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MUMBAI: Star Plus and the global digital platform for ideas, TED, have come together to India to create a collaboration never seen before on television. A...
MUMBAI: Httpool has appointed WittyFeed as its partner to monetise the website’s display ad inventories and be its exclusive representative for India. This partnership is in...
MUMBAI: The internet has come a long way from connecting only mobile phones and laptops to include smart homes, wearable technology, and smart cities. With the...
MUMBAI: With Delhi-NCR battling smog and heavy air pollution levels over the past week, Ola has kicked off the fourth leg of its year-long campaign, #FarakPadtaHai....
MUMBAI: In order to strengthen its presence in the ongoing telecom battle, Bharti Airtel will launch two new Android-powered 4G smartphones in partnership with Karbonn Mobiles....
MUMBAI: Publicis India has won a multi-agency pitch to handle the full-service responsibilities of CERA, the home solutions provider based out of Ahmedabad. It will be...
MUMBAI: Hamdard Laboratories has assigned the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch. Hamdard Laboratories, the 110-year old maker of...
MUMBAI: HUL’s largest skincare brand Fair & Lovely has handed its digital mandate to The Glitch. The agency will manage its communication strategy, social media marketing...
MUMBAI: Online financial marketplace, BankBazaar, has launched a #GoPaperless music video to encourage digital adoption for finance-related queries. Ditching the staid old set-up, the music video...
MUMBAI: The memory of our mothers chasing us to apply oil in our hair while we bounce around to escape it is a memory almost every...
MUMBAI: ITC’s Savlon Swasth India has strengthened its commitment to address the widespread issue of hand hygiene by introducing the unique Savlon ID Guard today. The...
MUMBAI: BFSI equals boring. That is usually what people think about anything to do with banking, financial services and insurance (BFSI). You may have witnessed how...
MUMBAI: Designer brand Ritu Kumar has launched its debut TVC featuring the brand’s Festive Winter 2017 collection. Nimrat Kaur, critically acclaimed Bollywood actress is the face...
MUMBAI: Cricketer Virat Kohli has unveiled his own brand One8 – a collection of athleisure wear in collaboration with PUMA, which will provide design, product, retail...
MUMBAI: The famous tangy, sweet Pulse candy is back in news, but this time for another flavour! DS Group has launched a new flavour ‘Pulse Pineapple’,...
MUMBAI: What comes to your mind when you hear “Kuch meetha ho jaaye”? Chocolate? Cadbury? Dairy Milk? Well, that’s what most people in India associate with...
MUMBAI: In a bid to enhance strategic product and delivery and usher in greater opportunities, Starcom India (Starcom) has appointed Rajiv Gopinath as its chief client...
MUMBAI: Ford India has teamed up with Google to launch a first-of-its-kind digital campaign in the automobile space in India for its new Ecosport SUV car....
MUMBAI: Paisabazaar.com, a marketplace for loans and cards, has launched a new TV campaign on its free credit score feature. Along with three new commercials in...
MUMBAI: Mullen Lintas Bangalore has created a series of campaigns for QuikrJobs targeted at entry-level white collar (nurses, sales, BPO) and blue collar jobs (security guards,...
MUMBAI: Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus has opened its business in India. Wavemaker...
MUMBAI: The advertising world is a fiercely competitive place with brands waiting to pounce on an opportunity to grab as many eyeballs as they can. If...
MUMBAI: Peter England is desirous of strengthening its appeal among the newer generation of users while retaining the same core principles on which the legacy of...
MUMBAI: The biggest chink in the armour of Indian advertising, which is also celebrated as India’s unique trait, is its heterogeneity. Its diverseness creates differences in...
MUMBAI: Integrated marketing agency, Brand Street India has won the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group Indian Company. Brand Street...
MUMBAI: Oops! Don’t jump the gun! That must be the lesson that state-owned airline Air India must have learned following the recent slugfest it got involved...
