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MUMBAI: Oman Tourism has announced the launch of its global advertising campaign for the upcoming season which will go live today (Monday) on television and other...
MUMBAI: Colors Delhi Pinkathon, empowering Indian Women, an initiative to raise awareness about the importance of a healthy lifestyle for women and issues like breast cancer,...
MUMBAI: Following a multi-agency pitch, one of India’s leading packaged foods company, MTR Foods, has appointed Dentsu India as the agency on record to lead the...
MUMBAI: At the board meeting of The Advertising Standards Council of India (ASCI) held after the AGM on Thursday, the former vice-chairman of Confederation of Indian...
MUMBAI: Genesis Burson-Marsteller, a leading public relations and public affairs consultancy, has bagged the public relations mandate for the global content company, Zee Entertainment. From a...
MUMBAI: The Advertising Club has unanimously elected the industry veteran Vikram Sakhuja (Group CEO – media and OOH, Madison Communications) as the president. Taking on the...
MUMBAI: Uber has made two moves — launched premier service in Mumbai and Pune, and started UberEATS in Delhi. Uber, an on-demand ride-sharing company, announced the...
NEW DELHI: Internet provider DataWind Inc. (owned by a Canada-based Indian) holds 68.5 per cent market share in the below-Rs 5000 tablet category — the largest...
MUMBAI: Event Capital (a Laqshya Media company) has won the award for the ‘Best New IP’ and for the‘Best Integrated Marketing Communications for an IP’ for...
MUMBAI: HDFC Bank has continued to maintain its leadership position in fourth consecutive year, according to the BrandZ Top 50 Most Valuable Indian Brands 2017 report...
MUMBAI: WATConsult, a part of Dentsu Aegis Network, has launched a digital campaign titled #SuitUptoAllergy for Godrej. The campaign launched this week across digital media platforms...
MUMBAI: The Body Shop announced its latest CSR initiative for the Indian market, of commencing its Bio-Bridge project in Garo Hills, Meghalaya, India. It has pledged...
MUMBAI: Oriflame India, a Swedish direct selling beauty brand, has roped in national award-winning actress Kalki Koechlin as its brand ambassador to launch the much-awaited campaign,...
MUMBAI: Nokia, a premier mobile brand , and One Digital Entertainment, India’s digital content network, have partnered to create a unique digital influencer campaign to revamp...
BENGALURU: Baba Ramdev has been taking on the might of the existing biggies in the Indian FMCG and related spaces right from the launch of his...
MUMBAI: Tata Sons has announced the appointment of Pradipta Bagchi as the group chief communications officer with the effect from 12, September 2017. Bagchi will report...
MUMBAI: iCubesWire, a digital marketing solution and concept provider, has announced the appointment of Sabareesh Moorthy as the head – RDX sales and trading desk at...
MUMBAI: On the occasion of grandparents day which normally falls on the first Sunday of September, the diaper brand Friends has taken an initiative to give...
MUMBAI: Fynd, a fashion e-commerce portal, has incorporated the services of its stores in all the Celio (European menswear brand) stores across Mumbai. By leveraging technology...
MUMBAI: ASCI’s Consumer Complaints Council (CCC), in June 2017, upheld complaints against 62 out of 126 advertisements. Of 62 advertisements against which complaints were upheld, 23 belonged to...
MUMBAI: Star India chairman & CEO Uday Shankar has this uncanny ability to see opportunity where many do not. For many years, TV broadcasters had only...
MUMBAI: IdeateLabs, a full-service digital marketing company, has won the digital mandate for Fino Payments Bank, the newly launched bank of Fino Paytech, a payments technology...
MUMBAI: Smaaash, a sports-based virtual entertainment company co-owned by Sachin Tendulkar, has acquired a 100 per cent stake in SVM Bowling and Gaming, a popular bowling...
MUMBAI: dentsu X India, an integrated media specialist, part of Dentsu Aegis Network, has roped in Roopam Garg as the chief client officer (CCO). Garg brings...
