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MUMBAI: HMD Global, the home of Nokia phones has launched Nokia 2, that will come power packed with two days of battery life. The phone comes...
MUMBAI: Cheetah Mobile, a mobile internet company that provides leading apps for mobile users worldwide and connects users with personalised content on the mobile platform, has...
MUMBAI: Offline retail store, Vijay Sales has launched new commercials pouncing on the inherent weaknesses of the internet. Retailers have started favouring an omni channel approach to...
MUMBAI: Internet of Things (IoT), the technology that connects any digital device to your phone, is one of the hottest buzzwords in the technology industry this...
MUMBAI: Would you have ever given a second thought to ads that promote the hidden qualities of innerwear had it not been for celebrities like Akshay...
MUMBAI: Dentsu Aegis Network has launched a new white paper examining the progress of Asia Pacific’s smart cities, including local deep-dives into eight key markets in...
MUMBAI: Mankind Pharma has signed its first ever brand ambassador in Amitabh Bachchan as Through this partnership, Mankind Pharma will emphasise the importance of good health...
MUMBAI: Fortune Oils has rolled out its latest campaign, but this time with a male brand ambassador. As quirky it may sound for an oil brand...
MUMBAI: Tourism ads have had the same ingredients for years: panning through scenic views, mountains, palaces, forts, rivers and people dressed in traditional state outfits. Once...
We care about you: that’s the message GroupM sends to its employees. While most others are scrambling to get out of the office on Friday, you...
MUMBAI: Financial services conglomerate Edelweiss Group, has signed global actor, Irrfan Khan, as the voice of the customer for its latest SME Business Loans campaign. Irrfan...
MUMBAI: YouTube has released the Q3 ’17 India Ads Leaderboard, a list of the top ads that Indian audiences consumed the most during the third quarter...
MUMBAI: PepsiCo India’s Quaker Oats+Milk along with Mindshare, a full-service media agency, a part of GroupM will bring together two of India’s largest radio stations as...
Winter is coming! Old families are preparing their troops and preparing strategies in a quest to secure their territory before it is invaded by new forces....
MUMBAI: Dalda, a name we’ve grown up with, has revamped its positioning to keep up with today’s consumer. With its new brand campaign, Dalda aims to...
MUMBAI: Digital and social media agency WATConsult, part of Dentsu Aegis Network, has announced the launch of DASH, a singular dashboard to view all digital data...
MUMBAI: Tata Salt has launched its new campaign ‘Sawaal Kijiye Apne Namak se’ to educate consumers about the quality of their salt and help them make...
MUMBAI: Halloween is not about being timid and shy, it’s about being fearless! This Halloween, Budweiser urges consumers to come forth and face fears on their...
BENGALURU: FMCG brands are generally the biggest advertisers on television. However, in week 41 of 2017 (Saturday, 7 October 2017 to Friday, 13 October 2017), just...
MUMBAI: The crown for India’s most attractive brand has yet again gone to a South Korea-based company. Smartphone company Samsung dethroned LG as India’s most preferred...
MUMBAI: Dailyhunt has launched a fresh campaign to strike a chord with the audience across India. The campaign aims to target the youth between 18-24 years,...
MUMBAI: In order to encourage people to curb noise and air pollution, not only during Diwali but all the year round, Ola rolled out its digital...
MUMBAI: Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has been appointed as the creative partner for the outdoor and adventure product company, Wildcraft. The...
The advertising sector is expected to be a sophisticated and creative one. Creative heads spend hours ensuring the advertising is ‘done right’. Yet, year after year,...
MUMBAI: We live at a time when nearly 18 lakh children under the age of five die each year from diarrheal diseases and pneumonia. A simple...
MUMBAI: Indian media agency Madison Media has bagged the media mandate for Chinese smartphone brand Xiaomi. Madison Media will handle the account from its Bangalore office....
Kansai Nerolac Paints recently launched an on-ground campaign at the Terminal 1 of the Chhatrapati Shivaji International Airport. The campaign, titled – Making our world#AShadeBetter, utilised...
MUMBAI: Enerzal, a balanced energy drink, has launched its campaign saluting soldiers who, even on the auspicious Diwali occasion, are protecting India’s borders – A responsibility...
MUMBAI: The Reserve Bank of India (RBI) is planning to empanel advertising agencies for undertaking activities ranging from regular tender notices to full-fledged multimedia, multi- language...
MUMBAI: The advertising sector has undergone an evolution over the years. The storytelling has matured, creatives have changed, and brands are experimenting with fresher and innovative...
Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by...
NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The...
MUMBAI: WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups. Lauding India’s...
MUMBAI: During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for...
MUMBAI: Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to...
MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and...
MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect...
MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office...
NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women. The campaign, #IamThatWoman. has been launched by...
MUMBAI: The festival of lights and colours is finally here! Diwali has always been an occasion to reconnect with family and our loved ones but the...
MUMBAI: While the action on the mat gripped the entire nation, Vivo Pro Kabaddi Season 5 also innovatively engaged with its fans, off the mat. In...
MUMBAI: Connected consumers in India are far more trusting than other countries in the region when it comes to their online activities, according to Kantar TNS’s...
MUMBAI: In a recent development at WPP, the British multinational advertising and public relation company has announced CVL Srinivas as the country manager for WPP in...
MUMBAI: DLF and all its properties, along with the employees and stakeholders have come together to work towards a pollution-free Diwali, initiating the green Diwali campaign....
MUMBAI: In order to delight its customer this Diwali, Vodafone India has launched an innovative concept that will run till 19 October across its 52 stores...
MUMBAI: Zee TV as a channel has always been poised to cater to the middle class. For its latest 25-year celebration refresh, the channel launched a...
MUMBAI: Cheetah Mobile VP – sales and business development Johnny Li has been appointed to lead its advertising business in India. Li will be taking over...
MUMBAI: Mohey from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear...
MUMBAI: Samco Securities, an online discount broker, has assigned Archer Frères Communications to provide them with professional direction for image building, plan media relations and manage...
MUMBAI: Posterscope India, the out of home division of Dentsu Aegis Network, has launched its OOH rate benchmarking tool called – rateOOHmeter. The tool is one...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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