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MUMBAI: The campaign #DontKillIdeas from Star Plus heralds its ideas-inspiring limited edition show – TED Talks India Nayi Soch, launching on 10 December on Star Plus...
MUMBAI: International express services provider, DHL Express, has launched its 360-degree interactive brand campaign with a TVC that draws parallels between the game of football and...
MUMBAI: With temperatures dipping and holiday season around the corner, brands overseas are churning out more dollars to advertise and communicate with viewers. This is the...
MUMBAI: Southern India’s Arun Icecreams is all set to step in Mumbai. Arun, the popular ice cream brand from Hatsun Agro Product (HAP), a leading private...
MUMBAI: The Diamond Producers Association, an international alliance of the world’s leading diamond mining companies has launched their integrated marketing campaign ‘Real is rare, real is...
MUMBAI: Digital agency, Dentsu Webchutney has roped in Dominic Braganza as creative director. He will be based out of Delhi and will report to Anil Kumar,...
MUMBAI: Manasi Narasimhan has been appointed as the new vice president for marketing and communications at payments and technology company, Mastercard. In her new role, Manasi...
MUMBAI: Fashion e-commerce site Myntra is wooing new customers, people who have never shopped online, from non-metro cities and smaller towns. The marketing campaign will focus...
MUMBAI: Getting a job is no easy task but the place you spend nearly 9-12 hours of your day can turn into a nightmare for some...
MUMBAI: When it comes to doing up your house, doors and windows are often the most neglected part. The latest campaign rolled out for Asian Paints’...
MUMBAI: Publicis Communications has announced the merger of its in-house technology-enabled experiential arm, Solutions, with its brand activation and experiential shopper agency, Arc Worldwide, effective immediately....
MUMBAI: Dalmia Bharat Group has awarded its OOH mandate to Dentsu Aegis Network’s OOH Media & Experiential agency Milestone Brandcom for the eastern region following a...
MUMBAI: Mouth freshener brand, Rajnigandha Pearls has rolled out its new TVC with Bollywood actor and its brand ambassador, Priyanka Chopra. The brand showcases acts of...
MUMBAI: Mullen Lintas Bangalore has conceptualised a three-film campaign for QuikrEasy, the services vertical of Quikr. The platform provides a way to find hyper-local services such...
MUMBAI: WATConsult’s latest report shows that mobile ads, though more useful, are less engaging than desktop ads. This is serious considering 75 per cent people use...
MUMBAI: Hindustan Coca-Cola Beverages (HCCB) has announced its plan to become a $2.5 billion FMCG company by 2020. The company’s plan includes manufacturing and selling a...
MUMBAI: Italian confectionary brand Bauli has launched its first ever TVC in India for Bauli Moonfils. Priding on a legacy of fine Italian baking, Bauli Moonfils...
MUMBAI: Women are known to be the ultimate multi-taskers as they perfectly manage their home and families while fulfilling their own dreams and ambitions. Bringing alive...
MUMBAI: Get India to explore India’s diverse culture and craft – that’s the target FabIndia has set for itself. The retail chain sells everything from garments...
MUMBAI: CNN’s Going Green returns this November with inspiring stories of everyday heroes working within their communities to improve the environment. These individuals take it upon...
MUMBAI: Hyundai Motor India in association with the Ministry of Road Transport and Highways (MRTH) has released a road safety film aimed at creating a positive...
MUMBAI: Adult incontinence is considered a taboo across India and the topic is brushed under the carpet and ignored like it doesn’t exist. To address the...
MUMBAI: Pharmaceutical company, Cipla has developed ActivKids Immuno Boosters, a supplement for children. It will address the issue of low immunity in kids by providing up...
MUMBAI: High-tech is changing the way we live. People take advantage of advances in technology but not so much when it comes to our home door...
MUMBAI: Publicis India has announced the appointment of Nikhil Kumar as vice president. Based out of Mumbai, Nikhil will focus on both organic and inorganic growth...
MUMBAI: It was a rare sight to witness at the bourse today when Vertoz Advertising became the first programmatic advertising company to be listed on National Stock Exchange this morning....
MUMBAI: A famous quote in advertising correctly justifies the medium – ‘Creativity without strategy is called art, creative with strategy is called advertising’. It does stand...
MUMBAI: Renault has launched its new SUV car, Captur, the longest and widest car in its category with Ranbir Kapoor promoting it in its new TVC....
MUMBAI: Viacom18 has launched a corporate brand film titled ‘Open New Worlds’. Conceptualised by Leo Burnett Orchard, the film commemorates the entertainment conglomerate’s completion of 10...
NEW DELHI: Aiming to spread the message that Indian movies should be fast-paced and food delivery should be even faster, the Indian comedy sketch group AIB...
MUMBAI: Digital and social media agency WATConsult wrapped up its second season of WAT’s Your Big Idea (#WYBI) yesterday in Mumbai. The winning trophy was awarded...
MUMBAI: Madison Media has been appointed as the agency-on-record for Viacom18 and will now handle the media planning and buying duties for its entire gamut of...
MUMBAI: Abbott has appointed VML India to look after its brand Eau Thermale Avène for a brand awareness campaign in India on social media channels –...
MUMBAI: Coca-Cola India has announced that it intends to make Thums Up the first home-grown brand to hit the $1 billion mark in the next two...
MUMBAI: Opel/Vauxhall, the British automobile company, has bought a new agency on board to handle its media mandate. Starting January next year, MediaCom will be responsible...
MUMBAI: Tata Salt Lite has associated with the sixth edition of Colors Pinkathon in Mumbai. The run encourages women to adopt and promote fitness and health...
MUMBAI: Infinix Mobile from Transsion Holdings has announced a partnership with Mumbai City FC, the Hero ISL team owned by Bollywood actor Ranbir Kapoor. The partnership...
MUMBAI: Mindshare, a global media and marketing services company that is a part of GroupM, has completed 20 years this November globally and 15 years in...
MUMBAI: With the growing demand for smartphones and falling data prices, digital advertising are likely to increase in India from the current level of Rs 9800...
MUMBAI: Fossil India has appointed Mullen Lintas as its advertising agency partner after a competitive multi-agency pitch. The mandate will be handled from the agency’s Bengaluru...
MUMBAI: GroupM’s global chief digital officer Rob Norman has decided to retire from his full-time role effective January 2018. Hewill remain an advisor to GroupM and...
MUMBAI: Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new television ad campaign titled ‘Khushiyon ke chand pal,’ which depicts a woman being...
MUMBAI: There is nothing that moves India like music and when it comes to music, who would disagree that songs from the 50s, 60s, 70s, and...
MUMBAI: After a long hiatus from TV screens, Panasonic has returned with a commercial for alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative...
MUMBAI: Southeast Asia’s leading e-commerce brand aCommerce Co has announced that it has closed a $65 million Series B funding round. It is an enabler and...
MUMBAI: WATConsult, India’s leading and most awarded digital and social media agency, a part of the Dentsu Aegis Network, has received a phenomenal response to their...
MUMBAI: Britannia has launched a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon’s...
MUMBAI: American brand Timex has launched a smartwatch, Timex Blink in collaboration with Indian start-up Blink and will be launching a TVC informing people about it....
MUMBAI: Laban, the confectionary brand from Norway that came to India early this year has released its first TVC, bringing alive its key properties. The TVC...
One trip to the US in 1997 was all it took for a young man’s entrepreneurial journey to begin. When this man, who was taking global...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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