event, update your folder so nothing is missing at the next admission.

    Mind The Fine Print on Add-Ons and Exclusions

    Add-ons can be helpful, but not all are worth keeping year after year. Choose riders you’ll genuinely use and avoid stacking features that complicate authorisations.

    Exclusions and sub-limits deserve a slow read. They decide whether cashless is smooth, partial, or denied at the window.

    Conclusion

    A star’s smooth cashless experience may spotlight what the system can do at its best. For everyone else, the same result depends on wording, networks, documents, and discipline. Read slowly, prepare thoroughly, and choose a health insurance plan you can operate without second-guessing. When you finally buy health insurance or buy medical insurance, let fit and clarity, not headlines, decide the winner.  
     

  • Sandwizzaa’s cRAVE party toasts 40 years of flavour

    Sandwizzaa’s cRAVE party toasts 40 years of flavour

    MUMBAI: This World Sandwich Day, Mumbai’s beloved sandwich brand Sandwizzaa is serving more than just its signature chutneys. The city’s iconic pure-veg chain is celebrating with a full-on cRAVE Party, a flavour-packed bash that fuses food, music, and Mumbai’s unmistakable vibe.

    Hosted at Sandwizzaa’s flagship outlet in Vile Parle (East), the invite-only celebration is a nod to the global trend of “sandwich raves,” where food meets festivity. For loyal fans, it’s a delicious mix of nostalgia and novelty, topped with that signature Sandwizzaa freshness.

    The event also kicks off the brand’s 40th anniversary journey. From a humble sandwich shop to 20 bustling outlets across the city, Sandwizzaa has built an empire one chutney-layered bite at a time. Known for its inventive vegetarian creations and crowd-favourite classics, it remains a cornerstone of Mumbai’s fast-food culture.

    “We wanted to celebrate World Sandwich Day in a way only Sandwizzaa can, with flavour, energy, and the people who made this journey possible,” said Sandwizzaa founder Pankaj Sharma. “The cRAVE Party is our thank-you to Mumbai as we step into our 40th year.”

    As the world raises a toast to its favourite handheld meal, Sandwizzaa’s cRAVE Party reminds Mumbai why a good sandwich never goes out of style, especially when it’s made with a little love and a lot of chutney.
     

  • Tata Consumer brews a change as Sharat Verma takes the top role

    Tata Consumer brews a change as Sharat Verma takes the top role

    MUMBAI: The kettle’s whistling at Tata Consumer Products and this time, it’s not just the tea. The company has announced a leadership shake-up, with veteran marketer Sharat Verma set to take over as president of packaged beverages ford India & South Asia (including Organic India) from 1 December 2025.

    Verma, who moves from Procter & Gamble, brings over two decades of brand-building prowess, having helmed iconic names like Ariel, Tide, Gillette, Oral-B, and Olay across India, ASEAN, China, and the Middle East. At P&G, he led the 0.5 billion dollars Fabric Care business, clocking a 15 per cent CAGR in one of the most competitive categories. His “Share The Load” campaign remains a landmark in cause-driven brand storytelling, marrying social commentary with sales success.

    The appointment follows the resignation of Puneet Das, who exits after eight years at Tata Consumer to pursue new opportunities. Das, who played a pivotal role in the packaged beverages portfolio, leaves behind a strong growth legacy. His departure is effective 3 November 2025.

    Another notable exit is Soulfull business president Prashant Parameswaran who steps down on 15 December 2025 for personal reasons. Parameswaran, the driving force behind the Tata Soulfull brand, is credited with positioning the homegrown breakfast brand as a challenger in India’s healthy foods segment.

    With Verma’s appointment, Tata Consumer is signalling a renewed focus on consumer-led innovation and storytelling that resonates across Bharat and beyond. The move also reflects a broader trend of FMCG majors courting talent with both local insight and global polish.

    In a statement, Tata Consumer Products ltd. said the leadership changes form part of its ongoing transformation to strengthen its core businesses and unlock growth across markets.

    For Tata Consumer the company that put the world’s most loved chai on millions of tables this is more than a handover. It’s a fresh blend of strategy and storytelling, brewed perfectly for its next growth chapter.
     

  • Ankur Raghav levels up with Indian.now buzz

    Ankur Raghav levels up with Indian.now buzz

    MUMBAI: Ankur Raghav, the mastermind behind some of India’s biggest meme sensations, has switched gears from laughs to headlines. The digital veteran and entrepreneur has launched Indian.now, an Instagram-first news and motivation page that’s already crossed the one million–follower mark.

    Known for running Naughty World, a meme empire boasting 11 million followers, and Epic 69, with over three million fans, Raghav has long ruled India’s online entertainment scene. Now, with Indian.now, he’s out to inform and inspire, not just amuse.

    The page serves up global news bites, motivational quotes, and viral trends in snappy, scroll-stopping formats built for Gen Z. Whether it’s a world event, a sports update, or a business breakthrough, Indian.now delivers it in under a minute with bold visuals and cheeky captions that make even serious stories shareable.

    Raghav describes his new venture as “content that informs and inspires,” aiming to bridge the gap between traditional news and social media storytelling. It’s a space where current affairs meet creativity, turning daily updates into addictive digital moments.

    The results speak for themselves. In just weeks, Indian.now has become one of India’s fastest-growing Instagram news pages, lighting up feeds with viral engagement and a steady stream of story shares.

    As Raghav teases “exciting and ground-breaking” new projects on the horizon, one thing’s clear, the man who made India laugh is now making it think.