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MUMBAI: Brands are always on the hunt to find events with high engagement and some sporting properties are just that. The Indian Premier League (IPL) has...
MUMBAI: OnePlus continued its growth in the overall Indian premium Android smartphone segment (above $400) by capturing 48 per cent market share in Q4 2017, as...
MUMBAI: Most people believe that waterproofing their roof is enough for a leak free home. Dr.Fixit, from the house of Pidilite, has launched a new TVC...
MUMBAI: The world of media and advertising never seems to have a dull day with another action-packed week coming to an end. Amid the yo-yoing fortunes...
MUMBAI: Media agency Mindshare has announced an organisation restructure that mirrors the agency’s ambition to become collaborative in client success and navigate its marketing agenda with...
MUMBAI: The girl with the glucose biscuit is probably the most iconic image after the Amul butter girl in India. The Parle-G girl is a part...
MUMBAI: After announcing the master jury for the creative category, the eminent ABBY Awards that recognises and rewards excellence across advertising, marketing and media has now announced...
MUMBAI: Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WATConsult, the digital and social media agency from...
MUMBAI: Bajaj Finserv has launched a TVC campaign to drive awareness around width of products offered through its lending, life insurance and general insurance arm. The...
MUMBAI: Fossil Group, a global design, marketing and distribution company that specialises in consumer lifestyle and fashion accessories, has roped in Carat as its media agency....
MUMBAI: Google is attempting to become a hit in the vast payment space as well. After launching Google Tez in India a while ago, it has...
MUMBAI: Post receiving a great response for Suzuki Access 125 campaign of Kam Peeta Hai, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation...
MUMBAI: NIIT has entrusted its digital mandate to Performics.Resultrix, the digital end-to-end solutions company under Zenith India. The business was won as part of a pitch...
MUMBAI: Franchise India Holdings (FIHL) has roped in Carat India, the flagship media agency from Dentsu Aegis Network, as its media agency. Carat won the mandate...
MUMBAI: P&G India has announced Madhusudan Gopalan as the company’s new managing director and CEO. He will take charge on 1 April 2018. Gopalan has...
MUMBAI: What comes to your mind when you hear ‘kuch meetha ho jaaye?’ If you’ve been in India for the last two decades, you would instantly...
MUMBAI: Kantar IMRB has launched a report on India’s shopping scenario in 2017 that provides comprehensive insights on buying behaviour of India’s online shoppers. The study...
MUMBAI: Marico Limited’s Livon Serum has launched its latest ad film, an extension of its campaign thought – Salon Nahin Livon. The brand caters to the...
MUMBAI: Media agency, Flags Communications, has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT...
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India and Canada’s leading international cosmetic brand, FACES Canada have collaborated and launched a...
MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This...
MUMBAI: The liquor market is witnessing major upheavals with umpteen number of alcohol brands battling it out for a slice of the market. The fight is...
MUMBAI: Redington, the $6 billion distribution and supply chain giant for international brands in the IT and mobility sectors, has unveiled its new global brand identity...
MUMBAI: Aegon Life Insurance has recently launched its new media campaign, ‘Aegon Toh Tension Gone’ which focuses on relieving financial stress through its insurance solutions. Contrary...
MUMBAI: Future Group’s aLL – The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account. Confirming...
MUMBAI: Every swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic – an epic friendship, a crazy adventure or...
MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The...
MUMBAI: Crabtree has taken up Mullen Lintas Delhi for its latest campaign promoting home automation solutions. Crabtree is the high end vertical from the house of...
MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore)...
MUMBAI: At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the...
MUMBAI: Love has been in the air and on the internet all week. Valentine’s Day is no longer about just a day you spend with your...
MUMBAI: Unibic, a renowned name in the cookie industry has awarded its media duties to Mindshare, after a competitive multi-agency pitch. The mandate involves handling the...
MUMBAI: Happy mcgarrybowen has been selected by Daimler India Commercial Vehicles (DICV) as the agency on record for its BharatBenz brand, known for its range of...
MUMBAI: iCubesWire,a digital marketing solution and concept provider has bagged the digital media mandate for AMB Group, a renowned real estate developer of Delhi NCR. iCubesWire...
Bollywood megastar Hrithik Roshan was the guest of honour at an exciting event to open Rado’s stylish new monobrand store at Delhi IGI Airport today. This...
MUMBAI: The Diamond Producers Association (DPA), an international alliance of the world’s leading diamond mining companies, has launched its second film as a part of their...
HONG KONG/SINGAPORE: Some of the biggest brands across the local, regional and global media, entertainment and telecommunications industries will participate at this year’s APOS summit, hosted...
MUMBAI: The best occasion to talk about love is Valentine’s Day. Like every year, even this year, love will be celebrated once again with candies, marshmallows,...
MUMBAI: Matching in the modern-day is all about choosing a partner (by face) and hoping it clicks. This Valentine’s Day, among all the roses and right-swipes,...
MUMBAI: Engine oil company Castrol Activ is back with its above the line marketing campaign for 2018 titled ‘Beach’. The campaign is deep rooted in the...
MUMBAI: After leading Starcom India through an era of strong growth and rapid transformation, Group CEO Mallikarjun Das has decided to move on from the organisation....
iProspect India, the digital agency from Dentsu Aegis Network bagged 4 awards at the Global Digital Marketing Awards by the World Digital Marketing Congress. The awards...
MUMBAI: Celebrities today are turning into entrepreneurs by becoming angel investors in startups or having their own line of brands. But rarely do we see celebrities...
MUMBAI: We are constantly haunted by the media, be it television, print, out of home or digital. Our thoughts and actions get subliminally influenced, not to...
MUMBAI: ONLY India has released a new campaign that revolves around the much talked about Valentine’s Day. Created by WATConsult, the digital and social media agency...
MUMBAI: Our lives have become immersed in the virtual world and less in the real. In a constant search for new, invigorating experiences to add to...
MUMBAI: Isobar India has been appointed as the digital partner for LIXIL Water Technology. Headquartered in Tokyo, LIXIL Corporation (LIXIL) operates in the housing and building...
MUMBAI: WPP’s media investment group Group M has forecast the advertising expenditure (adex) in India to grow by 13 per cent in 2018 year on year....
MUMBAI: International major FMCG player Unilever has threatened Facebook and Google that it will withdraw its advertising on the social media platforms if they fail to...
MUMBAI: Britannia NutriChoice has launched its first digital only activation, ‘7Days7Choices’. The new activation aims to extend the new TV communication campaign ‘Power of a Good...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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