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MUMBAI: “Smile, it is the key that fits the lock of everybody’s heart,” says American writer-author of ‘Inspiration for Lesbian, Gay, Bisexual and Transgender Students and...
MUMBAI: Mullen Lintas launched its first television campaign for Quikr. The latest campaign by Quikr, India’s No. 1 classifieds business, is themed around buying high quality...
MUMBAI: Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has added creative and account management muscle in the team with the appointment of Rajesh Mani...
MUMBAI: The Advertising Council of India (ACI) & The Advertising Club have announced savings with early bird offer for AdAsia 2017 – Bali. The Advertising Club...
MUMBAI: VLCC, a global beauty and wellness brand, and Cigalah, a Saudi business house and healthcare services and products player, has announced a strategic partnership to...
MUMBAI: iProspect India, the global digital agency from Dentsu Aegis Network, has won four awards at the DMA India Awards 2017 in Mumbai. It won gold...
MUMBAI: The CK Birla Group has appointed Swati Bhattacharya as the group brand and communication head. Bhattacharya is responsible for the group’s communication and brand strategy...
MUMBAI: Marico Limited, an FMCG major, has launched a campaign for its marquee brand – Parachute Advansed. The campaign called ‘Thoda Love Jatao’ marks the beginning...
MUMBAI: Sunrights, the New York City-based entertainment rights management company, today announced that its skyrocketing new animated series, Beyblade Burst, premiered on Nickelodeon in Germany recently,...
MUMBAI: The Italian MNC, Bauli Bakes and Sweets, has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a...
MUMBAI: iProspect continues to bolster its global executive team with the appointment of Rohan Philips as the global chief product officer. In his new role, Philips...
MUMBAI: Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer – Suzuki Motor Corporation, has rolled-out a brand new campaign — #NotForEveryone for the popular Gixxer portfolio...
I am surrounded by friends who as parents are consciously checking their behavior in the presence of their children—they are either mindful of their conversation or...
MUMBAI: Brand Street India, an integrated marketing agency, has launched ‘Rural Street,’ an identity for its rural marketing branch. Rajesh Dogra has been tasked with the...
MUMBAI: Pantaloons, a family fashion destination from Aditya Birla Fashion and Retail Limited, created a milestone by entering into the ‘India Book of Records’, for creating...
MUMBAI: iProspect India, the global digital agency from Dentsu Aegis Network, has won the Mobile Innovation Award for its campaign for Pepperfry.com at the Google Premier...
MUMBAI: India – Gear up to relive your childhood! Take along your favourite Powerpuff Girls for a coffee break, or make your workstation adventurous with the...
The four pillars influencing the M&E sector are: Infrastructure, Government policies, Devices and Digital Technologies. Growing consumer demand is inviting policy support driving innovation and resulting...
MUMBAI: Zenith, a part of Publicis Media India has won the media duties of the air purifier line of business of Honeywell, a Fortune 100 company...
MUMBAI: Nickelodeon has upped the fun and entertainment quotient for kids this quarter. The franchise has flagged off a high octane on air campaign “Nickelodeon Best...
MUMBAI: Vizeum India, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Mathrubhumi Group. As part of the mandate, Vizeum’s scope...
MUMBAI: Tim Castree, Global CEO of MEC and CEO of “NewCo”, has announced that Kartik Sharma has been named as Managing Director of the new media,...
MUMBAI: After about a year and a half of building its content catalogue and also on organic customer acquisition, the Hong Kong headquartered PCCW-owned-VuClip-promoted freemium VOD...
MUMBAI: In a recent development, SBI Mutual Fund, the fifth largest (by AUMs) asset management company in India, recently appointed FCB Ulka as the Agency on...
BENGALURU: Baba Ramdev’s Patanajali Ayurved Limited has generally been among the top 10 television advertisers according to Broadcast Audience Research Council of India (BARC) weekly list...
MUMBAI: In a paradigm changing development which will redefine the way retail brands are created in the country, Anirban Das Blah and Jiggy George, two of...
MUMBAI: With an ambition to build a strong brand & marketing integrated ecosystem, Zee Entertainment Enterprises Ltd. (ZEEL) has consolidated the creative duties for the bouquet...
MUMBAI: Vodafone India HAS unveiled its unique initiative ‘Vodafone Eco-Ponds’ on the occasion of 125th anniversary of Ganeshotsav celebrations in Pune. Vodafone’s Maharashtra & Goa circle...
MUMBAI: Mumbai-based creative ad agency Six Inches Communication is excited to add new clients to their portfolio. These are — B. Lab, Caressaa Spa, Karcher India,...
MUMBAI: Reliance Broadcast Network Limited’s radio station Big FM now has a new creative team on board. It has appointed Publicis India as its creative agency....
MUMBAI: Truecaller claims to have reached a new milestone as a mobile in-app publisher, achieving a record 200 million impressions in a single day. The daily...
MUMBAI: SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive’s #CueSlam, India’s only Snooker & 9-Ball...
MUMBAI: LG Electronics India has launched the initiative #HungerFreeIndia, dedicated to help eradicate Food Wastage in India. This campaign is inviting the whole nation to come...
MUMBAI: Star Sports has kicked off its campaign for Paytm India v Australia ODI series with a TVC to depict the two formidable opponents as a...
MUMBAI: Smartphones are a basic necessity today and consumers spend a great deal of time researching on what’s the best model suitable for them. Most consumers...
MUMBAI: Pensol as, created by SoCheers Infotech, aims to create awareness about the quality lubricant products Pensol have been offering over 50 years. Pensol is into...
MUMBAI: DgitalF5, a digital marketing services agency, has acquired the search, content, social media, planning and buying digital media mandate for Speciality Restaurants brands — Mainland...
MUMBAI: Mufti’s pre-GST sale kicked it up a notch with its digital campaign #MuftiSpinTheDeal, leveraging on social media reach and converting its online audience into actual...
MUMBAI: The jury for the fifth edition of the Kyoorius Design has been unveiled. The jury sessions will take place on 15 and 16 September, 2017...
MUMBAI: FCB India has, in a significant development, announced the appointment of Jyotsana Singh Kaushik as the vice-president following the winning of Horlicks account recently. Kaushik...
MUMBAI: Freedom of expression is considered to be a basic necessity for human beings to live a full life. It is a reflection of a healthy...
MUMBAI: Network Advertising, an independent advertising, has announced that it has bagged the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch. To...
MUMBAI: Engage, a fragrance brand, has unveiled a new thematic campaign to introduce its range of pure intense perfume sprays for men and women. In this...
BENGALURU: Braving torrential rain, 8,000 people came to the Bengaluru leg of the Fastrack Music Run on Saturday, 19 August 2017. The event creators Fresh Events...
It is within everyone’s grasp to be a CEO. There are secret opportunities hidden inside every failure. Life is not really a solo sport – even...
MUMBAI: L&K Saatchi & Saatchi India CEO and MD Anil S Nair has been inducted into the new global leadership team of Saatchi & Saatchi. The...
MUMBAI: McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or whatever may the reason to...
MUMBAI: Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch. As...
MUMBAI: There were 36 per cent more active digital display ads in the month of August as compared to July. The whole world is going digital...
MUMBAI: Orient Electric, a part of the USD 1.6-billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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