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Mumbai: TECNO Mobile, a premium smartphone brand from TRANSSION India, has launched its ad campaign for Camon i. The TVC is a part of the 360-degree...
Aimed at accelerating the country’s shift from cash to digital payments, Mastercard has launched ‘KhulGayiLife’, a new marketing campaign. The campaign will further strengthen the company’s...
Today, the world is experiencing a digital revolution and digital media plays a pivotal role in it. Having the potential to change the way we live...
MUMBAI: Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president – client partner. She...
MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney,...
MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand...
MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior...
MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website...
MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave...
MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent...
MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for...
MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects...
MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of...
MUMBAI: SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the...
MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers...
MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign – ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its...
MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and...
MUMBAI: The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical...
MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE...
A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and...
MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution. As a part...
MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture...
MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before....
MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company....
MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for...
MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained...
MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to...
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To...
MUMBAI: Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an...
MUMBAI: Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker. The agency was created from the merger...
MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the...
MUMBAI: Silicon Valley-based learning platform Udacity has launched its first Indian campaign in order to promote its superlative Nanodegree programs and enable Indian engineers and tech...
MUMBAI: US Polo Assn has launched its new TVC that aims to highlight one of its true elements — camaraderie. Camaraderie is typically displayed between players,...
MUMBAI: Indian tyre manufacturer CEAT is airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week...
MUMBAI: The advertising spend in India is expected to grow by 12.5 per cent in 2018 from 9.6 per cent last year, according to Dentsu Aegis...
MUMBAI: He is a man of small stature and has a voice that at times breaks into a squeak. But veteran ad man Sam Balsara–who is...
MUMBAI: Across generations in India, there is an age-old Indian adage that goes, ‘Padhoge Likhoge Banoge Nawab, Kheloge Kudoge Banoge Kharab’. This has become a motto...
MUMBAI: Furniture startup Pepperfry.com has announced its tie-up with Quikr – the classifieds digital platform, to bolster its furniture exchange program. Launched recently in Delhi, Gurugram,...
MUMBAI: RR Kabel has launched its new campaign in continuation of its previous ad. Being the pioneer to introduce the patented Unilay Core Technology (UCT) to...
MUMBAI: Life insurance ads with depressing thoughts about the future and forcing you to invest to avoid gloomy situations like an accident, health failure, etc aren’t...
MUMBAI: Online fashion portal Flipkart has released its latest all-rounder campaign on making trendy fashion accessible and affordable. It will last for 10 weeks and connect...
MUMBAI: Leo Burnett Orchard, the Leo Group India’s full service creative agency, has made some key senior management changes. The agency has brought on board Manav...
MUMBAI: ScoopWhoop has announced the launch of its in-flight feed to give access to exclusive tailor-made content while flying above 16000 feet. The content publisher is...
MUMBAI: Paint company Berger Paints has launched its new ad campaign around WeatherCoat Longlife Exterior Paint specifically for the Kerala market. This new ad campaign is...
MUMBAI: Vodafone has been continuously strengthening its network by substantial investments and has now brought back its iconic mascot Cheeka, India’s favourite pug, but this time...
MUMBAI: With a view to scale up its fast-moving consumer goods (FMCG) portfolio of products, dry-cell-battery maker Eveready Industries India Ltd (EIIL) is all set to...
MUMBAI: Britannia Marie Gold has launched its new campaign #GoPlaces, wherein homemakers get the opportunity to win a brand new Scooty. Britannia Marie Gold has been...
MUMBAI: Verka is the flagship brand of the Punjab State Cooperative Federation of Milk Producers Unions Ltd. (MILKFED) and is one of the most loved dairy...
MUMBAI: Apollo Munich Health Insurance has rolled out a new ad campaign to highlight the unique benefits of its health wallet plan. Health Wallet is a...
MUMBAI: Ever since Steve Jobs launched his company decades ago, the now ubiquitous Apple stands at the epitome of technology, especially when it comes to laptops...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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