Connect with us
MUMBAI: WPP’s GroupM, the world’s leading global media investment group, has acquired the digitally led creative agency The Glitch in India. This acquisition will demonstrate the...
MUMBAI: In a recent development at Ogilvy India, Abhik Santara and VR Rajesh have been handed over the responsibilities of Mumbai office as head and managing...
MUMBAI: ZEE5, Zee Entertainment’s new digital entertainment platform, has appointed Carat, part of Dentsu Aegis Network (DAN), as its media agency for India. Carat bagged the...
It’s a rare and beautiful thing these days, the truth. We’re living in a world where echo chambers and ‘what we want to believe’ determines our...
MUMBAI: Hyundai Motor India has launched ‘Swachh Can’, a portable bin for all Hyundai cars under its new CSR pillar for India- ‘Swachh Move’ supporting the...
MUMBAI: Hot Wheels, the uber-popular and much-loved brand from the house of Mattel Toys, is revving up for its Golden Jubilee. Hot Wheels has kicked off...
MUMBAI: Friends Adult Diaper has taken an initiative to encourage the youth to befriend senior citizens. This four-minute video, directed by ThoughtPot Studios will feature AlokNath,...
MUMBAI: Telecommunications service provider Vodafone has launched a new campaign encouraging customers to upgrade their life by upgrading their smartphones. In partnership with mobile handset manufacturer...
MUMBAI: Leo Burnett India has appointed Pranav Harihar Sharma as Executive Creative Director. Pranav will report to Rajdeepak Das, Chief Creative Officer of Leo Burnett, South...
MUMBAI: In its 25th year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of Mortein Insta range of liquid vaporisers. Dengue...
MUMBAI: Online e-commerce giant Amazon India will soon launch its own line of in-house beauty and personal care products. Amazon India is talking to contract manufacturers...
MUMBAI: Cadbury Dairy Milk has been associated with meetha (sweet) for the longest time and is the popular choice for gifting by most Indians. Over the...
MUMBAI: Fashion portal Myntra has grown its accessories category by 100 per cent and targets to grow year on year by 200 per cent. Myntra is...
MUMBAI: Havas Media India has bagged the integrated media duties of Muthoot Pappachan Group (MPG), a leading financial services conglomerate along with business ventures in various...
MUMBAI: Dentsu Aegis Network’s digital agency, Isobar India has collaborated with Wrangler to help the brand launch its latest collection, ‘Stretch Plus’ in India. As part...
Today at Criteo Exec Connect 2018, Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, announced the launch and general availability of the Criteo Reseller...
NEW DELHI: A new report has found that connected TV advertising is growing and 29 per cent of global advertisers and agencies plan to increase their...
MUMBAI: Coca-Cola India announced the launch of its largest selling cola brand, Thums Up in South West Asia (SWA) including Bangladesh, Nepal, Bhutan and Sri Lanka...
MUMBAI: Discover, from India’s leading two-wheeler brand – Bajaj Auto, has released a new campaign conceptualised by Mullen Lintas. Bajaj Auto had recently re-launched the Discover...
MUMBAI: Bharathi Cement’s latest advertisement campaign conceptualised by Sunny Side Up, uses the full guarantee assurance that customers seek across various instances in a humorous way...
MUMBAI: Dentsu Webchutney has revealed Project Re-Search, an initiative started in November to measurably increase mental health awareness in India, starting with its first campaign, Beyond...
MUMBAI: Kolkata-based innerwear brand Lux has roped in Amitabh Bachchan as the brand ambassador for Lux Venus. To connect the brand message ‘Yeh andar ki baat...
MUMBAI: Wavemaker, GroupM’s new billion-dollar revenue, media, content, and technology agency created from the merger of Maxus and MEC has retained the media duties for Tata...
MUMBAI: Publicis Communications’ specialised digital agency, Indigo Consulting, has won the digital duties for L’Oreal India’ personal care brand, Garnier India. The agency will look after...
