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MUMBAI: Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising....
MUMBAI: Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising....
MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience,...
MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience,...
MUMBAI: WATConsult has launched of one of its kind ideation competition for colleges across the country – WAT’s your Big Idea (#WYBI). WYBI is a unique...
MUMBAI: WATConsult has launched of one of its kind ideation competition for colleges across the country – WAT’s your Big Idea (#WYBI). WYBI is a unique...
MUMBAI: iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency...
MUMBAI: iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency...
MUMBAI: Licensing and merchandising solutions agency Black White Orange has been appointed as the global licensing agent by Arka Mediaworks Entertainment LLP for their national award-winning...
MUMBAI: Licensing and merchandising solutions agency Black White Orange has been appointed as the global licensing agent by Arka Mediaworks Entertainment LLP for their national award-winning...
MUMBAI: Google’s ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant...
MUMBAI: Google’s ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant...
MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency...
MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency...
18th October 2016 – Global Creative and Media Agency (GCMA), Southeast Asia’s leading private media agency championing the creative industry’s trade export, continues to grow its...
18th October 2016 – Global Creative and Media Agency (GCMA), Southeast Asia’s leading private media agency championing the creative industry’s trade export, continues to grow its...
MUMBAI: ASCI has upheld complaints against 134 advertisements. In July 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 134 out of 183 advertisements. Out of...
MUMBAI: ASCI has upheld complaints against 134 advertisements. In July 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 134 out of 183 advertisements. Out of...
MUMBAI: Vertoz, an ad tech company, has announced the appointment of Sanjay Dubey as its senior sales director India. Besides his role of sales and blending...
MUMBAI: Vertoz, an ad tech company, has announced the appointment of Sanjay Dubey as its senior sales director India. Besides his role of sales and blending...
MUMBAI: Leo Burnett Group’s specialized digital agency Indigo Consulting has appointed Devang Raiyani as its national head of strategy. Raiyani will report to Leo Burnett South...
MUMBAI: Leo Burnett Group’s specialized digital agency Indigo Consulting has appointed Devang Raiyani as its national head of strategy. Raiyani will report to Leo Burnett South...
MUMBAI: Dentsu India has bagged the strategic and creative mandate for the World’s first gesture-controlled Smartwatch Hug. Dentsu India CEO Simi Sabhaney said, “We look forward...
MUMBAI: Dentsu India has bagged the strategic and creative mandate for the World’s first gesture-controlled Smartwatch Hug. Dentsu India CEO Simi Sabhaney said, “We look forward...
MUMBAI: Zenith has bagged the full range of media duties, including of digital and social of home furnishing brand, Bombay Dyeing. Bombay Dyeing is part of...
MUMBAI: Zenith has bagged the full range of media duties, including of digital and social of home furnishing brand, Bombay Dyeing. Bombay Dyeing is part of...
MUMBAI: CBFC has refused to ‘chill’ as per the wishes of the ad agency that conceived the Bond ad for a pan product. The Pierce Brosnan...
MUMBAI: CBFC has refused to ‘chill’ as per the wishes of the ad agency that conceived the Bond ad for a pan product. The Pierce Brosnan...
MUMBAI: Be proud to be Indian, every day. Bajaj Auto has released a new brand film for V – the bike that contains the metal of...
MUMBAI: Be proud to be Indian, every day. Bajaj Auto has released a new brand film for V – the bike that contains the metal of...
MUMBAI: “Small and medium enterprises that participate in TV advertising, can help broadcasters expand their revenues. While the combined media spends of 100 such SMEs would...
MUMBAI: “Small and medium enterprises that participate in TV advertising, can help broadcasters expand their revenues. While the combined media spends of 100 such SMEs would...
BENGALURU: Quite like their brick and mortar counterparts, eCommerce players in India offer discounts galore during the run-up to Navratra-Duhserra. This year also, the three big...
BENGALURU: Quite like their brick and mortar counterparts, eCommerce players in India offer discounts galore during the run-up to Navratra-Duhserra. This year also, the three big...
MUMBAI: All eyes were trained on this year’s media review by The Advertising Club, what with the stalwarts of the industry repeatedly endorsing it on the...
MUMBAI: All eyes were trained on this year’s media review by The Advertising Club, what with the stalwarts of the industry repeatedly endorsing it on the...
MUMBAI: You become of a fan of Hawa Happy! Usha International, one of India’s leading consumer durables company, has launched a campaign with the theme of...
MUMBAI: You become of a fan of Hawa Happy! Usha International, one of India’s leading consumer durables company, has launched a campaign with the theme of...
MUMBAI: ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, with over six billion views and six million subscribers, has partnered with Dream Theatre...
MUMBAI: ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, with over six billion views and six million subscribers, has partnered with Dream Theatre...
MUMBAI: Thought Blurb has won the account of My Eco Energy flagship brand Indizel. Alternatives to fossil fuels are one of the most exciting technologies of...
MUMBAI: Thought Blurb has won the account of My Eco Energy flagship brand Indizel. Alternatives to fossil fuels are one of the most exciting technologies of...
MUMBAI: DeBeers, in collaboration with GJEPC, has announced an India-specific advertising campaign for the upcoming festive season to consolidate and enhance the demand for diamonds in...
MUMBAI: DeBeers, in collaboration with GJEPC, has announced an India-specific advertising campaign for the upcoming festive season to consolidate and enhance the demand for diamonds in...
MUMBAI: Kantar IMRB, a leading market research company, announced the appointment of Paru Minocha as the head of qualitative business Unit. She has taken over from...
MUMBAI: Kantar IMRB, a leading market research company, announced the appointment of Paru Minocha as the head of qualitative business Unit. She has taken over from...
MUMBAI: The BBH network has launched its new office in Delhi to strengthen the agency’s presence in India. BBH’s first office in India, BBH India (Mumbai)...
MUMBAI: The BBH network has launched its new office in Delhi to strengthen the agency’s presence in India. BBH’s first office in India, BBH India (Mumbai)...
MUMBAI: Canbara Industries’s McCoy has awarded its creative duties, digital strategy and management to Eggfirst in a multi-agency pitch. McCoy is a home and kitchen appliances...
MUMBAI: Canbara Industries’s McCoy has awarded its creative duties, digital strategy and management to Eggfirst in a multi-agency pitch. McCoy is a home and kitchen appliances...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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