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MUMBAI: ShareRoot has secured an additional contract through its partnership with the marketing agency MMGY Global. ShareRoot offers a Software as a Service (SaaS) platform that...
MUMBAI: Dentsu Webchutney, on the occasion of Gandhi Jayanti, partnered with Arture to create a way where Bapu can be experienced in both, the cash and...
MUMBAI: This Gandhi Jayanti, PACE (PET Packaging Association for Clean Environment) has launched a special initiative to recognise the contribution of grassroots recyclers – the ragpickers...
MUMBAI: Radio Mirchi has culminated the second season of Mirchi Degree and educated students on the issues of substance use. Radio Mirchi 98.3FM – a leading...
MUMBAI: Gap, the iconic American clothing brand, has revealed the final installment of the ‘Meet Me in the Gap’ fall campaign, starring the legendary Cher and...
MUMBAI: Remember the famous ‘‘Oh la la la la…Le O’’ jingle by Kingfisher for its calendar, the “No.1 Yaari” catchphrase by McDowell’s for its club soda...
MUMBAI: Internet And Mobile Association of India (IAMAI) is hosting India Affiliate Summit for the third time at Leela Ambience, Gurugram, on the 5 and 6...
MUMBAI: Big Bazaar, a leading supermarket chain from Future Group, has launched a campaign that captures how all festivals are celebrated in a culturally diverse country...
MUMBAI: Havells India has launched a new ad campaign “Lighting-Making a difference in your life” to showcase its latest offerings in the lighting portfolio ‘QuadraGlow’ &...
MUMBAI: Asia’s largest DTH brand DishTV, in order to add to the festivity fervour, has undertaken various activities in West Bengal in association with ABP Ananda....
MUMBAI: Cremica, a cookie brand from Mrs Bectors Foods Specialities Limited, recently launched Cremica Golden Bytes. Golden Bytes offers a combination of crunch and butter softness....
MUMBAI: It’s World Smile Day on 6 October and Britannia’s flagship brand, Good Day, is celebrating the day with a new, heart- warming and soulful digital...
MUMBAI: We have all tried to cram our thoughts into a single tweet, and it’s a pain! You have so much to write about, but the...
MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has bagged the digital media mandate for the popular global shared workspace brand WeWork in India...
MUMBAI: Airbnb, a community-driven hospitality company, announced the launch of its #LiveThere online contest, which appeals to spirited travelers who seek unique travel experiences whether it’s...
MUMBAI: &Privé HD, the new premium English movie destination from the Zee stable, is leaving no stone unturned with a 360-degree marketing campaign promoting the Indian...
MUMBAI: Chinese smart phone maker Oppo Mobiles is getting into overdrive mode this festive season. The brand, which has tapped into the tendency of Indian youth...
MUMBAI: Dentsu Aegis Network has announced the launch of Amplifi in India under the Executive Sponsorship of Kartik Iyer, President Media Agencies and Amplifi. Amplifi is...
MUMBAI: Tata Sky has rolled out its #RecallBengal campaign on the occasion of Durga Pujo. This first ever digital-only campaign will celebrate Bengal’s rich and vibrant culture...
MUMBAI: Sanghamitra ‘Shong’ Chakraborty has joined Havas Media’s Gurgaon operations as the senior vice president and business head. She will lead the integrated Reckitt Benckiser (RB)...
MUMBAI: Httpool, an international cross channel ad network with a presence in Central and Eastern Europe and Asia, and Twitter have come together. Httpool has been...
MUMBAI: Spatial Access, a media audit company, has a new leader at the helm; Vineet Sodhani has taken over as the CEO. Spatial Access co-founder and...
MUMBAI: Pepperfry.com has launched a marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is...
MUMBAI: CenturyPly Heroes was an initiative to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at...
MUMBAI: In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi). As a part of...
MUMBAI: Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand...
MUMBAI: The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: “Optimism.” The event will be held at the Grand...
MUMBAI: Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy as of CEO. In her new role, Murthy...
MUMBAI: Smartphone major Gionee India known to acquaint prominent campaigns from time to time to enhance its engagement with partners has announced exciting rewards and offers...
As per PWC 20th Annual Global CEO survey, top 5 concerns for entertainment and Media CEOs worldwide are : Changing consumer behaviour, availability of key skills,...
MUMBAI: Television or online viewers react badly to having their shows interrupted with ad breaks. They are uncomfortable when a battery of ads interrupts, also owing...
BENGALURU: Navratras followed by Diwali is the biggest festival season for India. This period is considered auspicious for purchase of apparel, consumer durables, automobiles and of...
MUMBAI: Rapping, a type of popular music of the US coloured origin in which words are recited rapidly and rhythmically originated as early as 1920 but...
NEW DELHI: Neeraj Bahl has been appointed as the chief executive officer of ITW Blitz, the talent management arm of ITW Playworx Media and Entertainment, a...
MUMBAI: Hansa Research and MSW ARS have announced their partnership by launching their communication measurement services in India. “With this tie-up, we bring a significant range...
MUMBAI: Marketing mavens are aware that a majority of brand spending in India takes place between August and December every year because of a range of festivals...
MUMBAI: Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as the chief creative officer (CCO). Armed with more than...
MUMBAI: The Womb, an advertising and innovations company, has won the strategy and creative mandate for ASUS India, the Taiwanese leader in technology. The agency is...
MUMBAI: Starcom, a Publicis Media company, has won the media duties of the eyewear retailer Lenskart. Lenskart has growing business that reaches out to over 1,...
MUMBAI: Smartron has appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner after a multi-agency pitch. The agency’s Delhi office will execute...
MUMBAI: iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India. A holistic...
MUMBAI: Dentsu Impact recently restructured its creative department and promoted Anupama Ramaswamy as the national creative director. Ramaswamy has been with Dentsu Impact for over a...
MUMBAI: Faber-Castell India, a leading stationery brand, recently awarded its PR mandate to PG Communication. As part of the mandate, the agency will be providing strategic...
MUMBAI: Star Bharat has unveiled a campaign to further communicate the channel philosophy and inspire the nation to be fearless. Maestro A.R. Rahman’s signature music for...
BENGALURU: The annual ‘Big Billion Day’ and ‘Great Indian Festival sale’ will be back soon – and the respective players are quite noisy about them on...
MUMBAI: Starcom, in a significant development, has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate...
MUMBAI: It’s been sometime that we have got to listen to advertising heavyweight and guru Martin Sorrell’s unique insights. For those who have missed him, he’s...
MUMBAI: Isobar India has been appointed as the digital partner for Godrej and Boyce, following a multi-agency pitch. As part of the mandate, Isobar India will...
MUMBAI: South Indian Bank has launched a TV commercial to promote the Digital E-lock facility in the bank’s mobile app called SIB Mirror Plus. It has...
MUMBAI: In TVF’s From Papa with Love, Bhatiaji (Gajraj Rao) generously tells Jeetu (Jitendra Kumar) to ask whatever he wants as his birthday gift. In what...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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