MUMBAI: Online men’s lifestyle brand, MensXP has launched its first ever brand campaign. The multi-media campaign led by TV, print and digital hosts five films for TV...
MUMBAI: Sportswear brand PUMA has launched its new music video pioneering the largest movement in street culture in the country. Titled ‘Suede Gully’, this is the...
MUMBAI: Havas group is strengthening its capabilities in the growing Malaysian market with the acquisition of award-winning digital agency Immerse, which will integrate with the group’s...
MUMBAI: After the success of its inaugural edition last year, digital and social media agency WATConsult has launched WAT’s Your Big Idea (WYBI) 2.0. It is...
MUMBAI: YouTube Space has partnered with WhoHaHa and Elizabeth Banks to celebrate and empower women around the world through comedy through the #FindYourFunny series. With the...
MUMBAI: When we speak of womanhood, what comes to mind is a single state of being; as if it were an undifferentiated gender. However, through the...
MUMBAI: HP Lubricants has rolled out a tongue-in-cheek and vibrant integrated campaign for its motorcycle engine oil HP Racer. The campaign, featuring popular Bollywood actor Ranveer...
MUMBAI: Aditya Birla Capital Limited (ABCL) has launched its latest campaign #DearMoney across 51 TV channels, 14 radio stations, several OOH locations, Facebook, YouTube, Instagram and...
MUMBAI: Colgate-Palmolive India recently concluded its annual Colgate Scholarship Offer that gives children from across India, a chance to win scholarships up to Rs 1 lac....
MUMBAI: In a recent development, Gionee’s India ops will be helmed by David Chang. The strategic announcement comes at a time when Gionee with a loyal...
MUMBAI: Sony Max 2 wants to break the clutter with its latest TV campaign titled ‘Kuch filmon ka jadu kabhi kam nahi hota’ (some movies never...
MUMBAI: Mindshare has appointed Sudipto Roy as its new managing director, Team Unilever for AAR (APAC, Africa, Middle East,Turkey, and Russia). Roy’s mandate is to bring...
NEW DELHI: The 2nd leg of the campaign, #NoConditionsApply, a revolution kicked off by Calcutta Times aimed at changing the division of tradition is creating waves...
MUMBAI: The confectionary industry has emerged as one of the largest and well-developed food processing sectors of India. With international companies coming in and a stiff...
MUMBAI: Oil and Gas Company Total has recently launched an integrated campaign for its product Quartz, a car engine oil. Total will roll out this integrated...
MUMBAI: Jubilant FoodWorks Ltd has announced the creation of a new digital team to spearhead the technology and digital thrust of the company, to be headed...
MUMBAI: Bandhan Bank has launched two campaigns to strengthen its home and business loan segments. The TV ads succinctly intend to encourage consumers to follow their...
MUMBAI: In a significantly refreshing shift for the genre, Ogilvy Mumbai has created a series of digital ads featuring only dogs, for Reliance General Insurance. To...
MUMBAI: Xiaomi Mobile has brought in Bollywood actress Katrina Kaif as the product endorser for its new Redmi Y series in India. Xiaomi vice president and...
MUMBAI: Did you ever think that the epic Romeo and Juliet could make a case of ‘keep your city clean’ initiative? That’s just that Adar Poonawalla’s...
MUMBAI: Global e-commerce giant, Amazon is consolidating its global media planning and buying duties with IPG Mediabrands network after an internal business review. IPG Mediabrands will...
MUMBAI: Nestlé India recently re-launched the much loved Milkybar with more milk, less sugar. The new TVC featuring actor Shilpa Shetty reflects the brand’s ethos that...
MUMBAI: Aristocrat, from the house luggage manufacturer VIP Industries had plenty of reason to cheer at the recently concluded 2017 DMA Echo International Awards held in...
MUMBAI: Today’s marketers are working in a complex environment with increasing consumer choice and fragmenting media environment. With mobile becoming central to our lives, content consumption...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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