Connect with us
MUMBAI: On the back of the successful launch of Pixel 2, Google has launched a new campaign featuring Indian cricketer Rahul Dravid. Conceptualised and executed by...
MUMBAI: Suzuki Motorcycles India has launched a new series of campaigns for its hugely successful Access range of scooters. Created by Happy mcgarrybowen, the campaign line...
MUMBAI: Tata Motors has created a unique digital first campaign to introduce its new XL range of trucks called, ‘Keep Loading’. The campaign was created and...
MUMBAI: VIP Industries will be undertaking a multi-media campaign with radio as a lead medium for ‘VIP RJ of Radio Station’. The contest is an intra-station...
MUMBAI: Lotus Make-up has created a new campaign with digital and social media agency WATConsult called #SparkleEveryday. The campaign showcases how modern women break all stereotypes...
MUMBAI: Radio City has created a campaign that makes us experience a city even with eyes shut. The film Taxi Driver, is based on this emotion....
MUMBAI: MP Birla Chetak Cement has rolled out a new TVC conceptualised by Ogilvy Kolkata and produced by Conversation Films. The film opens with a close...
MUMBAI: Hitachi Systems Micro Clinic, system integrator and a specialist in managing end-to-end IT infrastructure solutions and services, has announced the launch of an automated service...
MUMBAI: How many times have you come across ads that seek to empower women and ask them to take on the world (at times by using...
MUMBAI: Taking a stab at fairness creams’ perennial message of fair skin being the benchmark of beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is...
MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the...
MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it...
MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency’s north office....
MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By...
MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture....
MUMBAI: The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access...
MUMBAI: Coca-Cola India has announced the launch of ‘Maaza Gold’, a premium mango drink made from the choicest of mangoes. The new variant of Maaza offers...
MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has...
MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement...
MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the...
MUMBAI: Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to...
MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the...
MUMBAI: Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the...
MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia....
MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love...
MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO,...
MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office. The appointment builds on the media...
MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates...
MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler...
MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new...
MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the...
MUMBAI: The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development...
MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is...
MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of...
MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with...
MUMBAI: The creative agency from Dentsu Aegis Network, Happy mcgarrybowen has expanded its footprint to Delhi-Gurgaon in an attempt to serve its existing clients better and...
MUMBAI: Footwear brand Sparx has launched its new commercial ‘Add Sparx To Your Life’ starring Akshay Kumar. The TVC is supported by a 360-degree marketing campaign...
MUMBAI: Coca-Cola India has appointed retired general Ved Prakash Malik as the chairman of the Coca-Cola India advisory board (IAB). The IAB is the foremost advisory...
MUMBAI: Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss Group and Tokio Marine Holdings of Japan, has signed actor Irrfan Khan as the voice...
MUMBAI: Digital media company, Culture Machine, has established a leaderboard for publishers across multiple categories in India. Culture Machine’s patent pending tech IP ‘Intelligence Machine’ tracked...
MUMBAI: Imagine any musical evening, whether it is soulful, hard core EDM (Electronic Dance Music) or just jam sessions. What goes well with music to get...
MUMBAI: Having made its mark as an acclaimed community of planners and strategists across the globe, the highly celebrated Account Planning Group (APG) is set to...
MUMBAI: At the workplace, while accomplishments are celebrated, compliments specifically for women are often rooted in gender and stereotypes. To empower women, Vivel, in line with...
MUMBAI: Connected consumers in India are increasingly using mobile-based payments according to the results from the latest Connected Life study from Kantar TNS. Post demonetisation and...
MUMBAI: Godrej has today announced the launch of a new home furniture brand, Script.The aggressive growth plan includes launch of three stores across three cities in...
MUMBAI: Sauces, dressings and dips brand, Veeba, has launched its first national marketing campaign, with a strategy to align itself closely with the creativity in Indian...
MUMBAI: We’ve all heard the phrase ‘Daddy’s Girl’. But a woman is every bit a ‘Mommy’s Girl’ too. Celebrating the mother-daughter bond, PC Chandra Jewellers and...
MUMBAI: News and local language content application, Dailyhunt, has launched Live TV; a free streaming service with 130+ channels to extend its content offering to the...
MUMBAI: The history of the advertising industry has its fair share of examples of client default on payments leading to agencies bleeding losses. A classic case...
MUMBAI: Integrated digital marketing communications firm Gutenberg will launch its ninth office in Singapore, which will be strategically important for expanding into the Association of Southeast...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
This will close in 10 seconds
