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MUMBAI: Food delivery app Swiggy is enticing customers to its platform in its first ever ad campaign for television and digital. Conceptualised by Lowe Lintas Bengaluru,...
MUMBAI: Digital agency Dentsu Webchutney has won the digital mandate for two of Aditya Birla Capital’s businesses, namely Aditya Birla Health Insurance and Aditya Birla Sun...
MUMBAI: McDonald’s Happy Meal was best known for the toy that came with the pack. Now, the brand is allowing any meal to be made into...
MUMBAI: In its most recent move to provide a fillip to sales, Baba Ramdev-led Patanjali Ayurved is likely to partner with eight leading e-tailers and aggregators...
MUMBAI: The lure of candies and chocolates for kids has been a trait that confectionery makers never failed at. With the 1990s bringing jellies and fruit...
MUMBAI: In an era of dime a dozen social experiments which do the rounds on social media, The Womb, as part of an investor education initiative...
MUMBAI: Long before people knew what cool was, there was Fastrack! Customary and conventional, are words you would never find in Fastrack’s vocabulary. Known to break...
MUMBAI: Out of home (OOH) agency Posterscope India, from Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of Adidas Predator....
MUMBAI: The Advertising Club (TAC) India hosted the 18th edition of the coveted EFFIE awards 2018 in Mumbai last night. The event saw category game-changers and...
MUMBAI: IndiaFirst Life Insurance, a joint venture between Bank of Baroda, Andhra Bank and Legal and General, UK has launched a one-of-its-kind advertising campaign titled –...
MUMBAI: Chinese mobile manufacturer Xiaomi India has appointed Lowe Lintas Bangalore to handle its creative mandate. The brand entered India in 2014 and in just three...
MUMBAI: Road accidents and fatalities are a national concern. According to the recent Ministry of Road Transport and Highways (MRTH) data, not wearing seat belts resulted...
MUMBAI: Idea cellular has rolled out its new campaign ‘A video can change your life’, which focuses on the transformative role of Idea 4G via the...
MUMBAI: Garment giant Raymond recently partnered with design and technology agency HEPTA to launch an Employee Engagement Platform for its annual event Interchange. The purpose of...
MUMBAI: If there is one thread that binds us unequivocally as a nation, no matter what our differences may be, it is our love of tea....
MUMBAI: As the new Thums Up Charged makes it way to shelves across India, Coca-Cola India has launched a new campaign called, #TakeCharge featuring ever-energetic actor...
MUMBAI: Bollywood actor Salman Khan has joined hands with club Emami as its new ambassador for its category – Himani Best Choice. A new TVC, starring...
MUMBAI: It’s the beginning of a new year! We are pumped up and optimistic about the year ahead and what new challenges it will throw up...
MUMBAI: Publicis Communications has announced the appointment of Paritosh Srivastava as its new chief operating officer for Publicis Beehive. He steps in place of Sanjit Shastri,...
MUMBAI: Dentsu X, an integrated media specialist from Dentsu Aegis Network, has roped in Arabinda Ghosh as chief strategy officer. He will report to Roopam Garg,...
MUMBAI: The problem of body odour is usually associated with the hot and sweaty months of summer but people are surprised that body odour can strike...
MUMBAI: Beginning the new year on a sweet note, Britannia Industries has forayed into the chocolate segment under the Pure Magic brand. The company has launched...
MUMBAI: Nothing beats the feeling of being served at your doorstep and this convenience is what has thrust e-commerce to pole position among shoppers worldwide. Add...
MUMBAI: Budweiser Experiences today announced the launch of its first ever TVC in India ‘Let Your Sound be Seen’. Budweiser Experiences believes in unlocking freedom for fans...
MUMBAI: Truebil, an omni-channel platform for buying and selling of pre-owned cars, launched its ‘I am sober’ campaign, aimed at ensuring a safe and secure night...
