Category: MAM

  • Veteran journalist M L Kotru, former The Statesman editor, dies at 91

    Veteran journalist M L Kotru, former The Statesman editor, dies at 91

    MUMBAI: M L Kotru, one of India’s most respected journalists and a former editor of The Statesman, passed away on Thursday at his home in Gurgaon. He was 91.

    Kotru’s career stretched across nearly sixty years, during which he reported, edited and mentored across some of India’s leading publications. He began with stints at Sunday Mail and ANI before rising through the ranks at The Statesman, where he worked for years as diplomatic correspondent and later as editor. Even after stepping away from full-time newsroom roles, he remained active in commentary, contributing columns to The Statesman until 2013 and writing frequently for outlets in his native Kashmir.

    Beyond his professional accomplishments, Kotru played a vital role in shaping generations of reporters. A senior member and former secretary-general of the Press Club of India, he was widely regarded as a guiding hand for younger colleagues. His writing earned recognition with the Watumull Award for The Other Side, a series praised for its evocative depth and sharp observations.

    Condolences poured in from colleagues and protégés across the media industry. Furquan Moharkan of Morning Context described him as “the doyen of journalism,” while fellow journalist Parul Chandra remembered him as “a reporter’s editor and a brilliant writer.” The Press Club of India called his passing “an irreparable loss to journalism,” honouring him as a founding presence who upheld integrity and rigour in the profession.

  • ABD Maestro shakes up spirits with AI-driven marketing

    ABD Maestro shakes up spirits with AI-driven marketing

    MUMBAI:  ABD Maestro stirs up the spirits scene with a high-tech twist. The luxury and super-premium spirits company has launched India’s first generative AI-led consumer engagement initiative, putting Zoya Gin and Woodburns Whisky at the forefront of tech-driven marketing.

    Zoya Gin is unveiling AI-generated Value added packs (VAPs) alongside AI lifestyle influencer Kavya Mehra, while Woodburns Whisky teams up with AI influencer Kabir Manja to create immersive storytelling experiences for its community of “Bold Explorers.” The initiative combines AI-driven design, content creation, and influencer collaborations to engage consumers like never before.

    “Generative AI is reshaping how alcobev brands communicate,” said ABD’s director of marketing and special accounts Arvind Hangal. “It helps us reduce production timelines, push creative boundaries, and deliver culturally relevant narratives that resonate with today’s consumers.”

    By embracing AI, ABD Maestro is not just innovating product marketing, it is pioneering a new standard for personalised, meaningful engagement in the Indian spirits market.

  • Insurance on the move with HDFC Ergo’s OOH ride

    Insurance on the move with HDFC Ergo’s OOH ride

    MUMBAI: HDFC Ergo has just made your commute a little more secure, at least in spirit. The general insurance giant, in partnership with Posterscope India, has rolled out a campaign that turns everyday travel hubs into larger-than-life reminders of trust and protection.

    The spotlight is on Mumbai’s Airport road metro station, chosen for its steady stream of office-goers and long dwell times. For the next three years, everything from bus queue shelters to station spaces will serve as living billboards for the brand, making HDFC Ergo a familiar companion on thousands of daily journeys.

    “Branding the Airport road metro station is not just about scale, it is about connection,” said Posterscope India CEO Imtiyaz Vilatra. “We see OOH not just as advertising, but as a way to naturally integrate brands into people’s lives.”

    With every wait at a shelter and every ride through the station, commuters will find HDFC Egro quietly weaving itself into the fabric of their routine, a brand that travels with them, rain or shine.
     

  • Kareena shines in kids’ haircare’s starry new role

    Kareena shines in kids’ haircare’s starry new role

    MUMBAI: Talk about a hair-raising debut. Kareena Kapoor Khan is now the face of a kids’ care revolution. KT Kids, India’s first dedicated children’s haircare brand, has roped in the Hindi cinema icon as its brand ambassador, blending her glamour and credibility with the playful charm of Spongebob Squarepants. The collaboration promises to make haircare both safe and fun, turning daily routines into moments children look forward to.

    From shampoos and serums to protein creams, KT Kids’ Spongebob line delivers clinically tested, premium-quality solutions designed specifically for little ones. With age-specific ranges for boys and girls, the brand is already winning parents’ trust while adding a splash of colour and joy to everyday grooming.