MUMBAI: No movie today is played in the cinema without some ads being slotted before it starts and in the interval. This means more brands get...
MUMBAI: Unlike many other big bikes available in the market today, Dominar 400 is an ideal blend of size and performance. It is built to take...
MUMBAI: HDFC Life has partnered with Comic-Con Bengaluru to reach out to the Indian millennials that still perceive insurance to be a financial product for their...
MUMBAI: Lux Cozi is all set to reiterate its position within the youth with its second TVC starring Varun Dhawan. With this film, the brand takes...
MUMBAI: Publicis Groupe has announced the continuation of its transformation through the evolution of its solution hub leadership teams and the implementation of its regional leadership...
MUMBAI: SBI Life Insurance has launched SBI Life – Poorna Suraksha, a one of its kind non-linked, non-participating term assurance plan, with an inbuilt critical illness...
MUMBAI: Data insights are fast becoming the primary triggers for economic progress. In this new era, owners of valuable data assets need a trustworthy partner to...
MUMBAI: In 2017, Mirinda, the orange flavoured sparkling drink from PepsiCo gave the country’s youth a voice and told the story of exam pressure they go...
MUMBAI: Domestic brands such as Amul, Parle, Big Bazaar and Dabur are liked and revered by Indian consumers at par with international brands like Samsung and...
MUMBAI: Law & Kenneth Saatchi & Saatchi partnered with Facebook and Big Bazaar for the World First 24 Hour Facebook Live Shopping Entertainment Show. The campaign...
There are two kinds of wings in the world – the finger lickin’ good ones and ones that can fly. Well, KFC India in association with...
MUMBAI: Mahindra & Mahindra (M&M), India’s largest utility vehicle maker, has decided to revamp it’s digital platform by engaging with experts BCG, Microsoft and Dassualt to...
MUMBAI: Fountainhead Digital MKTG, the digital and experiential innovation division of Dentsu Aegis Network agency Fountainhead MKTG, has launched The Texperiential Labs. The Texperiential Labs feature...
BENGALURU: Indian FMCG giant Hindustan Unilever Ltd (HUL) is one of the biggest advertisers in India. On Indian television, the company releases the highest number of...
MUMBAI: Publicis Communications’ digital agency Indigo Consulting has rejigged its key leadership team. The agency has hired Paul Dueman as senior vice president – strategy &...
MUMBAI: FMCG giant Nestle has announced its foray into pet care segment in India by launching premium dog food through its step down firm Purina PetCare...
MUMBAI: Danone India has roped in Taproot Dentsu as the creative agency on record for the entire portfolio of the FMCG company’s health food drink brand,...
MUMBAI: The price of Colgate-Palmolive Co’s shares plummeted on Friday after the company reported lower-than-expected quarterly sales despite spending more on advertising and cutting prices. The...
MUMBAI: Set to storm your television set are Lux Industries Ltd’s (Lux Industries) three new TVCs, featuring Bollywood’s finest, for three different brands. While Amitabh Bachchan...
MUMBAI: It was just eight years ago on 8 February 2010 that Mani Ayer, the revered managing director of Ogilvy & Mather, whom Ranjan Kapur succeeded...
MUMBAI: BankBazaar introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike dreams and aspirations, the...
MUMBAI: Jabong has launched its multi-media advertising campaign for the third edition of its ‘Big Brand Sale,’ which is from January 25 to 28, 2018. The...
MUMBAI: Havas Media has won gold for Philips Lighting’s Meet Hue campaign in the digital integrated campaign category at the 8th India digital awards by The...
MUMBAI: ALTBalaji original The Test Case has been the most talked about show since its release and owing to the buzz around the show a unique...
MUMBAI: Business cards are an integral part of any company or individual’s branding. More often than not, they serve as the introduction and as a reminder...
Swami Ramdev’s Patanjali Ayurved has dragged a firm launched by former partner Swami Karamveer to Delhi High court for allegedly violating its trademark and copyrights. Karamveer...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
This will close in 10 seconds