MUMBAI: Ramamurthy Iyer, 54, Partner, R K Swamy BBDO (Mumbai), is no more. He passed away on Tuesday, December 19 succumbing to a massive heart attack....
MUMBAI: New year is always a time for new resolutions – to decide how we want to spend the next 365 days and what we want...
MUMBAI: Public relations and social media agency, Crosshairs Communication has bagged two new accounts from the lifestyle sector. The two brands in the kitty are namely,...
MUMBAI: Ever since its entry into the Eastern market, DSP Cement, the premium offering from Dalmia Bharat Cement stable, has successfully established itself as a new...
MUMBAI: Heinz Tomato Ketchup has launched its new campaign which features mouth-watering food and how people are so engrossed in eating the Heinz ketchup that they...
MUMBAI: Financial marketplace, BankBazaar.com has decided to bid goodbye to the year with a special musical tribute to some of its biggest fans, thanking them for...
MUMBAI: In its endeavour to emphasise and bring to attention how widespread serious illnesses are and how expensive it is to treat them, Religare Health Insurance...
MUMBAI: Online entertainment ticketing platform BookMyShow is back with a television commercial, especially targeted at Hindi speaking markets, just in time with Salman Khan and Katrina...
MUMBAI: HDFC Life Insurance Company has launched a new ad campaign on Unit Linked Insurance policies for planning children’s future. The ad highlights the issue of...
MUMBAI: Oyo hotels has launched its analysis report which reveals that tariffs in its hotels across top leisure destinations in India are six per cent lower...
MUMBAI: Prataap Snacks, the parent company of leading Indian snack foods company Yellow Diamond, has entered the sweet snacks market with the launch of its new...
MUMBAI: Majority of media and marketing professionals are sleep-starved, according to Expedia’s new edition of Vacation Deprivation Report 2017, stating that they cannot afford to take...
MUMBAI: Smartworks, provider of shared workspaces, has launched its brand with the tagline ‘Workspaces That Work for You’ through its new video campaign. Smartworks aspires to...
MUMBAI: Amazon is making full use of people’s busy lives by demonstrating how its Prime Video fits in perfectly with their need for convenience. To highlight...
MUMBAI: American brand Mastercard has roped in Indian actor Irrfan Khan as its new brand ambassador. The actor has already put India on the global map...
MUMBAI: India’s leading financial marketplace, decided to ring out the year with a special musical tribute to some of its biggest fans, thanking them for all...
MUMBAI: Mondelez India has launched its new innovation Cadbury 5Star 3D, a premium offering in the countline segment. Cadbury 5Star 3D comes in a crunchy, chewy,...
MUMBAI: Premier Badminton League (PBL) has assigned its digital mandate to Columbus India, the digital agency from Dentsu Aegis Network. Managed by Sportzlive, it is India’s...
MUMBAI: Fastrack has launched a new watch collection, Loopholes, that specifically highlights the design inspiration perforations on the straps. The campaign has been conceptualised by Lowe...
MUMBAI: Ogilvy South Asia chairman and creative director Piyush Pandey, the man behind notable campaigns that include Fevicol, Fevikwik, Cadbury Dairy Milk, The Hindu, and Asian...
MUMBAI: On the occasion of Human Rights Day, NatureFresh Sampoorna Chakki Atta, a product from Cargill in India is promoting food security with its new brand...
MUMBAI: Adidas has launched a digital campaign with its digital agency Isobar. Titled #ItsOnYou, the core objective is to expand the brand’s community of runners, especially...
MUMBAI: Every football fan in India understands the hurdles that fans of the sport must put up with. Taking a cue from this, SonyLIV, the OTT...
MUMBAI: Following a multi-agency pitch, OMD Mudramax has bagged the media duties of Cipla Health. OMD Mudramax will be partnering with the brands under Cipla Health...
MUMBAI: Zee Marathi has launched a one-of-its-kind weekly print offering – Zee Marathi Disha across 130 towns of Maharashtra. The launch campaign has been conceptualised and...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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