MUMBAI: Nestlé India has launched a first-of-its-kind Twitter campaign #UntrendLikeHotHeads for Maggi Hotheads. Maggi Hotheads – the spicy new variant from Maggi was launched last year...
MUMBAI: Asus, a Taiwanese leader in mobile technology, has announced the young rising star Disha Patani as the new brand ambassador for laptops and smartphones. ASUS...
MUMBAI: Disney India has introduced two magical Frozen TVCs’ on 7 September to celebrate the spirit of sisterhood, featuring two young daughters and how they get...
MUMBAI: Bollywood’s sanskaari ‘Babuji’ Alok Nath is the new face of Zedblack’s Manthan Dhoop. Manthan is a dhoop (incense) brand from the house of Mysore Deep...
MUMBAI: Panasonic India, a leader in innovation and technology, recently launched its new TVC for its 2017 line-up of 4K Ultra HD TVs along with the...
MUMBAI: It was a bit of a marketing blasphemy. And, Patanjali Ayurved’s advertisements have hit a legal hurdle. Telecast of Patanjali’s two product ads which allegedly...
MUMBAI: Roadster, a casual outdoorsy lifestyle brand in India, launched a brand campaign – The Road is Waiting. The integrated campaign reinforces the brand’s promise as...
MUMBAI: It’s a casting coup of sorts. Home-grown jewellery brand Malabar Gold & Diamonds has brought together on screen for the first time ever, sisters Kareena...
MUMBAI: The Advertising Council of India (ACI) & The Advertising Club have announced the appointment of Sunil Kataria, Business head, Godrej Consumer Products as leader of...
MUMBAI: Comfort, with its latest campaign, takes a small step towards ‘breaking gender stereotypes’ that exist within the household, showing how a small step in the...
MUMBAI: DHFL has rolled out its new advertising campaign ‘Aisa Desh Ho Mera’ with the purpose of empowering people to own their dream home in India. ...
Overall, the outlook for the M&E industry is very positive and robust. This is spearheaded by continuing top performance by Television and projected unprecedented performance by...
MUMBAI: The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘Wavemaker.’ The brand,...
MUMBAI: With the launch of CLab, the media and advertising conglomerate Dentsu Aegis Network, which operates 25 businesses in India, has expanded its footprint into celebrity...
MUMBAI: Barely after 48 hours of pulling off a major win — of global IPL media rights, Star India has taken up its upcoming project with...
MUMBAI: It is that exciting time of the year that every Indian looks forward to as the country has launched itself into the major festive season...
MUMBAI: For every college going student, the one element that tops the list of priorities, is balancing their expenses with the limited allowance allocated. For collegians,...
MUMBAI: Gar Firdaus bar-rue zamin ast, hami asto, hamin asto, hamin ast. (If there is a heaven on earth, it’s here…). How beautiful a feeling is...
MUMBAI: Publicis company Starcom has won the media mandate of BookMyShow. The mandate includes print, television, radio, cinema and outdoor. BookMyShow is an online entertainment ticketing...
NEW DELHI: A social media campaign to promote Indian geographical indications (GIs) has been launched by the Cell for IPR Promotions & Management (CIPAM) with #LetsTalkIP...
MUMBAI: Tyre manufacturer MRF Tyres has unveiled an integrated campaign for its recently launched brand Perfinza. Targeted specifically towards users of luxury cars, the campaign will...
MUMBAI: It could not have been timed better. In the backdrop of Star winning the IPL media rights, SPN, the official broadcaster of the FIFA U-17...
MUMBAI: Logicserve Digital, the Indian media agency arm of Logicserve Group, has bagged two silvers at DMA Asia Createffect Awards 2017 for its innovative campaigns for...
MUMBAI: Big Bazaar, one of the leading hypermarket chains in India with a presence in over 120 cities with 225 stores, has worked closely with Google...
MUMBAI: Publicis India has announced the appointment of Nisha Ganneri and Gursimran Singh as associate vice-president, strategy and vice-president – strategy. Both the appointees will report...
MUMBAI: True to the agency’s motto of being ‘Never Finished’, FCB Ulka recently bagged the creative mandate for Tata Docomo Business Services. As a part of...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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