    “As a mother, I know how important safe and effective products are for kids,” said Kareena, adding that KT Kids’ range balances science with fun.

    KT Kids founder Dhruv Sayani calls it a “bold leap,” combining science, trust and star power to set new standards in children’s haircare. 

    Looks like the kids’ aisle just got its most stylish upgrade yet.

  • Raj Kumar Singh takes charge as senior executive director at Anarock Mumbai

    Raj Kumar Singh takes charge as senior executive director at Anarock Mumbai

    MUMBAI: Raj Kumar Singh, a seasoned real estate professional, has been appointed senior executive director – residential sales at Anarock, Mumbai. With over 23 years in the industry, Singh has played a pivotal role in shaping India’s luxury residential segment.

    Singh began his career at Chesterton Meghraj, Tramell Crow Co, and JLL, where he built high-performing teams, drove revenue growth, and managed marquee clients including the Adani Group and Mariwala family. At JLL, he led Mumbai’s residential services and became senior vice president, overseeing large teams and revenue targets.

    Joining Anarock in 2016 alongside Anuj Puri, Singh helped establish the firm as a premier real estate advisory. As regional director for Mumbai, he spearheaded revenue planning, digital marketing initiatives, CRM integration, and innovative tech adoption, consistently delivering market-leading performance.

    A recognised thought leader, Singh has authored industry articles, appeared on television panels, and participated in prominent property expos. His academic credentials include a postgraduate degree from Welingkar Institute and leadership training at IIM Ahmedabad.

    Singh’s appointment reflects Anarock’s ambition to strengthen its luxury residential portfolio in Mumbai while championing operational excellence, sustainable growth, and customer-centric innovation.
     

  • Sweet notes as Mother Dairy stirs Puja nostalgia

    Sweet notes as Mother Dairy stirs Puja nostalgia

    MUMBAI: When it comes to Durga Puja, some cravings are simply set in stone, and Mishti doi tops the list. Mother Dairy has launched a heartwarming new campaign, Doi chai go, doi chai, bringing its beloved Mishti Doi to centre stage this festive season. Featuring popular Bengali actor Abir Chatterjee, the month-long campaign spans TV, print and digital, celebrating the joy of family traditions and sweet memories across West Bengal.

    Inspired by Rabindranath Tagore’s lyric Doi chai go, doi chai,  the film shows a school choir breaking into the famous refrain when a girl spots her father carrying in packs of Mishti Doi. The moment, wrapped in innocence and nostalgia, becomes a chorus that fills the hall, and hearts.

    The campaign highlights how fathers in Bengal often affectionately call their daughters Maa, a tender cultural detail that echoes in the brand’s sign-off, Aamar Maa’er moto Mishti.

    For Mother Dairy, Mishti Doi isn’t just dessert: it’s tradition, tenderness, and the sweetest part of Puja.

  • Engines roar as JK Tyre racing hits Coimbatore

    Engines roar as JK Tyre racing hits Coimbatore

    MUMBAI: Fasten your seatbelts Coimbatore is set for a fuel-charged fiesta. Round 2 of the JK Tyre racing season 2025 kicks off this weekend at the Kari motor speedway, promising fans an adrenaline-packed two days of speed, skill and showdowns. From September 27–28, the action will span the JK Tyre Novice Cup, the Royal Enfield Continental GT Cup and the much-anticipated debut of the single-make Levitas Cup.

    The Levitas Cup introduces identically tuned Maruti Suzuki Ignis race cars, pitting 14 rookies and gentlemen racers against each other on a level grid where sheer talent takes the wheel. Meanwhile, the GT Cup’s Pro-Am format will see champions and challengers battle it out on Royal Enfield GT-R650s, with Bengaluru’s Anish Shetty and Pondicherry’s Bryan Nicholas leading their respective tables after Round 1.

    In the Novice Cup, teenage sensation Bhuvan Bonu heads the pack, but close finishes from rivals mean the title chase is wide open.

    With new twists, debut races and nail-biting rivalries, JK Tyre Racing’s second round promises pure motorsport drama, streamed live for fans across Facebook and Youtube.

  • Akash Nihalani joins RCM as general manager, marketing

    Akash Nihalani joins RCM as general manager, marketing

    MUMBAI: Akash Nihalani, a growth-focused marketing and business leader with over a decade of experience, has taken charge as general manager – marketing at RCM, one of India’s largest direct-selling companies. With a portfolio spanning FMCG, nutraceuticals, personal care, cosmetics, fashion, and accessories, RCM reaches over 2 million households nationwide.

    Nihalani brings a proven track record in building marketing ecosystems, leading cross-functional teams of 30 plus professionals and managing portfolios of Rs 35 crore. He has delivered measurable growth across sectors including FMCG, luxury, BFSI, entertainment, logistics, and technology, consistently improving brand visibility, customer acquisition, and retention through integrated strategies.

    His leadership philosophy blends a builder mindset, business acceleration, and a global-ready approach, combining performance marketing, digital storytelling, and data-led decision-making. At RCM, Nihalani focuses on shaping brand identity, strengthening customer engagement, and scaling marketing communications to create meaningful impact.

    Reflecting on his career, Nihalani recently concluded a chapter at The Minimalist, where he led a 30 plus member team through high-pressure campaigns, describing the experience as a journey of energy, creativity, and collaborative learning. He steps into his RCM role with a purpose-driven outlook, aligning with the company’s values of health, women empowerment, and self-reliance, aiming to contribute to building a stronger, more self-sufficient India.

  • Vijayavani promotes Arun Karadi to senior vice president

    Vijayavani promotes Arun Karadi to senior vice president

    MUMBAI: Vijayavani, Karnataka’s leading daily, has promoted Arun Karadi to senior vice president, recognising his pivotal role in the newspaper’s rise to the top of the state’s media landscape.

    Karadi brings over 24 years of experience in media sales and management, with a track record of performance-driven leadership. Since joining Vijayavani in 2014, he has steered the publication to become Karnataka’s number 1 newspaper, combining editorial integrity with market-savvy initiatives.

    He started his career at Vijaya Karnataka, before moving to the VRL Group and The Times of India, where he honed his skills in sales strategy, brand development and team building. Known for driving advertiser engagement and fostering strong reader connect, Karadi has helped craft Vijayavani’s winning formula in a competitive media market.

     

  • L’oréal Professionnel sets guinness record with ‘India’s biggest hair colour moment’

    L’oréal Professionnel sets guinness record with ‘India’s biggest hair colour moment’

    MUMBAI: L’oréal Professionnel has literally coloured outside the lines, bringing together 422 hairstylists and 422 models to set a ‘Guinness world records’ title for “Most people colouring hair” in India. The event, Hair Color Coders 2025, turned a Mumbai hall into the country’s biggest salon, celebrating the artistry, creativity, and skill of India’s professional hairdressing community.

    Global Color ambassador Min Kim and actress Kritika Kamra were at the heart of the record-breaking day, demonstrating advanced hair colour techniques while showcasing ‘Iconic browns,’ the brand’s trend of the year. From glossing to balayage and tonal layering, hairdressers proved their prowess, blending education with a dazzling live showcase.

    The event spanned a massive one lakh square feet space at Nesco, featuring 60 backwashes and over 5,000 hair colour tubes. It created a buzz online too, generating over 1,000 social mentions in a single day, highlighting the hairstylists’ skill and creativity while giving them a platform to inspire peers and clients alike.

    “Hair Color Coders 2025 showcases our ability to set global benchmarks while celebrating India’s hairstyling talent,” said L’oréal India, director, professional products division, Zeenia Bastani. “It was a mega masterclass in creativity, skill, and sheer passion for hairdressing.”

    In the months leading up to the event, participants honed their craft through intensive masterclasses, ensuring every transformation reflected precision, artistry, and innovation. L’oréal professionnel India, head of education, Priya Kasthuri Rangan added, “This platform allowed hairstylists to upskill, showcase expertise, and embrace a community built on passion and commitment.”

    The day ended with a show-stopping makeover for Kritika Kamra, her hair emerging vibrant, glossy, and perfectly styled in iconic browns. With Hair Color Coders 2025, L’oréal professionnel not only celebrated a record but reinforced its mission: to elevate professional hairdressing in India, combining education, creativity, and innovation in one unforgettable moment.